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Jason Simpson, VP Sales & Marketing
• What is Product Information Management (PIM)? – Broad definition – What it offers (features and benefits)
• Why do companies need PIM? – The customer journey – Information anarchy – The solution – Demand for PIM (what’s in it for me?)
• Why Agility
– Credentials & experience
– Analyst view – Simplicity and ease of use
– User experience
– EPiServer integration
Agenda
• Product information management or PIM refers to processes and technologies focused on centrally managing information about products, with a focus on the data required to market and sell the products through one or more distribution channels – Multiple channels (online & offline) – Multiple languages – Multiple currencies – Multiple suppliers/vendors – Multiple departments – Distributed workforce
Product Information Management
• Functionalities include – Category management – Catalogue management – Asset management – Data integration – Mass data manipulation – Data analysis – Workflow – Enrichment of data – Relationships between entities – Data validation – Data syndication – Publish data to ecommerce & other systems – Publish data to creative tools
What should a PIM offer?
• Get products to market faster • Consistent product information across ALL channels
• Exploit new markets and opportunities • Develop an ‘endless aisle’
• Maximise productivity
• Reduce errors and increase accuracy • Involve suppliers
• Increase collaboration
Benefits of PIM
Why do businesses need PIM?
AWARENESS RESEARCH
SELECTION
ORDER
ACQUIRE REVIEW DECISION REPEAT PROCESS
A Customer Journey
WEB COMPARISON E-MAIL SOCIAL SMARTPHONE STORE CALL IPAD/TABLET FLYER/AD CATALOG/ SITES NETWORKING CENTER BROCHURE
= = The key is getting customers to finish and repeat the journey No journey is the same and the majority do not reach the end
By creating compelling & complementary communications
WEB COMPARISON E-MAIL SOCIAL SMARTPHONE STORE CALL IPAD/TABLET FLYER/AD CATALOG/ SITES NETWORKING CENTER BROCHURE
Suppliers ERP/Main
hand- written note
<XML> Input
Author
Approve
Release
Clean
Analysis
Web Database
Web site
Analysis
Catalog
<XML> Input
hand- written note
Author
Create
Approve
Release
Clean
Author
Create
Approve
Release
Clean
Analysis
Flyer/Ad
Typical internal company processes to support the
customer journey
hand- written note
<XML> Input
Author
Approve
Release
Clean
Analysis
Web Databas
e
Web site
Analysis
Catalog
<XML> Input
hand- written note
Author
Create
Approve
Release
Clean
Author
Create
Approve
Release
Clean
Analysis
Flyer/Ad Digital catalog
Integrate
Approve
Release
Enrich
Release
WEB COMPARISON E-MAIL SOCIAL SMARTPHONE STORE CALL IPAD/TABLET FLYER/AD CATALOG/ SITES NETWORKING CENTER BROCHURE
Manually Embed References
Suppliers ERP/Main
Typical internal company processes to support the
customer journey
Import
Merge
Release
Author
Web Database
Import
Approve
Release
Create
hand- written note
<XML> Input
Author
Approve
Release
Clean
Analysis
Web Database
Web site
Analysis
Catalog
<XML> Input
hand- written note
Author
Create
Approve
Release
Clean
Author
Create
Approve
Release
Clean
Analysis
Flyer/Ad
ERP/Main
Import
Merge
Release
Author
WEB COMPARISON E-MAIL SOCIAL SMARTPHONE STORE CALL IPAD/TABLET FLYER/AD CATALOG/ SITES NETWORKING CENTER BROCHURE
Mobile
Windows phone
Digital catalog
Integrate
Approve
Release
Enrich
Release
Manually Embed References
ERP/Main Suppliers
Web Database
hand- written note
<XML> Input
Author
Approve
Release
Clean
POS
hand- written note
<XML> Input
Author
Approve
Release
Clean
Analysis
Web Database
Web site
Analysis
Catalog
<XML> Input
hand- written note
Author
Create
Approve
Release
Clean
Author
Create
Approve
Release
Clean
Analysis
Flyer/Ad
ERP/Main
Import
Merge
Release
Author
Email Mobile
Windows phone
Import
Approve
Release
Create
Digital catalog
Integrate
Approve
Release
Enrich
Release
Manually Embed References
hand- written note
<XML> Input
POS
Author
Approve
Release
Clean
WEB COMPARISON E-MAIL SOCIAL SMARTPHONE STORE CALL IPAD/TABLET FLYER/AD CATALOG/ SITES NETWORKING CENTER BROCHURE
ERP/Main
Web Database
Other ���Channels
Windows phone
Suppliers
Mul<ple Languages
hand- written note
<XML> Input
Author
Approve
Release
Clean
Analysis
Web Database
Web site
Analysis
Catalog
<XML> Input
hand- written note
Author
Create
Approve
Release
Clean
Author
Create
Approve
Release
Clean
Analysis
Flyer/Ad
ERP/Main
Import
Merge
Release
Author
Email Mobile
Windows phone
Import
Approve
Release
Create
Digital catalog
Integrate
Approve
Release
Enrich
Release
Manually Embed References
hand- written note
<XML> Input
POS
Author
Approve
Release
Clean
WEB COMPARISON E-MAIL SOCIAL SMARTPHONE STORE CALL IPAD/TABLET FLYER/AD CATALOG/ SITES NETWORKING CENTER BROCHURE
ERP/Main
Web Database
Other ���Channels
Windows phone
Suppliers
Mul<ple Languages
● Siloed processes leading to inconsistent product information to customers
● Repetition of product content management tasks increase workload
● Not enough detail/depth to product information for customers
● No single view of analytics on product information for decision making
● Lack of cross selling/up-selling in individual channels and across channels
● Multiple, manual preparation and approval processes resulting in long lead times for product introductions
ê REDUCED CUSTOMER SATISFACTION ê LOST SALES
ERP / Main Suppliers
Integrate Data
Refine Strategy
Analyze Results
Deliver
Enrich & Brand
Preview & Approve
WEB COMPARISON E-MAIL SOCIAL SMARTPHONE STORE CALL IPAD/TABLET FLYER/AD CATALOG/ SITES NETWORKING CENTER BROCHURE
The Agility Multichannel solution
WEB COMPARISON E-MAIL SOCIAL SMARTPHONE STORE CALL IPAD/TABLET FLYER/AD CATALOG/ SITES NETWORKING CENTER BROCHURE
PIM/PCM for Agile Commerce
Master Data Management
Product Marketing Content Management
Template Driven Commerce
Design Driven Commerce
ERP / Main Suppliers
Integrate Data
Refine Strategy
Analyze Results
Enrich & Brand
Preview & Approve
Deliver
• Gartner, Ventana and Forrester all agree that the market for PIM is mature
• However, the pursuit of multichannel or omnichannel excellence is causing a surge in demand for PIM solutions right now
• Ventana’s own research suggests that only 27% of businesses use commercial software to handle PIM, and almost 60% of businesses plan to change the way they manage product information in the next 12 – 18 months
• Ventana also claim that 45% of business are still managing product information via manual processes, and over 25% of businesses have 10 or more data sources for product information – this is key to driving demand for PIM over the next few years
• Gartner predicts a 60% growth in market value for PIM solutions by 2015
Why PIM? why now?
Why Agility?
Agility customers (9/ 21/13)
Stünings Medien GmbH
“Agility excelled in manageability, capability and usability in our ratings, ensuring it can meet the demand of business for creating and sharing product information across a range of business
processes.” Mark Smith, CEO, Ventana Research
Agility’s core data model is multidomain-capable, though the vendor has a clear focus on meeting user needs to govern product data in support of a multichannel commerce environment. It sports a wide set of capabilities needed in this market segment, including workflow, search, business rules and analytics. Bill O’Kane & Andrew White, VP Research, Gartner
We were impressed with Agility Multichannel’s innovative approach to product MDM, with its emphasis on collaborative authoring and workflow, and the many target
channels, platforms and applications it supports…..The number of creative tools and digital publishing mechanisms is distinctive, beyond what we’ve seen from other
solutions in the PIM / product MDM space. Dan Power, CEO, Hub Designs
MDM and PIM analysts���
“Underscoring the award win is the software’s simplicity of use and adaptability”
“Highlighted among its innovations the customizable Agility Modular Interface (AMI)”
Our objective
The simplest PIM on the planet
“Simplicity is the ultimate sophistication.” – Leonardo da Vinci
• Unique Agility Modular Interface (AMI) allows for tailored, highly efficient Workspaces
• Out of box Workspaces, such as Product Managers, Merchants, Content Managers, Translators
• Collaboration workspaces including Partner/Vendor portal
• Multichannel previews in “channel context” for enrichment and approval process
• Easy to set up and use workflows
• Data Integration (DI) tool kit for mass uploads, data profiling, cleansing and monitoring
• Business Intelligence (BI) tool kit for reporting and visual analytics
• Syndication Server module for easy integration with e-commerce systems
• Ease of adoption & short time to go live – as short as 6 weeks elapsed time
• Minimal involvement required from customers in-house IT department
• Unique and in-depth support for Adobe Creative Cloud for print and mobile Apps
• Scalability – customer range from 5 to 500 users and global
• Customers have from <1,000 SKUs to >1 million SKUs
• Languages support, customers using for over 50 different languages
• Award winning proven PIM with large, satisfied users base throughout the world
Why Agility
Agility Modular Interface (AMI)
Role Based Out of the box and custom
capabilities
“Gadgets” are selected and grouped into collections to create “Workspaces” appropriate to role
Gadget
Gadget
Gadget
Workspace
Principles of AMI
Gadget
Agility Modular Interface (AMI) – Gadgets
Collaboration Portals
Collaboration Portals
Merchants
Collaboration Portals
Merchants
Creative Content
Collaboration Portals
Merchants
Creative Content
Translators, Agencies
Collaboration Portals
Merchants
Creative Content
Translators, Agencies
Ecommerce and Syndication
Collaboration Portals
Merchants
Creative Content
Ecommerce & Syndication
Creative Prnt/Digital
Translators, Agencies
Creative Print/Digital (through AMI and Agility Adobe DPS plug-ins)
Collaboration Portals Collaboration Portals
Merchants
Creative Content
Ecommerce & Syndication
Creative Print/Digital
Translators, Agencies
• 45% of business still manage product information manually leading to costly errors, inaccuracies and reduced customer satisfaction
• Over 25% of business have 10 or more data sources for product information
• The explosion of data and customers need for instant data gratification are compounding these issues
• Demand for PIM solutions is growing, and fast • Only 27% of businesses have a commercial software solution to manage
product information • Get products to market faster • Ensure flawlessly consistent product information, across ALL channels • Exploit new markets and opportunities - faster • Increase collaboration and productivity
Summary
