Jason Thomas, Zoe Shore, Kai Reyes

Project Helios

Executive Summary

ProblemTraditional cars have an untenable economic and social cost.

PropositionGM’s autonomous vehicles save thousand of lives and millions of dollars.

PositionAmerica’s largest car company is primed to enter the next revolution in transportation.

POVInnovate the tradition Personal transportation model

People PartnersPartner with intel an Lyft to Increase productive efficiency and open revenue streams

PromotionalVary our message and pricing totarget different groups of consumers

ProductCreate a the car of the future

Process PlanDevelop a car that fits into traditional carinfrastructure, but can lead the way into the Autonomous transit of the future

PossibilitiesSelf-Driving cars will be the next trilliondollar market

ProfitWe expect Project Helios to produceA 1.8 Billon Dollars in revenue within5 years

Problem

Point of View

Project Helios will change how we view Personal Transportation and Ride Sharing

Current Ride Sharing Supply Chain

Helios Ride Sharing Supply Chaing

Personal Drivers Operate Personal

Vechicles

Personal Drivers are paid commission (25%-36.5%) plus

tip on rides

Lyft Collect Revenues

GM provides Lyft with fully

autonomous Electric Cars

Cars Pick up riders and recharge themselves

Lyft and GM split 100% of Gross

Revenues

Proposition

Position

Product

Process/Plan

People/Partners

Partnerships are key to Productive Efficiency

Exploring New Revenue Streams though our Partnerships

Possibilities

Project Helios will Revolutionize the way GM the American transport market.

Market

Share

$194.6 B

SAM$1.436 T

TAM$2.261 T

We evaluate GM to have 8.5% of The total American transportation Market

We Believe that by implementing Project Helios and we can double our market share by 2025.

Promotion

Profit

Evaluating the Viability and Growth of Project Helios• We project 1.8 Billion Dollars in Net Revenues by Year 5• We evaluate our terminal value at the same point to be $10.9 Billion

Dollars

Year 1 Year 2 Year 3 Year 4 Year 5

-500,000

0

500,000

1,000,000

1,500,000

2,000,000

Revenue

Revenue