KING OF INTRO

By Kasra Ahari

INTRODUCTIONTitle Sequence in Film

-Name of the film -Introduce the actors -Introduce the main creators (Directors, Writers etc)

What They Used To Be

Most Where: • Dull/Boring and Basic • “Explanation” • Main Focus - Popcorn

and chit-chat • Formulaic

What It Is Today

Often:

• Tells a back story

• Sets the general mood

• Creative

• Portrays the quality of the film

• Pulls you in, makes you excited about the film

Where Did It All Change?

THE KING OF INTROSaul Bass

May 8, 1920 - April 25th, 1996

Early Life

• Born May 8th, 1920

• Brought up in New York

• He was fascinated by art , Studied it religiously from a very young age

• His career kickstarted in 1954

Saul Bass

• Graphics Designer

• Typographer

• Inspired from Modern art style used all around in advertisement at the time

THE MAN WITH THE GOLDEN ARM

EARLY WORKBeginning of the Cinematic Revolution, 1954

Amazed by the culture and art at the time-

• Advertisement in the 1920’s and 30’s had a major influence on him.

• Typography Revolution

• Modern Art

• European Art

• Minimalism Art

All this inspired him to pursue art and design, specifically Graphical Design

Surrounding Influences Growing Up

Inspiration• Witnessed New Yorks first exhibits of European Modernism (at

Metropolitan Art Museum)

• Painters such as Vincent Van Gogh, Paul Gauguin (Post Impressionism)

• Contemporary Designers such as Josef Albers and Herbert Bayer

• European/Swiss Style ‘International Typography’ (Clean writings)

What Set Him Apart

Saul Bass treated a title sequence like a poster - Where the designer:

• Finds a Metaphor

• Finds a symbol

And visually executing it in an effective, artistic way.

This was his Innovation

His Work - a combination of Minimalistic, Modern art with elements of Kinetic Typography to show a Story unfold. Presented in a stunning

way and drawing the audience. Whilst setting the general mood of the film.

• Innovative • Artistic • Related to the events that are followed • A New Medium for artists to express their visual capabilities