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JS 203.610.5237 [email protected] jsantosmedia.com
Jaime SantosSkillsMarketing:A/B testing, B2B and B2C marketing, budget planning, campaign planning, copyediting, copywriting, customer acquisition, client relations, data/marketing analysis and reporting, digital marketing, direct marketing (i.e. email, mail,etc.), event marketing, integrated marketing, lead generation, people management, proposal writing, public relations, radio promotion, social media, UI/UX design, web ads, webinar marketing, and more.
Certifications:Certified Customer Acquisition Specialist (Digital Marketer)
Creative Production:Article and blog writing, email writing, event coordination and promotion, HTML email and webpage coding and creation, sales tool development (i.e. sellsheets, reports, client proposals,etc.), social media content production and writing, video and live video production (all phases from pre-production topost-production), and more.
Programs:(Mac and PC Proficient)
Adobe Creative Suite:Acrobat, After Effects, Audition, Bridge, Dreamweaver, Illustrator, InDesign, Media Encoder, Photoshop, Premiere Pro.Content Management Systems:Imulus, Shortstack, Sitefinity, Weebly, Wordpress.Program Management Tools: Kalo, Return Path, Trello, WorkFront, Wrike.Microsoft Office:Excel, Outlook, PowerPoint, Publisher, Word.Reporting Programs:Bitly, Contextly, Facebook Business Manager, Facebook Insights, Google Analytics, Hootsuite, Power BI, SproutSocial, Survey Monkey, Twitter Analytics.Sales Programs:AS/400, Eloqua, Plateau, Salesforce.Social Media Platforms:Buzzfeed, Facebook, Google+, Instagram, LinkedIn, Periscope, Pinterest, Reddit, Snapchat, Twitter, Vimeo, YouTube.Other Programs:Concur, Google Docs, iMovie, Keynote, Wirecast, and more.
ExperienceCreative Producer/Art Director2015 – PresentMDR, a Dun & Bradstreet DivisionShelton, CT
Digital Marketing Manager2014 – 2015MDR, a Dun & Bradstreet DivisionShelton, CT
Marketing Coordinator2013 – 2014The Princeton ReviewWestport, CT
Social Media Manager2012 – 2013The Specialty Food AssociationNew York, NY
... and more.
EducationUniversity of BridgeportB.A. in Mass Communications – Advertising, Minor in Marketing
Trumbull High School
203.610.5237 [email protected] jsantosmedia.com
Work ExperienceMDR, a Dun & Bradstreet Division Creative Producer/Art Director 2015 – Present
Duties: Concept, script, storyboard, and produce video content for WeAreTeachers as well as its partners and clients (e.g. Pepsi, Ford, PwC). Lead the art direction and design of content (e.g. social images, videos, downloadable content) for WeAreTeachers and its clients. Write, develop, and copyedit new content for WeAreTeachers and its various brands. Constantly research and implement new trends, tools, and best practices to increase the efficiency of content production across teams. Work directly with Program Managers and Creative Managers on the agency side to produce effective client deliverables on time (e.g. videos, social content, HTML emails). Problem-solve technical, logistical, and strategic issues surrounding client campaigns and content promotion. Play the role of a site admin for WeAreTeachers with a focus on responsive design, UI/UX optimization, and audience conversion. Assist in the design of client-facing proposals and internal presentations.
Digital Marketing Manager 2014 – 2015
Duties: Helped lead various B2B marketing efforts for MDR. Produced content and assets for clients across multiple B2C channels. Managed, concepted, wrote and designed content for MDR’s websites and social platforms. Created weekly and monthly social media reports to present to the rest of the Marketing department. Ran and deployed email marketing campaigns and multiple newsletters simultaneously. Trained our Sales team to help generate social buzz and interaction opportunities with their clients through the use of social media and other digital content. Managed contractors, vendors, and freelancers for marketing initiatives. Helped run operations and moderate sessions for MDR’s EdNET conferences. Oversaw various PR initiatives. (e.g. Submitted for and won numerous awards for MDR; Worked with other media and press outlets to promote MDR as a leader in the marketplace; Engaged with and interviewed industry leaders for co-sponsored content.)
The Princeton ReviewMarketing Coordinator 2013 – 2014
Duties: Managed and ran numerous integrated marketing campaigns. Oversaw and designed all B2C digital and print marketing communications. Copyedited various forms of marketing communications. Created reports to track and present the growing success of our digital and event marketing campaigns. Managed relationships with advertising and media partners. Coordinated dozens of B2C marketing events and presentations to generate leads and showcase The Princeton Review’s products and services. Provided direct customer service to The Princeton Review’s clients and inquiring prospects alike. Logged and tracked sales info in various reporting platforms.
The Specialty Food AssociationSocial Media Manager 2012 – 2013
Duties: Managed and oversaw all social media channels for the Association. Planned out cross-channel B2B social media campaigns and content calendars. Created in-depth digital marketing reports to track social media promotion and other marketing campaign success. Tracked and analyzed social media feedback and engagement using reporting tools. Wrote and copyedited marketing and content copy for the Association’s and its many members. Provided social media and PR consulting to various clients. Managed contractors at the Association’s international trade shows.
Want to learn more about my my professional experience? Check out my digital portfolio!
JS
203.610.5237 [email protected] jsantosmedia.com
