Sony Professional Solutions EuropeJean-Yves MARTIN : Product Specialist - Marketing EU

Eric Lagonotte : Business Engineer – Sales France

Sony Solutionsthe Future of the UHD TV

• Go to immersive picture: UHD / HDR / Large Color Gamut / HFR / Digital accuracy

• How to manage content production with massive data generation : Media Content Assets Management : Media Navigator X

• Archiving Content: ODA, an easy Sony Solution to secure your archives for 100 years

• Picture production : from the light to picture display.

this is starting now…

• To go to immersive pictures: what have to be improved?

• The roadmap of the UHD TV

• Is the technology ready for immersive pictures?

• Shoot now the picture for patrimonial purpose

• Sony solutions and products.

• Save your precious content on a future proof archive media.

Video Standards are going to move from

HD to UHD!

4

Scope of ITU-R BT.2020

High Dynamic Range

120P(100P)

60/50P

60/50i

24/25/30P

3- Frame rate

12bit

10bit

8bit

4- Quantization

8K

4K

2K

1- Resolution

LCD 103 :1

OLED 109 :1

2- Dynamic Range <Contrast>

R.709BT. 2020

5- Colour Gamut

Higher brightness is required

Five perceptive dimensions of the Video picture

1- Resolution

720

1920

3840 (4096)

7680 (8192)

(2048)

HD

Wooo!!!

2- High Dynamic Range : <contrast>

TV display SDR : 100 NIT TV display HDR : 1000 NIT

SDR HDR

3- Frame Rate: <motion>

Sequence duration = 1 second @ 16 frames per sec

1/16 sec

Motion is strobedLimit of the retinal perception

3- Frame Rate: <motion>

Sequence duration = 1 second @ 25 frames per sec

1/25 sec

Motion is fluentBut not immersive

3- Frame Rate: <motion>

Sequence duration = 1 second @ 50 frames per sec

1/50 sec

Motion looks real

4- Quantization: <digital precision>8 bit Q

∞ 256 grey levels

10 bit Q

1024 grey levels

Quantization

12 bit Q

4096

levels

16 bit Q

65536

levels

5- Color Space : Color Gamut

PRINTER

HD

UHDNatu

ral

Art

istic

High Frame Rate

High Dynamics Range

Fine Quantization

High resolution

All of this features need to grow up together to get picture immersive

UDH Roadmap : Standards for Broadcast TV

UHD1 Phase 1

UHD1 Phase 2

UHD2

• Increasing the quality of Picture : New technology for displaying picture (TV; Monitor; Projector)

• Increasing the amount of data production: Improving Compression and Storage efficiency

• Managing a huge amount of Media Assets : MAM solutions and Metadata mandatory

• Archiving : Save Patrimonial Pictures/Sound/Documents for a long time with peace of mind…

• Share Live events into an immersive experience : 4/8K/HDR/HFR/Large Color Gamut/Real perception

What is changing with UHD ?…

Picture Display :Main features to support

TV display HDR :

1000 NIT

HDR

SIZE

RESOLUTION

SDR2K

HFR

50/100p

QUANTIZATION

10/12 bit

MOTION

COLOR

Sony propose a Monitor line up to cover all professional needs in all steps of Image production.

https://pro.sony/en_EU/products/broadcast-monitors

Data Compression and Storage

720x576

8 bit

4:2:2

1920x1080

8/10 bit

4:2:2

3840x2160

10 bit

4:2:2

6,6MbpF 26,5MbpF

SD2K/HD

4K/UHD1

8K/UHD2

166MbpF 663,5MbpF

COMPRESSION MANDATORY

MPEG2

M-JPEGMPEG2

MPEG4

MPEG4

H264

MPEG4

H265

25-50Mbps

25p-50i50-100Mbps

25p-50i

250-500Mbps

50p-100p

< 1Gbps (targeted)

100p

Sony proposes the best of the compression technology optimized to deliver the original picture quality in all part

of the production workflow and compliant with the Cinema and Broadcast Industries.

https://pro.sony/en_EU/technology/xavc

https://pro.sony/en_EU/technology/xavc/broadcast-xavc-white-paper

Store Data coming from Video HD / UHD production…

Solid Stat Recording Media for shooting Video HD / UHD…https://pro.sony/fr_FR/products/professional-hdd-ssd

https://pro.sony/fr_FR/products/sxs-memory-cards

Archive your precious content with peace of mine….Optical Disk Archive : a Blu-ray Disk technology to written in stone data for long time….3.3GB per Cartridge for 100 years of tranquility

https://pro.sony/fr_FR/products/optical-disc/archiving-storage-oda-immediate-archive

Media Asset Management : How to put added value to your contentMedia Navigator X : the Sony solution for production management.

Archive

Digital Archive

Add storage

Robotic

Archive

Editing

How to manage the massive amount of data???

archiving

Recovering

https://pro.sony/en_EU/products/media-asset-management/media-navigator

NVX: scalable Software to manage assets along the production WF up to archive

Shooting the best picture requires the best CameraAll 4K/UHD (2K/HD) HDR

PXW-Z90

HXR-NX80

BRC-H800

BRC-X1000

PXW-Z150

PXW-Z280

PXW-FS5MIIPXW-FS7MII

PMW-FS5/55

F65

PMW-F5/55

PXW-Z450

1’’ Family

2/3’’ Family

1/2’’ Family

S35 Family

VENICE

Full Frame Family

UMC-S3CA

𝜶7II

DSC-RX0

Take a step further……

Thank you…