RTÉ Player

January 2015 Review

RTÉ  Player  Summary   Month on Month change Streams 3,751,000 14% Page Impressions 17,520,000 24% International share of streams 12.3% Total number of app downloads 1,526,000

EASTENDERS HOME AND AWAY

FAIR CITY

CHARLIE

OPERATION TRANSFORMATION

LATEST IRISH NEWS

THE LATE LATE SHOW

THE SATURDAY NIGHT SHOW

NINE NEWS

NEIGHBOURS

324,000271,000229,000

163,000

137,000

112,000

94,000

77,000

68,000

64,000

1

2

3

4

5

6

7

8

9

10

PROGRAMMES

TOP SERIES

STREAMS

RTÉ Player Monthly Streams

Source: comScore DAx

•  There were 3.7m stream views on the RTÉ Player during January 2015

N.B. The Unique Browsers measure is currently unavailable

Total Streams

Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15

0

2,000,000

3,000,000

1,000,000

4,000,000

5,000,000

6,000,000

7,000,000

61,000  Streams  

RTÉ Player Consumption by Platform

Source:  comScore  DAx  

Share of Streams

•  4 in 10 stream views were via the browser version of the RTÉ Player

•  iPad share of viewing has grown to 26%

AndroidSamsung Smart TViPadiPod TouchiPhonePS3Xboxwww.rte.ie/player

Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

60% 55%

1.2%

1.1%

2.2%

2%2.1%

9.9%

0.9%

20.6%23.8% 25%

1.9% 2.7%

4.3% 5.7% 7.4%

9.9%

9.8%

2.9%

51.8%

1.7%

9.6%

0.6%

23.3%

7%

2.5%

55.3%

1.7%

10.5%

0.5%

23.2%

7.3%

2.6%

54.2%

1.7%

9.2%

0.2%

22.4%

7%

2.7%

56.9%

1.7%

11%

0.2%

23.2%

6.5%

2.5%

54.7%

1.2%

10.6%

18.3%

11.8%

2.2%

55.5%

0.3%1.6%

11.4%

21.4%

16.2%

3.4%

45.8%

0.2%

1.7%

12%

23.7%

11.8%

3.9%

46.8%

0.2%

1.5%

12.5%

23.9%

10.9%

3.8%

47.1%

0.3%

1.5%

14%

23.3%

11.9%

3.9%

45%

0.4%

1.2%

12.7%

22%

11.4% 10% 12.3%

4%

48.4%

0.3%

6.2%

24.2%

1.2%

13%

0.2%

45.2%

6%

26.4%

1.5%

14.2%

0.2%

39.5%

RTÉ Player Top 20 Programmes in January Top Series, All Platforms (except UPC TV)

PROGRAMMES

TOP SERIES

STREAMSEASTENDERS

HOME AND AWAYFAIR CITY

CHARLIE

OPERATION TRANSFORMATION

LATEST IRISH NEWS

THE LATE LATE SHOW

THE SATURDAY NIGHT SHOW

NINE NEWS

NEIGHBOURS

REVENGE

THE VOICE OF IRELAND

THE LATE LATE SHOW EXTRAS

MRS BROWN'S BOYS

SIX ONE NEWS

THE NOTORIOUS

ROOM TO IMPROVE

TODAY

ONE NEWS

SHORTLAND STREET

324,000271,000229,000

163,000

137,000

112,000

94,000

77,000

68,000

64,000

64,000

54,000

53,000

53,000

50,000

41,000

34,000

32,000

28,000

28,000

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20Source: comScore DAx

RTÉ Jr, TRTÉ & Two TubeReligous & IrishArt & MusicFactualLifestyleNews & SportDramaEntertainment

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

JAN 2013 JAN 2014 JAN 2015

16%22%

34% 40%46%

26%20%

14%

8%10%

7%

9%

5% 10%0.5%0.4%

3.6%4.1%0.7%1.6%

20%

3.3%0.7%0.2%

RTÉ Player Programme Category Analysis

Source: comScore DAx

•  Drama has grown year on year to 46% of programme views. Charlie was the stand-out drama series.

•  Programmes like The Notorious and The Voice of Ireland boosted Entertainment share this month

RTÉ Player Programme Category Analysis

Source: comScore DAx

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan

2012 2013 2014 2015

RTÉ Jr, TRTÉ & Two TubeReligous & IrishArt & MusicFactualLifestyleNews & SportDramaEntertainment

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

The original desktop version of the RTÉ Player has the most Irish unique visitors amongst its competitive set

•  There were 252,000 unique Irish visitors to the desktop version of the RTÉ Player in December 2014, according to comScore MMX

Source: comScore MMX, Ireland 15+, December 2013 to December 2014

N.B. comScore currently measures

PC/ Laptop access only – recent growth in

RTÉ Player consumption has been

driven by Apps

N.B.  The  data  above  for,  TV3.ie  &  ITV.com  represents  all  traffic  to  the  domain,  and  not  just  the  VOD  element  of  that  site  

Total Unique Visitors

Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sept-14 Oct-14 Nov-14 Dec-14

Sky GoBBC iPlayerITV.comTV3.ieRTÉ Player

200

0

500

9186 88 87 90 89 81 71 79

54 61 6663 61 586577 68 65 77 77 50 76

96 9379

531487

431 424 415

357352

302

283 298

350

458

399

311374 370358

375308

298 290231

260

382 350

252

Age Group Gender

15-24 = 18.4%

25-34 = 20.5%45-54 = 15.5%

55+ = 22.5%

Male - 49.8%Female - 50.2%

35-44 = 23.2%

RTÉ.ie/Player has a young and gender balanced user base in Ireland

•  39% of desktop users were 15-34 in December

•  The gender split was 50-50

Share of Irish Unique Users of the RTÉ Player

Source: comScore MMX, Ireland 15+, December 2013 to December 2014