Juniper Media Flow Junos Content Encore - OCS Juniper Media Flow Junos Content Encore ... Service Provider

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  • Juniper Media Flow

    Junos Content Encore Rich Content and Media Delivery

    Architecture

  • 2 Copyright © 2009 Juniper Networks, Inc. www.juniper.net

    ТЕНДЕНЦИИ РЫНКА

  • 3 Copyright © 2009 Juniper Networks, Inc. www.juniper.net

    Users The Network

    Becomes a Key Enabler or Barrier

    Mobile

    Home

    Branch

    Campus

    Cloud

    Hosted

    Ad-Hoc

    Chosen

    Applications

    Corp IT

    Ubiquitous Mobile Access

    Is Now a Business Imperative

    MOBILE CLOUD CONTENT

    CLOUD MOBILE CONTENT

  • 4 Copyright © 2009 Juniper Networks, Inc. www.juniper.net 4

    ВИНОВНИКИ РОСТА И НЕПРЕДСКАЗУЕМОСТИ ТРАФИКА

    Apple отгрузил 35 миллионов iPhones в

    Q1 2012

    Google регистрирует 700,000 Andriod

    устройств каждый день

  • 5 Copyright © 2009 Juniper Networks, Inc. www.juniper.net

    CONNECTED CULTURE DRIVES EXPONENTIAL GROWTH

    +27% 2008-2020

    CAGR

    WWW is born

    Digital decade

    +32%

    Video

    17x Growth 2008-2020

    180,000

    160,000

    140,000

    120,000

    100,000

    80,000

    60,000

    40,000

    20,000

    1990 2021 2017 2014 2011 2008 2005 2002 1999 1996 1993

    Source: Juniper, Cisco, MINTS

    Worldwide internet traffic, 1990-2020 PB/month

    Forecast Model

    +20%

    Non-video

    # of Connections

    Over

    Video & Content

    60%

    Of broadband traffic will be streaming

    video and audio by 2015

  • 6 Copyright © 2009 Juniper Networks, Inc. www.juniper.net

    2000 2001 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002

    C o

    n te

    n t / B

    a n d

    w id

    th D

    e m

    a n

    d

    RICH CONTENT DRIVING NEW NETWORK DEMANDS

    Online aggregators and

    content everywhere offers

    driving network demands…

    Over

    Video & Content

    60%

    Of broadband traffic will be streaming

    video and audio by 2015

  • 7 Copyright © 2009 Juniper Networks, Inc. www.juniper.net

    The Content Delivery

    Opportunity

    2013

    THE CONTENT DELIVERY MARKET

    World Wide CDN

     $3.5B in 2013

     Europe 17%

     Middle East and Africa

  • 8 Copyright © 2009 Juniper Networks, Inc. www.juniper.net

    ЦЕЛИ ПРОДУКТА

  • 9 Copyright © 2009 Juniper Networks, Inc. www.juniper.net

    CDN DEPLOYMENT MODELS

    Akamai: OTT network focused on Global Edge deployment CDNetworks: Large global metro focused network

    Limelight Networks: OTT network Global megaPOPs Level 3: Back bone based

  • 10 Copyright © 2009 Juniper Networks, Inc. www.juniper.net

    10

    Content delivery disconnect

    Content Provider CDN Provider Telco Consumer

    QoS disconnect

    Content delivery connect

    Content Provider Telco CDN Enabled Consumer

    End-to-End QoS

    Why Network Operators enter this market

  • 11 Copyright © 2009 Juniper Networks, Inc. www.juniper.net

    A CONTENT DELIVERY SOLUTION GIVES OPERATORS AN OPPORTUNITY TO EXPAND THEIR ROLE IN THE OTT VIDEO VALUE CHAIN

    Video Production

    Indie producers, Endemol

    etc.

    Broadcasters, studios,

    cable nets

    Universal, Paramount, SKY

    Online Distributor

    iPlayer, Hulu, YouTube,

    Amazon

    Content Delivery Network

    Akamai, Limelight

    Service Provider

    BT, Orange, DT

    Device

    PC, mobile phone, STB,

    tablet

    Video Production

    Indie producers, Endemol

    etc.

    Broadcasters, studios,

    cable nets

    Universal, Paramount, SKY

    Service Provider

    BT, Orange, DT, Telefonica

    Device

    PC, mobile phone, STB,

    tablet

    Online Distributor

    iPlayer, Hulu, YouTube,

    Amazon

  • 12 Copyright © 2009 Juniper Networks, Inc. www.juniper.net

    ОБЗОР ПРОДУКТА

  • 13 Copyright © 2009 Juniper Networks, Inc. www.juniper.net

    JUNIPER MEDIA FLOW BACKGROUND

    Origin: Technology acquired from Ankeena Networks – April 2010. Roughly three years in development.

    Ankeena Founders: - Rajan Raghavan – RealChip, Xambala - Prabakar Sunderrajan – Exodus, Netscaler

    Today: Ankeena integrated in Juniper as the ‘Content and Media Business Unit’

    Juniper Media Flow:

     Delivers media and rich content at a massive scale with smooth viewing experience (50,000 transactions per second, 40,000 sessions per server) – differentiated Smooth Streaming and Multi-tiered Caching

     Purpose-built software appliance that runs on generic x86 servers and variety of storage devices (SATA/SAS/SSD/NFS).

    Strategic Rationale for the Acquisition:

     Web 2.0 content becoming larger and more rich, benefiting from acceleration and network awareness

     Performance Density in software

     SPs are designing CDNs to solve their video traffic explosion problems – improve economics and enhance experience of video delivery

     Complimentary technology, mission and architecture

  • 14 Copyright © 2009 Juniper Networks, Inc. www.juniper.net

    MEDIA FLOW SOLUTION COMPONENTS

    VXA Series

    Media Flow Engines

    VXA 1002 VXA 2010

    VXA 1001 VXA 2002

    • High-performance, carrier class Juniper appliances

    • Purpose-built to optimize performance of Media Flow Controller

    • Available in 1U and 2U (NEBS) platforms

    Media Flow Controller

    (Junos Content Encore)

    • Intelligent, media-aware software appliance

    • Hierarchical caching

    • Assured Flow and SmoothFlow to ensure subscriber experience

    • Multi-protocol, mixed media delivery

    • Can be deployed on Juniper VXA Series or select x86 servers

    Junos Ready Software

    Media Flow Activate

    (Junos Space Content

    Director)

    Junos Space

    Application

    • Element management system

    • Provides centralized management for Media Flow Controllers

    • Open XML interfaces to integrate with existing provisioning systems

  • 15 Copyright © 2009 Juniper Networks, Inc. www.juniper.net

    CONTENT DELIVERY AT THE NETWORK EDGE

    Service Provider Network Subscribers

    Origin Servers

    OTT Content

    Internet Core

    Reduced Traffic and

    Network Costs

    Higher Quality of

    Experience

    MX Series

    Access

    Server Load

    Balancer Content Delivery

    Engine

    Content Direct provides a future path of monetization for

    service providers delivering content to end users

  • 16 Copyright © 2009 Juniper Networks, Inc. www.juniper.net

    MEDIA FLOW DEPLOYMENT FLEXIBILITY

    Network Optimization

    Content Delivery Infrastructure Multiscreen Content Delivery

    Origin Acceleration

  • 17 Copyright © 2009 Juniper Networks, Inc. www.juniper.net

    VXA SERIES: HIGH PERFORMANCE MEDIA DELIVERY PLATFORMS

    Purpose-built hardware appliances

    Provide carrier-class reliability and availability features

    On-board storage options

    VXA1001

    VXA1002

    VXA2002

    VXA2010

    Throughput 1 Gbps 2 Gbps 4 Gbps 10 Gbps

    Interfaces (1GbE/10GbE) 2 x 1GbE 4 x 1GbE 4 x 1GbE

    4 x 1GbE 2 x 10GbE

    RAM 4 GB 8 GB 36 GB 36 GB

    Storage .5 TB 2 TB 2 TB 8 TB

    Sessions 2,000 4,000 10,000 40,000

    Router Integrated (MX blade) will also be available soon

  • 18 Copyright © 2009 Juniper Networks, Inc. www.juniper.net

    FOUNDATION OF MEDIA FLOW TECHNOLOGY

    Juniper Appliance

    Juniper Router Blade

    J u

    n o

    s S

    P A

    C E

    / J

    u n

    o s

    S D

    K

    M e

    d ia

    F lo

    w M

    a n

    g e r

    Management, Control and Analytics

    Plug-ins

    Core Engine

    Scheduler Multi-Tier Cache Network Stack

    Origin Storage

    HTTP

    NFS

    Clustering

    Protocols HTTP RTSP RTMP

    Cache Devices HDD RAM

    Flash Memory

    New Applications Media Flow Controller

    RAM

    SSD

    SAS

    SATA

    NAS

    P e rf

    o rm

    a n

    c e

    Capacity

    Tiered Cache Hierarchy

    Built from the ground up, Media Flow is an innovative caching

    and streaming building block for New Media CDNs

    Standard x86

  • 19 Copyright © 2009 Juniper Networks, Inc. www.juniper.net

    HARDWARE: FLEXIBLE CONFIGURATION

    2 x 1 GigE on

    board

    interfaces

    Single OR D