KHEL BADAL GAYA HAI!...KHEL BADAL GAYA HAI! T 10 LEAGUE GUIDELINES ELECTRIFYING T10CRICKETAINMENT T 10 LEAGUE GUIDELINES EVENT AUTHORITY Event Authority The Event …

T 10 LEAGUE GUIDELINES

KHEL BADALGAYA HAI!


ELECTRIFYINGT10CRICKETAINMENT


EVENT AUTHORITY

Event Authority

The Event Authority for the T10 League, 2018, in Sharjah is T10 Sports Management FZC.

All Logos, Symbols, Wordmarks and Colours (any or all of which are referred to as the ‘T10 League or Event Identity’) are Trademark and (as appropriate) Copyright work of

T10 Sports Management FZC. All uses must be strictly in accordance with Identity Guidelines.

The GuidelinesNo part of these Guidelines may be copied, transmitted or used for any purpose without the permission of T10 Sports Management FZC. Images in the Brand & Identity

Guidelines are courtesy of T10 Sports Management FZC and must not be reproduced or distributed without express permission.

These Guidelines at all times remain the property of T10 Sports Management FZC and may be subject to change.

For information, or approval for use of the T10 League Logo, please contact:T10 Sports Management FZC, PO Box 507703, Sharjah, United Arab Emirates, E: [email protected], W: www.ttensports.com

T10 Sports Management FZC is a Group Company of the diversified multinational conglomerate – Mulk Holdings, which has a presence in over 90 countries.

Emirates Cricket Board, UAE is the official governing body of the sport of Cricket in the UAE. ECB is an associate member of International Cricket Council and has been a

member of ICC since 1990. It Is also a member of the Asian Cricket Council.

LOGO& WORDMARK


BRAND LOGO RATIONALE

The world of cricket has changed

Speed of the game is represented by the thick italic font of T10 and T Ten League denoting

a sense of solidity and forward/fast movement, and the globe representing a ball which is

also reflective of the 3 elements of the game – bowling, batting and fielding

The stylized globe with a batsman swinging encapsulates ‘Global’ and big hits which is

what the shorter format is all about, and is also reflected in the T10 Trophy

The colors in the T10 font and the globe comprise colors which reflect positive energy

The T10 League script is compact like the format, yet, contemporary, assertive

and inspiring

Overall the logo reflects the spirit and the fastest form of the game

The T10 league Logo has been designed to reflect


The T10 League logo comprises two core elements:

Symbol and Wordmark

SYMBOL

WORDMARK

The relationship between the components of the logo is fixed and must only appear in the approved layouts provided in these guidelines.

The components must not be changed, adjusted or modified under any circumstances.

The inclination is always for the logo to be reproduced as the positive full color rendered stacked version (as shown here).

If the full color logo cannot be reproduced, single color versions are available for use (please see details on the following pages).

BRAND LOGO COMPONENTS

BRAND LOGO COLOURS


PANTONE 274C 100 M 98 Y 25 K 44R 0 G 0 B 83

PANTONE 7709C 62 M 12 Y 17 K 0R 91 G 179 B 201

PANTONE 7655C 31 M 84 Y 8 K 0R 178 G 77 B 146

PANTONE 2587C 58 M 84 Y 0 K 0R 128 G 73 B 158

PANTONE 715C 0 M 51 Y 89 K 0R 249 G 147 B 52

PANTONE 171C 0 M 82 Y 91 K 0R 242 G 84 B 48

PANTONE 360C 54 M 7 Y 93 K 0R 131 G 183 B 76

CATALINA AERO

CHRISTMASPINK

CHRISTMASPURPLE

CADMIUMORANGE

CHINESEORANGE

BUDGREEN

PANTONE 360C 0 M 0 Y 0 K 100R 29 G 29 B 27

WICKETBLACK

Combination of Pantone®, CMYK and RGB Colours for Symbol and Wordmark


T10 LEAGUEGUIDELINES


T10 LEAGUE ARTWORK OVERVIEW

TYPEFACES

MAIN GRAPHIC

COPY

DIN BLACKDIN BOLD

DIN MEDIUMDIN REGULAR

HEADLINE

SPORTS WORLDSPORTS WORLD

COLORS

SOCIAL & WEBSITE

PHOTOGRAPHY

MAIN LOGO

PA

NT

ON

E 2

74

C 1

00

M 9

8 Y

25

K 4

4

R 0

G 0

B 8

3

CATALINA

PA

NT

ON

E 7

70

9

C 6

2 M

12 Y

17 K

0

R 9

1 G

179

B 2

01

AERO

PA

NT

ON

E 7

65

5

C 3

1 M

84

Y 8

K 0

R 1

78

G 7

7 B

14

6

CHRISTMASPINK

PA

NT

ON

E 2

58

7

C 5

8 M

84

Y 0

K 0

R 1

28

G 7

3 B

15

8

CHRISTMASPURPLE

PA

NT

ON

E 7

15

C 0

M 5

1 Y

89

K 0

R 2

49

G 1

47 B

52

CADMIUMORANGE

PA

NT

ON

E 1

71

C 0

M 8

2 Y

91

K 0

R 2

42 G

84

B 4

8

CHINESEORANGE

PA

NT

ON

E 3

60

C 5

4 M

7 Y

93

K 0

R 1

31

G 1

83

B 7

6

BUDGREEN

PA

NT

ON

E B

LA

CK

C

C 0

M 0

Y 0

K 1

00

R 2

9 G

29

B 2

7

WICKETBLACK

SUB GRAPHIC

T10league

T10league

T10league

T10league O�cial

www.ttensports.com


T10 LEAGUE LOGO ARTWORK FORMATS

FULL COLOUR TOURNAMENTLOGO CMYK

SINGLE COLOURTOURNAMENT LOGO

FULL COLOUR TOURNAMENTLOGO PMS

FULL COLOUR TOURNAMENTLOGO RGB

Recommended uses:

Four colour print applications such as:

• brochures

• stationery

• magazines

• fascia signage

• posters

• accreditation

Recommended uses:Recommended uses: Single colour applications, special

treatments, lower quality or resolution printing:

Print

• newspapers

• one colour print collateral

• overprinting and personalisation, eg tickets, name tags

Embroidery

• team kits (ensure contrasting colours are used).

Premiums/giveaways

• keyrings

• pens

• leather goods

• engraving

• metal cutting

• laser etching.

Recommended uses:

• screen printing, eg bags, t-shirts

• embroidery, eg apparel

• spot colour printing

• vinyl decals

• signage

Recommended uses:

Recommended uses:

On-screen/digital applications (in RGB colour mode) such as:

• broadcast

• online

• websites

• on-screen presentations.

• ticketing

• flags

• street banners

• media boards/ backdrops


T10 LEAGUE LOGO – VERSIONS

Color accuracy and consistency are essential and hence please use the predefined colours.

All color references, values and artwork files (unless otherwise advised) are created from a standard PANTONE® Guide

When it is not possible to print PMS colors, use the CMYK breakdowns. RGB values are for on-screen and website only. HTML values for digital applications.


T10 LEAGUE LOGO & VARIATIONS

LOGO VERTICAL

LOGO HORIZONTAL

There are 2 variations of the T10 League logo accessible for use across the T10 League

Tournament.

It would be ideal if you can precisely select the orientation that best suits your design.

The preferred hierarchy for use is shown here.

1

1

2

2

Preferred Logo for all applications

File name: T10_Logo_Vertical_2018.eps

For narrow items with a horizontal or square orientation

File name: T10_Logo_Hor_2018.eps

The T10 League Logo construction grid demonstrates the relative positioning

of each element in the Logo.

This spatial relationship between the elements must be maintained.

Each grid unit is represented as an ‘X’ value.

Should the digital artwork be inappropriate for certain

applications (such as signwriting or grass graphics), it is

recommended that the Logo be constructed using

the grids provided on this page and the following page.


GRID UNIT ‘X’ = 13% OF LOGO HEIGHT

GRID UNIT ‘X’ = 10% OF LOGO WIDTH OR HEIGHT

T10 LEAGUE LOGO CONSTRUCTION GRIDS


X = HEIGHT OF ‘L’

The clear zone indicates the space around the T10 League Logo in which

no other type, graphic and/or photographic elements may infringe.

The clear zone is indicated by the grey grid and is the least amount of

clear space that should be maintained around the T10 League Logo.

X = HEIGHT OF ‘L’

VERTICAL

HORIZONTAL

T10 LEAGUE LOGO CLEAR ZONE


To maintain consistency across formats, suppliers and stakeholders engaged in delivering the

T10 League, we have demarcated some preferred relationships for the T10 League Logo based on

typical proportions.

The relationship alludes to both the sizes of the T10 League logo and its position on the page.

For alternate formats, the relationship ought to be changed while keeping a similar feel.

The preferred relationship shown here applies to all color variants of the vertical logo.

T10 LEAGUE VERTICAL LOGO PROPORTION

X

X=

1/5

X=

1/6

X=

1/6

X=

1/6

1/4 1/4

1/4

X=

1/3

X

1/4

X

1/4

X


It is important that the T10 league logo is clearly visible without dominating the overall application.

The preferred location for the logo is on the right hand side, either as a signoff at the base or at the top depending on the context

of its use in application.

Only one T10 League Logo should appear on any one application. The preferred relationship shown here applies to all color

variants of the landscape T10 league Logo.

T10 LEAGUE HORIZONTAL LOGO PROPORTIONX

= 1/

5

X=

1/6

X=

1/6

X=

1/6

1/4 1/4

1/4

X=

1/3

XX

X

1/4

X

1/4

X


Main Logo(full colour)in Pos or Neg

One ColourLogo

White MonoLogo

Black MonoLogo

T10 LEAGUE LOGO USAGE AND THE COLOUR PALETTE


Minimum size standards have been developed all the T10 League vertical & horizontal logos to ensure quality and

legibility of reproduction, they should not be recreated smaller than the predetermined minimum sizes.

Logo VERTICALMinimum size: 20 mm high

MINIMUM SIZE

20 mm hIgh

32 mm wide

Logo HORIZONTALMinimum size: 32 mm wide

1

12

2

T10 LEAGUE LOGO MINIMUM SIZE


LOGOAPPLICATIONS


It is important that the T10 League logo is clearly visible without dominating

the overall application.

The preferred location for the logo is on the left or right hand side depending

on the channel logo placement.

T10 LEAGUE LOGO ON-AIR


T10 LEAGUE LOGO ON-AIR BUGPLACEMENT EXAMPLES


T10 LEAGUE LOGO ON PRINT EXAMPLES

PRINT ADS


The T10 League Logo, in its approved formats, can be applied to photographic imagery, provided the integrity

and contrast of the T10 league Logo are maintained.

Only full color logo should be applied as demonstrated in the reference below.

Full colour Logo on white or light,

uncomplicated and contrasting photographic

background

Full colour Logo on dark uncomplicated

contrasting photograph where full colour Logo

would become lost

1

1

2

2

T10 LEAGUE LOGO ON PICTORIAL BACKGROUND


T10 LEAGUE LOGO ON PRINT

It is important that the T10 league logo is clearly visible without dominating

the overall application.

The preferred location for the logo is on the right hand side, either as a signoff at the base

or at the top centre depending on the context of its use in application.


T10 LEAGUE STADIUM SIGNAGE APPLICATION EXAMPLES

STADIUM BRANDING

T10 LEAGUE LOGO WATERMARK ON PHOTOGRAPHS


T 10 LEAGUEGUIDELINES

Please take care not to use the T10 League Logo incorrectly.

Incorrect use can weaken and damage the integrity and impact of the brand.

Take care not to do any of the following:

1 Vertical scaling

2 Keyline

3 Text colours altered

4 Event Symbol horizontally flipped

5 Event Symbol colours altered

6 Reassembly of Logo elements

7 Logo on noisy/complex background

8 Text additions or alterations

9 Rotating or Shear Logo

10 Cropping Logo

11 Low contrast background

12 Altering proportions

T10 LEAGUE LOGO INCORRECT USAGE

1 2 3 4

5 6 8

9 10 11 12

7


T10 LEAGUE APPAREL (MERCHANDISE)


The Logo and Wordmark in their approved formats can be applied as embroidery.

Single colour versions of the Logo can also be used for embroidery purposes, to create

more subtle tonal effects.

Embroidery thread coloursPlease match colours back to the specified PANTONE® colour references.

T10 LEAGUE LOGO EMBROIDERED


PARTNERSHIPSAs a mark of acknowledgement for their support and commitment to T10 League, a group of official composite, endorsement and designation marks have been developed for

Official Partners and Teams.

T10 League associates have the ability to use these in either the official composite format or as an endorsement mark (please see relevant sections) and allow them the unique

opportunity to develop a visible alliance with the competition.

Composite marks have been carefully considered to give equal weighting to both brands within the holding shape, and as such should always comprise the following parts:

• T10 League logo

• Respective associate brand logo (not present in endorsement marks)

• Official Designation text

• Holding shape (including central separator line)

• The T120 League logo should always appear to the left or above the associate corporate logo

• No other elements can appear in the composite mark, use is only granted to T10 League associates

• The T10 league logo and the associate brand logo should always appear equidistant from the central separator line

• The two logos should be visually of equal size - meaning that neither should dominate the look of the composite

• Full color and single color versions of the composite and endorsement marks are available, to ensure the logo is fully visible on all artwork

• They may only have full color or single color versions of both the T10 League logo and associate logo applied to them

• Portrait and/or linear composite marks are available for use

• Associates may use these at their discretion to best fit the intended application

• All composite marks must be approved by the T10 Sports Management FZC office prior to use

Documents

KHEL BADAL GAYA HAI!...KHEL BADAL GAYA HAI! T 10 LEAGUE GUIDELINES ELECTRIFYING T10CRICKETAINMENT T 10 LEAGUE GUIDELINES EVENT AUTHORITY Event Authority The Event …