23 Jony Ive Quotes About Design

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  • JONY IVEquotes about


  • The best ideas start as conversations.

  • If something is not good enough, stop doing it.

  • There's no learning without trying lots of ideas and failing lots of times.

  • A small change at the beginning of the design process defines an entirely different product at the end.

  • If you are truly innovating, you don't have a prototype you can refer to.

  • Good is the enemy of great.

  • True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.' Where there's no rational alternative.

  • There is beauty when something works and it works intuitively.

  • Simplicity is not the absence of clutter, that's a consequence of simplicity.

  • Simplicity is somehow essentially describing the purpose and place of an object and product.

  • The absence of clutter is just a clutter-free product. That's not simple.

  • The nature of having ideas and creativity is incredibly inspiring.

  • Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

  • People's interest is in the product, not in its authorship.

  • To design something really new and innovative you have to reject reason.

  • We shouldn't be afraid to fail- if we are not failing we are not pushing.

  • There are 9 rejected ideas for every idea that works.

  • The computer industry is creatively bankrupt.

  • What we don't include is as important as what we do include.

  • People's interest is in the product, not in its authorship.

  • What we make testifies who we are. People can sense care and can sense carelessness.

  • 'Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.

  • I discovered at an early age that all I've ever wanted to do is design.

  • Thank you for the inspiration...

  • Bring Your Ideas Together