John MiddletonExecutive Director (Europe)

The growth of educational fundraising

30 October 2015

• Why do universities raise funds from philanthropy?

FOUNDATIONS

• Founded in 1973, United States of America• Merger of two associations (fundraising and

alumni relations), now a wide range of professions• Started in the UK 1994, Asia-Pacific 2007, Latina

America 2011 and Africa 2013…• As at October 2015

– Circa 4,000 institutions– and 80,000 members

CASE

ADVANCEMENT

Advancement (dɛfɪˈnɪʃ(ə)n):•the act of moving forward•the act or result of making something better, more successful, etc.•the act of being raised to a higher rank or position

• Advocacy– Creating the right conditions for investment

• Standards– A professional framework

• Research & information– Including benchmarking of performance

• Professional development– For Rectors, Presidents, Directors and professionals

• Networks– The most vital part?

CASE

KNOWLEDGE

Advancement:•the act of moving forward•the act or result of making something better, more successful, etc.•the act of being raised to a higher rank or position

COMMUNITY

Advancement:•the act of moving forward•the act or result of making something better, more successful, etc.•the act of being raised to a higher rank or position

SUCCESS

Advancement:•the act of moving forward•the act or result of making something better, more successful, etc.•the act of being raised to a higher rank or position

How does anything start?

How does anything start?

• The role of Government– Creating the conditions

• The role of innovators– Creating the success stories

• Success = a team effort– Whole institution– Leadership – Academic – Fundraising/development

GOVERNMENT

• Support of education … funding• Change of public policy (varies by country)• Thomas (2004) and Pearce (2012) Reports

in the UK• Government can:

– Fund innovation– Match smaller donations– Provide tax benefits for donors

INNOVATION

• Cranfield University received a Boeing 737 passenger jet from British Airways.

• Students will use the jet for research and training.

TEAM EFFORT

CASE Europe MembersOct 2015

John MiddletonExecutive Director (Europe)

The growth of educational fundraising

30 October 2015