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Socialvation Live: 28 September 2010
Social:The new religion for marketers?
KATE SPIERS • WISDOM LONDON
twitter.com/wisdomlondon
linkedin.com/in/katespiers
www.wisdomlondon.com
Socialvation Live: 28 September 2010
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Boom!
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Is Social Media the new religion of marketers?
(well, it looks like it)
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(Broad analogy coming up)
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Religion and social media have plenty in common
(this is good news)
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Evangelism works
(so how can it work for Social?)
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How?
(think of it as a cycle)
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The principles of social evangelism
(and a commandment)
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Principle 1:Know the vision, share the vision
(we’re lost without it)
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Principle 2:Live it
(“I’m a believer”)
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Principle 3:This is NOT blind faith
(Crises count)
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Principle 4:There will always be detractors
(and the feedback loop)
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Principle 5:Make it personal
(really personal)
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And the commandment:Go forth and evangelise
(couldn’t resist)(sorry)
Socialvation Live: 28 September 2010
