Knowledge Transferin the HALCYon Project

Professor James Goodwin PhD

Head of Research, Age UK

Chair, Halcyon KTSG

Linear Model of Knowledge Transfer

Research Question Methodology Data

Dissemination

Public DomainPolicy/Practice/Products/Services

Knowledge Need

Knowledge Creation

Knowledge Transfer

User – Researcher

Interaction

Users

Resea

rche

rs

All

Interactive Model of Knowledge Transfer

KTSG Membership

Frazer Andersen British Geriatric Society and Deputy Editor, Age and Ageing

Kate Green Child Poverty Action Group James Goodwin Director of Research, Help the Aged (Chair)David Hart NDA Older People’s Reference Group (NDAORG)Felicia Huppert Director, Well-being Institute, University of

CambridgeVacant Department of Work and PensionsSally Marie-Bamford International Longevity Centre-UKFrans van der Ouderaa Consultant and former VP Research, Unilever PLC Norman Richards NDAORG Pauline Richards NDAORGRachel Thompson British Nutrition SocietyNick Tyler University College LondonSuzanne Sorenson Alzheimer’s SocietyTom Kirkwood University of NewcastleDan Perry Alliance for Aging Research, Washington, DC

Priorities for Communication Strategy

Essential questions: • What is the point of Halcyon; why all the WPs;

what will it mean to the general public• PIs – what do you anticipate will be the impact of

your research; why is it important • What are the most important findings to

publicise; and when (incremental vs global) • What methods do we wish to employ (impact

profiles; innovation; integration)

Dan Perry

Executive Director

Alliance for Ageing Research

Washington DC

Some ideas for discussion

• Special journal issue (QiA)

• Publications on website

• Use a medical writer

• Use web-casts (pod-casts)

• Use the web-site inter-actively

• Media and press releases