June 22, 2001 hp platform of choice positioning hp-ux 11i

June 22, 2001

hp

platform of

choice

positioning

hp-ux 11i

platformof choicepositionin

g

2

HP = IPF

IPF = Multi-OS

therefore HP = Multi-OS

• Premiss


g

3

Reational for a Multi-OS approach Customer

perspectiveHP perspectrive

Channel perspective

• Premiss


g

4

Platform for Multi-OS

Super dome is a partitionalablity machine

capablei of running all three OS simultainously

• Premiss

note: available: 11.23/11i v2


g

5

Slide that show various boxeslow mde and he with

enterprise catalorge include # of CPU.

• Premiss

note: available: 11.23/11i v2


g

6

Include 3 or 4 slide that show HP application server

positioning

note: NDA only, will need to be removed if annopince has not been made


g

7

PartitionnParsvPars

• Premiss


g

8

PartitionnParsvPars

• Premiss


g

9

Which Os is best...

• Premiss


g

10

What do we offer in term of interoperability

• Premiss


g

11

The IPF single server stragey

• Premiss


g

12

The shape of thing to come…OEs everywhere?

• Premiss


g

13

Include a True64/hp-ux roadmap slide if avalaible

• Premiss


g

14

Include a True64/hp-ux roadmap slide if avalaible

• Premiss


g

15

Printed/electronic collateral sets to support multi-Os and muli-Os diff of HP-UX against sularis and aix 5L

1. John Wiltschut compenditive comparison of Oss2. Stasia interoperabiliy info.3. H/w apprach to multi-OS, brian Cox


g

16

Development - use the linux sousr code slide

• Premiss


g

17

SUN

still doesn’t

get it!


g

18

Outline (this need to be updated)

• Multi O/S usage model

• Application Development positioning

• Deployment attributes

• Product positioning

• Usage positioning


g

19

Agenda

hp platform of choice directions

platform usage model

hp platform selection process

platform positioning: Unix, Windows, Linux

application development and integration

multi-platform manageability

directory and security services

platform value propositions


g

21

hp

always on

internet initiative

imperatives

hp multi platform advantages

• availability

• reliability

• scalability

• manageability

• trust

• mobility

• time to operation


g

22

hp’s ipf-based platform strategysingle server, multiple operating systems

Binary Compatibility

Unified PlatformBroadest Application Access

ia-32 pa-risc

hp-ux 11i

IPF Architecture

NetAction: middleware and management

hp-ux 11i


g

23

platform of choice

preferred platform

data services

access services

foundation/application

services

•core OS for appliance servers and embedded systems

•application development platform

•core OS for select applications, smb and basic server infrastructure

•core OS for mission critical enterprise and service provider infrastructure, focused on application and data tiers

hp-ux


g

24

choosing,ordering,financing

planning,needs

analysis

education,training

delivery,installation,

implementation

integration,migration,

portingapplicationdeployment

support

upgrade

hp platform selection processes


g

25

hp platform selection processes


g

26

criteria for assessing customer needs

development/Integration criteria

j2ee

dot net

app. servers

open source

native compilers:

- C, C++, Fortran

application criteria

application availability

scalability

performance

rackability/density

emerging applications

middleware integration

customization

deployment criteria

availability

reliability

performance

scalability

manageability

mobility

trust (security)

time to operation


g

27

hp platform of choice usage model

Data Data ServicesServices

Access Access ServicesServices

firewall caching ssl/xml

acceleration load balancing bandwidth

mgmt

erp, crm, ... database custom analytical modeling data

warehouse

Foundation and application Foundation and application ServicesServices

web servers web services file/print e-mail engine streaming

media

1 2 3 e-commerce collaboration erp app logic storefront custom

Service management: creation, assurance, delivery usage

common systems and enterprise managementmanagement: OpenView, ServiceControl, Top Tools

common security and directory services

application development and integrationLinux API/ABI, J2EE, XML, UDDI, SOAP, etc.

Co

mm

on

To

ols

an

d I

nfr

astr

uct

ure


g

28

multi-platform usage model



ApplicationApplicationServicesServices

firewall firewall cachingcaching ssl/xml ssl/xml

accelerationacceleration load balancingload balancing bandwidth bandwidth

mgmt mgmt

NetworkNetworkConnectionConnection

EDGEEDGESERVICESSERVICES routersrouters switchesswitches

erp, crm, ...erp, crm, ... databasedatabase customcustom analyticalanalytical modelingmodeling data data

warehousewarehouse

Foundation Foundation ServicesServices

Web serversWeb servers file/printfile/print e-mail enginee-mail engine streaming streaming

mediamedia

1 2 3 40 e-commercee-commerce collaborationcollaboration erp app logicerp app logic storefrontstorefront customcustom

Service management: creation, assurance, delivery usage

systems management: ServiceControl, Top Tools

enterprise management: OpenView


g

29

Multi O/S Usage model






mgmt mgmt




warehousewarehouse

Commodity Commodity ServicesServices


mediamedia

SERVICESERVICECreation, Assurance, Delivery, UsageCreation, Assurance, Delivery, Usageservice managementservice management

1 2 3 40 ms-exchange & ms-exchange &

lotus notes lotus notes (collaboration)(collaboration)

erp app logicerp app logic web serverweb server storefrontstorefront customcustom


g

30

Platform Usage model






mgmt mgmt




warehousewarehouse



mediamedia

SERVICESERVICECreation, Assurance, Delivery, UsageCreation, Assurance, Delivery, Usageservice managementservice management

1 2 3 40 ms-exchange & ms-exchange &

lotus notes lotus notes (collaboration)(collaboration)

erp app logicerp app logic web serverweb server storefrontstorefront customcustom

Systems Manageability

Enterprise Manageability


g

31

Multi OS Positioning



1 2 3 40

hp-ux 11iPreferred Platform





firewall firewall cachingcachingssl/xml ssl/xml accelerationaccelerationload balancingload balancingbandwidth bandwidth mgmt mgmt

Web serversWeb serversfile/printfile/printe-mail enginee-mail enginestreaming mediastreaming media

ms-exchange & ms-exchange & lotus notes lotus notes (collaboration)(collaboration)erp app logicerp app logicapp serverapp serverstorefrontstorefrontcustomcustom

erp, crm, ...erp, crm, ...databasedatabasecustomcustomanalyticalanalyticalmodelingmodelingdata warehousedata warehouse

hp-ux 11iAlternate 1 Platform


hp-ux 11i


g

32

Multi O/S Positioning



1 2 3 40

hp-ux 11iPreferred Platform

Alternate Platformshp-ux 11i





firewall firewall cachingcachingssl/xml ssl/xml accelerationaccelerationload load balancingbalancingbandwidth bandwidth mgmt mgmt


ms-exchange ms-exchange & lotus notes & lotus notes (collaboration)(collaboration)erp app logicerp app logicapp serverapp serverstorefrontstorefrontcustomcustom



g

33

hp multi platform positioning



1 2 3 40

Preferred Platform





firewall firewall cachingcachingssl/xml ssl/xml accelerationaccelerationload balancingload balancingbandwidth bandwidth mgmt mgmt


ms-exchange & ms-exchange & lotus notes lotus notes (collaboration)(collaboration)erp app logicerp app logicapp serverapp serverstorefrontstorefrontcustomcustom


Alternate 1 Platform

Alternate 2 Platform

hp-ux 11i

hp-ux 11i hp-ux 11i

hp-ux 11i


g

34

hp multi platform positioning



1 2 3 40






accelerationacceleration load load

balancingbalancing bandwidth bandwidth

mgmt mgmt

Web serversWeb servers file/printfile/print e-mail enginee-mail engine streaming mediastreaming media

ms-exchange & ms-exchange & lotus notes lotus notes (collaboration)(collaboration)

erp app logicerp app logic app serverapp server storefrontstorefront customcustom

erp, crm, ...erp, crm, ... databasedatabase customcustom analyticalanalytical modelingmodeling data warehousedata warehouse


Optimal Platform hp-ux 11i

Alternate 2 Platformhp-ux 11i hp-ux 11i


g

35

fortune 1000 webserver deployments

0

5

10

15

20

25

30

35

40

45

windows solaris hp-ux aix linux other

webserver


g

36

fortune 500 webserver deployments

0

20

40

60

80

100

120

140

160

180

200

windows solaris hp-ux aix linux other

webserver


g

37

multi platform development options

COM+, .NET environment

Java (J2EE) environment- NetAction Suite

Open Source environmentJava (J2EE) environment- NetAction Suite

- C, C++, Open Source tools

DEVELOPMENT SOFTWARE DEPLOYMENT O/S STACK PLATFORM

hp-ux 11ihp-ux 11i

hp-ux 11i

hp-ux 11i

dot Net


g

38

hp-ux 11i

hpmulti platform


g

39

transaction services

netaction total-e-server (j2ee platform)

application services

hp-ux 11i

service-centric applications

hp netaction internet operating environment


g

40

E-services management platform

I n t

e g

r a

t i o

n

hp OpenView

application, performance, systems, network&internet, storage and transaction

management

workloadmanagemen

t

multi-system configuratio

n

fault managemen

t

device manageme

nt

toptools and servicecontrol integration

hp manageability end-to-end and top-to-bottom

stan

dard

s on a

ll p

latf

orm

s: W

BEM

/CIM

hp confidential

hp-ux 11i


g

42

multi platform directory and security services

Common Authentication across multiple platforms: cleints and serversSingle consistent user/password database

LDAPDirectory

Serverhp-ux 11i

ApplicationResources

Access

Authentication

WindowsActive

DirectoryServer

hp-ux 11iApplicationResources

Access

Authentication

LDAP-UX


g

44hp-ux 11i

multi platform manageability portfolio


g

45

hp multi platformhp multi platform

customercustomer

benefitsbenefits

• consistent manageability

solutions

• robust high availability

solutions

• common security architecture

• simplified customer contact

and relationship management

• consistent support services• java (J2EE) development with

choice of deployment on hp-ux,

windows and linux

• linux compatibility and support

for open source development

tools

• Complete adherence to

standards

•j2ee, xml, soap, uddi, cifs,

etc.

• low tco

• fastest time-to-market

• highest quality of service

• consistent business practices

• flexibility and choice


g

46

proven

data services

platform

for aoii

• reliability and robustness

• single and multi-system

resilience

• efficient work load

management

• end-to-end security

• performance and scalability

• linux affinity

• proven 64-bit computing

hp-ux platform value proposition


g

47

Value Proposition for hp servers (hp-ux)

• Best O/S for enterprise enterprise Always On Internet Infrastructure

• Reliability

• Robustness

• Performance and scalability

• Mission critical availability

• End-to-end manageability

• End-to-end security

• Proven internet-critical capabilities for e-commerce and enterprise applications

• Linux affinity with support for Linux APIs and ABIs

• J2EE support through hp Bluestone Total-E-Server

• Supported by broad range of enterprise applications


g

48

Value Proposition for hp servers (hp-ux)

• Best O/S for enterprise enterprise Always On Internet Infrastructure

• Reliability

• Robustness

• Performance and scalability

• Mission critical availability

• End-to-end manageability

• End-to-end security

• Linux affinity with support for Linux APIs and ABIs

• J2EE support through hp Bluestone Total-E-Server

• Supported by broad range of enterprise applications

• database, erp, scm, crm, etc.


g

49

proven platform

for access services and

embedded systems.

emerging platform

for


• os of choice for server

appliances

• open source development

• emerging

reliability/availability

functionality

• compatibility with hp-ux

• 64-bit leadership for ipf

• emerging platform for high

performance computing

•scalable clusters

• enhanced management and

security solutions

linux platform value proposition


g

50

Value Proposition for hp servers (Linux)

• Primary operating system for web appliances

• firewall, caching, loadbalancing, etc.

• Primary operating system for file and print applications

• Increasing acceptance as an O/S for web serving (Apache)

• Emerging mission critical capabilities for the low-end with high availability and manageability functionality

• Emerging platform for application development using open source tools, J2EE, etc.

• Broad range of open source application support

• Availability of skilled resources for development and management


g

51

dominant

platform for

application

services

• breadth of applications for

mid market and enterprise

• os of choice for mid market

and smb

• choice of dot net or j2ee

stack

• breadth of development

tools

• emerging

reliability/availability

functionality

• emerging scalability (>8-

way)

• isv partnerships: messaging,

e-commerce and enterprise

• availability of talent and

resources

windows platform value proposition


g

52

Value proposition for hp servers (windows)

•Breadth of applications for all tiers for IT

•Availability of skilled resources

•Proven O/S for workgroup and e-commerce applications

•Proven middleware integration

•Emerging capabilities for mission critical applications

•Broad range of application development choices


g

53

Value Proposition for hp servers (Linux)

• Primary operating system for web appliances

• firewall, caching, loadbalancing, etc.

• Primary operating system for file and print applications

• Increasing acceptance as an O/S for web serving (Apache)

• Emerging mission critical capabilities for the low-end with high availability and manageability functionality

• Emerging platform for application development using open source tools, J2EE, etc.

• Broad range of open source application support

• Availability of skilled resources for development and management


g

55

hp’s single platform multi o/s strategy

IPF Architecture

EmergingLinux

Windows

PA-RISC

HP-UX

IA-32Binary Compatibility


Linux/Windows/HP-UX interoperability

High VolumeWindows

High ValueHP-UX

Linux Linux


g

56

Positioning development environments

COM+, .NET environment(Integration with J2EE throughNetAction Suite)



hp-ux legacy environment- C, C++, Open Source tools

DEVELOPMENT SOFTWARE DEPLOYMENT O/S STACK ENVIRONMENT

hp-ux 11i

hp-ux 11i

hp-ux 11i hp-ux 11i


g

57

hp’s ipf-based platform strategysingle server, multiple operating systems

IPF Architecture

Linux

Binary Compatibility


hp value added functionality

Windows hp-ux

hp-ux 11iap

plicati

on

s ap

plic

atio

ns


g

58

hp’s single platform multi o/s strategy

IPF Architecture

EmergingLinux

Windows

PA-RISC

HP-UX

IA-32Binary Compatibility


Linux/Windows/HP-UX interoperability

High VolumeWindows

High ValueHP-UX

Linux Linux


g

59

Best in class development, deployment and integration

Internet CriticalStage

Deployment StageDevelopment Stage

TimeTime

Inte

rnet C

ritical N

eed

sIn

tern

et C

ritical N

eed

s

ContinuousAvailability

Continuous Availability Factors• Continuous e-services availability• Scalability• Robustness• Application software• Total Security• Flexible end-to-end manageability• Scalable storage• Heterogeneity


g

61

Development Factors• J2EE• dot Net• compilers• Open source• standards• integration• portability

development flexibility,mission critical deployment

Internet CriticalStage

Deployment StageDevelopment Stage

TimeTime

Inte

rnet C

ritical N

eed

sIn

tern

et C

ritical N

eed

s

ContinuousAvailability

Deployment Factors• availability• reliability• scalability• manageability• trust• mobility• time to operation


g

62

hp-ux 11i


g

64

multi platform development options

COM+, .NET environment



- C, C++, Open Source tools

DEVELOPMENT SOFTWARE DEPLOYMENT O/S STACK PLATFORM

hp-ux 11ihp-ux 11i

hp-ux 11i

hp-ux 11i

dot Net


g

65

multi platform manageability

•network node manager

•policyxpert

omniback ii HP ITSMnode sentry dazel

OpenView vantagepoint product portfolio

vantagepoint event correlation servicesvantagepoint navigatorvantagepoint reporter vantagepoint webtransaction observer

VantagePointOperations

VantagePoint

Performance

VantagePointTransaction

NetworkManagement

Backup Management

Service Management

Security Management

PrintManagement

hp multi platform enterprise management

hp-ux 11i


g

67

• Change manageablitry to a single slide, already

being covered elsewhere….


g

68

integrated services manageability


g

69

multi platform directory and security services

CommonInternet

File System

PluggableAuthentication

Module

hp-ux 11i

SAMBA NTLM

Kerberos

Common Authentication across multiple platforms: cleints and serversSingle consistent user/password database

LDAPDirectory


g

70

multi platform directory integration

Active Directory Services

hp-ux 11i

LDAP - ADS Integration

LDAPDirectory

One global user account and

password

Ease of administration

Seamless interoperability


g

71

hp’s multi o/s hp’s multi o/s

strategystrategy

• Consistent manageability

solutions

• Consistent high availability

solutions across hp-ux and

linux


• Simplified customer contact


• Consistent support services• Java (J2EE) development with


Windows and Linux

• Linux compatibility and support


tools


standards

•J2EE, XML, SOAP, UDDI,

CIFS, etc.

• low TCO






g

72

hp multi platformhp multi platform

customercustomer

benefitsbenefits

• Consistent manageability

solutions

• Robust high availability

solutions


• Simplified customer contact


• Consistent support services

• Java (J2EE) development with


Windows and Linux

• Linux compatibility and support


tools


standards

•J2EE, XML, SOAP, UDDI,

CIFS, etc.

• low TCO






g

73

Multi O/S PositioningMarketing Approach

• Clearly articulate customer usage model as

applicable to xSP’s and Enterprise customers

• Recommend infrastructure solution based on

one of the operating systems

• Explain (rationalize) recommendation with

tangible proof points

• Clearly articulate other alternatives for the given

usage model


g

74

Positioning operating systems from development to deployment perspective

• HP’s multi os development strategy:

• To provide comprehensive internet critical deployment

platforms for applications developed using

• Dot Net (COM+) stack

• Corba EJB stack

• Open Source tools

• To provide easy deployment capabilities through cross-

development support across operating systems

• Provide cross operating compatibility and integration

through standards: XML, UDDI, SOAP, html, etc.


g

75

Positioning development environments

COM+, .NET environment(Integration with J2EE throughNetAction Suite)



hp-ux legacy environment- C, C++, Open Source tools

DEVELOPMENT SOFTWARE DEPLOYMENT O/S STACK ENVIRONMENT

hp-ux 11i

hp-ux 11i

hp-ux 11i hp-ux 11i


g

76

hp’s multi o/s middleware strategyflexibility, ease of development, and integration

XML e-s

peak

pro

cess m

an

ag

er

syn

dic

ati

on

serv

er

b2b

mob

ile

b2c

oth

ers

…

external:SOAPUDDI

ebXMLXAM

…

internal:DOMSAXXSLXSL…

dynamic e-services

enablement:XML

communication

core engine

XML services


J2EE application serverInternet

OperatingEnvironment

hp-ux 11i


g

77

hp’s multi o/s middleware strategyflexibility, ease of development, and integration

XML e-s

peak

pro

cess m

an

ag

er

syn

dic

ati

on

serv

er

b2b

mob

ile

b2c

oth

ers

…

external:SOAPUDDI

ebXMLXAM

…

internal:DOMSAXXSLXSL…

dynamic e-services

enablement:XML

communication

core engine

XML services


J2EE application serverInternet

OperatingEnvironment


g

78

positioning criteria - access services (Tier 1)

InternetAppliance H M L

Application H H LAvailability

Price H M L

Rackability H H L

Market H M LTrend

New Application H LL

TrendsH - Highly FavorableM - Moderately FavorableL - Least Favorable

hp-ux 11i


g

79

positioning criteria - foundation services

(Tier 2)

ApplicationAvailability M H L

Customization L HH

Flexibility

Price H H L

Rackability H H L

Market L H MTrend

New Application M HL


hp-ux 11i


g

80

positioning criteria - application services

(Tier 3)

ApplicationAvailability L H M

Market L H MTrend

Price/Performance H H H

Middleware L H MIntegration

Mission Critical L HH

Availability

Scalability L H H(Up to 8-way)

New Application M HH


hp-ux 11i


g

81

positioning criteria - data services (Tier 4)

ApplicationAvailability L H H

Scalability (1-64) L M H

Mission Critical L M HAvailability

Market L M HTrend

Price/Performance H H H

Middleware L H HIntegration

New Application M H HTrends

H - Highly FavorableM - Moderately FavorableL - Least Favorable

hp-ux 11i


g

82

hp-ux strategic directions

• Continued investment in enterprise functionality

• optimized performance and scalability

• single system resilience availability

• networking and IP: standards, performance

• single and multi system manageability: efficiency improvements

• multi system high availability for local and virtual data centers

• optimized capabilities for large model and large data set computing

• Enhance linux affinity/compatibility for easy development/deployment: Linux API/ABI, Open source tools on hp-ux

• Increased middleware functionality for Java development/deployment: J2EE, XML, SOAP, UDDI, etc.


g

83

hp’s Linux strategic directions

• HP is investing in systems, storage, software, services that support Linux for targeted web access/infrastructure deployments

• Linux is HP’s strategic operating system for server appliances

• web serving, VPN gateway, caching, load balancing, etc.

• HP provides enterprise high availability and management capabilities for Linux such as MC ServiceGuard, PRM, SCM, TopTools and Openview agent support

• HP is aggressively providing multiple levels of Linux support services

• HP is working with strategic partners such as MSC Linux to attack the performance cluster market

• Linux is a strategic development environment for customers choosing to deploy on Linux or HP-UX

• HP will strategically collaboration with the Open Source community to bring benefits to customers


g

84

Usage Model Positioning: Front-End Infrastructure Solution (Tiers 1 and 2)

• Preferred Solution: Develop on Linux and Deploy on Linux

• Develop on Linux using Open Source tools Breadth of development tools including middleware support Choice of development tools Developers’ skillset Availability of applications

•Deploy on Linux: Availability of targeted application portfolio Price/Performance Form factor/rackability

Ease of maintenance

• Alternate Solutions: Develop on Windows and Deploy on Windows Develop on Linux and Deploy hp-ux (API/ABI compatibility)


g

85

Usage Model Positioning: e-commerce Applications (Tier 3)

• Preferred Solution: Develop on Windows and Deploy on Windows

• Develop on windows using Corba EJB stack Comprehensive middleware support (NetAction) Choice of development tools Developers’ skillset Availability of applications Cross o/s deployment options

•Deploy on Windows: Breadth of application portfolio Price/Performance Integration with enterprise applications through standards Good scalability (8-way)

Rackability

• Alternate Solutions: Develop on Windows and Deploy on hp-ux CORBA/EJB IDEs Develop on Linux and Deploy on hp-ux (API/ABI Comaptibility) Develop on Linux and deploy on Linux


g

86

Usage Model Positioning: Enterprise Applications (Tier 4)

• Preferred Solution: Develop on Windows and Deploy on hp-ux

• Develop on windows using Corba EJB stack Comprehensive middleware support (NetAction) Choice of development tools Developers’ skillset Availability of applications Cross o/s deployment options

• Deploy on hp-ux: Scalability Mission critical capabilities Manageability

• Alternate Solutions: Develop on Windows and deploy on windows Develop on Linux and deploy on hp-ux


g

87

HP Multi O/S Strategy

• To bring to market a broad range of server platforms that provide scalable internet critical infrastructure capabilities for xSPs and Dot BAMs (Enterprise customers)

• Deliver optimal easy to deploy server platforms for multi-tier infrastructure capabilities for

• Front-end Infrastructure• Web services Applications• Internet enabling applications• Enterprise Applications

• Deliver industry leading functionality and price/performance server platforms based on Linux, Windows, and Unix operating systems

• Provide complete range of standards-based development and deployment software capabilities across Linux, Windows, and Unix operating system

• Innovate broad range of cross O/S technologies in support of Always on Internet Infrastructure attributes such as high availability, manageability, security and interoperability


g

88

Competitive Positioning:

• Sun Weaknesses Support for Corba EJB stack only No cross development deployment support Weak cross OS integration capabilities

• Compaq/Dell weaknesses: Support for Dot Net stack only Limited scalability and mission critical capabilities Weak cross OS integration capabilities

IBM Weaknesses No clear OS strategy Seem to de-emphasize AIX (enterprise Unix) in favor of Linux Largely competing with development vendors Confusing platform strategy


g

89

HP advantages:

Common server strategy with consistent business practices Cost of ownership Time to (develop and deploy) revenue Customer relationship management (independent of products

and technologies) Flexibility and choice Application specific recommendations

Single vendor sales, support, and services Industry leading Always on Internet Infrastructure capabilities

Scalability, performance, mission critical availability, security, manageability, etc.

Industry leading middleware technology that supports Choice of development environments Adherence to standards Integration across J2EE and Dot Net stacks


g

90

HP Platform of Choice Strategy

To bring to market a broad range of server platforms that provide

scalable internet critical infrastructure capabilities for xSPs and

Enterprise customers

Deliver optimal easy to deploy server platforms for multi-tier

infrastructure capabilities based on usage

Deliver industry leading functionality and price/performance on all

three operating systems

Provide standards-based development and deployment software

capabilities across Linux, Windows, and Unix operating system

Innovate broad range of cross O/S technologies in support of

Always on Internet Infrastructure attributes such as high

availability, manageability, security and interoperability

Documents

June 22, 2001 hp platform of choice positioning hp-ux 11i