KCTV Brand Book

8/3/2019 KCTV Brand Book

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2011 I Au Sp

Boo & Co Ds b I Au Sp

C ll o 2011 o kcai GpDs Cous,Desg Systems . u b

Ml Kwll.

No l w w kcv5.

page 2


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HELLO,

AMY ANDERSON

kcv s w o ws po. Ts s ou jo s

o Spb 27, 1953, os s o . W l sp poso ousl w o, u uo ws us. W kcv poso ousls s poss o ws pos. W l ws o's so s b sw

b ssols ll os o ws po, w w o ous. I s boo ou wll s ou o u l o ws poo. A , ou w ll s l, ow w spo o s

o .


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The very firstmodern newspaper

was prinTed in 1605, inmodern-day germanycalled relaTion.

page 6


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The first radionews program was

broadcasT by 8mk onaugust 31, 1920.


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lowell Thomas hosTedThe first television

news broadcastin 1930.

page 10


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61 yearsoftelevision newsbroadcasts.

406 yearsofnewspapers.

much of iT presenTedin The same form.


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page 16


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ensationalissen-sey-shuh-nl-iz-uhm n.

. Subj t, lu, o sl pou

o s o pou sl o llpssos o o x pls ul

s.

. T us o o s s subj to lu: Te cheap tablos rele osesatoalsm to crease ther crculato.

. Plosop.. o oo s o b

ju ol b o o sss.

b. o ll s o ssll ubl

o ssos.


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sensationalism*is an ediTorial bias in

media where evenTsand Topics in news

are over-hyped To

increase viewershipor readershipnumbers.

*Ssols s l so o o .


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here aT kctv,we have answersfor This TheaTre.

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page 26


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kctv believessensaTionalism innews reporTing Today

sways The opinionsof viewers.

page 28


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in response To This,insTead of newsreporTing, kcTv is

commiTTing iTself Tofact reporting.


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we wanT To bring ThefacTs on the topicsthat affect andinterest our viewers

To help Them make

informed opinionsand decisionsin Their lives.


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trustworthy

neutral

forward

concise

energized

W ollow s tbus ouou p o w w o o lp us s ssols


19/39

KCTV5

W o lo jus o l 5. W o sos, o ws o

s o ou bss lso. kcv s l ws b ou ll l ts, kcv5 s b o ou ws po o ls wl s. So w p kcv bus o

so b , bu w los 5 o sl us o os.


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How, s' o ou po. Ou po s ow

ll F Rpo. Ts ss s bo o ou po ou l. T to soul' b o us, bu o s.

W bu l o s w b o ou ws.

page 38


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Ts ss o bl w neverus.W ol us pus, s, os ul bl, designer black.

page 40


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pure whtec0m0 y0 k0

kcv's olos s z

osoll w s o . T ol olo os o pl sss o. T olo plt ssl w us s jus bl w.

whiTe black


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Ou ss s o us o olo. Bl w ol olos usxp o ull olo . Bu ow s ou olo us? Ou w ss s pop ss s suppo b olo blo. Colo blo sspl , ul blos o bl o w o lp ss bs suppo l.

I bou s w o s l, blos o olo soul bbl. I bou s bl o s , blos o olo soulb, o ous, w. Colo blo soul b , ol bl o w.

I p 18ps o sll s o b pu o bl blo, b ul. Cpos sll ous o op s w p o bl blos. A lo so pp soul b s bl p o w. Bu o ous, l, xpos o uls p o us.

page 44


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din Coese Meum

din Coese Black

T p us w ss s din CosBl, Mu, Rul. I's os ulp os' b to o sl. I s lws s upps, lows. Fo ll bo op oop s 18p o sll s s Ao Po o l. AoPo s u b 15h 16h u us boops ls sl o l uswo.

din Coese Regular

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page 46


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Prmary

Prmary

W o' b , bu l o ou loops soll.T kcv loop s s osl ll ps sps os u.

F Rpo s s s kcv, ow s bol kcv. Bo o ou loops os ul.

W kcv F Rpo xs s sp, bu olo up o l sow o x p, soul b s .

Secoary


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Ou su lo up s os f. W F Rpo kcv pu o, F Rpo soul lws b w o kcv. Also, w pu o, "b" soul b o o kcv so lo up s l s, "FRpo b kcv".

T lo up soul always b bl o w, o w o bl.

As os o, w w o b s s os, u, ul, uswo. W w ou loo o bo "sl o ppol".

A w ss , uoll ow s wllb u ul.

Prmary

Lock Up

Secoary

Lock Up

Prmary

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Secoary

Lock Up


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I ou su s o xs o o o, sus bou olo. T w, lo up sll xss

bl o w, o w o bl.

T w o bl sos soul b us o op o l . T bl o w sos soul b us o op o .


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W ou su s pu oo w o b loos, o s'p oo bou kcv, sp ou su soul ls qul o kcv.page 54


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imagery

page 56


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imagery

I s ol pl w olo os . I s oo, o us, oo lws s p o ls. Is soulop ss. Bu w s' sp, soul bsos o f ps o Kss C.

I soul l o , l poops sp osls. W ul s o w's o o ou us, oupoop soul s lu, s wll.

W s us l bou sp , soul b lusos o op o obsu 's oo. T ol s soul b o sp s ou su b blo oolo o lp o . How, w s' sp, 's o opu blos o olo oo o op o so s s so,suppo oo.

page 58


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Eo s kcv busss , ll us oul s so ouo o popl ous o kcv. Bus o s, ou busss s bolo wol o busss s, wl sll os ul.

Frot

Back

page 60


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W s ou lts os l o ll f s o popl w oo . T suu o ou lts o b bl o oo

oo wl sll s os.

T o s ou p oo op l, "F Rpo" s boto, l s jo o p op o psolz o.

T b s olo blo o o lp w lt soul b ol, ls "F Rpo".

FrotFrot BackBack

page 62


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Ou lops l w ou lts. W spl ss ooo o o jus bs oo o l puposs. W pu bl o p o lop s bo ltl sups, o l o op o ooo . Also, s o lop s bl s wll o lp lts s ou.

Frot

Back

page 66


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Ou ss ' usul oll s l ou woul xp. Jus spl s s ou op's s. E s s usoz o ul w o o pl o w kcv usull os.

page 68

Frot Back


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ignageT Bllbos w us b l. Tsoul l b os-o Kss C, bou kcv sl. Ou loo soul lws b low l- o o bllbo w blo o oloo l o o .

page 70


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Ou wbs s ll bou t s o ou s l sl s possbl. I's bspl o op ls o p. T o s b o o l suu sll. All o s s b o s o o os s s ou wbs o us l.


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page 74

Ou ws s s ll o Kss C ll ou-l s ous.Eo s s ls o sow w o wou ow . T wobulous s o s. Ous s os, w pu lo w l l os w ou bou, s pl. Popl wll ow l wo w w w o.


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