Journal of Social Sciences, Humanities, and Arts

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Journal of Social Sciences, Humanities, and Arts Volume 13 Number 1 (January-june) 2013

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  • Volume 13 N

    umber 1 (January-June) 2013

    Silpakorn University Journal of Social Sciences, Humanities, and Arts

    www.surdi.su.ac.th, www.journal.su.ac.th,www.tci-thaijo.org /index.php/sujsha/index

    Silpakorn UniversityJournal of Social Sciences, Humanities, and Arts

    Volume 13 Number 1 (January-June) 2013

    A Curriculum Development Utilizing TPACK as Content Framework to Enhance Digital

    Courseware Production Competency for Teachers

    Santhawee Niyomsap, Sumlee Thongthew and Sugree Rodpothong

    ISSN 1513-4717

    Research for Development and Changing in Cultural Tourism toward Creative Economy through

    Participation Process of Sustainable Network Alliances in Ratchaburi Province

    Narin Sangragsa and Somchai Lukhananuluk

    Corporate Governance and Company Survival

    Surachai Chancharat and Nongnit Chancharat

    Does Social Capital Work in Thai Politics?

    Wanlapat Suksawas and Peter Mayer

    The Cave of Healing: The Physical /Spiritual Detoxi cation and The Distinctive Healing

    Program for Drug Rehabilitation at Thamkrabok Monastery, Thailand

    Pataraporn Sangkapreecha and Taweesak Sangkapreecha

    Teaching Foreign Culture in the Foreign Language Classroom

    Kesinee Chaisri

    The Use of the Hybridity Theory and the Third Space Concept to Develop a Teaching

    Identities Enhancement Program for Student Teachers

    Chuleeporn Phompun, Sumlee Thongthew and Kenneth M. Zeichner

    An Analysis of Cultural Substitution in English to Thai Translation

    Patcharee Pokasamrit

    Salt-making in Northeast Thailand An Ethnoarchaeological Study in Tambon Phan

    Song Khram, Nakhon Rachasima Province, Northeast Thailand

    Andrea Yankowski and Puangthip Kerdsap

    Book Review

    William J. Jones

    A Comparative Study of the Tourism Industry Development of Suratthani and Nakhonsrithammarat

    Province in a View of Develop the Innovative of Communications to Promote Tourism

    Archarin Pansuk

    Scenario of Exercise, Fundamental Sports and Mass Sports in Thailand

    Pot Chaisena

    Impression and Satisfaction of Color Perception of Painting Art Figures Utilizing Sound Pitches

    Through Touch-Screen Device for The Congenital Totally Blind

    Sanchai Santiwes

  • Silpakorn UniversityJournal of Social Sciences, Humanities, and Arts

    Copyright All rights reserved. Apart from citations for the purposesof research, private study, or criticism and review, no part of this publication may be reproduced, stored or transmitted in any other form without prior written permission by the publisher.

    Published by Silpakorn University Printing House. Silpakorn University, Sanamchandra Palace Campus, Nakhon Pathom 73000

    Sillpakorn University ISSN 1513-4717

  • Silpakorn University Journal of Social Sciences, Humanities, and Arts is published in June by Silpakorn University. The journal features articles and research notes/ articles in the fields of Art and Design and the Social Sciences and Humanities. Its aim is to encourage and disseminate scholar ly contributions by the Universitys faculty members and researchers. Well researched, innovative works by other scholars are welcome. A review committee consisting of academic experts in the relevant fields will screen all manuscripts, and the editorial board reserves the right to recommend revision/ alteration, if necessary, before their final acceptance for publication.

    Editorial Advisory Board Emeritus Prof. Chetana Nagavajara, Ph.D. Princess Maha Chakri Sirindhorn Anthropology Centre, Thailand Prof. Santi Leksukhum, Ph.D. Department of Art History, Faculty of Archaeology, Silpakorn University, Thailand Emeritus Prof. Kusuma Raksamani, Ph.D. Department of Oriental Languages, Faculty of Archaeology, Silpakorn University, Thailand Assoc. Prof. Rasmi Shoocongdej, Ph.D. Faculty of Archaeology, Silpakorn University, Thailand Assoc. Prof. Maneepin Phromsuthirak, Ph.D. Faculty of Arts, Silpakorn University, Thailand Prof. Samerchai Poolsuwan, Ph.D. Faculty of Sociology & Anthropology, Thammasat University, Thailand Assist. Prof. Wilailak Saraithong, Ph.D. English Department, Faculty of Humanities, Chiang Mai University, Thailand Assist. Prof. Alice Thienprasert, Ph.D. Director, Silpakorn University Research and Development Institute, Thailand

    Editor Assoc. Prof. Thanik Lertcharnrit, Ph.D. Faculty of Archaeology, Silpakorn University

    Editorial Board Asst. Prof. Bamrung Torut, Ph.D. Faculty of Education, Silpakorn University Asst. Prof. Kamonpan Boonkit, Ph.D. Faculty of Arts, Silpakorn University Prof. Miriam Stark, Ph.D. Department of Anthropology, University of Hawaii, USA Assoc. Prof. Peter Smith, Ph.D. International College, Mahidol University, Salaya, Nakhon Pathom Asst. Prof. Matthew Liebmann, Ph.D. Department of Anthropology, Harvard University, USA Associate Professor D. Troy Case, Ph.D. Department of Sociology and Anthropology, North Carolina State University, USA

    Managing Editor Pranee Vichansvakul

    All correspondence should be addressed to : Managing editor, 44/114 Soi Phaholyothin 52, Phaholyothin Road, Klongthanon Saimai, Bangkok 10220 Telephone : 080-5996680 Fax : 66-2973-8366 E- mail address : pranee_aon1@hotmail.com Web site : http: //www.journal.su.ac.th and www.surdi.su.ac.thInformation about the Journal An electronic journal is accessible on the web sites (http://www.surdi.su.ac.th, www.journal.su.ac.th, and www.tci-thaijo.org /index.php/sujsha/index)

  • Silpakorn UniversityJournal of Social Sciences, Humanities, and Arts

    Volume 13 Number 1 (January-June) 2013

    Editors Note 5

    Articles Impression and Satisfaction of Color Perception of 7 Painting Art Figures Utilizing Sound Pitches Through Touch-Screen Device for The Congenital Totally Blind Sanchai Santiwes

    Corporate Governance and Company Survival 33 Surachai Chancharat and Nongnit Chancharat

    Scenario of Exercise, Fundamental Sports and 63 Mass Sports in Thailand Pot Chaisena

    Does Social Capital Work in Thai Politics? 75 Wanlapat Suksawas and Peter Mayer

    A Comparative Study of the Tourism Industry 99 Development of Suratthani and Nakhonsrithammarat Province in a View of Develop the Innovative of Communications to Promote Tourism Archarin Pansuk

    C o n t e n t s

  • The Cave of Healing: The Physical /Spiritual 123 Detoxification and The Distinctive Healing Program for Drug Rehabilitation at Thamkrabok Monastery, Thailand Pataraporn Sangkapreecha and Taweesak Sangkapreecha

    Research for Development and Changing in Cultural 139 Tourism toward Creative Economy through Participation Process of Sustainable Network Alliances in Ratchaburi Province Narin Sangragsa and Somchai Lukhananuluk

    A Curriculum Development Utilizing TPACK as 157 Content Framework to Enhance Digital Courseware Production Competency for Teachers Santhawee Niyomsap, Sumlee Thongthew and Sugree Rodpothong

    Teaching Foreign Culture in the Foreign 179 Language Classroom Kesinee Chaisri

    The Use of the Hybridity Theory and the Third 197 Space Concept to Develop a Teaching Identities Enhancement Program for Student Teachers Chuleeporn Phompun, Sumlee Thongthew and Kenneth M. Zeichner

    An Analysis of Cultural Substitution in 215 English to Thai Translation Patcharee Pokasamrit

  • Salt-making in Northeast Thailand 231 An Ethnoarchaeological Study in Tambon Phan Song Khram, Nakhon Rachasima Province, Northeast Thailand Andrea Yankowski and Puangthip Kerdsap

    Book Review Thai Capitalism and Political Economy Post 253 1997 Crisis William J. Jones

  • Editors Note

    Greetings!

    I have both good news and sad news to report in this issue of the Silpakorn University Journal of Social Sciences, Humanities, and Arts. For the good news, I am delighted to inform our readers that the journal has received increasing interest and attention from scholars in Thailand and other countries; papers have been submitted by scholars and graduate students from many fields of study and research.

    This first issue of 2013 is remarkably full with 12 papers plus a book

    review. The papers in this issue vary in discipline and academic focus under the umbrella of social sciences, humanities and arts. Included are papers in education, economics, sociology, political science, social work, language, and archaeology. In addition, Associate Professor D. Troy Case from the Department of Sociology and Anthropology, North Carolina State University, USA, has agreed to serve as an additional member of the editorial board. Dr. Case is a physical anthropologist, with a strong interest in bioarchaeology, and has worked in the field for two decades. While

    we welcome a new member to the editorial board, we also learned that Assistant Professor Supaporn Nakbunlung from Chiangmai University, a very active member of our editorial board, passed away on March 10, 2013. We were very sad to hear this news and I would like express my deepest condolences to her daughter and relatives. She will be greatly missed.

    Thanik Lertcharnrit, Editorthanik@su.ac.th

    Silpakorn University Journal of Social Sciences, Humanities, and Arts is indexed in the Thai Journal Citation Index

    Centre (TCI Centre) Database.

  • Silpakorn University Journal of Social Sciences, Humanities, and ArtsVol.13 (1) : 7-31, 2013

    Impression and Satisfaction of Color Perception of Painting Art Figures Utilizing Sound Pitches Through

    Touch-Screen Device for The Congenital Totally Blind

    Sanchai Santiwes

    Department of Design Arts, Faculty of Decorative Arts, Silpakorn University, Thaphra Palace, Bangkok, Thailand

    Corresponding author. E-mail address: superarhua@gmail.com

    Abstract The congenital totally blind had no experiences or memories about pictures and colors. They have never had an opportunity to touch and perceive 2D paintings. Even if they were able to touch the paintings, they would only perceive the textures while the materials and colors will be damaged. This research proposes a new technique by utilizing touch-screen technology and developing computer software. It encodes color values, which are RGB, to HLS model colors and pair many colors in degree to MIDI sound pitches of musical notes. It can help the blind perceive colors and shapes of a painting. The software is divided 2 parts, i.e. touching program for color and shape perception of painting, and painting software. When the blind touches a painting master piece, they will be able to explain, describe and criticize the painting. This technique makes possible for an art to communicate to everyone. The research is a qualitative study and serves as a case study and an applied research. It was carried out with congenital blind participants who were studying in high schools. Since the study was in an initial phase, we started out with 12 colors and 12 sound pitches for basic testing. The participants were assigned to touch the paintings using touch-screen and perceive the sound pitches corresponding to the positions on the picture. It was found that the device was able to help the blind perceive the colors

  • Impression and Satisfaction of Color Perception

    8

    Sanchai Santiwes

    and shapes on the picture, which were represented by sound pitches of the musical notes. As a result, the participants were able to use their hearing to perceive vision. They could describe and criticize the composition, color and shape of the picture. Thus, these participants obtained the new experience, knowledge and imagination. In addition, they were also satisfied with this

    research activity since their color and shape perceptions of paintings were from good to excellent. Furthermore, they were able to draw and paint in color using this device. The author has offered a useful computer-based technique for spatial and color information access for the blind. The 2D screen can give information about a 2D picture just by showing it in a simplified form. The

    colors are represented by pitches and triggered by touching the screen in, say, a green area of the picture. School-age blind participants in the study enjoyed learning and trying out the system.

    Key Words: Color; Sound; Perception; Draw; Paint; Art; Blind; Computer

  • Silpakorn University Journal of Social Sciences, Humanities, and Arts

    9

    Introduction Traditional art is not able to communicate and convey impression to everyone. Particularly, the congenital blind who are without vision cannot perceive pictures or paintings. They can only perceive things by hearing or touching. If they were to touch a painting, it would be damaged. Since the congenital blind never had any experience of vision before, how do they perceive colors on a painting if it was not to be touched? This research introduces the development of the technique to solve this problem for the congenital blind, which utilizes both device and software. It has been de-signed to aid them to be able to perceive the colors of a painting. In the same way, they also will be able to use this device to make their artworks by drawing and painting in colors. Art as expression, which is to be deeply moved or affected emotion be evident with media, such as sound, line, color, texture, form and others. (Royal Institute of Thailand, 2003: 1,101). The blind have the same right to perceive and express as sighted people, including the knowledge, information and experiences for themselves in the society. Art is an indicator of growth, civilization, taste, cognition and intelligence. Color is one of the important art elements. Thus, color perception is important for the blind. This research is intended to allow the blind to have new experiences in touching and perceiving the colors of the original paintings which are the master pieces in the world of art. They would be able to express their feelings about the drawings and paintings and acquire impression and satisfaction through making their 2D artworks via the device and software in this research. This purpose of the research was not to make the blind see the colors but to make them perceive the colorfulness and emotion of the pictures. The acquisition procedure was through hearing instead of seeing as they have a limited access. The technique was achieved by pairing colors with sound pitches. The devices employed in the research include software especially developed for this work, computer, touch-screen monitor and keyboard. The technique to perceive colors and shapes from pictures makes use of paintings. It codes color values to match with sound pitches of musical

  • Impression and Satisfaction of Color Perception

    10

    Sanchai Santiwes

    notes. The RGB that is used for color display on computers is converted to HLS which is double cone color model. Next, the HLS color model is compared with the helix of musical notes (Shepard, 1965, quoted in Deutsch, 1982: 353) by using degrees of color, and, finally, using MIDI, which is the musical instrument digital interface to play the sound pitches of musical notes corresponding to the colors. This research focuses on the color perception of the paintings which are the world master piece artwork and t...

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