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Chilean Juice Industry. José Antonio Weiffenbach F. Jucosa General Manager Chilealimentos Director. AGENDA Food Industry in Chile Chilealimentos Chilean Juice Industry. AGENDA Food Industry in Chile Chilealimentos Chilean Juice Industry. Chile: Food Power. Chile: Food Power. - PowerPoint PPT Presentation
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José Antonio Weiffenbach F.Jucosa General ManagerChilealimentos Director
Chilean Juice Industry
AGENDA
1. Food Industry in Chile
2. Chilealimentos
3. Chilean Juice Industry
AGENDA
1. Food Industry in Chile
2. Chilealimentos
3. Chilean Juice Industry
Chile: FoodPower
Chile: FoodPower
Chilean General Food Industry
faces a historicmoment
Source: ODEPA, Central Bank and Chilealimentos. Projections based on Sofofa, January-July
2003 2004 2005Copper 7.720 14.344 16.571
Food 5.976 7.111 8.120Forestry 2.524 3.363 3.817
Others 4.826 6.642 10.838TOTAL 21.046 31.460 39.346
Today it isthe Second export
US$ Millions
leader of the country
7,720 7,11
1
Source: ODEPA, Central Bank, Business Associations and Chilealimentos (decimal values of approximate %)
Processed Foods
1.140
Fresh Fruit 2.098
Wine 1.000
Salmons 1.583Other sea products
977
Meats 641Others 981
MM US$
US$ 8.120 millions
We are all part of2005
26%
12%
8%
Processed Foods Sector: Exports for more than US$2.000 millions by 2010
Others
Meats
Other sea products
Salmons
Wines
Fresh Fruit
Processed Foods
a privileged country:Chile is
Factors that helpFood Offer
Geographic advantages...
1. Mediterranean Weather Between 30º and 45º of latitude. West of continents. Rains in winter and dry summers.
2. “Ecologic Island” Natural barriers for diseases
North: Desert
South: Antarctic
East: Mountains
West: Ocean
Acquired Advantages...
Free trade Agreements: Chile has signed free trade agreements with the 75% of the PIB of the world.
1.
Commitment of private sector:Market oriented.
2.
3.
Stability of our public and private institutions: Chile has the lowest risk of Latin
America.
AGENDA
1. Food Industry in Chile
2. Chilealimentos
3. Chilean Juice Production
Chilealimentos, Association of Food producers in Chile
• We are working since 1943• 50 members• Products: • Fruit and vegetable processing:
Canned fruit or vegetable, Dried Fruit, Frozen Fruit, Fruit and vegetable juice
• Cookies, Chocolates, Fish
Convert Chile in Food Power
Mission
AGENDA
1. Food Industry in Chile
2. Chilealimentos
3. Chilean Juice Production
• More than 30 years of experience. Exporting juice concentrates since 1975
• More than 630 temporary jobs per month
(peak at more than 1.000) and 700 permanent jobs.
• 166 thousands built square meters.
• Evaporation capacity: 310 ton/hour water. (70% used in AJC)
Chilean Juice Concentrate Industry
• Technological Improvements in all the
production stages = highly competitive quality.
• More than 98 manufacture products.
• The 95% of the production is destined to export
• Since 2000 consolidation in the industry
Chilean Juice Concentrate Industry
•Regional presence
Source: Fepach, Catastro Agroindustria 2001
Juice facilities per Region
Region IV V RM VI VII X
Nº 2 2 3 2 4 2
Chilean Juice Concentrate Industry
The industry processes more than 600.000 tons of raw material every year
01234567
Fac
ilit
ies
0 - 10 10 - 20 20-40 40-100 +100 Mton Processed
Chilean Juice Concentrate Industry
• The factories produce basically apple and grape juice concentrates. In the last period the processing of berries has grown.
• Crushing capacity:
200 ton/hr apple basis 430 ton/hr grapes basis 85 ton/hr berries basis
• The apple juice concentrate processing plants work generally from March until September and crush
350.000 to 430.000 tons of raw material.
• There are a potential to process 650.000 tons of fresh apples.
Chilean Juice Concentrate Industry
Años0
10.000
20.000
30.000
40.000
50.000
60.000
70.000
80.000
90.000
100.000
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
'00
'01
'02
'03
'04
'05
0
20
40
60
80
100
120
140
TON MILLION US$ FOB
Source: Chilealimentos
Exports of Juice Concentrates 1981 - 2005
41%
21%
22%
5%
3%
2%
1%
5%
Apple
Grape (juice and must)
Berries
Plum
Pear
Red Bell Pepper
Peach
Others
Exports of Juice Concentrates
On 2005 concentrated juices of 24 species of fruits and vegetables were exported .
Source : Chilealimentos. Participation in terms of value
61%17%
7%
4%
3%
2%
1%
5%United States
Japan
Canada
European Union
Mexico
South America
Russian Federation
Others
Exports of Juice Concentrates
Chilean juices came to 45 countries during 2005
Source : Chilealimentos. Participation in terms of value
50.000
52.000
54.000
56.000
58.000
60.000
62.000
1999 2001 2003 2005
-10,0020,0030,0040,0050,0060,0070,00
Tons MM US$ (FOB)
Exports of Apple Juice Concentrates
Chilean AJC Destinations
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1999 2001 2003 2005
Others
European Union
South America
Canada
Mexico
Japan
USA
• Total Apple Chilean Production
1.300.000 tons of Apple
• Uses of Apple• Fresh Market for Export 53%• Domestic Fresh Market 7%• For Processing 40%
– Pulp and Dehydrate 10%
– Juice Concentrate 30%
Apple Production
• Chilean Apple Juice Concentrate Production is base on Fresh Apple Production for Export
– No Phytosanitary issues
– The availability of raw material is guarantee
– Reasonable price of raw material (The growers do not depend on fruit for juice)
Apple Juice Concentrate Production
Final Considerations of Chilean Juice Concentrates
• Chilean juice concentrate industry found a niche in the market, due to its limited production (compare with other countries)
• Chilean juice concentrate industry is highly reliable supplier in quality and price
• Chilean apple juice concentrate producers have been able to compete with the heavy growth of China.
• How?• High quality standards• Flexibility of costs• Efficiency• Market defense and opening new markets (FTAs)• Consolidation• Creativity
THANK YOU