KICK-OFF MEETINGANCONA 15/11/2012

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AGES 2.0ACTIVATING AND GUIDING THE ENGAGEMENT OF SENIORS THROUGH SOCIAL MEDIA(VS/2012/0346)

PHASE 5. UP-SCALING STRATEGY & FOLLOW-UP

WORKPLANSTART 12/2012 – END 09/2014 1

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PHASE 5 – UP-SCALING STRATEGY & FOLLOW-UP

•Duration: December 2012 – September 2014•Aim: to up-scale the EASY PC model and disseminate it to a wider audience.

Three categories of actors:

1) Consortium Members;

2) Stakeholder Groups;

3) Wider Mainstreaming Audiences

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PHASE 5 – UP-SCALING STRATEGY & FOLLOW-UP

Consortium Members

•Two categories: local entities and private organizations

•Private organizations are the social incubators of AGES 2.0

Influence

Backing

•Local entities are institutional accelerators of AGES 2.0

Activation

Adoption

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PHASE 5 – UP-SCALING STRATEGY & FOLLOW-UP

Stakeholder Groups (1)

Two groups: one in Italy, one in the UK

•Local public authorities (e.g. council and regional policy makers);

•Strategic & statutory bodies (e.g. ASL in Italy);

•Care service providers

•Wider stakeholders (e.g. elderly associations)

(Starting with the contacts!)

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PHASE 5 – UP-SCALING STRATEGY & FOLLOW-UP

Stakeholder Groups (2)

•Aim: to deliver a “multiplier effect”

•Tasks: evaluation of the study; provision of insights into potential avenues for up-scaling AGES 2.0

•2 national meetings per country (May ‘13 and May ’14) and 1 transnational meeting in September 2013 (Exeter)

assessments on impact, cost-effectiveness, feasibility, transferability, up-scaling potential

•Easy Pc Green Paper – collection of opinions on the research, in a restricted (and then open) section of the website

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PHASE 5 – UP-SCALING STRATEGY & FOLLOW-UP

Wider Mainstreaming Audience

•Includes: care service commissioners, care providers, policy makers (from other Regions/Countries); IT developers: training providers

•Channels: external conferences and workshops; affiliate associations; publications

•Website and social networks (Facebook, LinkedIn, Twitter)

•Final Conference (Ancona) and Final Report

Focus on TRANSFERABILITYFocus on TRANSFERABILITY

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