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Enable the power of Cross-channel commerce
Innovations are remaking markets
SIMPLICITYSIMPLICITY SIMPLICITY SIMPLICITY
Mobile DevicesSearch CRM
PageRank
SearchiPhone/iPad
User-driven
PIMSAAS-based
CRM
MDM
User-driven
PIM
Sporting Goods Inc.
• Successful Business selling Sporting
Goods in stores and catalogs
Lots of Great Products to sell
Need to expand our market
Lets get an e-Commerce site
6 months and a RFP later
They find a Partner to build the site
Partner + EPiServer + SOE
Content?
• We have all the content you will need in
our ERP system
• Just build us a link between the ERP and
EPiServer, it is all we need.
The Site is up and everything is
Great!
Not so greatImage not found
Poor description
Wrong product number
Consequences of poor Product
Information
• Increase in return rates
• Poor SOE
• Bad Brand Image
• Decreased conversion rate
We can fix this with Excel
ERP
Image
Data Mart EPiServer
Vendor
The Site is Back up and
everything is Great!
Or is it ?
Managing multiple Excel sheets
is suddenly a problem
Skates Helmets
PadsSticks
A really BIG Problem
Customers view of problem
Web
CMS
FILE
SERVER
E-COM
Text DB
Productowner
Marketing
C:\My docs
ImageDB
ERP
InDesign
docs
PLM
Sales
Supplier
It takes Months to enrich and
organize the data in Excel
And then it is time for a new
season, and it starts all over.
There has to be a better way?
Wait the catalog people are doing the same thing
So is store merchandising
We have several department duplicating efforts
We need a single source for Product information
Where should we put it
Not marketing
friendly
ERP Excel EpiServer
We know this
isn’t workingWe have other
Channels
inRiver
• Founded 2004 in Malmo Sweden
• Global Company with Customers in 13 countries.
• Yearly growth of 40% and profitable.
• inRiver PIM provides the ability to create, maintain and manage
product information to multiple channels.
Mission;
inRiver helps customers market and sell their products independent of
market channel and media with low cost, high quality information
and speed to market.
Life before PIM
Delivering product information to multiple channels/markets/brands
etc. cannot be done efficiently if the information is updated
separately in every system and document where it is used. This
leads to high cost, long time-to-market, quality issues and
inconsistency across channels.
It inevitably leads to “content forking” or what we call “Content
spaghetti”. All this duplicated information makes the enrichment
process hard to control and monitor, workload increases and quality
suffers. It also makes it hard to automate tasks like file format
conversion and updating the information in the channeling system.
Web
CMS
FILE
SERVER
E-COM
Text DB
Productowner
Marketing
C:\My docs
ImageDB
ERP
InDesign
docs
PLM
Sales
Supplier
Product leaflets
iPadpresentation
Advertising
Web
E-commerce
CRM
PLM
ERP
Sourcing
ProductDevelopmen
t
MarketingDepartment
Life with inRiver PIM
Gather your entire information flow related to
your products with one software that is easy and
fast to install and gives a unified presentation in
all sales channels.
inRiver bridges the gap between Back-end
systems and sales & market channels.
inRiver gives process support for managing
product related images, movies, documents and
texts, localized for each market, ready to be
published offline/online.
Examples of product information channels
• E-Catalogs
• Campaigns
• E-mailing
• Pricelists
• Work books/Look books
• Product sheets
• Image banks
• Mobile solutions
• POS
• Invoices
• …..
inRiver PIM – Product overview
inRiver PIM – Start
inRiver Inc.1320 Tower road
Schaumburg Il 60173
Sales TechnicalKurt Kristmann Paul Villanueva
Cell 847-471-4112 Cell 224-522-0299
C:
ERPPDM
inRiver Connect Integration Service
Web
Service
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BizTalk
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MSMQ
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FTP
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File
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API
Web
Service
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BizTalk
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MSMQ
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FTP
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File
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API
DAMMRM
PLM
Supplier Services
(Cnet/b24….)Supplier Services
(Cnet/b24….)
