Jodee Rich at AHICE 2012

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  1. 1. PeopleBrowsr Social Media and Inuence Measurement | 1
  2. 2. PeopleBrowsrSan Francisco New York Sydney London"Founded 2007 100 billion 5,000 " conversationsposts processed "indexedper secondSocial Media and Inuence Measurement| 2
  3. 3. PeopleBrowsr Customers"Marquee agencies and brands in Automotive, Tech, Hospitality,Sports, Government, Travel, Retail and EntertainmentSocial Media and Inuence Measurement| 3
  4. 4. Vast Social Media DataMineWe process 5,000 posts/second and have over "100 Billion Posts Indexed and 300 Terabytes of data Twitter posts and metadata" since 2008 Facebook public posts " since 2010 Two years of posts from more than" 40 million blogs and forumsSocial Media and Inuence Measurement | 4
  5. 5. Big PictureSwinging through the trees Social Media and Inuence Measurement | 5
  6. 6. Big PictureEmerging from the jungle with language Social Media and Inuence Measurement | 6
  7. 7. Big PictureThousands of years later we wrote it down Social Media and Inuence Measurement | 7
  8. 8. Big PicturePCs, the internet, mobile phones, GPS have come together toenable a vast distributed data network of collective memory Social Media and Inuence Measurement| 8
  9. 9. Big PictureA collective stream of intelligence Social Media and Inuence Measurement | 9
  10. 10. Little BrotherConnected Little Brothers will be "a higher intelligence than Big Brother Social Media and Inuence Measurement | 10
  11. 11. Little BrotherSocial Media and Inuence Measurement | 11
  12. 12. An Inverted Orwellian RevolutionLittle Brother now has access to vast amounts of information Social Media and Inuence Measurement | 12
  13. 13. The Birth of Inuence MeasurementSocial Media and Inuence Measurement | 13
  14. 14. The Birth of Inuence MeasurementSocial Media and Inuence Measurement | 14
  15. 15. The Birth of Inuence MeasurementSocial Media and Inuence Measurement | 15
  16. 16. Billions Of Conversations Filter messages"Sort by Community"Measure social inuenceSocial Media and Inuence Measurement | 16
  17. 17. We All Have Inuence Somewhere Every voice is important Our main Inuencers are everyday people and " networks of friends Small Close Networks of normal people are the " Rock Stars of InuenceKred enriches your contributions to and interactions with your viral social sphere.Social Media and Inuence Measurement | 17
  18. 18. Inuencer Identication with Kred!We sift billions of posts, keywords, hashtags and connectionsto calculate Kred Inuence and OutreachInuence!The ability to inspire action fromothers like retweets, replies or"new followsOutreach"Rewards generous actions like "engaging with others and "spreading their messageSocial Media and Inuence Measurement | 18
  19. 19. Kred Community InuenceThen we assess inuence in communities "connected by interests and things in common 120,000,000 People 140,000,000 people in over 200 communitiesin Over 200 Different CommunitiesExtremeAdvertising Biking CEO DoctorsEducationFamilyFashion SportsYour FitnessFood GamingYour BrandMarket InvestorsLGBTLawyersSegmentPhoto- SocialParents PoliticsRadio Reporters Sailing Shoppinggraphy Media SoftwareDevelopersSports StudentsSurfingTechTennis Travel Yoga Social Media and Inuence Measurement| 19
  20. 20. Social Media and Inuence Measurement | 20
  21. 21. Kred InuenceInuence measures what others do for you How you inspire others " to take actionNormalized 1,000 point scale"Metrics: MentionsLikes RetweetsComments @RepliesShares New Follows Mentions Event Invitations Social Media and Inuence Measurement| 21
  22. 22. Social Media and Inuence Measurement | 22
  23. 23. Kred OutreachOutreach measures generosity How much you " interact and engagePoints level up and " increase innitelyMetrics:MentionsLikes RetweetsComments @RepliesMentions Event Invitations Social Media and Inuence Measurement| 23
  24. 24. Action AnalyticsSocial Media and Inuence Measurement | 24
  25. 25. KredentialsIdentity Archive of 140 million people "Learn about anyones social presence Social Media and Inuence Measurement | 25
  26. 26. Kred StoryPersonal visual histories drawn from social media activity Visual inuence streams " make anyones inuence easy to understand Social Media and Inuence Measurement | 26
  27. 27. Inuence Marketing Social networks drive brand awareness and product recommendations" 90%of consumers trust peer recommendations"76%of Twitter users now post status updates 95%say Facebook impacts their purchasing behavior Sources: Neilson, WOMMA, Edison Research Social Media and Inuence Measurement | 27
  28. 28. Case Study54th GRAMMY AwardsWe couldnt have beenhappier with the KredInuencers Campaign.Activating communityinuencers helped usincrease showawareness, growviewership and delivervalue to sponsors. Beverly Jackson! Director of Marketing, Social Media and Strategic Alliances" The Recording Academy" Social Media and Inuence Measurement| 28
  29. 29. Twitter Volume Day of Show54th GRAMMY Awards 201213.5 million Mentions2,000,0005PM 1,801,2211,750,000 6PM1,726,7501,500,0007PM 1,421,2311,250,000 5X1,000,000 growth8PM 978,039 750,000 500,000 250,000 201102.9Millon Mentions12:00 AM3:00 AM6:00 AM 9:00 AM12:00 PM 3:00 PM 6:00 PM9:00 PM 1. ALL GRAMMY-related keywords include: GRAMMY, #GRAMMYs, #GRAMMYlive, @TheGRAMMYs, #GRAMMYGlam, #WeAreMusic Social Media and Inuence Measurement | 2929
  30. 30. Inuencer Viral EffectMentions of Grammys Retweets and @Replies Conversation aboutby 100 Top Kred Total Reach of Mentionsby 154,853 Followers(non-unique followers)watching the GrammysInuencers 474220,771 241,737,172 Leads toViewership" Social Media and Inuence Measurement| 30
  31. 31. TV Show Viewership 54th GRAMMY Awards2012! 39,000,000 13 million more viewers 2011!50% growth26,500,0000.05.010.0 15.020.0 25.030.0 35.040.0 45.0 1. ALL GRAMMY-related keywords include: GRAMMY, #GRAMMYs, #GRAMMYlive, @TheGRAMMYs, #GRAMMYGlam, #WeAreMusic Social Media and Inuence Measurement | 31
  32. 32. Case Study " United Media Services - unitedmediaservices.com Social Media and Inuence Measurement | 32
  33. 33. Case Study$339 million prot in June quarter$9 per passengerSocial Media and Inuence Measurement | 33
  34. 34. HypertargetingIdentify and segment your top inuencersSocial Media and Inuence Measurement | 34
  35. 35. Kred RewardsSocial media inuence marketing"that matches people with offers they love "Targets brand advocates and inuential people Viral elements generate excitement and " brand mentions Real-time analytics and " post-campaign ROI analysis Social Media and Inuence Measurement| 35
  36. 36. The Kred Rewards ProcessIdentify and Target!Find inuencers in communities connected byinterests and things in commonConnect and Amplify!Connect inuencers with offers and let them spreadthem through Tweets, Facebook Shares, and passingAnalyze and Report!Complete analysis of reward redemptions, ROI,Reach and Retweets Social Media and Inuence Measurement | 36
  37. 37. Kred for CRMCombines Social Media Inuence with the leader in CRM Marketers can create leads from inuential people discussing their keywords Provide superior customer service to brand reputation inuencers Sales can increase their close rate and average order size by incorporating social CRM Social Media and Inuence Measurement | 37
  38. 38. Presentationhttp://bit.ly/KredAHICE JodeeRich@Kred.com""Social Media and Inuence Measurement| 38