Pulsar Karizma Old

8/4/2019 Pulsar Karizma Old

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Presented by

Pritpal singh

Saqib nassu

Kavish sharma

Dharmendra gahlot

Danish kawatra


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Bajaj Auto came into existence on November

29, 1945 as M/s Bachraj Trading Corporation

Private Limited

Bajaj came up with Chetak in 1972 thatbecame a huge success in the market

The FORBES GLOBAL list for the year 2005

ranked Bajaj Auto at 1,946.It features at

1639 in forbes 2011 list. The company has successfully changed its

image from a scooter manufacturer to a two

wheeler(bike) manufacturer


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Before the launch, the Indian market trend

was towards fuel efficient (80cc-125cc).

The launch and success of Hero Honda CBZ in

1999 showed that there was demand forperformance bikes.

Bajaj took the clue from there on and

launched the Pulsar twins in India on

November 24, 2001.


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The original Pulsar came with a150 cc or 180ccair cooled , single cylinder , petrol , spark-ignited four stroke engine in 200

In 2003, Pulsar came up with Patented DTSi

technology. In 2006,They also introduced the 1 Down 4 Up

variant of the Gear box for the first time on sub150 cc variants.

July 2007, Bajaj began selling the Bajaj pulsarDTS-FI and Pulsar 200 DTS-I

In 2009 Bajaj launched a carbureted version ofPulsar 220 on June 2009, tagging it as thefastest bike in India


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Bajaj is always known for its ads without

well-known brand ambassadors.

With a punch line Hamara Bajaj Bajaj

drove into everybodys hearts and the titlesong of Naye Bharat Ki Naye Tasveeradded a great value to itsmobikes andscooters.

Bajaj is always known for its outstanding ads.


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In 2004 , Bajaj changed his logo to target

youth .

To reposition their products like pulsar as

styled as a mean masculine robust machine,Sporty Looks, Supreme Performance, and

Riding Comfort.

Bajaj also changed their brand line to

"Inspiring Confidence"


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o DTSi Technology

o ExhausTEC Technology


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Physique-Good looking 2 wheelerwith a feel of sports bike

Personality-Masculine, Cool,Competitive , Attitude

Self Image-Fastest Indian,Definitely Male

Reflection-Young at heart,Confident , Carefree, Trend Setter


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Hero Honda is a two-decade-old story, Joint-

venture between Hero & Honda(Japan co) in

1984.

Now, Hero Honda Motors Ltd. is the world'slargest manufacturer of two wheelers for

nine consecutive years.

AS OF HERO HONDA

Availability Affordability

Awareness

Acceptability


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Karizma is the flagship motorcycle of hero

honda ,got launched in May 2003.

Hero Honda Karizma is the best that has

been launched in India. Now it gets evenbetter with the all new racer edition

The sleek designing of Karizma is quiet

similar to its Japanese version, the

legendary& giant Honda's cult VFR 800 POSITIONING STRATEGY

Men/Family :- strong, sturdy and powerful

Motorcycle


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Having 250cc single cylinder, 4 stroke ,

OHC engine which they get patented

OHC ENGINE(The advantage is that valves

are operated almost directly by the

camshaft - easy to achieve the perfect

timing at high rpm. Also it's possible to

install three or four valves per cylinder)


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They gone for various strategy :- taken

HRITHIK ROSHAN as brand ambassador

The bike has been designed after knowing

the needs of the markets survey.


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Gone to the colleges for the test drive of the

bike

Sponsored various shows likeSA RE GA MA Pa

challenge Sponsoring games like Arranged HERO HONDA

ROADIES show


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Personality-Charismatic,Sporty, Energetic,

Self Image-Winner, Above all,Brave

Physique-Stylish 2 wheeler

with a feel of Sports bike.

Reflection-Glamorous,Achiever, Explorer


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Bajaj pulsar

Pulsar 220 uses fuelinfection system

Pulsar suspension isNitrox gas charged

Brand promotion:

advertisement in

Media , first moveradvantage.

Hero honda karizma

Karizma uses carburetor

No such suspensions

Brand promotion:Hrithik Roshanambassador, MTV

roadies,advertisementinmedia, college testdrives.


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Both Bajaj and heroHonda should come up

with great promotional strategy because

promotions and adversitement really

influence the customers in case of purchases.

Documents

Pulsar Karizma Old