Shaping a Sustainable Future

AGENDA ADP Annual Convention and Partners Trade Show

Join Yellow Pages and Local Search professionals

Marriott �:11� �:�: �i

i;, UU���rsity Park

A.,, �1ia• April 16-18, 2018 a p

1 WWW.adp.ORG | THE INDUSTRY’S PREMIER EVENT

DEAR ADP CONVENTION ATTENDEE

Dear ADP Member,

We are planning a tremendous Annual Convention to be held this year in Salt Lake City, Utah April 16-18. In the following pages, you will see our preliminary agenda for the convention that will make you want to make your reservation to attend today!

The theme for this year's convention is "Changing Climate: Acting now to secure a sustainable future”, where we will share common experiences, determine opportunities and figure out solutions by being better together.

During our General Sessions, you'll acquire creative ways to motivate your sales team, identify new methods to increase your financial bottom line, discover new business innovations and learn more about the evolution in the digital arena.

I look forward to seeing you in Salt Lake City and exploring the variety of ways that shaping a sustainable future will bring continued growth for our industry.

Regards,

Cindi Aldrich President and CEO

WWW.adp.ORG | THE INDUSTRY’S PREMIER EVENT 2

SCHEDULE OF EVENTS* 2018 ADP ANNUAL CONVENTION AND PARTNERS TRADE SHOW

Sunday, April 15

Monday, April 16 Innovation Day

7:00 am – 6:30 am

7:00 am – 9:00 am

8:00 am – 1:00 pm

9:00 am – 5:00 pm

11:00 am – 7:00 pm

1:00 pm – 5:00 pm Registration Desk Open – Atrium

Exhibitor Table Set-up – Bonneville Ballroom

Registration Desk Open – Atrium

Exhibitor Table Set-up - Bonneville Ballroom Cannot set up during the Innovation Presentations, 9:00 am – 2:30pm. Resume at 3:00 pm

Liberty Press and ADP Golf Tournament Last year’s team of James Hardt, Catalyst Paper; Chad Holdaway, Liberty Press; Van Meador, Rauch-Milliken International, Inc. and John Wholey, DexYP, won the Liberty Press and ADP Golf Tournament and their names are proudly engraved on the Liberty Press Cup. Plan to take part in this exciting industry golf tournament and maybe you too, can have your name on this coveted “Cup.”

One of the most popular 18-hole courses in Utah. Bonneville is renowned for its hilly terrain and challenging greens. Situated on the East Bench of Salt Lake City, just 5 minutes away from the heart of downtown, the course offers awe-inspiring sunsets and views of both the surrounding mountains and the entire Salt Lake Valley. Its length and the wooded areas around many fairways make the course very challenging.

Gold Book Awards Judging -Publisher Principal Representatives please vote on the Directory Division entries.

*Agenda Subject to Change

3 WWW.adp.ORG | THE INDUSTRY’S PREMIER EVENT

SCHEDULE OF EVENTS* 2018 ADP ANNUAL CONVENTION AND PARTNERS TRADE SHOW

Monday, April 16 Innovation Day

9:00 am – 10:00 am

10:00 am – 10:15 am

10:15 am – 11:15 am

11:15 am – 11:45 am

Learn the Game Plan Developed by YP.com that Grows Revenue, Retains Customers and Attracts New Advertisers Our industry is evolving at an accelerating speed and we need a solid business blueprint to keep up. David, former Chief Revenue Officer at YP.com, will detail the key strategies used to accomplish this goal. This course of action includes revenue strategies to retain print revenue while increasing their "share of wallet" by selling digtal in the advertising mix. In addition, he will discuss the sales tactics used in local and national marketsincluding staffing, incentives, sales development and overall positioning needed tocompete effectively in today's marketing world.David Lebow, Evolution 1, LLC

Refreshment Break

Hearst's Localedge (formerly The Talking Phone Book) shares the game plan that secres existing revenue, retains clients, and attracts new advertisers… Now is the time to get ahead of game. Gregg K. Walls - Vice President of Hearst's Reseller Channel shares the strategy that has kept Localedge a profitable and viable Yellow Pages entity. Focusing on what improves the lives and wellbeing of your current and future advertisers. What's best for them and secures their revenue, retains their clients, and attracts new advertisers. He'll be sharing the game plan for success, including DMS structure, sales strategy, product mix, training, retentio, and more. Gregg K. Walls, Vice President - Reseller Channel, localedge (formerly White Directories)

Presentation TBD (30 min.).

*Agenda Subject to Change

WWW.adp.ORG | THE INDUSTRY’S PREMIER EVENT 4

SCHEDULE OF EVENTS* 2018 ADP ANNUAL CONVENTION AND PARTNERS TRADE SHOW

Monday, April 16 Innovation Day

11:45 am – 12:45 pm

12:45 pm – 1:00 pm

1:00 pm – 1:15 pm

1:15 pm – 2:15 pm

Lunch

Presentation (15 min.)

Presentation (15 min.) or combine with above for a 30-minute segment.

How Local Directories Can Stay Relevant in Search Now and in the Future Over the past decade, Google has gradually chipped away at local directories' search traffic by providing similar information, often based on the book's own content. Andrew will discuss strategies on how to continue to gain traffic from Google, diversify to other search channels and plan for the near future when voice search and other developments will greatly impact how consumers search for local services and how advertisers generate new customers. Andrew Shotland - CEO, LocalSEO Guide.com

*Agenda Subject to Change

5 WWW.adp.ORG | THE INDUSTRY’S PREMIER EVENT

Schedule of Events 2018 ADP ANNUAL CONVENTION AND PARTNERS TRADE SHOW

Monday, April 16 Innovation Day

3:00 pm – 4:45 pm

3:00 pm – 5:00 pm Exhibitor Table Set-up - Bonneville Ballroom

5:00 pm – 6:30 pm

6:30 pm Evening On Your Own Visit downtown Salt Lake or Park City for attractions, entertainment, shopping, dining or just relax, the night is yours.

ADP Board of Directors Meeting

Welcome Reception – Atrium Join us as we kick-off the Convention and reconnect with colleagues and make new acquaintances. You will be treated to food and beverages.

During the reception, interact with the most innovative vendors our industry has to offer. These suppliers want to help your business succeed. They are recognized leaders and have the latest products, services and strategies to move your business forward.

WWW.adp.ORG | THE INDUSTRY’S PREMIER EVENT 6

Schedule of Events 2018 ADP ANNUAL CONVENTION AND PARTNERS TRADE SHOW

Tuesday, April 17 Annual Convention

8:00 am – 8:15 am

8:30 am – 9:00 am

9:30 am – 10:15 am

10:15 am – 10:45 am

10:45 am – 11:00 am

11:00 am – 11:45 pm

Opening Ceremony and General Session Welcome to ADP - Shaping a Sustainable Future Remarks by ADP’s Chairman of the Board Laura Hill, Co-Owner, Downey Publishing and Cindi Aldrich, President and CEO, ADP.

Impressive Results of the 2018 ADP Ad Effectiveness Study The 2018 ADP Ad Effectiveness Study is “hot off the press.” Learn how you can use this data to sell more Yellow Pages ads than ever before. Dr. Dennis Fromholzer, President, CRM Associates

Sales Rep and Advertiser Role Playing In this interactive role-playing presentation, you will learn how to effectively use the 2018 ADP Ad Effectiveness Sales aids to convince advertisers why they absolutely must be in the Yellow Pages. These sales aids are a proven must have to close every sale. These sales aids are included with your ADP Membership and should be in every sales bag. Not currently and ADP member? Sign up now. Matt Wells, Sales Trainer, CPC Yellow Pages/President, A-Fect Danny Bills, President, ATD Austin

Refreshment Break with Exhibitors

Presentation TBD

Did Someone Say Free Money?This interactive discussion will involve both the panel and the audience. The Leadz PPC Service Bureau is helping Publishers get National revenue without the horrific costs and labor pains. ADP acts as an extension of your staff and you simply collect a quarterly check. This presentation will address how Publishers using the Leadz Service Bureau absolutely love it and the revenue they are generating from it. Laura Hill, Downey Publishing Ed Kruger, Ogden Directories Kari Simpson, Moderator, Directory Marketing, Inc. (DMI)

7 WWW.adp.ORG | THE INDUSTRY’S PREMIER EVENT

Schedule of Events 2018 ADP ANNUAL CONVENTION AND PARTNERS TRADE SHOW

Tuesday, April 17 Annual Convention

11:45 pm – 12:15 pm

12:15 pm – 12:30 pm

12:15 pm – 1:30 pm

1:30 pm – 2:30 pm

2:30 pm – 2:45 pm

2:45 pm – 3:15 pm

3:15 pm – 4:00 pm

4:00 pm – 4:15 pm

4:30 pm

Lunch with Exhibitors – Atrium You will not only love the food, but you will be able to take advantage of this casual atmosphere to network, visit the vendors’ tables, all while recharging your system for the remainder of the day.

Yellow Pages Sales Aids Swap This interactive presentation allows you to exchange sales aids success stories with other attendees. Don't forget to bring your sales aids. This swap continues to be a huge success, so we suggest a minimum of 50 sales aids. Facilitated by Michael Doran, Director of Sales, ATD-Austin

Presentation TBD

Refreshment Break with Exhibitors

Bonuses: 11 Years of Trying to Get Sales Reps to Do What They Should Be Doing in the First Place Over the course of the last 11 years we’ve run hundreds of different bonuses. We tweaked and twisted, using as much psychology and behavioral science as possible to get the most out of paying our reps a little extra. We'll go through some of our most successful bonuses and why they worked as well as some sure fire failures for compensating your sales reps. Quinn Bahm, Vice President, Impact Directories

Annual Business Meeting Continued – Bonneville BallroomAnnouncement of Executive Committee selection and ratification of the Board of Directors. All Publisher Principal Representatives please remain in session.

Evening On Your Own Enjoy the Hotel’s fine restaurants or head off to downtown Salt Lake or Park City.

Annual Business Meeting – Bonneville Ballroom

ADP Board of Directors Meeting

8 WWW.adp.ORG | THE INDUSTRY’S PREMIER EVENT

Schedule of Events 2018 ADP ANNUAL CONVENTION AND PARTNERS TRADE SHOW

Wednesday, April 18 Annual Convention

6:30 am – 4:30 pm

8:15 am – 8:30 am

8:30 am – 9:30 am

9:30 am – 10:15 am

Registration Desk Open – Atrium

General Session – Bonneville Ballroom Welcome to Day 2 - Changing Climate: Acting now to secure a sustainable future.

Cindi Aldrich - President and CEO, ADP Family Feud – ADP Style Just like last year, let’s start Day 2 off with a little friendly game of Family Feud – ADP Style. This entertaining game will have us laughing and help us to kick start our morning off on the right foot. Last year the Texans outshined the "Rest of the World" and won on their own turf in Fort Worth. Let’s see how our friends in Utah do as they get to compete against the "The Rest of the World."

The Rest of the World Andrew Palmer, The Phone Book Company James Hail, Hagadone Directories Chris Heilbock, hibu Brenda Smith, TXPAGES Kathy Haynes, Valley Yellow Pages

Utah Mark Oldham, Liberty Press Steve Sitton, Market Authority

A View from the Newspaper Industry Presenter - TBD

WWW.adp.ORG | THE INDUSTRY’S PREMIER EVENT9

Schedule of Events 2018 ADP ANNUAL CONVENTION AND PARTNERS TRADE SHOW

Wednesday, May 3 Annual Convention

10:15 am – 10:30 am

10:30 am – 11:00 am

11:00 am – 12:00 pm

12:00 pm – 1:30 pm Lunch with Exhibitors

Reinventing the Yellow Pages! It’s no surprise that Print Yellow Pages usage has declined from its hay day. Is it time for Directory Publishers to panic? We don't think so. We've brought together some of industry's most creative Publishers who will share what they are doing to reinvent the Yellow Pages. These Publishers are creating a product that is high quality and indispensible. But how? Don't miss this presentation where we will discuss everything from using the term Yellow Pages, paper color, font size, cell phone numbers and more! Together lets explore how we can reinvent our valuable resource so that Yellow Pages can recapture domination of the overall leads market. Nate Mueller, President, Mueller Local Charly Baune, Media Manager, Arvig MediaAndrew Palmer, Sales Manager, The Phone Book Company

Presentation TBD

Break with Exhibitors

10WWW.adp.ORG | THE INDUSTRY’S PREMIER EVENT

Schedule of Events 2017 ADP ANNUAL CONVENTION AND PARTNERS TRADE SHOW

Wednesday, May 3 Annual Convention

1:30 pm – 2:30 pm

2:30 pm – 3:00 pm

3:00 pm – 3:15 pm

3:15 pm – 4:00 pm

4:00 pm – 4:15 pm

Yellow Pages 101 Join us and let’s get back to the basics. During this roundtable discussion, there is no "dumb" question. This is your chance to ask anything you ever wanted to know about our industry, but didn't know who to ask. There will be plenty of industry veterans and legends to answer all of your questions. Facilitated by Ken Brock, President/CEO, Names and Numbers

Break with Exhibitors

Presentation TBD

The Sitton Report Steve Sitton will address the membership with his State of Consumer Usage Address. Steve Sitton, CEO, Market Authority

Closing Comments Cindi Aldrich, President and CEO, ADP

5:00 pm – 6:30 pm The Gold Book Awards CelebrationJoin us for cocktails, appetizers and the presentation of the Gold Book Awards, which celebrate the highest achievements and excellence in our industry. Be there to toast the winners.

WWW.adp.ORG | THE INDUSTRY’S PREMIER EVENT11

HOTEL RATES The Marriott University Park is offering a special ADP Convention room rate of $149 per night and is subject to state and local taxes. This rate is available the Conference dates of April 15 – April 19, based upon availability. The reservation number for the Marriott is 1-800-228-9290. Remember to request the group rate for the Association of Directory Publishers.

Rooms at this rate are limited, so make your reservation today. The ADP room block will be released on March 30, 2018 and last year the hotel sold out before the release date. CLICK HERE to Register for the Hotel.

REGISTRATION FEES ADP Members: Before November 30, 2017: $695 Before January 31, 2018: $795 After February 1, 2018: US $895

Non-Members: Before November 30, 2017: $795 Before January 31, 2018: $895 After February 1, 2018: US $995

TRAVEL INFORMATION Marriott University Park Salt Lake City, Utah April 16 - 18, 2018

A Guest of a registered conference attendee is $195 (social functions only.) A guest is a spouse, significant other, or friend of a registered Convention attendee who is not in the industry or in an industry-related position and who will not be attend the meetings. Attendees and guests must wear name badges to all Convention sessions and events to gain admittance. All receptions are open to registered attendees and spouse/guests. CLICK HERE to Register for the Convention.

ATTIRE The Convention’s attire is business casual. We suggest bringing a sweater or blazer for the conference rooms as well as the chilly evenings.

WEATHER The average Salt Lake City weather in April during the day is about 68° and in the evenings around 45°.

PARKING Complimentary on-site parking available. Individuals are responsible for their own parking. Parking is on a space available basis only.

AIRPORT The Salt Lake City International Airport – SLC is approximately 15 miles east.

GROUND TRANSPORTATION The hotel does not provide shuttle service.

ADDITIONAL INFORMATION Sponsorship Opportunities If your company markets products or services to the Yellow Pages and Local Search industries, you cannot afford to miss the opportunity to be a sponsor at this Convention attended by company decision-makers. ADP’s Convention is a powerful venue to promote your corporate image and boost your company’s profile. If your organization is interested in sponsorship opportunities at the ADP Convention that will ensure your position as a key industry leader, please contact Cindi Aldrich at 800-267-9002 or email cindi.aldrich@adp.org.

Partners Trade Show Exhibit tables are available at the Convention. If you are interested in exhibiting, please contact Lisa Stradinger at 800-267-9002 or email info@adp.org.

12