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Camp

a

ignsPrin

tWebMultim

edia

Comm

ercials

PRCopy

righting

Photog

rap

hy

BoothsP

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www.k

tcmedi

agroup

.com

2w w w . ktcmediagroup.com7 1 4 - 3 7 8 - 1 6 6 0

Table o

fConte

nts

YOUR

DREA

MS.

OUR

FUEL

.

3

I n tr o

d uc t

i o n

4

C am p

a i gn s

17

M ed i a

K i ts

18W

e bs i t

e s

19

M ai l e r s

20

P ac k

a gi n g

22

P R

24

P ho t

o gr a

p hy

25

L og o

s /V i d

e o

26

R en d e r

i n gs

27

K TC

Web

8/14/2019 KTC 08 BOOK

3/28ww

w.ktcm

ediagr

oup.c

No on

e knows

yourprod

uctsas w

ell asyou d

o. Itsour j

ob tolearn

the funda

mental e

lements t

hat differe

ntiate your

products fromthe c

ompetition

and creativ

ely expres

s these el

ements in

waysthat

get your b

randnotic

ed.Our te

am has

over70 y

earsof combin

ed advertis

ing and m

arketing

experienc

e inthe A

utomotive

andMoto

rsports ind

ustries. Wh

en

you tell us

whatsets

yourproducts

apartwe u

nderstand

. More imp

ortantly, w

e understa

nd what m

akesyour

customer

baseticka

nd can eff

ectively tr

anslate your mes

sageto th

at audienc

e.

Weare

pleased

topres

entthis

portfolioa

sasma

llsamp

lingofo

urwork

.

Thefollow

ing pages

represent

someof ou

r clients

current campaign

s and pr

ovidea br

ief backg

round on

o

relationsh

ips. There

is more d

etailed inf

ormation

on our w

ebsite an

d wewelcome

anyques

tionsyou

have. We

l

forward t

o hearing

fromyou t

o discuss

waysof ac

hieving yo

ur market

ing and ad

vertising goals, a

nd thanky

ou for

interest in

our creati

ve service

s.

Adver

tising

is simp

lebut no

t easy

Are y

ou hiding

your a

dvertis

ing?

Awise

man o

ncesai

d

Thinko

fKTC M

edia G

roup a

s Part

ofYOU

R Marketin

g Team

Withmany

publicatio

ns increas

ing their

ad-to-edit ratios, i

t is more c

ritical tha

n ever to

haveadve

rtising tha

t gets

noticed. Y

our compa

nysprod

uctsmay

leadan in

dustry in innova

tion,engin

eering, fe

atures and

benefits, b

ut withou

t

profession

al creative

design to

stoppoten

tial buyers

frompass

ing over your a

d, how wi

ll they kno

w?

KTCMedi

aGroupis

afullservi

ceadagen

cycapable

ofeveryth

ingfromc

ampaign

concepta

ndexecutionacr

ossmultipl

e

media o

utletsto re

alizing you

r in-house

advertisin

g vision t

hrough cr

eative des

ign and ex

pression. G

enerating positiv

e

responses fro

m creativ

e advertisi

ng isa del

icateequa

tion,and

we do the

formulas

everyday.

You know

the old sa

ying:Half

of all advertisin

g dollars

are wasted

. Thechall

engeis fig

uringout w

hichhalf.

Thisis

where we

comein.W

e research

newand

existing media

outlets to

determine

measurab

le Return

On Investm

ent (ROI)

before pro

posing ele

ments of

any campa

ign.We sta

y abreast of indus

try trends

and develo

p solid rel

ationships

withkey

media re

presentativ

es and we

treatall of

our clients

like they

are our only cli

ent.The

results sp

eakfor th

emselves

through m

easurable

impressio

ns and pos

itiverespo

nse.

KippKing

ton,Pres

ident

8/14/2019 KTC 08 BOOK

4/28

campaigns

4www.ktcmediag

roup.c

om

aempow

er.com

AEMAdva

ncedEngi

ne Manag

ement, I

nc. is

oneofou

roriginalc

lientsand

wearepr

oudtobe

theirlong

-

timemarketing

partner. A

EM has e

xpanded

froma lea

ding

sport com

pactperforma

nceprod

uctsman

ufacturer

to

an afterm

arket pe

rformance

productspow

erhouse

whose

products

havepene

trated vir

tually all

forms of street

and

racing. Th

eir cham

pionship

heritage

is displa

yedin their

2008mark

etingcam

paign ac

rossall s

egments

.

PRINT

AD

WEBSI

TECAT

ALOG

"Knowing

yourclien

t is crucia

l to the su

ccess

process

andKTC

notonly

knows us

, they

deliver ou

r creative

in award w

inningfas

hion

as seen

by our I

nternatio

nalAuto

motive

Media T

M Gold

andSilve

r medal

award

winningc

atalogs a

nd "Best

Appearing

Car&

Crew" tw

o years

in arow

in NHRA

Sport

Compact

. That's m

ore than

youwou

ld expect

from anagen

cy at any

level."

KirkMille

r AEM V.P.Sales

andMark

eting

8/14/2019 KTC 08 BOOK

5/28

campaigns

5ww

w.ktcm

ediagr

oup.c

PRINT

AD

CATALO

G

ACTAdva

ncedClutc

h Techno

lodyhas

beenour

client

sinceourf

irst year o

f business

.Since th

at time the

y have ex

panded

theirperfo

rmance c

lutchoffer

ingsfrom

sport co

mpact st

reetand

racin

gapplica

tionsto en

compass

a wide v

ariety of

import, do

mestic

andlight-du

ty Diesel

street an

d race v

ehicles. A

CT is the

choice

performan

ce clutch and we

are honor

ed tobe a

partof th

eir team.

8/14/2019 KTC 08 BOOK

6/28

campaigns

6www.ktcmediag

roup.c

om

PRINT

AD

BOOTH

CATALO

G

GReddy P

erforman

ce Produ

ctsis

a premier Japan

eseDom

esticMark

et

manufac

turerand

has along

-standing

reputatio

n forprod

uctexce

llence in the

sport c

ompact

street a

ndracin

g

segments

. Key el

ements

of this y

ears

campaig

n ishigh

lighting

thecom

panys

newprod

uct offerin

gs and d

ebutingt

heir

newtrade

showboot

h design,

which

bowed a

t the2007

SEMA sh

ow.GRed

dy

hasbeen

ourclien

t since 1

994and

we

are privile

gedto w

ork with th

em.

8/14/2019 KTC 08 BOOK

7/28

campaigns

7ww

w.ktcm

ediagr

oup.c

PRINT

A

WEBS

I

Ourad

campaig

n for

Grant emph

asizedbra

nd

consisten

cy acros

s multip

le marke

t

segments

while m

aintaining

audience

relevancy

.

WhenYo

ur Hands D

emandTh

e Bestw

as born be

cause for

a driver, t

he feeling

youget g

rippingth

e hide on

a proper s

teeringw

heelis

universal.

We also d

esigned a

website

thatimpr

ovedGran

ts ability

to provide

technica

l informat

ion, visual

imagery a

nd comp

anyinfor

mation th

rough str

ategic

design an

d program

ming.

8/14/2019 KTC 08 BOOK

8/28

campaigns

8www.ktcmediag

roup.c

om

PRINT

AD

WEBSI

TE

BOOTH

CATALO

G

CPPist

onsis o

neof

theprem

ier

aftermark

et piston

manufac

turers for

racingan

d

highperf

ormance

street a

pplication

s. We h

ave

developedthe

CP Piston

s Harley

Davidson

and

MotoX m

otorcycle ad ca

mpaigns

andcata

logs

since 20

05 and d

esigned

a new trade s

howboot

h

thatdebu

ted in 20

06.

8/14/2019 KTC 08 BOOK

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9ww

w.ktcm

ediagr

oup.c

PRINT

AD

WEBSI

TE

BROC

HURE

BOOTH

Hawk Perfor

mance P

roductsi

s a divisio

n

of Wellm

an Produ

cts Group, a s

ubsidiary

of Hawk C

orporatio

n.

Theyare a

global le

aderin fri

ction technolo

gy for mil

itary

aviation

andaero

space an

d anafter

market industry

leader

street and

friction a

pplication

s.Wejoine

d Hawks

teamin 20

anddesi

gnedanad

campaig

nandbroc

hures tha

t emphas

brand co

nsistency

andhow

Hawks s

uperior e

ngine

resource

s and ca

pabilities

apply to

theirperfo

rm

aftermark

et street

andracin

g applica

tions. We

designed

newtrade

showboot

h graphic

s for

SEMA,

PRI andW

ellman P

roducts C

ONEXPO e

xhibits

product displays

for the C

ONEXPO s

how.

top:front

bottom: b

ack

8/14/2019 KTC 08 BOOK

10/28

campaigns

www.k

tcmedi

agroup

.com

PRINT

AD

WEBS

ITE

BOOTH

CATALO

G

tokico

gassho

cks.com

Tokico Gas S

hocks, a

division

ofHitachi Au

tomotive

Products

, isa lea

dingafter

market

suspensio

n manuf

acturer f

or sport

compact

anddom

esticcars

. We

develope

d a new w

ebsite for

themin

2005and

the succe

ss of this

project le

d

toconcep

tandexec

utionofth

eirprinta

d

campaig

ns, catalo

gs and 2

006SEM

A

Showboot

h design.

8/14/2019 KTC 08 BOOK

11/28

campaigns

www.k

tcmedi

agroup

.c

PRIN

T AD

WEBSI

TECAT

ALOG

torque

-maste

r.com

BROC

HURES

Turbonet

ics

came to

us in2006

to launch

theTorq

ue-Maste

r Diesel

Product

lineand

GT-Klogo

for the la

unchof th

eir new

turbine.

TheGT-K

wonBes

t New In

ternationa

l

Product

of the Ye

arat th

e 06 SE

MAShow

. Ford

provided

Turbonet

ics with a

n 07Mus

tangto ac

tualize

theproje

ct car ren

deringwe

created f

or them a

nd

the car w

on Best

NewProje

ct of the

Year at

the07

SEMA Sh

ow.This

year, Tur

bonetics

is celeb

rating 30

yearsof tu

rbocharg

inginnov

ationand

thisherit

agewill

be reflected i

n their cr

eative de

sign.

8/14/2019 KTC 08 BOOK

12/28

campaigns

www.k

tcmedi

agroup

.com

BROC

HURES

CATALO

G

MSTWhe

els isa fas

t riser in

the comp

etitive

aftermarke

t wheel

segment,

withmult

iplelines

to

suitthe perform

anceand

stylerequ

irements

of

virtually

anyenth

usiast.We devel

opedthe c

reative

foreach

brands

identity

in catalogs

andsale

s

brochure

s tosupp

ort the c

ompany

s sales effort

s

in additio

n tonew

websites

for each

brand.

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campaigns

3ww

w.ktcm

ediagr

oup.c

PRINT

AD

BOOTH

GRAP

HIC

Konig W

heels is renow

nedon t

he show

circuit fo

r itsaggr

essive s

tylesand hig

h quality

,

making

thema lea

derin th

e street-

performance

wheel se

gment.T

heycam

e tous in

2008to co

ncept

a print a

d campa

ignthat

would b

othdeliv

er

awarene

ss of th

e perform

ancecapa

bilities o

f

theirwhe

el line an

d highligh

t their ne

w styles.

Snow P

erforma

ncewas

looking

for away

to get

water/me

thanol in

jection s

ystems n

oticed us

ingedgy

creative

to de

a powerf

ul visual

impressio

n.Wedeve

loped the

Juice It

Upth

in 2007 to

playon th

e curren

t popcultu

re phenom

enonof ge

tting

effort thr

oughless

workvia t

he virtue

s ofscien

tificphys

iolo

enhancem

ent.Edgy

? Absolu

tely.Notic

ed?Abso

lutely.

8/14/2019 KTC 08 BOOK

14/28

campaigns

www.k

tcmedi

agroup

.com

PRINT

A

BOOT

CATAL

JE Pi

stons is a

leader in

forged ra

cingpisto

n technol

ogyin ev

erything

fromNHRA to

NASCAR

.Wehave

created t

heircata

logdesig

ns and p

rintads s

ince

2006,and

werehonored to

concept t

he print a

d creative

for the la

unchof th

eir SRP

sportsma

n racingf

orged pis

ton line.We als

o design

ed their n

ew trade

showboot

h

graphics

thatdebu

ted in the

company

s new booth at

the 2007

SEMA sh

ow.

KTCis al

ways ea

sy to de

al with.

When I

needhigh

quality artw

orkon a

t

deadline

theyalwa

ys come t

hrough, b

y far, out

performin

gour pre

vious method

SeanCraw

ford

Marketing

Specialist

JE Piston

s

8/14/2019 KTC 08 BOOK

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campaigns

5ww

w.ktcm

ediagr

oup.c

PRINT

AD

PROM

OTION

ALBOOTH

n 2007

, WyoTech

wanted

to

develop

an ad ca

mpaign

for consumer

enthusia

st magaz

inesthat

highlight

ed

thecare

eroppo

rtunities

available

through

theireduc

ational c

urriculum

.

Wedeve

loped a

concept

to featu

re

successf

ul gradu

atesof W

yoTech

currently

employe

d inthe

automoti

ve

aftermark

et,using

multiple

examples

that

showed both th

e breadt

h ofWyo

Techs

resource

s and their sig

nificance

in and to

eachresp

ective ma

rketsegment

.

Denso is

a leadin

g OEauto

motive produc

ts

supplier w

ith an aft

ermarket

spark plu

gdivision

that

setsthe s

tandard i

n spark i

gnition te

chnology

.We

develope

d a print

ad camp

aignand

graphics

for their

SEMA sh

ow exhib

it in2005

.

8/14/2019 KTC 08 BOOK

16/28

campaigns

www.k

tcmedi

agroup

.com

PRINT

AD

CATALO

G

Millett

Sights lea

ds the wa

y intactic

al and hu

ntingsigh

ting

innovation. In

2005, Mil

lettwan

tedto s

eparate

themselve

s from th

e

competit

ion through fre

sh print

creative

thatfeatu

res the t

echnic

elements

of their p

roducts. We ac

complish

ed this b

y using

powe

visual ima

geryfor t

he prima

ry message and

keytech

nical adv

ant

andcarri

ed that th

emethrou

gh totheir

2008full-line ca

talog.

BullOutd

oorProd

uctswas

lookingt

o

theirprin

t creativ

e beyond

thestod

gyde

common

tohigh

-endoutd

oorgrill

ing

entertain

ment pro

ducts. I

n 2008, B

ull wante

shiftits p

rimary m

essage to

product a

ffordab

Backyar

d Getaw

ayreve

alsa B

ull

resort-lik

e outdoo

r environm

ent that c

osts

than a typica

l family v

acation a

nd

much lon

ger.

WEB

8/14/2019 KTC 08 BOOK

17/28

media

kits

7ww

w.ktcm

ediagr

oup.c

Professi

onalHarley Da

vidson

racer Te

rryStewart

lighting

theracin

g world

on

withmult

iplevicto

riesove

reigning

class ch

ampion

season

ona li

mited

schedule

. Terry

wante

takehis

teamto th

e

levelby c

ompeting

fullrace

schedul

2008, and

we devel

hisracingpro

pos

present

to

potential

spon

We desig

n and co

ordinate t

he annua

l Race Re

port thatPapa

dakis R

acingdeli

versto its

sponsors

and

potential

sponsors

. This pa

rticular r

eport inc

ludes me

dia coverage in m

ultiple ou

tletsbrok

en out by

category

.

Coverage

is feature

d inthe f

ormof cl

ippings a

nd metric

s aretabu

lated usingavai

lablestati

stical res

ources.

Before

I gottogether

withKTC,

I was far

fromthe

topshel

f. They h

ave

certainly

raised the

bar not onlyfor m

e, but for

everyone

in our spo

rt.

TerryStew

art

Movers &

Shakers

AHDRANit

ro Harley

DragRacin

g

"Working

withKTC

is like h

aving m

y own in

-house m

arketing

teamat m

y

fingertips

. They kn

owracin

g and ho

w toposi

tionmy

teameffec

tively. Th

ey

always d

eliver, an

d that allo

ws me to

focus on

racingan

d managi

ngthe tea

m."

Stephan

Papadaki

s

Papadakis

Racing

8/14/2019 KTC 08 BOOK

18/28

websites

www.k

tcmedi

agroup

.com

greenin

gautoc

ompan

y.com

coeste

design.

com

colorrit

ecusto

m.com

grantpro

ducts.c

om

adfexp

o.com

We speci

alizeincus

tomweb

designfor v

irtually an

y budget, and

workwith

a networ

k oftalen

ted progra

mmersto

ensure si

teoptimiz

ationand

easyto us

e back-

endinter

faces. Ad

ditional c

apabilitie

s include

Internet S

ervice Pr

ovider (I

SP)rese

arch

andreco

mmendat

ions, sea

rchengi

ne optim

ization a

nd Media

Center cr

eation fo

r

hosting

images an

d docum

entsfor c

ustomer,

personne

l andmed

ia downlo

ad.

8/14/2019 KTC 08 BOOK

19/28

mailers

9ww

w.ktcm

ediagr

oup.c

(Above)Yo

kohama

Tires invi

tation to

the media

for

long-lead

event to

testtheir

newAdva

n tire lin

e. Spiral-

boun

invitation o

n unique

low-glos

s paper s

tockwith

velum in

sert

enclosed i

nmachined m

etallic e

nvelope.

(Above L

eft)B Cellars

sample

r direct

mailpiec

e fo

potential

distributo

rs and ret

ail outlets. High

-quality b

rochur

andorde

r form in

cluded w

ith wine

samples in stu

rd

mail-read

ypackagi

ngtoensu

resafede

liveryofc

ontent

(Left) AD

FE direc

t maile

r for tr

adeshow

Saddle

stitched

on uniqu

e paper

withvelu

m

inserts a

nd gold

embosse

d script

on the c

ove

Delivere

d invelu

m envel

ope.

If you are

hostinga

major eve

nt ordoin

gdirect mailin

gs

to targete

d audien

ces,we

cancrea

te apow

erfuldirec

t mail

package

thatgene

ratesa po

sitive res

ponse.

8/14/2019 KTC 08 BOOK

20/28

packaging

www.k

tcmedi

agroup

.com

Frompackaging d

esign to p

oint-of-p

urchase

(POP) dis

pl

we can c

reateinno

vative designs th

at get you

r product

noticed. W

e can c

custom

POPdesi

gnsand

coordina

te construction t

hrough o

ur netwo

fabricato

rs, or fre

shenan e

xisting

POPdisp

laywith new,

high-im

artwork.

Wecan

create p

ackaging

design b

asedon e

xisting d

ie

specifica

tions, or

workwith

ournetw

orkof p

ackaging

specialis

t

design c

ustom pa

ckagingt

hat suits

yourprod

uct requi

rements.

8/14/2019 KTC 08 BOOK

21/28

packag

ing

www.k

tcmedi

agroup

.c

Wehave

created

packagin

g design

s forsom

e oftoda

ys m

popular

automoti

veenth

usiast t

elevision

shows in

cluding

R

Overhaul

in, Hot Ro

d TV, Pay

back, Me

tal Shop

andothe

rs.

8/14/2019 KTC 08 BOOK

22/28

press releas

e

www.k

tcmedi

agroup

.com

Inaddi

tionto pr

essrelea

se copyw

riting

dissemin

ation totarg

etedenth

usiast p

rintand

on

media lis

ts, KTC c

an drive your p

ublicrelat

ionsef

for speci

fic promo

tionsor ov

erallmarketin

gedit

goals.

8/14/2019 KTC 08 BOOK

23/28

press r

elease

www.k

tcmedi

agroup

.c

8/14/2019 KTC 08 BOOK

24/28

photograp

hy

www.k

tcmedi

agroup

.com

Weoffer

studio,even

tand

location

photogra

physerv

icesfor virtua

lly any s

ize

photogra

phyjob.A

ll ofour i

mage file

s areshot usin

g

thelates

t digital c

amera te

chnology

in the lar

gest

high-reso

lution file

format an

d wearch

ive them

.

8/14/2019 KTC 08 BOOK

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logos /

video

www.k

tcmedi

agroup

.c

We can c

reatelogo

sfor new

product

linesor c

onsult w

ithyou

on the

redesign

of an ex

isting lo

go.All l

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Some of

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render

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8/14/2019 KTC 08 BOOK

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8/14/2019 KTC 08 BOOK

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