Kim la salle marketing & public relations

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<ul><li> 1. <ul><li>Advertising </li></ul><ul><li>Branding </li></ul><ul><li>Creative </li></ul><ul><li>eBusiness/eCommerce </li></ul><ul><li>Public Relations </li></ul><ul><li>Research </li></ul><ul><li>Strategy &amp; Planning </li></ul><ul><li>Kim LaSalle offers 25 years of experience and a track record of success in strategic </li></ul><ul><li>marketing development for a diverse portfolio of companies in: </li></ul><ul><li>Automotive </li></ul><ul><li>Consumer Goods </li></ul><ul><li>Book &amp; Software Publishing </li></ul><ul><li>Financial/ Investment Services </li></ul><ul><li>Internet Technology </li></ul><ul><li>She began her career in small market radio and newspaper with her first PR role as </li></ul><ul><li>Information Specialist for the largest MR/DD facility in the State of Indiana. </li></ul><ul><li>An early adopter of Internet Marketing &amp; PR, LaSalle was the first instructor to offer a </li></ul><ul><li>curriculum design on Internet Communications in the School of Continuing Education at </li></ul><ul><li>Indiana University-Purdue University, Indianapolis. </li></ul><ul><li>In the early 90's, she published two editions of her book, Life In Cyberspace: The </li></ul><ul><li>Professional's Guide to Internet Public Relations &amp; Marketing , sponsored by the Hoosier </li></ul><ul><li>Chapter of the Public Relations Society of America (PRSA). She spent eight years focused on </li></ul><ul><li>eBusiness/eCommerce, developing successful branding, sales and marketing initiatives for </li></ul><ul><li>national and global brands. </li></ul><ul><li>Committed to Integrated Marketing Communications (IMC) as a branding philosophy and </li></ul><ul><li>strategic business tool, LaSalle offers key competencies in quantitative research and has </li></ul><ul><li>executed branding, market and product development studies for companies such as Ansell </li></ul><ul><li>Occupational Healthcare, Herman Miller and Pure Fishing. </li></ul><ul><li>LaSalle has spent equal time in agency and corporate leadership </li></ul><ul><li>roles over the last 10 years. </li></ul><ul><li>An award-winning writer and marketing strategist, her work has </li></ul><ul><li>been recognized by the Business Marketing Association of </li></ul><ul><li>Indianapolis, the Interactive Advertising Competition, the Hoosier </li></ul><ul><li>State Press Association, the Direct Marketing Association </li></ul><ul><li>of St. Louis, the National Association of Mental Health </li></ul><ul><li>Information Officers, the National University of Continuing </li></ul><ul><li>Education Association, and the Web Marketing Awards. </li></ul><ul><li>Life Sciences and Health Care </li></ul><ul><li>Health &amp; Fitness/Health &amp; Beauty </li></ul><ul><li>Manufacturing </li></ul><ul><li>Non-Profit, Health &amp; Human Services </li></ul><ul><li>Property Development. </li></ul>Kim LaSalle Cultivate Your Brand MARKETING &amp; PUBLIC RELATIONS 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net </li> <li> 2. Advertising <ul><li>Youve built something remarkable. We tell your story in </li></ul><ul><li>remarkable ways. Fueled by vision and insight, we ignite customer </li></ul><ul><li>interest. Differentiate you from the competition. Develop </li></ul><ul><li>innovative, memorable and sparkling brand imagery with one </li></ul><ul><li>ultimate design: to create profitable, long-lasting customer </li></ul><ul><li>relationships. </li></ul><ul><li>Applying market intelligence to your media mix, we select </li></ul><ul><li>advertising vehicles based on their ability to target your best </li></ul><ul><li>prospects offline, online or somewhere in between. </li></ul><ul><li>Advertising Services </li></ul><ul><li>Creative Concepting, Copywriting, Production </li></ul><ul><li>Direct Marketing Development </li></ul><ul><li>Full-Service Media Planning and Placement </li></ul><ul><li>Results Tracking and Analysis </li></ul><ul><li>. </li></ul><ul><li>Areas of Expertise </li></ul><ul><li>DM/EM Marketing </li></ul><ul><li>Interactive Display </li></ul><ul><li>Guerilla </li></ul><ul><li>Radio </li></ul><ul><li>Outdoor </li></ul><ul><li>Paid Search </li></ul><ul><li>Multimedia </li></ul><ul><li>Newspaper/Magazine </li></ul><ul><li>Sponsorship </li></ul><ul><li>Word of Mouth </li></ul><ul><li>And other communications designed to persuade. </li></ul>Kim LaSalle Cultivate Your Brand MARKETING &amp; PUBLIC RELATIONS 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net </li> <li> 3. Branding <ul><li>Our branding practice operates with under one underlying </li></ul><ul><li>philosophy: </li></ul><ul><li>It is only when your brand responds to the needs of your </li></ul><ul><li>stakeholders that your stakeholders will respond to your brand. </li></ul><ul><li>The goal isnt to turn your business into something it isnt, but to </li></ul><ul><li>ensure business sustainability and long-term success by answering </li></ul><ul><li>the needs of Employees, Corporate Governance, Business </li></ul><ul><li>Partners, Suppliers, Current or Potential Customers and Market </li></ul><ul><li>Influencers. </li></ul><ul><li>Brand Strategy defines </li></ul><ul><li>Who you are </li></ul><ul><li>What you do that's distinctive and important </li></ul><ul><li>What differentiates you from the competition </li></ul><ul><li>Most important, it simply and clearly answers the question Whats </li></ul><ul><li>in it for me? for each stakeholder. </li></ul><ul><li>. </li></ul><ul><li>Brand Strategy </li></ul><ul><li>Framing Your Brand Experience </li></ul><ul><li>Organizational Goals </li></ul><ul><li>Business Processes </li></ul><ul><li>Stakeholder Segmentation </li></ul><ul><li>Market Environment </li></ul><ul><li>Products &amp; Services </li></ul><ul><li>Brand Architecture </li></ul><ul><li>SWOT Analysis </li></ul><ul><li>Positioning/Promise </li></ul><ul><li>Brand Expression </li></ul><ul><li>Articulating Your Brand Experience </li></ul><ul><li>Voice </li></ul><ul><li>Tone </li></ul><ul><li>Naming </li></ul><ul><li>Logo Design </li></ul><ul><li>Taglines/Slogans </li></ul><ul><li>Graphic Identity/Design Systems </li></ul><ul><li>Color Palette </li></ul><ul><li>Illustrative Style </li></ul>Kim LaSalle Cultivate Your Brand MARKETING &amp; PUBLIC RELATIONS 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net United Natural Products International is the exclusive sales representative in select Asia Pacific territories for United Natural Foods Inc., the world's largest distributor of Natural and Organic products. </li> <li> 4. Creative <ul><li>2.0 Group is the engine that drives brand expression and </li></ul><ul><li>creative development for our firm. And a well-oiled machine, it is. </li></ul><ul><li>Originally founded in 1985 as a traditional advertising agency, </li></ul><ul><li>2.0 Group deploys best-in-class creative development across </li></ul><ul><li>multiple media channels through a team of senior advertising, </li></ul><ul><li>graphic design, multimedia and web development specialists. </li></ul><ul><li>Minority owned and operated, 2.0 Group applies cultural </li></ul><ul><li>competency, commitment to excellence and the distinct advantages </li></ul><ul><li>that only a team that has worked together for many years can offer. </li></ul><ul><li>The result is high-performance branding and brilliant results. </li></ul><ul><li>. </li></ul><ul><li>Among Creative Services </li></ul><ul><li>Advertising Design </li></ul><ul><li>Billboard </li></ul><ul><li>Direct Mail/Email </li></ul><ul><li>Logo Design </li></ul><ul><li>Multimedia &amp; Video Production </li></ul><ul><li>Presentations </li></ul><ul><li>Product Packaging </li></ul><ul><li>Sales &amp; Marketing Collateral </li></ul><ul><li>Signage </li></ul><ul><li>Web Design &amp; Programming </li></ul>Kim LaSalle Cultivate Your Brand MARKETING &amp; PUBLIC RELATIONS 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net </li> <li> 5. eBusiness/eCommerce <ul><li>So here we are: brand strategists with a serious web obsession. </li></ul><ul><li>We havent forgotten the professional expertise that got us here. </li></ul><ul><li>Weve taken it to the next level. Business modeling. Process </li></ul><ul><li>automation. Go-to-market strategy. Sales channel development. </li></ul><ul><li>The Internet has evolved into a complex world of business </li></ul><ul><li>applications and communication channels that transcend traditional </li></ul><ul><li>marketing definitions. </li></ul><ul><li>So, yes, we build websites. Of more importance, we build business. </li></ul><ul><li>Applying market intelligence to next-generation technologies, we </li></ul><ul><li>pioneer new ways to connect you with customers and other </li></ul><ul><li>stakeholders. And ensure your brand is empowered, </li></ul><ul><li>understood and embraced. </li></ul><ul><li>Whenever. Wherever. However. </li></ul><ul><li>. </li></ul><ul><li>Services </li></ul><ul><li>Analytics </li></ul><ul><li>Affiliate Sales Development </li></ul><ul><li>Business Modeling </li></ul><ul><li>Content Development </li></ul><ul><li>Custom Facebook Applications </li></ul><ul><li>Digital Business Development </li></ul><ul><li>Email Marketing </li></ul><ul><li>Go-To-Market Strategy </li></ul><ul><li>Interactive Advertising </li></ul><ul><li>Lead Generation </li></ul><ul><li>Lead Generation </li></ul><ul><li>Product/Service Microsites </li></ul><ul><li>Product Merchandising </li></ul><ul><li>Sales Analysis </li></ul><ul><li>Pay Per Click Management </li></ul><ul><li>Paid Inclusion </li></ul><ul><li>Process Automation </li></ul><ul><li>Social Marketing Strategy </li></ul><ul><li>Traffic Building </li></ul><ul><li>Website Analytics </li></ul>Kim LaSalle Cultivate Your Brand MARKETING &amp; PUBLIC RELATIONS 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net </li> <li> 6. Public Relations <ul><li>Our Public Relations practice supports your business through ongoing </li></ul><ul><li>dialogue, advocacy and activism. </li></ul><ul><li>We operate in four practice areas to build strong, long-term relationships </li></ul><ul><li>with your employees, partners, suppliers, media influencers, </li></ul><ul><li>community constituents and other key stakeholders. </li></ul><ul><li>Internal Communications </li></ul><ul><li>Brand Management </li></ul><ul><li>Board Relations </li></ul><ul><li>Employee Engagement </li></ul><ul><li>Program Support </li></ul><ul><li>Recruiting and Retention </li></ul><ul><li>Staff Training </li></ul><ul><li>Corporate Communications </li></ul><ul><li>Brand &amp; Reputation Management </li></ul><ul><li>Community Relations </li></ul><ul><li>Media Relations </li></ul><ul><li>Brand Experience </li></ul><ul><li>Conferences and Tradeshows </li></ul><ul><li>Experiential Branding </li></ul><ul><li>Public Speaking </li></ul><ul><li>Product Launches </li></ul><ul><li>Social Media Development </li></ul><ul><li>B2B Relations </li></ul><ul><li>Sales Channel Development </li></ul><ul><li>Supply Chain Support </li></ul><ul><li>Product and Service Promotion </li></ul><ul><li>Trade Media Relations </li></ul>Kim LaSalle Cultivate Your Brand MARKETING &amp; PUBLIC RELATIONS 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net </li> <li> 7. Research <ul><li>We offer a spectrum of qualitative and quantitative research </li></ul><ul><li>services to provide direction to marketing and business analysis. </li></ul><ul><li>Qualitative Research </li></ul><ul><li>Qualitative research is designed to explore and discover. To gain </li></ul><ul><li>insight into stakeholder attitudes, behavior and motivation. To </li></ul><ul><li>propel advertising and branding approaches, inform business </li></ul><ul><li>Decisions and drive quantitative research. </li></ul><ul><li>Methodologies </li></ul><ul><li>Content Analysis </li></ul><ul><li>Customer/Stakeholder Feedback </li></ul><ul><li>Focus Group Study </li></ul><ul><li>In-depth Interviews </li></ul><ul><li>Secondary Research </li></ul><ul><li>. </li></ul><ul><li>Quantitative Research </li></ul><ul><li>Quantitative research is designed to measure and evaluate. To </li></ul><ul><li>understand with a degree of certainty how stakeholders perceive </li></ul><ul><li>your brand, your company, your products and quality of service. To </li></ul><ul><li>identify market opportunities and anticipate market trends. </li></ul><ul><li>Survey design and statistical analysis ranges from simple reporting </li></ul><ul><li>of listing data, frequencies and counts to advanced multivariate </li></ul><ul><li>analysis with Ph.D. oversight. </li></ul>Kim LaSalle Cultivate Your Brand MARKETING &amp; PUBLIC RELATIONS 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net </li> <li> 8. Strategy &amp; Planning <ul><li>We combine the expertise of large agency talent with the passion </li></ul><ul><li>and flexibility of small agency entrepreneurship to increase top line </li></ul><ul><li>revenues and bottom line efficiencies. </li></ul><ul><li>Committed to integrated marketing communications (IMC) as a </li></ul><ul><li>philosophy and business practice, we help you understand the </li></ul><ul><li>competitive landscape and stakeholder needs to develop actionable </li></ul><ul><li>marketing strategies. </li></ul><ul><li>Building from the outside in, we leverage market intelligence to </li></ul><ul><li>develop strategies that transcend traditional media definitions, </li></ul><ul><li>connecting with your stakeholders on their terms and in their </li></ul><ul><li>language. </li></ul><ul><li>Our turn-key development methodology ensures seamless </li></ul><ul><li>transition from strategy to execution and a closed-loop process for </li></ul><ul><li>measuring results. </li></ul><ul><li>. </li></ul><ul><li>Areas of Expertise </li></ul><ul><li>Advertising </li></ul><ul><li>Brand Strategy &amp; Expression </li></ul><ul><li>B2B Relations </li></ul><ul><li>Corporate Communications </li></ul><ul><li>Stakeholder Profiling </li></ul><ul><li>Competitive Market Analysis </li></ul><ul><li>eBusiness/eCommerce </li></ul><ul><li>Internal Communications </li></ul><ul><li>Interactive Marketing </li></ul><ul><li>Launch Planning and Execution </li></ul><ul><li>Market Positioning </li></ul><ul><li>Media Strategy &amp; Optimization </li></ul><ul><li>Public Relations Programming </li></ul><ul><li>Research </li></ul><ul><li>Sales Channel Development </li></ul><ul><li>SWOT Analysis </li></ul>Kim LaSalle Cultivate Your Brand MARKETING &amp; PUBLIC RELATIONS 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net </li> <li> 9. <ul><li>Weve been fortunate to work with companies large and small across multiple </li></ul><ul><li>Industries and would like to put that experience to work for you. </li></ul>Kim LaSalle Cultivate Your Brand MARKETING &amp; PUBLIC RELATIONS 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net Experience Contact Us 111 Congressional Blvd. Indianapolis, Indiana p: 317.361.0718 f: 317.405.9168 e: kimberlylasalle@comcast.net </li> </ul>