Upload
ebrahim-pachorawala
View
141
Download
2
Embed Size (px)
Citation preview
Presented to: Prof. Kalim Khan
Group Members
Anis Khan 11Deepak Tanwar 17Ebrahim Pachorawala 18Eqlakh Shaikh 20Javed Khan Pathan 28Mohammad Naim Shaikh 58Swapnil Chauwan
Introduction
• Hero Honda is a Joint Venture between Hero Group
and Honda Motor Company
• Chairman and Founder is Brijmohan Lal Munjal
• The Company was founded in 1984 in Gurgaon
• In 2001 it became the world’s largest two wheeler
manufacturing company in terms of its sales
Theodore Levitt- Product levels Core Product:
– Travelling from one place to another
Generic Product:– Speed, Mileage
Expected Product:– Front Disc Break, Sporty Look, Electronic speedometer
Augmented Product:– Different Colours, Rear Disc Break, Tubeless tyre
Potential Product:– ABS
Brand Salience
• Karizma ZMR• Sports Bike• Stylish• Masculine• Status
Brand Performance
• Speed• Low Vibration at high speed• 5 Free Services
Brand Imagery
• Hero Honda has given a patriotic feel with its punch line
• Karizma ZMR has always focused on youth and hence
they have come up with 3 catchy taglines
– Jet set go
– Always game
– Above all
Contd..
• Some of the other intangible attributes that are
associated with the Karizma ZMR
– Daring
– Charismatic
– Exclusive
– Winner
– Brave
Brand Judgments• Brand Quality
– Established player in the market
• Brand Credibility
– Considered credible due to parent company
• Brand Consideration
– Will be considered as there are not many competitors present in the
particular market
• Brand Superiority
– Hrithik Roshan
– Mtv Roadies
Brand Feelings
• The types of feelings evoked are
– Excitement
– Adventure
– Glamour
– Thrill
Brand Resonance
• Present but not at a very large level
• Sense of Community & Active Engagement
– Facebook Group: Karizma ZMR Bangalore Group
Thank You