Jony Report

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    TRAINING REPORT

    ON

    PREPARE A CUSTOMER (STYLIST) MANUAL FOR JUVALIA AND YOU

    Submitted in partial fulfillment of the requirements of

    Post Graduate Programme

    by

    Jony Tyagi

    SKYLINE BUSINESS SCHOOL

    ELC CODE: 081023043

    122 Institutional Area, Sector 44 Gurgaon-122003

    July 12012

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    ACKNOWLEDGEMENT

    In the attempt for developing the project STYLIST MANUAL FOR JUVALIA &

    YOU

    I would like to acknowledgement all those who have helped me in providing

    ground for much of the development process that has followed. The success of

    my research report would not hint at any one individual, but it was a

    consolidated effort on the part of all who contributed to this report.

    I wish to acknowledge my indebtedness to my project guide and industry mentor

    Mrs. Ambika (HEAD TRAINING AND DEVELOPMENT) of Juvalia & You and my

    faculty mentor Suklin Bajaj for providing me an opportunity to gain both

    theoretical and practical knowledge in the field of Marketing and extending their

    full support.

    I am thankful to all the staff member of juvalia and you and all our teachers of

    skyline business school who helped, and co-ordinate made the implementation

    of project possible.

    Last, but not the least who are always at the top of my heart, my dear family

    members whose blessings, inspiration and encouragement have resulted in thesuccessful completion of this project.

    Jony Tyagi

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    EXECUTIVE SUMMARY 1

    OBJECTIVE OF THE STUDY 2

    CHAPTER I : INTRODUCTION 3

    CHAPTER II : COMAPANY PROFILE 5

    CHAPTER III : STYLIST MANUAL 7

    CHAPTER IV : RECOMMENDATION, LEARNINGS & LIMITATION 37

    4.1 Recommendation

    4.2 Suggestions

    4.3 Limitations of the project

    4.5 Learnings

    CHAPTER V :Bibliography 41

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    1

    EXECUTIVE SUMMARY

    The subject of my study was to prepare a Stylist (customer) manual. I have done it by using

    various sources like companys website, catalog, and Module. In order to know how rapidly

    the industry has grown and the opportunity it has, I have done analysis of global and Indian

    jewellery market. In this report I have provide and elaborate a detail information about

    business plan. Such as As a stylist what they need to do? How they can join ? business plan

    and the earning opportunity for them.

    The report contains:

    Analysis of global and Indian costume jewellery market Company profile Business plan Business opportunity with organization Recommendation ,suggestion Limitation of the project My Learning

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    2

    OBJECTIVE OF THE REPORT

    The objective of report was to provide a detail insight of the organization, its business

    plan

    and the business opportunity.

    This report was prepare primarily with the following objectives:

    To provide information about the company and its product to stylist To let stylist know about Companys business plan by using MLM model By using various discount, reward and recognition model let them know the

    business and earning opportunity with the Juvalia and you

    To let them know as a part of organization what they have to do and how the can

    get a flying start.

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    3

    CHAPTER- I

    INTRODUCTION

    Jewellery is a form of personal adorment..india a land of tradition and rich culture is well

    known for its affinity with jewellery. India has a long jewellery history which went throughvarious changes through cultural and social influence.

    many of jewellery and traditions are used today ,and jewellery is commonplace in indian

    ceremonies and weddings. Known for its contamporary and traditional design ,indian

    jewellery market is dominated by gold which consists of around 80% of market

    share.Indian jewellery market is estimated to Rs.1500 billion.

    from last couple of year There is a drastic change in the attitude of the consumers towardsJewellery. The industry dynamics and consumer behaviour patterns has shown a new

    trend,market factors of volatile gold price and social influence leading consumer attract

    towards alternatives that is costume jewellery. people from all social and economic

    backgrounds have turned towards this trends and prefer to invest in costume jewellary.

    INDIAN JEWELLERY MARKET

    US $ 27.7 billion(1500 billion)

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    COSTUME JEWELLERY

    Costume jewellery is a kind of jewellery specially designed and manufactured to look like

    fine jewellery.

    Costume jewellery started in the 18 th century with its use in stage costumes.during the

    early 19 th century ,the use of costume jewellery was limited. During 1960s-70s many

    countries started manufacturing costume jewellery in a large scale.over the years it has

    become a rage with women of all ages groups,fashion conscious people.

    GLOBAL COSTUME JEWELLERY OVERVIEW

    The global costume jewellery industry is rapidly expanding and estimated to be over $ 26

    billion.US is main consuming market,while in asia continent china is the market leader.

    Major players of costume jewellery are CHINA USA UK INDIA HONGKONG

    ORIGINAL

    GOLD, SILVER, DIOMAND,

    GEMS, STONES

    COSTUME

    ARTIFICIAL, IMITATION

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    INDIAN INDUSTRY OVERVIEW

    Due to sharp rise in demand and its consumption Indian costume industry is also

    expanding abruptly.Till a few year back artificial or imitation jewellery was limited to a few

    unorganised retail outlets,with few pepole interested in buying them.but considering the

    changing secnario international player has started to entered in this sector,costume

    jewellery market is about Rs.2500-3000 cr,and because of various factor like

    affordability,variety,innovative design,and good value for money,it has grown around 60%

    in last couple of years. The Indian gems & jewellery industry is fragmented, into many

    parts, and mainly market controlled by unorganized players. And mostly companies in

    industry in private hand, but still India have gained prominence as a leading international

    destination for importing high quality designer jewellery. there is a lot of untapped

    potential in the organized retail sector.as organized retail sector has market share of only

    5% of total costume jewellery market

    JUVALIA & YOU is a berlin based fashion jewellery company.sensing huge business

    opportunity in india,it has recently launched in india with its exclusive,irresistble ,and

    trendy fashion jewellery.

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    6

    CHAPTER- II

    COMPANY PROFILE

    JUVALIYA & YOU

    During a fashion week in new York ,Two global trendsetter Livia from Russia and Anna

    from brazil has met. they have one thing common that is passion and interest for jewellery .

    they exchange their idea about the jewellery & its trends worldwide .

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    Years later they formed JUVALIA & YOU. a social selling company ,having exquisite

    international fashion style, unique and trendy jewellery pieces collected from around the

    world.

    JUVALIYA & YOU IndiaJUVALIA AND YOU is a Berlin based online fashion jewellery

    company, its a venture of springstar.

    Springstar Ghmb a global incubator was founded in 2007 by

    German entrepreneur and angel investor Harish Bahl of smile

    group, oliver jung of airbnb and Klaus hommels of hommels

    holdings.

    Sprigstar the German incubator of juvalia and you is one of the

    rapidly expanding incubator for E-commerce startup around

    the world and tracking fastest growing economy and have presence in brazil, Germany,

    Russia, and now in India.

    Springstar is the incubator of many well known e commerce company like Airbnb.com, fab

    ,fashion and you ,deals and you ,bstylist etc.

    juvalia and you is a global jewelry social selling portal, and list range of fashion jewellery

    and accessories . its headquarter situated in Berlin, and chritian wallin is the CEO(global) of

    juvalia and you.

    Juvalia and you has recently launched its operation in India. backed by Delhi based juvalia

    and you marketing Pvt Ltd Of Harish bahls smile group .and . Juvalia and you India is a

    brainchild of a prominent entrepreneur Mr.chaitanya Aggarwal an MBA from Columbia

    business school. he had previously worked with citadel investment group as research

    associate. now he is the CEO of juvalia and you India .

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    Company has setup an office in Delhi operated by juvalia marketing pvt Ltd. Company has

    launched its India specific portal Juvalia.in in April, and has proven a rage among women

    and fashion conscious people with 18k+ like in social networking site facebook.

    as of now company has raised investment around US $15 million.

    Company has follow two types of business model.

    E commerce site and direct selling.

    Basically Business model of company has revolved around social selling and referral based

    sales.

    E commerce site- company has a fanatical website .it offers a wide range of accessories

    (400+) such bracelet, necklace, brooches ,earrings, rings, hair band. it has all the

    inform