Cuttle TV is the window into your own social network. The posts your staff or residents share are automatically curated and streamed live to the displays installed throughout your property. This feature bridges the gap between your digital and print communication all from one user-friendly interface.

Apartment management can finally provide residents a private social networking amenity exclusively designed for their needs. It keeps your community connected in a way that makes life easier for residents and apartment management.

tv

cuttleYour very own social network amenity

• Student housing management portfolios that together add up to 400+ communities provided the cuttle social network and digital signage amenity. These include key portfolios like Campus Apartments, University Apartments, R W Selby, and Peak Campus.

• Leasing conversion rate for UCLA’s Atrium Court after Cuttle installation increased by 3 times compared to previous annual events. Prospects asked about Cuttle TV when seeing it prominently placed. This gave managers the opportunity to showcase and talk about the social benefits and neighborly atmosphere of the property.

• Staff regularly shared posts on Cuttle like event flyers, safety alerts, and friendly reminders for maintenance or upcoming rent. Residents shared posts about borrowing printers, textbooks, and vacuums. They would also post their hobbies, registered classes, and events they wanted to throw or participate in.

THE PRODUCT DEVELOPMENT JOURNEY

Original Identity Cuttle, the infotainment and digital menu board for your venue. Cuttle was originally providing digital signage software and hardware solutions for local bars such as the Barney’s Beanery chain of Los Angeles. Venues would receive free hardware, infotainment and a custom content production service in exchange for installation in the highest traffic spots and blocked off airtime for sponsored content by Cuttle’s partners and affiliates.

The Problem?End-User Side Not enough engagement and feedback. Few opportunities for return-user engagement. Content lacked relevancy on a hyper localized level. As part of a network, each location’s infotainment was generic information or abstract examples of art that lacked clear calls to action or a sense of community. The end users never had the chance for getting familiar with signage beyond being a menu board. Though feedback was needed to guide the direction of content, there were limited opportunities for endusers to engage with the screens because the context of the environment did not afford it. There were always new people at the locations, which added to the complexity of creating a lasting connection

Business Side Content costs grew exponentially with network expansion. Revenue streams depended on sponsorships. It was difficult to predict what content would be relevant at each location. Also, the cost and time to produce content multiplied substantially with network expansion. Though the context of the environment provided a lot of shortcuts for information on demographics, it did not afford good opportunities for feedback, and ultimately limited the value offering to both venues and sponsors.

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1. Researching & Identifying Problems

ABOUT THE RELEASED PRODUCT

Need :To develop scalable relevant signage content for user with long term relationship with environment.

2. Discovering and Filtering The Ideal User Personas and Environment End-User Personas There were many potential users that congregate frequently.

apartment tenant

student

property manager

office tenant

property manager

student housing manager

student

apartment tenant

property manager

school staff

student

office tenant

gym manager

gym member Reduced down to personas in the most predictable social environments.

3. Prioritizing main features that solve user’s problems

Order of Prioritized User Goals

“Need simplified and efficient way to communicate back and forth with

residents.”

“No time to produce and share needed community friendly

content.”

“Need help educating prospects on the benefits of the property when

they walk in.”

“Need more amenities for residents to retain and attract them.”

1

2

3

4

Order From Left to Right of Most Prioritized Features With “1” being the highest

1 2 3 4 5

email, social media, digital signage post integration

user generated content through resident portal

2 way messaging

between entire community

approval prior to posting

suggested posts and activities

automated content from the

web

Cuttle TV automated content that

loops

scheduled posts for peak rental season

guest user account

guest tour content

mobile friendly interaction and

real time TV feedback

IOS app

sponsored events and amenities

craigslist like community

board

gamification for community

activity. prizes for being active

surveying residents and

gathering feedback

through pollsautomatic sponsored events and

amenities posts

suggested activities for neighbors

resource sharing like books, etc.

4. Rapid prototyping, development, and live community testing

5. Maintaining clients while continuously building features that solve their current and nearest future needs…

Adapting to the markets, budgets and technical limitations is like dancing without knowing where the music is going to go. But the more you dance, the better you are

at anticipating the rhythm and enjoying it to.

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✓ Social environments✓ Daily 2 way interactions✓ Messaging from trusted sources✓ Integration with email, Facebook

& even printed flyers on doors!

schedule tour

cuttleClick on the images to experience previous prototypes, demos and videos.

PROTO This prototype focuses on the MVP, which is a user-friendly social network that automatically streams its user-generated content on TVs throughout the housing property. Interactions modeled include LOG IN/OUT, MESSAGING, SETTINGS, POSTING EVENTS & PROFILES.

DEMO This demo is designed to closely model the prototypes interaction concepts, and is part of a spectrum of interfaces adjusting to the needs of users and customers over the last 5 years. This demo shows RESPONSIVE LAYOUT AND FINE DETAIL INTERACTION ANIMATIONS.

VIDEO 2This video is a brief introduction to new clients and their staff. This actually goes through a different iteration of the cuttle software that emphasizing new amenities for apartment residents. these amenities include EVENTS, BORROWING/LENDING RESOURCES AND CUTTLE TV.

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VIDEO 3This video is a brief interview of a resident who lives with the Cuttle amenity. Watch to get an idea of how another end-users interact with the system on a daily basis. This shows A REAL LIFE END-USER AND HIS DAILY CUTTLE EXPERIENCE.

cuttleYour very own social network amenity.

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cuttle events

VIDEO 4 VIDEO 5

VIDEO 6

VIDEO 1 This sizzle real gives you a taste of apartment life with the Cuttle amenity. This shows SEARCH, BORROWING GOODS, CREATING EVENTS, AND EARNING PRIZES FROM BRANDS

Click image to play video

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Click image to play video

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MANAGEMENT INTRODUCTION TUTORIAL

INTERVIEW WITH CASEY, A UCLA STUDENT AND

CUTTLE USER

Click image to play video

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SIZZLE REEL TO CUTTLE

EMAIL LOGIN

demo

PASSWORD

demo123

Click image to access demo

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EMAIL LOG IN

kalmancuttle@gmail.com

PASSWORD

cuttleproto

Kalman C

Click image to access prototype