A Public Relations and Marketing ConsultancyKathy Van Duzer, M.A.

C: 914-912-2640e:Katwife2@gmail.com

“The Right Message for the Right Audience.”

Agency Differentiation

KRV Enterprises offers a unique perspective that most PR agencies and marketing firms do not. We offer a holistic view which is employed to put “the right message out to the right audience.”

KRV Enterprises offers senior level insight from our first meeting. With over 20 years of public relations and marketing experience launching new products, revitalizing turnaround brands, and increasing sales, publicity, and identity along the way we have a 360 degree view of the marketing mix we can share with you.

Whether it’s a boilerplate statement, or creating and implementing a marketing or media relations campaign, or cold-calling for new business efforts we have the experience to help you move your business forward.

Agency differentiationmeans a better ROI for you.

A consultative approach to business means we can work onsite, or in our own home office - virtually. We do not recommend the most expensive options, but the best options for you based on your needs, budget.

We are your in-house Marketing and Public Relations guru. We manage your marketing efforts – Yes Social Media Too - while you manage your overall business. Staying on top of communication trends means knowing what is going on in the broader market, not just your industry.

I’ve written articles on social media and communication trends that have been published in Newsday and the PR/Marketing trades, The Daily Dog and Commprobiz.

That means that our overhead is lower, which results in lower overall fee costs for you then employing a several person agency. With a holistic approach on strategy and implementation you frequently see faster results than with traditional one line of thought methods. What this means in the end is a better ROI for you and your company.

Services Outline

2 Hour STRATEGY SESSION Let’s jump start your new business or, let’s hit Refresh on your current business and

come up with an actionable plan that’s ready to be implemented to move you forward.

MEDIA RELATIONS Media Training, Publicity, Pitching, Placements -Traditional and Social Media.

WRITING/EDITING Press Releases, Pitch Letters, Boilerplate Statements, Website Content, Video Scripts,

Collateral, and internal documents. Direct mail, marketing letters, and Presentations.

CRISIS COMMUNICATION Developing and Implementing Plans So Your not caught with your mouth open.

NEW BUSINESS DEVELOPMENT Outgoing sales calls, cold-calling, new business development pitches - from strategy to

implementation and setting up meetings.

SPEAKER BUREAU Development of Speaking Opportunities – trade, conferences, associations, more.

DUE DILIGENCE Market and Segment research to find the right opportunities and understand your

competitive advantage to place you on the right path and in the right light.

Client Experience

CONSUMER Concept2 Duracell Dunkin Donuts Eastman Kodak Ford GE GNC Idea Fountain Business Coaching Lipton Foods Nordstrom.com Otis Elevator Pets.com Rhino Enterprises SeaTow Showtime Networks Welch’s

SMALL BIZ/ENTREPRENURS Luci McMonagle Personal Coach

FINANCIAL MasterCard Merrill Lynch Financial Engine

HIGH-TECH AMD CMP Media – CRN, varBusiness DialPad Abovenet/Metromedia Fiber Network McAfee.com Plural Purple Tie Saba Software TUV Rheinland of North America, Inc Election2000.org

NON-PROFIT IERG 20’S, 30’S Group LMG New York Women in Communication (NYWICI) SCA TransitCenter The Volunteer Center – CVIA

HEALTH/PHARMA Coldeeze® Glaxo-Welcome - Lotronex Wyeth-Ayerst

Kathy Van Duzer Bio

Combining a unique background in marketing best practices and public relations acumen Ms. Van Duzer has frequently exceeded the expectations of her clients and employers’ goals. Ms. Van Duzer has helped companies increase their sales, refine their branding, strengthen their identity, and increase their publicity for over 20 years now. Her belief in cultivating the right message for the right audience, whether written or spoken, is a key part to all of her strategies. As a marketing specialist her expertise has crossed many industries including: High-tech, Consumer, Finance, Entertainment, Renewable energy and Real Estate. Her articles on communication trends, social media have been published in Newsday and leading PR and Marketing trades.

Since earning her M.A. in Marketing Communications her work has encompassed helping companies implement strategic marketing and public relations plans; writing and editing articles, academic and other journals; developing and refining messaging; edit and write collateral and presentational material including website content and presentations for seminars, FAQ’s, background pieces, bios; Media relations placements as well as training, and new business development, sales calls, and setting up executive meetings. Market research and understanding how it works and developing presentations for new business were some of her first projects.

Earlier, Ms. Van Duzer wrote and placed nearly 200 video news releases and satellite media tours in a two-year span while working at WestGlen Communications and Medialink. Additionally, she wrote video scripts and made placements in print outlets as well. Her placements were at almost all network affiliate stations across the top fifty-markets as well as major feeds, and the LA Times. Her clients included Fortune 500 companies, pharmaceuticals, high-tech and entertainment personas.

Her first experiences in the working world accented her communication interests and technology acumen. Kathy’s first job out of college was a Network Negotiator, managing $40 million in advertising for Proctor and Gamble and another $19 million for Dow Chemical at Darcy, Masius, Benton and Bowles. She was an intern for the Today Show during her senior year in college, and worked part-time at Prodigy too. She has a B.A. in Journalism.