June 2nd

1. A skimming strategy will work best for a retailer when

a. competition is abundant

b. revenues are equal to expenses

c. demand is less than supply

d. the retailer has a temporary monopoly with its product line

2. Retailers that offer extended shopping hours are more likely to pursue a _______ policy.

a. pricing above the market

b. pricing where profits are maximized

c. flexible pricingd. following the

competitione. bundling price

3. The Value meal at Burger King is an example of _______ pricing

a. Status Quo

b. Odd-Even

c. Bundle

d. Leader

e. One-Price

4. An example of a ______ pricing policy is when movie theaters give discounts to special groups, such as seniors.

a. Customary

b. Leader

c. Specified

d. Flexible

5. _____ was the number one movie over the weekenda. Sex and the

Cityb. Some movie my

girlfriend wanted me to go to, but I pretended I had to community service, just to get out of it