Kayak+ Democase

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    17-Nov-2014

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<ul><li> 1. Real Case: Offer subscription</li></ul> <p> 2. Process Activate subscriptionSend invoice to customer 30 days before Yes OfferYes Order Invoice Wait 14 daysEnd Email, Call-out, SMS,subscription confirmationcustomer and ask processPrinted mailends make a feedback from follow-up customerofferOrder subscription Follow-uporderNo EndNo process Send notificationmessage 2 daysEndbefore subscription process endsTime 3. Start pointMikael is a customer who doesnt has any subscription activeTarget Group has created in Kayak which search all customerswithout any subscription 3 6/19/12 4. Offer Email, Call-Create offer to customers channelout, SMS, Printed mail= Kayak+ Customer Care Model which name is Offer subscription If customer has email address and permission to email marketing Kayak+ sends email offer to customer (Mikael gets email offer) If customer has mobile number and permission to SMS marketing Kayak+ sends SMS offer If customer has mobile number and but no permission to SMS marketing Offer will be send using WinSales call-out system Else Offer will be send using printed mail channel46/19/12 5. OrderconfirmationWhen subscription has ordered send personalized email from Kayak+Order confirmation details has personalized with Kayaksubscription detailsMikael ordered subscription:Subscription: Helsingborg Dagbladet 1.11.2012 - 1.11.2013Price: 150 kr every month5 6/19/12 6. InvoicecustomerInvoicing customerKayak sends invoice to customer6 6/19/12 7. Wait 14 daysand askWait 14 days and ask feedback from customerfeedback from customerIt is very nice you subscribed our cool newspaper!Tell us how satisfy you are? 7 6/19/12 8. 30 days beforesubscriptionends make a30 days before subscription ends make a follow-up offerfollow-upofferYour subscription will end soon here you have follow-up offer you can not refuse86/19/12 9. Send notification message 2 daysSend notification message 2 days before subscription endsbefore subscriptionendsSubscription will end in two days you have still time to extend you subscription 9 6/19/12 10. Process Activate subscriptionSend invoice to customer 30 days before Yes OfferYes Order Invoice Wait 14 daysEnd Email, Call-out, SMS,subscription confirmationcustomer and ask processPrinted mailends make a feedback from follow-up customerofferOrder subscription Follow-uporderNo EndNo process Send notificationmessage 2 daysEndbefore subscription process endsTime </p>