8/9/2019 L nM Group 2.pptx

1/12

SONIC BRANDINGSec B | Group 2

Disha Pandey

Mishyle

Saloni Sood

Snigdha Ramdorai

8/9/2019 L nM Group 2.pptx

2/12

8/9/2019 L nM Group 2.pptx

3/12

+,- 'S SONIC

BRANDING

Ge##ing #he a##en#ion span o% consumers due #o #hemar$e#ing .noise/ has "ecome )ery di0cul#

Research sho&s #ha# 12 o% 34 )ie&ers pic$ up#heir phones &hen #he ad)er#ising "rea$ s#ar#s i5e5#hey don6# &a#ch anymore( "u# #hey s#ill lis#en

A)oidance o% ad)er#s has reduced #he in#erac#ionle)els o% consumer and "rands

Sonic "randing #riggers righ# emo#ions( &i#h #herigh# music you can "uild consumer con7dence andengage #hem

,elps #o sound coheren# a# all cus#omer #ouch

poin#s

8/9/2019 L nM Group 2.pptx

4/12

DI!!RN3 3-PS O!

SONIC BRANDING

Some "randsuse sonic

logos e5g5 8In#el

(Samsung

Some "rands use

a comple#e songe5g55 Coca Cola(I6m lo)in I#

Campaign "y McDonald9s

Some usee:is#ing pieces o%

music and adap#i# #o re;ec# #heirindi)idual needs

e5g5 8 Bri#ishAir&ays

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5/12

DI!!RN3 ADAP3A3IONS

O! SONIC BRANDSound is ashor# dis#inc#i)e melody or o#her se@uence o% sound(mos#ly posi#ioned a# #he "eginning or ending o% a

commercial

:panded Sonic

Orches#ra#ed %ull %orm sonic "rand=34 ad)er#ising>

Acous#ic )ersions %or inhouse use

Dance 4ersion ( used on special e)en#s in companies

Roc$ )ersion ( used in company sponsored e)en#s

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6/12

,O+ DOS AN AD4R3ISRAC'IR A SONIC BRANDING 3RIGGR

+or$ in #he

8/9/2019 L nM Group 2.pptx

7/12

SONIC BRANDING DOS

AND DON63S  Do Don’t

Iden#i%y your "rand6s DNA Do no# %orge# #ha# impac#

&i#hou# meaning can "edis#rac#ing and coun#erproduc#i)e

Iden#i%y #he "rand6s #ouchpoin#s

DO no# choose a piece o%music #ha# has no connec#ion&i#h your "rand

Sound coheren# a# all #ouchpoin#s

Do no# repea# #he same music

Do no# con%use sonic"randing &i#h en#er#ainmen#

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8/12

RCN3 3RNDS Use of Intrinsic unconscious Sounds: Brands ha)e s#ar#ed using more unconscious sounds #o cogni#i)ely connec# #o #he cus#omer5

  e5g 8 BM+ pa#en#ing #he sound o% i#s car door closing and ellogg pa#en#ing #he sound o% i#s crunchiness(more "rands ha)e s#ar#ed reali*ing #he impor#ance o% produc# sounds in crea#ing a "rand image %or #he produc#5 Death Of Jingles  3he EFFs &ere #imes &hen "rands used long Hingles &i#h lyrics )ery success%ully #o connec# #o audience5= Brandsli$e 4icco #urmeric( ,amara BaHaH>

In curren# #imes )ery %e& "rands choose #o use a "rand Hingle and are mo)ing #o&ards signa#ure #unes( sogose#c5Di0cul# #o #ransla#e Hingles in dieren# Indian

 In Film Sound Placements:

 

8/9/2019 L nM Group 2.pptx

9/12

KAMP

8/9/2019 L nM Group 2.pptx

10/12

 No$ia8

8/9/2019 L nM Group 2.pptx

11/12

 S$ype8

8/9/2019 L nM Group 2.pptx

12/12

THA! "OU