© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. NDPPS 304443

2014-2015 KPMG International Case Competition Basim Alnahari Yue Li Daniel Perkes Guangchen (Michael) Zhang

© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. NDPPS 304443

Ultimate Goal: A More Diversified Economy “Qatar National Vision 2030”

© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. NDPPS 304443

Main Issues

Recommendations

Implementation & Control

© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. NDPPS 304443

Main Issues

Main Issues Recommendation Implementation

●  Infrastructure Development

●  Logistics and Security

●  Post World Cup

●  Public Relations

●  Business Environment

© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. NDPPS 304443

Infrastructure Development

Main Issues Recommendation Implementation

•  Stadiums •  Accommodations •  Transportation

•  Human Resources •  Cost Vs. Benefit

© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. NDPPS 304443

Logistics

Main Issues Recommendation Implementation

•  The inflow and outflow of: •  Raw Materials •  Manufactured products

•  Human Capital •  Technology upgrade

•  Resource management

© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. NDPPS 304443

Security

Main Issues Recommendation Implementation

•  Crowded areas: •  Stadiums

•  Transportation •  City

© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. NDPPS 304443

Post World Cup

Main Issues Recommendation Implementation

•  Utilization of Stadiums

•  Utilization of Hotels

•  How to Retain the Image

© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. NDPPS 304443

Public Relations

Main Issues Recommendation Implementation

•  Portray Qatar-a peaceful and safe country

•  Show that Qatar-a destination for leisure

activities, tourism, entertainment and business

•  Propagate the right media to attract people to

Qatar

© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. NDPPS 304443

Business Development

Main Issues Recommendation Implementation

•  Domestically

•  Regionally

•  Internationally

© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. NDPPS 304443

Recommendations

Main Issues Recommendation Implementation

●  Infrastructure Development

●  Logistics and Security

●  Post World Cup

●  Public Relations

●  Business Environment

© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. NDPPS 304443

Infrastructure Development

Main Issues Recommendation Implementation

•  Tax benefits and other supports •  Qatar cultural characteristics •  Price control

Hotels & Restaurants

•  Funding for construction •  Ch2m Hill supervision •  Back-up air conditioning system

Stadiums

© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. NDPPS 304443

Infrastructure Development

Main Issues Recommendation Implementation

• Other means of transportation • Comprehensive analysis • Extensive forecasting of airport demand

Transportation

•  Identify and categorize tasks • Hire HR companies

Human Resources

• Hire economists to monitor and forecast costs and benefits

Cost Benefit

© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. NDPPS 304443

Logistics and Security

Main Issues Recommendation Implementation

•  Encouraging the usage of public transportation •  Implement WiFi, cell coverage and apps •  Medical teams and ambulances in all venues

Logistics

•  Plastic bottles •  Security screening checkpoints •  Police officers and dogs 24/7

Security

© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. NDPPS 304443

Post World Cup

Main Issues Recommendation Implementation

•  Advertising-Qatar: travel destination •  Host international events •  Training facilities and performance venues

Utilization of hotels and stadiums

•  Partner with organizations at all levels •  Cultural events •  Advertising campaigns

Retaining the Image

© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. NDPPS 304443

Public Relations

Main Issues Recommendation Implementation

•  Media to portray Qatar as safe and attractive •  Communicate with international teams

Differentiation

•  Role model companies •  Promote famous landmarks

Role Models

© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. NDPPS 304443

Business Development

Main Issues Recommendation Implementation

•  Necessary tools to realize strategic gains •  Exploit the GCC arrangements.

Domestic and Regional

•  Capitalize on the newfound awareness of Qatari opportunities

•  Offer tax breaks and other benefits to select international companies

International

© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. NDPPS 304443

Implementation & Control

Main Issues Recommendation Implementation

2010 2014 2022 2030

© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. NDPPS 304443

Integrated Plan

Main Issues Recommendation Implementation

2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2030

Construction of stadiums & hotels

Collaborating with law enforcement

Make propaganda Release propaganda

Host cultural festivals

Develop wifi/app Transform stadiums

Promote famous landmarks

Economists

© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. NDPPS 304443

© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. NDPPS 304443

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