Journal of Social Sciences, Humanities, and Arts

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Journal of Social Sciences, Humanities, and Arts Volume 13 Number 1 (January-june) 2013

Text of Journal of Social Sciences, Humanities, and Arts

  • Volume 13 N

    umber 1 (January-June) 2013

    Silpakorn University Journal of Social Sciences, Humanities, and Arts

    www.surdi.su.ac.th, www.journal.su.ac.th,www.tci-thaijo.org /index.php/sujsha/index

    Silpakorn UniversityJournal of Social Sciences, Humanities, and Arts

    Volume 13 Number 1 (January-June) 2013

    A Curriculum Development Utilizing TPACK as Content Framework to Enhance Digital

    Courseware Production Competency for Teachers

    Santhawee Niyomsap, Sumlee Thongthew and Sugree Rodpothong

    ISSN 1513-4717

    Research for Development and Changing in Cultural Tourism toward Creative Economy through

    Participation Process of Sustainable Network Alliances in Ratchaburi Province

    Narin Sangragsa and Somchai Lukhananuluk

    Corporate Governance and Company Survival

    Surachai Chancharat and Nongnit Chancharat

    Does Social Capital Work in Thai Politics?

    Wanlapat Suksawas and Peter Mayer

    The Cave of Healing: The Physical /Spiritual Detoxi cation and The Distinctive Healing

    Program for Drug Rehabilitation at Thamkrabok Monastery, Thailand

    Pataraporn Sangkapreecha and Taweesak Sangkapreecha

    Teaching Foreign Culture in the Foreign Language Classroom

    Kesinee Chaisri

    The Use of the Hybridity Theory and the Third Space Concept to Develop a Teaching

    Identities Enhancement Program for Student Teachers

    Chuleeporn Phompun, Sumlee Thongthew and Kenneth M. Zeichner

    An Analysis of Cultural Substitution in English to Thai Translation

    Patcharee Pokasamrit

    Salt-making in Northeast Thailand An Ethnoarchaeological Study in Tambon Phan

    Song Khram, Nakhon Rachasima Province, Northeast Thailand

    Andrea Yankowski and Puangthip Kerdsap

    Book Review

    William J. Jones

    A Comparative Study of the Tourism Industry Development of Suratthani and Nakhonsrithammarat

    Province in a View of Develop the Innovative of Communications to Promote Tourism

    Archarin Pansuk

    Scenario of Exercise, Fundamental Sports and Mass Sports in Thailand

    Pot Chaisena

    Impression and Satisfaction of Color Perception of Painting Art Figures Utilizing Sound Pitches

    Through Touch-Screen Device for The Congenital Totally Blind

    Sanchai Santiwes

  • Silpakorn UniversityJournal of Social Sciences, Humanities, and Arts

    Copyright All rights reserved. Apart from citations for the purposesof research, private study, or criticism and review, no part of this publication may be reproduced, stored or transmitted in any other form without prior written permission by the publisher.

    Published by Silpakorn University Printing House. Silpakorn University, Sanamchandra Palace Campus, Nakhon Pathom 73000

    Sillpakorn University ISSN 1513-4717

  • Silpakorn University Journal of Social Sciences, Humanities, and Arts is published in June by Silpakorn University. The journal features articles and research notes/ articles in the fields of Art and Design and the Social Sciences and Humanities. Its aim is to encourage and disseminate scholar ly contributions by the Universitys faculty members and researchers. Well researched, innovative works by other scholars are welcome. A review committee consisting of academic experts in the relevant fields will screen all manuscripts, and the editorial board reserves the right to recommend revision/ alteration, if necessary, before their final acceptance for publication.

    Editorial Advisory Board Emeritus Prof. Chetana Nagavajara, Ph.D. Princess Maha Chakri Sirindhorn Anthropology Centre, Thailand Prof. Santi Leksukhum, Ph.D. Department of Art History, Faculty of Archaeology, Silpakorn University, Thailand Emeritus Prof. Kusuma Raksamani, Ph.D. Department of Oriental Languages, Faculty of Archaeology, Silpakorn University, Thailand Assoc. Prof. Rasmi Shoocongdej, Ph.D. Faculty of Archaeology, Silpakorn University, Thailand Assoc. Prof. Maneepin Phromsuthirak, Ph.D. Faculty of Arts, Silpakorn University, Thailand Prof. Samerchai Poolsuwan, Ph.D. Faculty of Sociology & Anthropology, Thammasat University, Thailand Assist. Prof. Wilailak Saraithong, Ph.D. English Department, Faculty of Humanities, Chiang Mai University, Thailand Assist. Prof. Alice Thienprasert, Ph.D. Director, Silpakorn University Research and Development Institute, Thailand

    Editor Assoc. Prof. Thanik Lertcharnrit, Ph.D. Faculty of Archaeology, Silpakorn University

    Editorial Board Asst. Prof. Bamrung Torut, Ph.D. Faculty of Education, Silpakorn University Asst. Prof. Kamonpan Boonkit, Ph.D. Faculty of Arts, Silpakorn University Prof. Miriam Stark, Ph.D. Department of Anthropology, University of Hawaii, USA Assoc. Prof. Peter Smith, Ph.D. International College, Mahidol University, Salaya, Nakhon Pathom Asst. Prof. Matthew Liebmann, Ph.D. Department of Anthropology, Harvard University, USA Associate Professor D. Troy Case, Ph.D. Department of Sociology and Anthropology, North Carolina State University, USA

    Managing Editor Pranee Vichansvakul

    All correspondence should be addressed to : Managing editor, 44/114 Soi Phaholyothin 52, Phaholyothin Road, Klongthanon Saimai, Bangkok 10220 Telephone : 080-5996680 Fax : 66-2973-8366 E- mail address : pranee_aon1@hotmail.com Web site : http: //www.journal.su.ac.th and www.surdi.su.ac.thInformation about the Journal An electronic journal is accessible on the web sites (http://www.surdi.su.ac.th, www.journal.su.ac.th, and www.tci-thaijo.org /index.php/sujsha/index)

  • Silpakorn UniversityJournal of Social Sciences, Humanities, and Arts

    Volume 13 Number 1 (January-June) 2013

    Editors Note 5

    Articles Impression and Satisfaction of Color Perception of 7 Painting Art Figures Utilizing Sound Pitches Through Touch-Screen Device for The Congenital Totally Blind Sanchai Santiwes

    Corporate Governance and Company Survival 33 Surachai Chancharat and Nongnit Chancharat

    Scenario of Exercise, Fundamental Sports and 63 Mass Sports in Thailand Pot Chaisena

    Does Social Capital Work in Thai Politics? 75 Wanlapat Suksawas and Peter Mayer

    A Comparative Study of the Tourism Industry 99 Development of Suratthani and Nakhonsrithammarat Province in a View of Develop the Innovative of Communications to Promote Tourism Archarin Pansuk

    C o n t e n t s

  • The Cave of Healing: The Physical /Spiritual 123 Detoxification and The Distinctive Healing Program for Drug Rehabilitation at Thamkrabok Monastery, Thailand Pataraporn Sangkapreecha and Taweesak Sangkapreecha

    Research for Development and Changing in Cultural 139 Tourism toward Creative Economy through Participation Process of Sustainable Network Alliances in Ratchaburi Province Narin Sangragsa and Somchai Lukhananuluk

    A Curriculum Development Utilizing TPACK as 157 Content Framework to Enhance Digital Courseware Production Competency for Teachers Santhawee Niyomsap, Sumlee Thongthew and Sugree Rodpothong

    Teaching Foreign Culture in the Foreign 179 Language Classroom Kesinee Chaisri

    The Use of the Hybridity Theory and the Third 197 Space Concept to Develop a Teaching Identities Enhancement Program for Student Teachers Chuleeporn Phompun, Sumlee Thongthew and Kenneth M. Zeichner

    An Analysis of Cultural Substitution in 215 English to Thai Translation Patcharee Pokasamrit

  • Salt-making in Northeast Thailand 231 An Ethnoarchaeological Study in Tambon Phan Song Khram, Nakhon Rachasima Province, Northeast Thailand Andrea Yankowski and Puangthip Kerdsap

    Book Review Thai Capitalism and Political Economy Post 253 1997 Crisis William J. Jones

  • Editors Note

    Greetings!

    I have both good news and sad news to report in this issue of the Silpakorn University Journal of Social Sciences, Humanities, and Arts. For the good news, I am delighted to inform our readers that the journal has received increasing interest and attention from scholars in Thailand and other countries; papers have been submitted by scholars and graduate students from many fields of study and research.

    This first issue of 2013 is remarkably full with 12 papers plus a book

    review. The papers in this issue vary in discipline and academic focus under the umbrella of social sciences, humanities and arts. Included are papers in education, economics, sociology, political science, social work, language, and archaeology. In addition, Associate Professor D. Troy Case from the Department of Sociology and Anthropology, North Carolina State University, USA, has agreed to serve as an additional member of the editorial board. Dr. Case is a physical anthropologist, with a strong interest in bioarchaeology, and has worked in the field for two decades. While

    we welcome a new member to the editorial board, we also learned that Assistant Professor Supaporn Nakbunlung from Chiangmai University, a very active member of our editorial board, passed away on March 10, 2013. We were very sad to hear this news and I would like express my deepest condolences to her daughter and relatives. She will be greatly missed.

    Thanik Lertcharnrit, Editorthanik@su.ac.th

    Silpakorn University Journal of Social Sciences, Humanities, and Arts is indexed in the Thai Journal Citation Index

    Centre (TCI Centre) Database.

  • Silpakorn University Journal of Social Sciences, Humanities, and ArtsVol.13 (1) : 7-31, 2013

    Impression and Satisfaction of Color Perception of Painting Art Figures Utilizing Sound Pitches Through

    Touch-Screen Device for The Congenital Totally Blind

    Sanchai Santiwes

    Department of Design Arts, Faculty of Decorative Arts, Silpakorn University, T