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Keys to Success in Submitting CAPIO
Excellence in Communications Award Entries
Free Informational Webinar
January 19, 2017 – 10:00-11:00 am
California Association of Public Information Officials
• From The Judge’s Perspective
- Krista Noonan, VP Awards & CAPIO Treasurer
• Tips From Award Recipients
- Kaylee Weatherly, Long Beach Water Dept
- Liselle DeGrave, DeGrave Communications
• Overview & How to Enter
- Krista Noonan, VP Awards & CAPIO Treasurer
Keys to Success Webinar – AGENDA
• Questions & Contact Info.
• The Celebration – It’s Time To Party!
• Awards Timeline and Entry Fees
Awards Program Overview
KRISTA NOONAN(member since 2006)
CAPIO Vice President, Awardsand CAPIO Treasurer
Director of Communications,CalSTRS
• Scoring- Metrics/Effectiveness/Budget
- Clear Narrative, Tell Your Story!
- Outline Goals and Highlight
Results/Success
• Process- Submit your entry online at www.capio.org
- PDF Narrative Required (2-Page MAX).
- Follow tips for writing your narrative.
- List websites/video links and show graphics.
• Category Overview- Picking the right category for your entry.
Awards Category Overview
• Communication and Marketing Tools:
Publications (4 categories):
External and/or Special Purpose Publications.
Internal and Employee-Focused Pubs/Messaging.
Media-Focused Messaging (Op-Eds, News
Releases, etc.)
Most Improved Publication.
Digital/Interactive (4 categories):
Websites.
Most Effective Social/New Media Campaign.
Video Production:
Short-Form (2 minutes or less)
Long-Form (anything over 2 minutes)
Awards Category Overview
• Graphic Design and Photography (2 categories):
• Graphics/Illustrations/Custom Photos, etc.
• Most Effective Data Visualization/Infographics.
• Communication / Marketing Processes
and Campaigns (7 categories):
• Go Green/Environmental Conservation.
• Special Events and/or Press Conferences:
• One-time events.
• Recurring events.
• Marketing Plans & Branding/Targeted Campaigns.
• Most Creative Activity with least dollars spent.
• Most Innovative Communications.
• Crisis Communications/Public Safety Awareness.
Insights from an Award Recipient
KAYLEE WEATHERLYPublic Information Officer
Long Beach Water Department
Lbwater.org
Missionh2olb.com
• Tips for Success
• What We Learned
During The Process
• Effective Results
Measurement
• Advice For Your Entry
Insights from an Award Recipient
KAYLEE WEATHERLYPublic Information Officer
Long Beach Water Department
Lbwater.org
Missionh2olb.com
Insights from an Award Recipient
LISELLE DEGRAVEOwner
DeGrave Communications
www.degravepr.com
• Tips for Success
• What We Learned
During The Process
• Effective Results
Measurement
• Advice For Your Entry
From The Judges’ Perspective…
• Metrics/Results – This is the best way
to show your success and highlight the
outstanding outcome of your project! Be sure
to clearly outline your budget and any costs
(or indicate none).
• Quality – Always review/edit your work
before submitting. Poor spelling or grammar
reflects negatively. Be sure to display graphics
in your PDF entry.
• Content – Well-written and compelling
2-page narrative that tells your story. Clearly
convey the “why”/purpose and the “how” your
program successfully fulfilled your goals.
Effectively Catching Judges’ Attention
KRISTA NOONAN(member since 2006)
CAPIO Vice President, Awardsand CAPIO Treasurer
Director of Communications,CalSTRS
The Celebration – It’s Time To Party!
Excellence in Communications Awards Gala
Save the Date!Wednesday, April 5
The Prado at Balboa Park5:30 – 10:00 pm
Awards Reception, Dinner & Program
• Early Bird Pricing Ends 2/14/17:
- CAPIO Members = $100 per entry
- Non-Members = $150 per entry
- Prices increase $25 per entry for any
entries received 2/15/17 through 2/28/17.
• Award Entry Period:
- NOW (1/17/17 through 2/28/17)
Awards Timeline
• Entry Form Online:
www.CAPIO.org
