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KANSAS CITY CHIEFS 2012–2013 COMMUNITY REPORT

Kansas City Chiefs Community Report 2012-2013

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Page 1: Kansas City Chiefs Community Report 2012-2013

Kansas City CHiEFs 2012–2013Community RepoRt

Page 2: Kansas City Chiefs Community Report 2012-2013

When my father, Lamar, brought the Chiefs from Dallas 50 years ago, he knew right away that Kansas City was a special place. in Kansas City, there is an undeniable spirit of cooperation, of taking care of each other and working together to accomplish great things. the Kansas City Chiefs are humbled by the tremendous support we receive from our fans throughout the region, and we believe that it is our responsibility to give back to a community that gives so much to us. it is an honor and privilege to be part of the national Football League and we recognize that with that privilege comes great responsibility to the community where we live, work and play. Whether it’s providing hunger relief, investing in our youth, honoring our armed forces or lending a hand to rebuild after tragedy, we know that when we all work together we are powerful. the Kansas City Chiefs and Hunt Family Foundation provide essential funding to youth organizations, nonprofit agencies and community groups throughout the region and support numerous community programs and initiatives designed to improve the lives of thousands of individuals, children and families every year. Every day we work hard to engage our community and inspire those around us to help make Kansas City a better place. We hope that you will enjoy the following pages that highlight some of the many ways our players, coaches, employees and other members of the Chiefs family give back to Kansas City. We are grateful for your continued support and we appreciate your interest in our community endeavors. We are proud to call Kansas City the home of the Chiefs.

sincerely,

Clark HuntChairman and CEO

Page 3: Kansas City Chiefs Community Report 2012-2013

Contents

ouR miSSion ..........................................2

CHieFS Community CARinG teAm By tHe numBeRS ...................................3

HeALtH & WeLLneSS yMCa CHaLLEnGER LEaGUE .................4

Play 60 ...................................................6Chiefs sports Lab Powered by Blue KC..............................8youth Football ........................................9Healthy Halloween, Breast Cancer awareness .................... 10teamsmile, Chiefs Blood Drive ............................... 11

FAmiLieS in CRiSiS HaRVEstERs BaCKsnaCKs ................. 12

Operation Blessing, souper Bowl of Caring ........................ 14Lift Up america, thanksgiving Food Distribution ........... 15Read and Rise, Read across america .......................... 16Operation Breakthrough adopt-a-Family, United Way tEaM nFL ........................ 17

CiViC Responsibility JOPLin PLayGROUnD BUiLD ................ 18

Chiefs Community Caring team ..........20Player Outreach, ambassadors ....................................... 21Cheerleaders, KC Wolf & Red Coaters, CWO ....................................................22supporting Our Public servants, Military Outreach ..................................23

LeGACy oF tHe CHieFS sEna’s stORy .......................................24

Chiefs Charity Game ............................26Hunt Family Foundation .......................27101 awards ..........................................28Kickoff Luncheon, Red Friday ..............29Chiefs Charitable Giving ......................30

SinCeRe tHAnKS .................................. 31

Photography by Steve Sanders (Chiefs Team Photographer). Additional photos courtesy of Harvesters, Chris Vleisides (Kansas City Royals), First Downs for Down Syndrome, Big Brothers Big Sisters of Greater Kansas City and Kids TLC.

Page 4: Kansas City Chiefs Community Report 2012-2013

In alignment with our organization’s overall mission, the Chiefs Community Relations Department strives to engage our neighbors through a myriad of programs as we INSPIRE youth to reach their fullest potential. We seek to HONOR those who serve this region in various capacities and to empower others through our spirit of giving.

WIN WITH CHARACTERUNITE OUR COMMUNITYINSPIRE OUR FANSHONOR TRADITION

our mission

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Page 5: Kansas City Chiefs Community Report 2012-2013

NEARLY

$4MRaisED in tHE Past EiGHt yEaRs

Via tHE CHiEFs CHaRity GaME

NEARLY

$2MRaisED sinCE 1999 FOR yOUtH FiELD

REnOVatiOns/REFURBisHMEnts

1,900aUtOGRaPHED itEMs anD tiCKEt PaCKaGEs DOnatED tO VaRiOUs

CHaRitiEs in 2012, RaisinG

$110,000+

1,400 TOYSAND

$110,000+in DOnatiOns tO tHE MEtRO’s

LaRGEst tOys FOR tOts COLLECtiOn in 2012

16 CHiEFs PLay 60 sCHOOL assEMBLiEs in 2012 REaCHinG

6,000 STUDENTS+

14,000+CHiLDREn HaVE PLayED On

tHE CHiEFs yOUtH FOOtBaLL FiELD sinCE its OPEninG in 2008

$900,000+RaisED in COnJUnCtiOn WitH FiRst DOWns

FOR DOWn synDROME FOR tHE DOWn synDROME COMMUnity

NEARLY

$125,000in DEntaL sERViCEs tO yOUtH

Via tHE CHiEFs 2012 tEaMsMiLE EVEnt

3,000 FAMILIES

2,000 FAMILIES

6,000+HOURs VOLUntEERED By tHE CHiEFs

COMMUnity CaRinG tEaM in 2012

5 WaLtER PaytOn nFL Man OF tHE yEaR HOnOREEs, tHE MOst OF any FRanCHisE

50 titLE 1 sCHOOLs in JaCKsOn COUnty RECEiVED a CHiEFs PLay 60 FitnEss Kit in 2012

20,000+ yOUtH VisitED tHE CHiEFs sPORts LaB POWERED By BLUE KC in 2012

30,000 lbs. OF PROtEin DOnatED Via tHE LiFt UP aMERiCa FOOD DistRiBUtiOn in 2012

FED DURinG OPERatiOn BLEssinG in 2012

RECEiVED a HOLiDay MEaL tHanKs tO tHE CHiEFs tHanKsGiVinG FOOD DistRiBUtiOn in 2012

CHieFS Community CARinG teAm By tHe numBeRS

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Page 6: Kansas City Chiefs Community Report 2012-2013

This past fall, members of the Chiefs Community Caring Team, including the team’s defensive backs, traveled north of downtown for a special surprise visit.

As this red-and-gold-clad group entered the YMCA’s Challenger League football field, more than 80 children stood awestruck, jaws stretched agape. The youth present that day participated in the Y’s Challenger League, which is for children and young adults who have special needs. It promotes the inclusion of these individuals in healthy activities that can result not only in improved physical fitness but also personal growth, fun and friendships. While these individuals may have physical, developmental and intellectual disabilities, they are given the opportunity to learn, grow and thrive through recreational and social opportunities on an ADA-accessible field built just for them.

In no time flat, the Chiefs players and KC Wolf assimilated into their roles as guest coaches at that evening’s Challenger League football practice. The Chiefs led these amazing, inspirational athletes through football drills and taught them the importance of the Play 60 ideals. Confidence and new abilities were found on the gridiron that day, while countless hugs and cheers were shared between the Challenger athletes and their new friends.

ymCA CHALLenGeR LeAGue

HEALTH & WELLNESS

4

Page 7: Kansas City Chiefs Community Report 2012-2013

“Watching my son catch, hike

and throw a football with a

Chiefs player was a sight i’ll

never forget. i took about 200

pictures! i wanted to capture

every smile, every proud

moment on the field. Glen

was so excited to play with

the pros. thank you for a truly

unforgettable evening!”

– Sharon, proud mother of a YMCA Challenger athlete

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Page 8: Kansas City Chiefs Community Report 2012-2013

play 60

THE KANSAS CITY CHIEFS ARE CHAMPIONS IN SPREADING THE NFL’S PLAY 60 MESSAGE.

The Chiefs Community Caring Team consistently champions the NFL’s Play 60 message by encouraging young fans to eat healthy and be active for at least 60 minutes each day. Examples can be seen regularly during Chiefs Play 60 assemblies, via the American Heart Association’s Play 60 Challenge or through support of Midwest Dairy’s Fuel Up to Play 60 school programming.

Chiefs players such as linebacker Tamba Hali, shown here visiting students at Spring Hill Elementary (Spring Hill, Kan.), actively spread the Play 60 message to youth throughout the Chiefs Kingdom.6

Page 9: Kansas City Chiefs Community Report 2012-2013

Kicker Ryan Succop recognizes Cedar Creek Elementary (Lee’s Summit, Mo.) and principal Jenifer Opie as the Chiefs Play 60 Super School with a $10,000 health and wellness grant.

Through various youth programs reaching schools, community groups and other agencies, the Chiefs spread the Play 60 ideals to more than 10,000 children in 2012.

KC Wolf shows off his stretching prowess during a weekly Chiefs Play 60 School assembly at Winnwood Elementary (Kansas City, Mo.).

Safety Kendrick Lewis and the Chiefs defensive backs honor Northview Elementary (Olathe, Kan.) as a Chiefs Play 60 Challenge School.

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Page 10: Kansas City Chiefs Community Report 2012-2013

Sports LabLocated inside Arrowhead Stadium, the Chiefs Sports Lab powered by Blue KC is a destination for students of all ages. Last year alone, 20,000 kids experienced this unique venue while learning how to become more fit and active.

Last year, students from Iowa, Kansas, Missouri and Nebraska visited the Chiefs Sports Lab powered by Blue KC.

The Chiefs Sports Lab powered by Blue KC aligns with the Missouri Grade Level Expectations (GLEs) and Kansas Standards, Benchmarks and Indicators (SBIs) in Science, Health and Physical Education.8

Page 11: Kansas City Chiefs Community Report 2012-2013

youth FootballThe Chiefs efforts to promote and expand youth football are at the forefront of the organization’s focus. This can be seen in a myriad of different programs, including the Chiefs Youth Football Field as well as the team’s collaboration with USA Football and its “Heads Up” initiative.

Hayden Kurtz (Peculiar, Mo.)2012-13 NFL PP&K National Champion (Girls 6-7)

As part of USA Football Month activities, Chairman and CEO Clark Hunt welcomed 4,000 youth

football players and coaches to Arrowhead Stadium. 9

Page 12: Kansas City Chiefs Community Report 2012-2013

Healthy HalloweenThe Chiefs annually team with Truman Medical Centers and JDRF to host a Healthy Halloween family costume party at Arrowhead Stadium. This kid-friendly gathering is an opportunity to celebrate without consuming large amounts of sugary, carbohydrate-filled candy and other sweets.

Breast cancer awarenessThe Chiefs joined the NFL in recognizing October as Breast Cancer Awareness Month. Headed by the Chiefs Women’s Organization and Zeta Tau Alpha volunteers, fans entering Arrowhead Stadium received “Think Pink” ribbons while the Chiefs, Hy-Vee and The University of Kansas Hospital honored numerous breast cancer survivors throughout a game.

Tavia Hunt and the Chiefs Women’s Organization annually support Chiefs Breast Cancer Awareness game initiatives.

The Chiefs Community Caring Team, including CWO member Toni Muñoz-Hunt, dressed in Halloween costumes and helped show children that there are healthy alternatives to sugary snacks and trick-or-treating.10

Page 13: Kansas City Chiefs Community Report 2012-2013

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teamSmileFor the past seven years, the Chiefs and TeamSmile have provided vital complimentary dental services to local youth. As a result of last year’s collaboration, Kansas City Oral Health Care Day saw more than 250 children receive dental screenings/procedures valued at nearly $125,000.

Chiefs Blood DriveThe Chiefs annually team with the Community Blood Center of Greater Kansas City to host the Chiefs Blood Drive. Having just completed its 15th year, this initiative encourages all Chiefs fans to give the gift of life.

Dana Witt (Chiefs production manager) participates in the annual Chiefs Blood Drive.

Wide receiver Dwayne Bowe and more than 30 of his teammates joined with TeamSmile to promote the importance of oral health. 11

Page 14: Kansas City Chiefs Community Report 2012-2013

Locally, more than 90,000 children receive free and reduced-price school meals during the week. However, those very same youth are still at risk

of hunger on weekends. That’s where Harvesters and its BackSnack program offers a helping hand. Thanks to this program, backpacks of food are provided via schools to low-income children for the weekend.

Regularly, the Chiefs Community Caring Team joins with Harvesters to provide the volunteers necessary to fill these backpacks with food. Monthly, Chiefs staff and Red Coaters spend their lunch breaks readying backpacks with the nourishment necessary to help feed not only these students, but typically their families as well. Additionally, Chiefs players, coaches and the Chiefs Women’s Organization have given their time to this important endeavor. As a result, nearly 19,000 children are fed each week.

However, that isn’t the only hunger-relief initiative on which the Red and Gold partners with Harvesters. Be it serving on the Harvesters board of directors, partnering on food distributions such as the Souper Bowl of Caring and Lift Up America, or participating in various fundraisers, including the Celebrity Chefs Classic, the Chiefs and Harvesters have become a potent team.

HARVeSteRs BACKSnACKS

FAMILIES IN CRISIS

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Page 15: Kansas City Chiefs Community Report 2012-2013

“there are 375,000 individuals

within our region that are

designated as food insecure,

which means that they don’t

know where their next meal

is coming from. Of those, one

in five are children. Thanks

to the efforts of the Chiefs, in

conjunction with Harvesters

Backsnack initiative, these

kids receive vital nourishment

they otherwise wouldn’t have

access to.”

– Wesley Fields, former board chair, Harvesters

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Page 16: Kansas City Chiefs Community Report 2012-2013

SoupeR BoWL oF CARinGHeld annually during the week leading up to the Super Bowl, the Chiefs are a national sponsor of the Souper Bowl of Caring hunger-relief program. Chiefs Community Caring Team members kick off the initiative at Harvesters each season, and their efforts have resulted in more than 100,000 meals being distributed locally.

operation BlessingThe Chiefs, in conjunction with the Kansas City Royals, host an annual Operation Blessing Food Distribution. Each year, more than 200 volunteers join players, alumni and staff in distributing food to approximately 3,000 local needy families.

Guard Jon Asamoah joined other Chiefs players, front office staff and Red Coaters during the annual Operation Blessing Food Distribution.

In celebration of the Souper Bowl of Caring, nearly 70 members of the Chiefs Community Caring Team, including the Red Coaters, packed more than 2,100 BackSnacks for area youth in need.

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Page 17: Kansas City Chiefs Community Report 2012-2013

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LiFt up AmeRiCAThe Chiefs and Lift Up America have joined forces for the past nine years to feed our community. Each year, 60 area relief organizations receive 30,000 pounds of protein product.

thanksgiving Food DistributionSince 1992, Chiefs players, coaches and front office staff have collected funds in support of the annual Chiefs Thanksgiving Food Distribution. In that time, more than 16,500 families have been fed as a result of this initiative.

Dan Hunt was joined by Chiefs Ambassadors and other members of the Hunt family, including Lamar Jr., Sharron and Clark, to load food during Lift Up America.

Wide receiver Dexter McCluster made a special in-home delivery during the annual Chiefs Thanksgiving Food Distribution.

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Page 18: Kansas City Chiefs Community Report 2012-2013

Read Across AmericaLast year was the 14th time that the Chiefs Community Caring Team participated in Read Across America Day. Held on the birthday of the famed children’s author, Theodor

“Dr. Seuss” Geisel, Chiefs players, coaches, Ambassadors, Cheerleaders, Red Coaters and front office staff members share their favorite books with students around the metro.

Read and RiSeAs part of the team’s Hispanic Heritage Month celebration, the Chiefs hosted a special two-day Read and Rise Book Fair for the schools of the Guadalupe Centers, Inc. All middle school students and kindergartners were given a voucher to receive a book at the Scholastic Book Fair while their parents attended a special reading workshop.

The Chiefs tight ends, including Tony Moeaki, presented Alta Vista Middle School (Kansas City, Mo.) students with copies of the Mike Lupica book, The Underdogs, as well as special bilingual bookmarks as part of the Read and Rise initiative.

Chiefs CFO Dan Crumb shares a Dr. Seuss classic with kindergartners from Pitcher Elementary (Kansas City, Mo.) during Read Across America Day.

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Page 19: Kansas City Chiefs Community Report 2012-2013

united way team nFLA longtime proponent of the United Way, linebacker Derrick Johnson joined TEAM NFL, a group of civic-minded, college-educated NFL athletes whose current focus is on improving education in America. The members of TEAM NFL are assisting the United Way in recruiting more volunteers to become readers, tutors and mentors.

operation breakthrough Adopt-a-familyAnnually, the Chiefs Community Caring Team, including the CWO, participates in Operation Breakthrough’s Holiday Adopt-A-Family program. As a result, the Red and Gold assists more than 50 of the center’s families, including nearly 125 children in 2012, that otherwise wouldn’t be able to share a traditional holiday as a family unit.

Chiefs TEAM NFL spokesperson Derrick Johnson is actively helping the United Way recruit volunteers for area schools.

Sister Berta helps to load up special holiday gifts for over 50 Operation Breakthrough families sponsored by members of the Chiefs Community Caring Team. 17

Page 20: Kansas City Chiefs Community Report 2012-2013

In the immediate aftermath of the May 2011 tornado that struck Joplin, Mo., Chiefs Chairman and CEO Clark Hunt committed to continued assistance from the Chiefs

organization in relief and rebuilding efforts. In all, the team and its fans pledged to contribute more than $250,000 in support.

This past summer, the Chiefs continued their ongoing commitment to the long-term recovery and rebuilding efforts there. The Hunt family and the Chiefs organization partnered with KaBOOM! and the Joplin School District to build a playground for the Joplin community at the Beacon Alternative School. The new playground’s design was based on drawings created by children who participated in a Design Day event in June. Two months later, more than 200 volunteers, including members of the Chiefs executive leadership team, Ambassadors, Chiefs Cheerleaders, KC Wolf and other staff members, rolled up their collective sleeves and built the new play structure in a single day. The project, funded by the Chiefs, including donations received from the Kansas City community and an NFL Fitness Zone Grant, now serves hundreds of children from the school and the surrounding neighborhood.

However, that is just one of many outreach initiatives that the Chiefs Community Caring Team has taken on in support of its Joplin neighbors. Additional efforts by the team have included a water and supply drive in the days immediately following the tornado; a cleanup visit by the team in June 2011; fundraising and recognition around the 2011 Governor’s Cup at Arrowhead and Red Friday; a special high school football game at Arrowhead Stadium featuring Joplin High School; surprising nearly 1,300 children at four Joplin elementary schools for the holidays with toys from their wish lists; and a day of rebuilding where the team helped construct five homes in partnership with the Joplin Area Habitat for Humanity and

the Governor’s Office as part of the 2012 Governor’s Joplin Habitat Challenge.

JopLin pLAyGRounD BuiLD

CIVIC RESPONSIBILITY

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Page 21: Kansas City Chiefs Community Report 2012-2013

“all of the support that the

Chiefs have given to the Joplin

community just means so much

to each of us. it is especially

nice for our kids to have such

a beautiful new playground

thanks to the Chiefs. there’s

not another park in this area,

and our kids enjoy playing

there so much. it isn’t just the

schoolkids who play there either

because there are also two

apartment buildings located

close by. i certainly think there

will be a lot of kids playing

on the playground for years

to come.”

– Emily, Joplin resident and frequent playground visitor

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Page 22: Kansas City Chiefs Community Report 2012-2013

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CHieFS Community CARinG teAmOne way the organization supports our region is through Chiefs Community Caring Team visits. This unit, led by Clark and Tavia Hunt along with the entire Hunt family, includes members from the Chiefs organization who participate in community outreach efforts throughout the year. This includes visits to schools, community centers, food pantries, hospitals, military institutions and various other agencies.

Sharron Hunt (shown here holding a canvas while reviewing it with Norma Hunt) is spearheading the Chiefs Art Program, which aims to install a world-class art collection at Arrowhead Stadium.

Since 1977, the Chiefs and Pro Football Hall of Fame quarterback Len Dawson have bestowed a scholarship to an area student preparing for college. The 2012 Len Dawson Scholarship recipient was Mariah Mathews.

Chiefs President Mark Donovan and other members of the Chiefs Community Caring Team join the VFW to visit Ft. Leavenworth.20

Page 23: Kansas City Chiefs Community Report 2012-2013

AmbassadorsThe Chiefs Ambassadors are a close-knit group of former players dedicated to community outreach and an annual charity golf tournament. In 2012, the Ambassadors gave grants to nearly 20 nonprofit organizations in the Kansas City area.

player outreachIt’s not uncommon to see your favorite Chiefs players volunteering their time in the community and lending a helping hand. In fact, since linebacker Derrick Thomas established his “Third and Long Foundation” in 1990, nearly 80 members of the Red and Gold have created individual player foundations and/or charitable programming.

Chiefs Ambassador Curtis McClinton makes a new friend during a visit to a local children’s hospital.

Center Rodney Hudson and the Chiefs offensive line have helped raise nearly $7 million for First Downs for Down Syndrome since its inception in 1992. 21

Page 24: Kansas City Chiefs Community Report 2012-2013

CWoThe Chiefs Women’s Organization is comprised of wives and significant others of Chiefs players, coaches, executives and football support staff members. The CWO teams up with select charities to assist in maximizing the impact of their events.

Cheerleaders, KC Wolf & Red Coaters The Chiefs Community Caring Team is comprised of the entire Chiefs family. This includes such vital participants as the Chiefs Cheerleaders, Red Coaters and the lovable KC Wolf.

Paige Succop helps a young patient confined to the hospital make a special holiday craft.

The Chiefs Cheerleaders are actively engaged with the military, visiting troops worldwide, as well as uplifting youth throughout the Chiefs Kingdom.22

Page 25: Kansas City Chiefs Community Report 2012-2013

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Supporting ouR public ServantsThe Chiefs are highly supportive of our area’s first responders and public servants. To reinforce that spirit of admiration, the Chiefs Community Caring Team made a surprise visit to the Central Jackson County Fire Prevention District in honor of 9/11.

military outreachThe Chiefs have a long-standing appreciation for the men and women in our armed forces. That spirit is reinforced thanks to a unique partnership with the Veterans of Foreign Wars (VFW), including annual base visits to local military installations and support facilities as well as the annual Salute to Service game at Arrowhead Stadium.

Chiefs wide receivers Terrance Copper (#10) and Jon Baldwin take a ride with one of Ladder Company 1’s bravest during a special 9/11 recognition at the CJCFPD.

The Chiefs have hosted a Toys for Tots collection with the Marines 24th Regiment for the past 47 years, the longest such affiliation in the NFL.

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Page 26: Kansas City Chiefs Community Report 2012-2013

Nine years ago, I was matched up with my Big Sister, Sandra Rayford, in the Big Brothers Big Sisters program. It’s truly been a life-changing experience. I grew up in a single-

parent household and didn’t have a mother figure in the home. My father decided that I needed someone I could relate to. I remember when I first met Ms. Rayford. I was running up the driveway and saw a car there. I wondered who that was. I walked in and my father, my grandmother and my case manager for the BBBS Program were there. But one question still remained. Who was this other businesslady? She was Ms. Sandra Rayford. She would soon be the extra push along the road to success that I needed.

Ms. Rayford never tried to take my mother’s place; she was just there for me, always, through the ups and the downs. I had a rough childhood — she was there. I had lonely days — she was there. I was bored — she was there. I had a question that I felt nobody but her would understand — she was there. She tells me stories about her life that correspond with mine to help me better handle situations. She cares about me and lets me know that strength lies within you, you just have to show determination and endurance to make it through. She let me know that I should set the example for other young females to be the best they can be even in rough communities and households. She has shown me the keys to being a lady: to hold your head high, to pursue your dreams, to be financially stable not only for yourself but for your future, and to be the best I could be. I have come a long way. I now know that truly all I need to do is be me and lead the way for generations to come.

Hard work is, of course, a major factor, but it most definitely pays off in the end!

I was once shy and unsure of myself, now I shine bright! I am involved in many activities in both school and in my community. I’m in the A+ program; I am the highest ranking cadet in M.C.J.R.O.T.C. at my high school; I play soccer; I dance; I played basketball and am involved in countless other things.

Ms. Rayford has inspired me to finish high school and receive a higher education. Currently, she is pushing me to take ACT prep

courses to prepare for the ACT. She has also inspired me and told me to never forget the easy road is not always the best road. My goal is to become an African-American engineer. I will achieve

great things and be known. I will leave a legacy. I will live up to my potential. At one point in time, I did not have such confidence and pride in myself, but now I see her and know I can be just like her someday.

I am thankful to Big Brothers Big Sisters. You have changed many children’s lives and given them that special person they needed to make life worthwhile. This is our story, but I know thousands of other children have been affected like me, while another child’s journey with their Big is just beginning. On behalf of all of these children, thank you!

SenA’s StoRy

LEGACY OF THE CHIEFS

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Page 27: Kansas City Chiefs Community Report 2012-2013

“this past year’s Chiefs Charity

Game was the largest fundraiser

Big Brothers Big sisters

of Greater Kansas City has

ever had. Being the game’s

beneficiary helped us provide

life-changing friendships to

more than 500 at-risk children.

Kids with Bigs have improved

self-esteem, receive better

grades, are more likely to

graduate high school and

college, and are less likely to

use drugs and alcohol.”

– Micheal Lawrence, CEO of BBBS-KC

CHARITY GAME

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Page 28: Kansas City Chiefs Community Report 2012-2013

Chiefs Charity gameSince 1984, the Kansas City Chiefs have teamed with our community to raise money and awareness for local children’s charities through the annual Chiefs Charity Game. In the past eight years alone, nearly $4 million has been raised for worthwhile charities thanks to this fundraising initiative.

Big Brothers Big Sisters of Greater Kansas City will continue to advance Lamar Hunt’s vision as the beneficiary of the 2013 Chiefs Charity Game.

The Chiefs Charity Game encourages area businesses and philanthropists to support local nonprofit agencies that strive to meet the significant physical, educational and material needs of children living in our community.

Chiefs Chairman and CEO Clark Hunt presents other 2012 Chiefs Charity Game steering committee members, (L-R) Loretta and John Lumelleau and Paul and Shannah Kushnir, with a check for $550,000.

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Page 29: Kansas City Chiefs Community Report 2012-2013

hunt family foundationRecently renamed the Hunt Family Foundation, this charitable fund was established in 1983 as the Chiefs Children’s Fund.It provides vital support to more than 60 local youth agencies annually. Throughout the years, the Hunt Family Foundation has partnered with generous individuals and businesses in Kansas City to make life better for children in our community.

Nose tackle Dontari Poe and the Chiefs Rookie Club join with the VFW to make a Salute to Service visit at Whiteman AFB in conjunction with the Hunt Family Foundation.

In honor of Hispanic Heritage Month, the Hunt Family Foundation spearheaded a series of Play 60 activity stations for youth at the Guadalupe Centers.

The Hunt Family Foundation has joined with punter Dustin Colquitt to annually support Kids TLC.

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Page 30: Kansas City Chiefs Community Report 2012-2013

101 AwardsFollowing each NFL season, a civic organization called The Committee of 101 hosts the 101 Awards, Kansas City’s Salute to Professional Football. Proceeds from this year’s event will again benefit the Hunt Family Foundation and the Truman Medical Center Charitable Foundation.

Attended by (L-R) Mark Donovan, Lamar Jr. and Rita Hunt, along with Shelly and Andy Iseman (CEO of Scout Investments), the 2012 edition of the 101 Awards raised $175,000 for the Truman Medical Centers Charitable Foundation.

Will Shields addresses the media at a news conference before he was formally announced as the latest member of the Chiefs Hall of Fame at last year’s 101 Awards presentation.

Truman Medical Centers President and CEO John Bluford (center) thanks 101 Awards presenting sponsors Cynthia Raven of Perfect Output, LLC (left) and ECCO Select’s Jeanette Prenger (right) for helping to advance TMC’s work in the community.

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Page 31: Kansas City Chiefs Community Report 2012-2013

Red FridayDuring the daylong Red Friday celebration, the Chiefs help kick off the start of the season by painting Kansas City red and raising money for designated area charities. Having completed its 20th season in 2012, Red Friday has netted nearly $440,000 in support of more than 60 foundations and organizations.

Kickoff LuncheonFor more than 40 years, the Chiefs have celebrated the start of the season with this opportunity for the civic community and fans to support the team. The Kickoff Luncheon raises funds for charitable organizations while welcoming players and coaches back to Kansas City for the upcoming season.

Thanks to cornerback Brandon Flowers and the rest of his teammates, last year’s Kickoff Luncheon raised funds in support of the Greater Kansas City Chamber of Commerce.

Ambassador Bobby Bell and Cheerleader Jillian C. help sell newspapers in support of Red Friday, an annual fundraising celebration coinciding with the return of the Chiefs football season each fall.

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Page 32: Kansas City Chiefs Community Report 2012-2013

Chiefs Charitable givingThe Chiefs remain steadfastly benevolent when it comes to assisting those in need. More than 260 agencies have received funding via the Chiefs. In 2012 alone, the organization helped raise $1 million on behalf of local nonprofit groups.

A major sponsor of the Children’s Wall at the Kauffman Center for the Performing Arts, the Chiefs, including Lamar Hunt Jr., help create a lasting tangible connection between children and the arts in Kansas City. This is accomplished as youth place their very own colorful handprint on this special exhibit.

The Chiefs and the Boys & Girls Clubs of Greater Kansas City have a longtime partnership. It includes not just financial support but also various appearances such as this Play 60 clinic attended by linebacker Justin Houston.

The Chiefs, including Chairman and CEO Clark Hunt, support the American Royal, a local institution celebrating the region’s rich agricultural heritage since 1899. This includes speaking at the American Royal’s annual Business and Scholarship Luncheon fundraiser.

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Page 33: Kansas City Chiefs Community Report 2012-2013

sinCEREtHAnKS

We would like to thank

all our fans, season

ticket Holders, as well

as community and

corporate partners for

their tireless support

and for enabling us to

continue our charitable

work. We look forward to

working with you again

next season!

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Page 34: Kansas City Chiefs Community Report 2012-2013

For more information about the Chiefs Community Caring Team, please contact:

Kansas City CHiEFs COMMUnity RELatiOns DEPaRtMEnttHE UniVERsity OF Kansas HOsPitaL tRaininG COMPLEXOnE aRROWHEaD DRiVE | Kansas City, MO | 64129816.920.9300© Kansas City Chiefs. All rights reserved.Reproduction in whole or in part without written permission from the Kansas City Chiefs is expressly prohibited.