Jobg8Building your Brand Insights from a Job Board

@sineadbuntingNovember 13th, 2015

The Brand Back Story

3

454th

4

When I Grow Up

Beware of the Voices

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Never Settle |Constantly evolving our offering and our industry

6

Simplicity Pays

REACH SOLUTIONS

CONNECTIONS

WHY

WHAT

HOW

The UK Brand Homework

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The UK Brand Thinking

The Monster Brand Story | Find Better

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#MonsterThankYou | Our Find Better Stories

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Become A Monster Radio & Digital | Our Find Better Stories

Tech Woman Apprentice Guy Digital Ad Woman

Finance Guy

Creativity brings them in | The truth keeps them.

The Brand Purpose

Championing Find Better

@sineadbunting

@sineadbunting

@sineadbunting

@sineadbuntingSource: Centre for London

Why does it matter?

Why does it matter?

@sineadbunting

@sineadbunting

‘It is within our reach to leapfrog every nation in the world

and become the most digital, most connected, most

skilled, most informed on the planet.’Martha Lane Fox

@sineadbunting25

www.girlsincoding.co.uk

@sineadbunting

www.girlsincoding.co.uk

The issues and barriers

CHILDHOOD SOCIALISATION

ROLE MODELS DESELECTING OUT

FLEXIBLE WORKING/EVIRONMEN

T

UNCONSCIOUSBIAS

EMPLOYER MESSAGING/IMPOSTER SYNDROME

@sineadbunting28

Work streams

‘The Rooney Rule’

Best Practice Recruitment

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Industry Collective

Draw our brand

Key Points | Summary

Something that is ‘for everyone’, needs to reflect that. And that

means being built by everyone’

As an industry we need to recruit 1 million tech skilled people by

2020

Companies with a diverse workforce and with females

represented more equally, across all levels, are commercially more

successful.

Lets work together to change the status quo, please sign up to the Tech Talent Charter and together

lets make a difference.

Thank You