Jason D. GwilliamSenior Manager Physician Education and Training

Using Simulation to Enhance the Training

Experience

Simulation OverviewUsing simulation in a distance-learning

environmentSimulation data analysis to enhance training

programsThe future of simulation technology as a clinical

training toolIncreased Customer EngagementRobust AnalyticsImprove customer comfort and knowledge on

your product portfolio

Objectives

Simulation is the imitation of the operation of a real-world process or system over time. The act of simulating something first requires that a model be developed; this model represents the key characteristics or behaviors/functions of the selected physical or abstract system or process.

What is simulation?

Endovascular SimulationPeripheral – stent/atherectomyCarotid

Coronary SimulationPCI/Stent

Laproscopic SimulationTrauma SimulationCardiac Rhythm Management

SimulationPacemaker Lead Removal

Neurology Simulation

Where is simulation being used?

Allows training to be brought to the customerTraining is done in a controlled environmentHands-on learningRefined TechniqueReduce complications/improve outcomesConfidence and CompetenceProduct Awareness/Adoption Supplement current training programsExpand your reach

Why Simulation?

Simulation can be used on various platforms depending on your needs and how you want to train your customersiPadTable Top MobileSimulation Centers

Simulation Platforms/Technology

Simulation Platform – select a platform that works for your technology and fits your needs

Haptics – form of interaction involving touch (resistance, realism)

Case Scenarios – based on real world cases with your products

Collaboration – work with KOLs to help build your cases and to provide feedback

Simulation Considerations

Allows for consistent learning no matter where you are

Develop a talk track around each case scenario and train your education team

Repetition is key, the more you do it, the more proficient you become

Simulation Learning

Las Vegas, Nevada Tokyo, Japan

Customer FeedbackSimulation allows you to provide the

customer real time feedback on how they performed during their simulation experience.

The customer can modify their technique on the simulator that will improve their real word outcomes

Simulation can provide the customer a report card on how they did, allows rep to follow-up post simulation

Simulation Analysis

Improved Marketing and Awareness80% of booth attendance attributed to simulation38% of booth attendees have previously

participated in simulation training 40 – 60% increase in attributable revenue six

months following a show featuring in-booth simulation

Simulation Analysis

A study of 1,211 physicians demonstrated statistically significant complication reduction with MSC simulation training of thoracic endovascular aneurysm repair. Journal of Vascular Surgery Study

Simulation Analysis – Improved Performance

Donayre, C.E. MD, et. al, “Impact of Simulation in Physician Training During Initial Performance of Thoracic Endovascular Aneurysm Repair (TEVAR).” Journal of Vascular Surgery. Vol 52. Issue 2. Pages 526-527. August 2010.

Customer Surveys - What information do you want to analyze?Define your training objective! Customers (Physicians – IC/VS/IR/Fellows)What do they currently use to treat there

patients? Number of procedures they perform? Current product knowledge? Did simulation increase the comfort and

knowledge? Was the customer satisfied with the

experience?

Simulation Analysis

Survey Deployment: Paper SurveysHarder to track Administrative burden

Survey MonkeySurvey link sent after every training eventSurvey Monkey iPad app used for all simulation

eventsConsistent data collection and analytics

Simulation Analysis

Increase selling productivity

Simulation Analysis

Data provided from MSC

Accelerate Product Adoption

Simulation Analysis

Data collected will provide you robust analytics to measure all of your events

Simulation Analysis

Targeting the right customerPreparation and PlanningExpectationsCreate awareness around your eventTrain, Train, TrainTroubleshootingPartner with the right company to meet your

needs

Simulation Best Practices

Defined ObjectivesCreate a ProcessSupport and InfrastructureMarketing and Sales alignmentField Education Team to execute the training

Simulation Best Practices

Thank you!!