Laissez-faire

• All of the following would apply to politics of the 1920s EXCEPT

A) “The business of America is business”

B) Republican control of government

C) Laissez-faire

D) Progressive reforms

• The American economy of most of the 20s can best be characterized as a time of

 A) prosperity

B) recovery

C) recession

D) depression

• By the 1920s, it became increasingly evident that the key to financial success was

A)birth into a rich family

B)an education subsidized by the government

C)hard work, talent, training, and education

D)unethical conduct and insider information

The Car

• “It will take us 100 years to tell us whether you have helped us or hurt us, but you certainly didn’t leave us like you found us”

• “Backbone of economy: 1920-1970”• Landscape changes• Architectural changes• Industry changes• Urban sprawl• Symbol of status and success• 80% of cars in U.S.

• All of the following relate to the impact of the automobile EXCEPT

A) Cloverleafs and tunnels

B) Gas stations

C) Roadside motels

D) 50,000 miles of air routes

• In the 1920s, extended vacations, leisure travel, and the growth of the suburbs were the results of family ownership of a/an _____.

 

A) Airplane

B) Automobile

C) Radio

D) Ironing board

Ellen Church became the world's first stewardess on May 15, 1930, working a flight from Oakland to Chicago for Boeing Air Transport, later known as United Air Lines. Miss Church is standing in front of the opened door.

• The first non-military use of aircraft after WWI was

A) Long-distance challenges

B) Carrying passengers

C) Weather observations

D) Carrying mail

“modern” advertising- from product and price to using

psychology

• Just as World War I witnessed the rise of “modern” propaganda and public relations, the 20s saw the development of “modern” ____________

A)pyramid schemes

B)real estate sales

C)advertising

D)marketing

 

• A piece of “literature” using these words -- “All the pretty girls prefer that their men use Barbasol shaving cream” – is trying to promote a product using

 

A)pricing information

B)information on where to buy it

C)psychology

D)realism

• Bruce Barton, author of The Man Nobody Knows, promoted the idea of divine approval for advertising and salesmanship when he depicted

A)the General Electric refrigerator as an example of God’s kingdom on earth

B)salesmen as the epitome of the chosen people of God who went among the people to testify to modern miracles

C)Jesus as prophet and “super salesman” who was concerned with living a full and rewarding life in this world

D)Christianity as a religion that rejected egalitarianism

• The United States truly became a purchasing society during the 1920s, which meant that Americans

 A)bought things only to impress their neighbors

B)could only afford the means of subsistence

C)purchased mainly luxury items

D)bought things both for their needs and their pleasures

Shift to City Living

A time of prosperity and fun?

• 40% of families could afford new “gadgets” and electrical conveniences

• 42% of families made less than $10,000 per year (today)

• Wealth lumped at top: highest 1% = bottom 42%

• 25,000 workers killed; 100,000 disabled per year