Jeremy Merriam Food Photography JeremyMerriam.com

Jeremy Merriam FoodPhotography

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Beverage Photography - An Innovative Way To Advertise

Have you ever been exceptionally thirsty and found yourself staring at a passing billboard advertising apopular soda? All of a sudden that photograph looks so refreshing to you that your necessity for a thirstquencher becomes that much greater. Even if you weren?t that thirsty in the first place, you may still findyourself craving that cold drink. Beverage photography is used to advertise many drinks to the consumermarket. Some may ask, why photography? Why not give away samples in large retail stores instead?Photography is one of the most effective and innovative advertising techniques that can be used in anybusiness. The crisp clarity of professional photos can attract a large consumer base. Here are some of themany reasons why this advertising ploy is the way to go.

To sell a product, your company has to be credible and your product has to appear desirable. Simply slappinga verbose paragraph across your restaurant menu advertising a new drink is simply not going to do. What ifyour restaurant has just begun serving a new and expensive wine? Marketing this new beverage effectivelyrequires that you first find out who your consumer base is. What kind of people would want to purchase sucha product? From here, you can work with a photographer to create an appetizing photo that appeals on anemotional level to wine tasters of all backgrounds. What have you achieved by utilizing the services of aprofessional photographer? The answer is: professionalism. A crisp photograph is much more likely to appearprofessional than a cheap photo depicting an unopened bottle of wine.

For your latest beverage to stand out above all the rest, it must have something that makes people say,?Wow.? This WOW factor is achieved much more efficiently with the help of a photographer. He can createa setting for the product that enhances the exciting qualities and colors of the new drink. Instead of quicklyscanning over your latest and greatest achievement, customers are much more likely to look twice and thinkabout the creation. The WOW factor is critical to attracting customers and encouraging them to try theproduct.

There are definite connections between a good photograph and a person?s decision to purchase something.Choosing to advertise using professional photographs of your product can make a huge difference in theamount you sell. When your product appears believable and exciting, it may be the deciding factor for quite afew customers. Quality images are bound to draw in a larger consumer base and you may find that you areselling quite a bit more product as a result.

Another reason to work with a photographer when you are marketing a new drink is because your productmay appear more realistic. Words alone can only do so much. You may choose to add a picture to yourdescription of the new beverage, and all of a sudden your product comes to life. Customers no longer have totry and picture what that fresh new drink looks like because an appetizing photo is sitting right in front ofthem, making it much more real.

There are several reasons why choosing beverage photography is an innovative way to market your newdrink. Some of these reasons include: boosting your level of professionalism, achieving the WOW factor, anda possible increase in sales. In addition, your product may appear much more realistic to potentialcustomers.

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