Presentation on

Industry Profile• Market for kids apparel is the fastest growing industry in

India .• Children's apparel includes clothing for kids between 1 and

14 years of age. • The market for kids' apparel in India exceeds Rs. 20,000

Crore of which around Rs. 3000 Crore is constituted by branded kids' wear.

Market Profile

The market for kids wear can be segmented as follows:

• Infants (0 - 6 months) • Toddlers (7 months - 2 years) • Kids (3 - 8 Years) • Pre-teens (9 - 12 Years) • Teens (13-16 Years)

Brands in store

Company profile

Philosophy:• “We believe that children must be happy.

It’s the only goal set for ourselves. A happy, laughing child is one of the best sights of life. We believe that childhood lasts a lifetime.”

Thought behind the name?

• The Brand Gini and Jony was coined with two missions :

1. International Appeal

2. Easy Recall

Concept behind the brandPersonality

Company profile

• Giny & Jony India Ltd. was founded by the Lakhani brothers in 1980.

• Over the 30 years, the company has emerged as a brand with a strong identity.

• GINI & JONY ventured into the organised retail, by launching an exclusive Gini & Jony Store in 1996.

• Launched a Concept store, “Gini & Jony’s Freedom Fashion store”, the 1st lifestyle store that racked exclusive International brands for KIDS in 2007.

Continued

• Gini & Jony, currently has nearly 235 medium and 201 large format retail outlets across 79 cities and sells its products through about 500 MBOs. And they have devised plans to expand their retail presence in different formats.

• Gini & Jony have introduced a loyalty program- Wonder world Club ( a membership program). They have over one lakh kid members in that wonder world family.

Brand Strength

• Gini & Jony a flagship brand of the company enjoys top of mind recall.

• It has strong brands to offer from its portfolio. They have both in-house

and those from International alliances.

Brands and the retail formats

• ‘Gini & Jony – Happy Style’ is a niche mother brand of the Company.

• Positioning: Super premium.• Key attributes :-Innocence, Happiness, energy and cutting edge style along

with rich design and superior fabric• Segments : Young customers belonging to SEC A, A+ section of society in the

age group of 2 years up to 14 years. • Price Point: Rs. 325/- up to Rs. 1345/-.• Presence: Every premium large format stores, Malls & A-Class Multi-branded

stores across the country. The brand has pan India presence with Exclusive stores in high streets & malls.

Retail format- Happy style

Ideal area requirement – 600-800 sq.ft

GJ JEANS• ‘GJ Jeans Unltd’ is mainly a denim-based brand

• Positioning:- As a premium offering • Key Attributes:- Focuses on international styling & fits, innovative treatments and

washes on denim fabric. • Segment:-SEC A, A+ section of customers in kids wear segment, the Brand is

focused on the kids in the age group of 2 to 14 • Price point :- Range of Rs. 295/- up to Rs.1295/-.• Gini & Jony has an in-house research & development (R&D) team which is

constantly involved in experimenting with various techniques on denim to develop exclusive attributes for company’s products.

GJ Jeans- retail format

Ideal area requirement – 500-700 sq.ft

Brand – Baby dreams

• Gini and Jony has licensee franchisee for distribution of Puma Kids Wear in India.

• The product category is meant for the infant between the age group of 0 to 18 months.

• The product includes: Apparels, Cradles, socks and accessories for infants with the price ranging from Rs 150 to 500/-.

• The target audience is the Middle Class upwards.

Retail format- Baby dreams

• A brand exclusively for Infants in the age group – 0 to 4 yrs; with the best in Cradles, Shoes, Socks, Apparels and much more.

• The ideal area requirement for this outlet is 500-700 sq.ft

Brand - Palm tree

• Positioning: Mid-market product.

• Key Attributes: Affordable pricing without compromising on quality and style.

• Segment: SEC B+, B categories residing in the suburbs of A /B & C Class towns.

• Price Point: Price range between Rs. 175/- up to Rs.795/-, age group of 2 to 14.

Retail Format- Palm tree• Ideal area requirement – 350 -500 sq.ft.

Brand – Rocky S

• Gini & Jony Rocky S makes kids’ clothes in the same style as their adult versions that are so popular with film stars, without sacrificing any of the spunk and funk that made the label so trendy. The products are available in print-size, medium, large and extra large kid versions, they are irresistible to the discerning parent.

• The whimsical patterns and cuts from one of the best names in Bollywood and international fashion. Style that lets your little stars show off their fun-loving and groovy personalities.

• Bold contrasting cuts and punchy colors and textures make Rocky S a stand-out in fashion. Available in print-size, medium, large and extra large kid versions, they are irresistible to the discerning parent

Retail Format – Freedom fashion

• GINI & JONY – Freedom Fashion• It meets Kids' Lifestyle requirements, offering a variety of

world class brands for apparels, shoes, accessories and more, all under one roof.

Mall Presence

• Giny & Jony has got presence in 18 Malls in almost all the metro cities.

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