JetBlue Airways Calls All Customers to Help Design Next Tablet App in New ThinkUp

Campaign http://prn.to/SApnpk

jetBlue Blue Library

Reading devices are common among travelers

37% 22%

Sources: http://www.flightview.com/TravelersSurvey/downloads/survey_infographic_poster.pdf http://forum.xda-developers.com/showthread.php?t=1774004 http://www.iconfinder.com/icondetails/68674/64/_icon http://www.prweb.com/releases/in-flight-entertainment/market/prweb10164312.htm http://www.iconfinder.com/icondetails/58767/128/cart_insert_shopping_icon http://travel.usatoday.com/flights/story/2012-09-10/Survey-Fliers-switch-to-tablets-rather-than-laptops/57720438/1

TABLETS E-READER

Do you get bored while flying?

Travelers connected Devices:

1

Download jetBlue App

2

Access in-Flight Experience

3

Read your favorite magazine in Blue Library

Blue Library

37% of 2,682 travelers

surveyed say they use tablets

and 22% use e-readers while flying

“In Flight Entertainment Market size is expected to grow from $2

billion in 2012 to $3 billion by 2017”

Blue Library

No time to stop to buy or don’t want to carry the magazines around the airport? “Blue Library” allows customers get the magazines they love on their tablet for a freemium service. jetBlue customers can download magazines issues; read free articles or for a discounted fee get the whole issue or yearly subscription.

What do I do when I land?

Sources: http://www.flightview.com/TravelersSurvey/downloads/survey_infographic_poster.pdf http://travel.usatoday.com/flights/story/2012-09-10/Survey-Fliers-switch-to-tablets-rather-than-laptops/57720438/1 http://images.broadbandgenie.co.uk/fckImages/products/google-nexus-7-landscape.jpg

How many times are you in a plane and realized you don’t know anything about the airport you’re landing?

Self-Service most desired mobile features:

Blue Library

Shop True expand its services to airports’ store and services;

pleasantly read the terminal map, get special discounts on shop, restaurants or even on ground transportation

right from your tablet

Sources: http://www.flightview.com/TravelersSurvey/downloads/survey_infographic_poster.pdf

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jetBlue Shop True Expansion

What is happening at my destination?

Sources: http://www.manticpoint.com/resource/documents/Mobile%20Travel%20Strategy.pdf http://images.broadbandgenie.co.uk/fckImages/products/google-nexus-7-landscape.jpg http://www.prsalsa.com/imagenes/logo.jpg http://estaticos02.cache.el-mundo.net/elmundo/fotos_gente/2007/07/29/1185699683_extras_fotos_gente_0.jpg http://i.usatoday.net/travel/_photos/2007/08/23/puertorico-topper.jpg http://cdni.condenast.co.uk/646x430/s_v/salsa_16jul12_pr_646x430.jpg

Blue Library

When in Rome do what Romans do. jetBlue app allows customer know the place you are landing.

What plays are in NYC, best coffee shop in Santo Domingo, local

Puertorican salsa places. From the most famous tourist locations

to the more local flavor places.

jetBlue app gives you all.

jetBlue When in Rome do what Romans do

Best Traditional Puertorican Food GET OFFER