Jan/Feb 2011 -

DOOR & WINDOW MANUFACTURER MAGAZINE

VOLUME 12/ISSUE 1/JANUARY-FEBRUARY 2011

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Aluminum WindowsMade for Luxury

NowIncorporating

FREE SUBSCRIPTION FORM ON PAGE 43

Also Inside:•Construction

Forecast: What’sin Store for 2011?

•Hardware Trends•Win-door Review

THE FUTURE OF FENESTRATION IS IN YOUR HANDSTHE FUTURE OF FENESTRATION IS IN YOUR HANDS

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THE FUTURE OF FENESTRATION MANUFACTURING

DWM Contents© 2010 Door and Window Manufacturer(DWM) Magazine. All rights reserved. No reproduction of any type without expressed written permission.

Zoom Fit + –Product Information

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20 Finding your NicheIf you’re a manufacturer or adealer you need to make sure thatyou’re offering your customer thebest products to meet their needs.Find out from hardware supplierswhat hardware areas are servingspecific niches and realizing growth.

22 Housing ForecastThe leading economic and housing experts have rendered theirforecasts for the coming year. Find out what we might expect.

28 Plant TourLasVegas-based PandaWindows and Doors accomplishes a lot with alittle and has realized much success with its large-sized aluminumproducts that serve the needs of the luxury market.

34 Products Abound at Win-doorAttendees check out the latest products atWin-doorNorth America.

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ON THE COVERThe Resort at Pelican Hill, Newport Coast, Calif.

Photo supplied by Panda Windows and Doors,supplier of the aluminum/wood-clad lift-and-slide

sliding door system.

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DWM—Door and Window Manufacturer magazine, (USPS 001-303), ©2011 by Key Communications Inc. Allrights reserved. DWM is published 9 times per year (January/February, March, April, May, June, July-August,September, October, November/December) by Key Communications Inc., 385 Garrisonville Road, Suite 116,Stafford, VA 22554; 540/720-5584; fax 540/720-5687. Advertising offices listed at right. Unsolicited manu-scripts and other materials will not be returned unless accompanied by a self-addressed, stamped envelope.All contents are ©2011 by Key Communications Inc. Neither publisher nor its representatives nor its subcon-tractors assume liability for errors in text, charts, advertisements, etc. and suggest appropriate companies becontacted before specifications or use of products advertised or included in editorial materials. Views and opin-ions expressed by authors are not necessarily those of the publisher. For permission to reprint, contact edito-rial office. Printed in the U.S. No reproduction permitted without expressed written permission of the of thepublisher. Periodicals postage paid at Stafford, VA and at additional mailing offices. Questions? Call 540/720-5584. Send subscription inquiries to Key Communications Inc., P.O. Box 569, Garrisonville, VA 22463. POST-MASTER: SEND ADDRESS CHANGES TO DWM, P.O. Box 569, Garrisonville, VA 22463.

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DWMDOOR & WINDOW MANUFACTURER MAGAZINE

CONTENTSVOLUME 12/ISSUE 1/JAN-FEB 2011

columns

departmentsWhat’s News . . . . . . . . . . . . . . . . . 14

Ones to Watch. . . . . . . . . . . . . . . . 18

Now Showing . . . . . . . . . . . . . . . . 38

Suppliers Guide . . . . . . . . . . . . . . . 40

Classifieds . . . . . . . . . . . . . . . . . . . 42

Advertising Index . . . . . . . . . . . . . 43

Introducing . . . . . . . . . . . . . . . . . . 44

Trend Tracker . . . . . . . . . . . . . . . . . . 4

AAMA Analysis . . . . . . . . . . . . . . . . 6

Eye on Energy . . . . . . . . . . . . . . . . . 8

WDMA Update. . . . . . . . . . . . . . . . 10

Moulding the Future . . . . . . . . . . 12


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DWMPublisher/Editor Tara Taffera

[email protected] ❚ x113Assistant Editor Penny Stacey

[email protected] ❚ x148Contributing Editors Ellen Rogers

[email protected] ❚ x118Megan [email protected] ❚ x114Katie [email protected] ❚ x130

Art Directors Chris [email protected] ❚ x132Dawn [email protected] ❚ x150

Exhibits Manager Tina [email protected] ❚ x115

Marketing Director Holly [email protected] ❚ x123

Advertising Ally CurranCoordinator [email protected] ❚ x133Customer Relations Janeen MulliganManager [email protected] ❚ x112Web Developer Bryan Hovey

[email protected] ❚ x125Video Producer Marshall Stephens

[email protected] ❚ x121Administrative Erin HarrisManager [email protected] ❚ x0

Published by Key Communications Inc.Debra Levy, president

385 Garrisonville Road, Suite 116Stafford, Virginia 22554

540/720-5584 ❚ fax: 540/720-5687 ❚ www.glass.com

❚ ADVERTISING OFFICES ❚

Midwest, Lisa NauglePlain States [email protected] Texas 312/850-0899 ❚ fax: 312/277-2912Southeast Scott Rickles

[email protected]/664-4567 ❚ fax: 770/740-1399

West Coast and Ed MitchellWestern Canada [email protected]

805/262-2932 ❚ fax: 805/262-2933Northeast and Contact Publisher DirectlyEastern Canada Deb Levy

[email protected]/720-5584 ❚ x111fax: 540/720-5687

Europe Patrick [email protected] Kings RoadWestcliff on SeaEssex SSO 8PH England(44) 1-702-477341 ❚ fax: (44) 1-702-477559

China and Asia Sean [email protected], Block 17, Wuyimingzhu,No.6 Jinshan Road,Fuzhou, Fujian, 350001, China(86) 591 83863000

❚ EDITORIAL ADVISORY BOARD MEMBERS• Mike Biffl, national sales manager, Sturtz Machinery• Nick Carter, president, Woodware Systems• Ron Crowl, owner, FeneTech• Robert Farnham, green initiative coordinator, Bethel Mills, Inc.• Ric Jackson, director of marketing for Truseal• Matt Kottke, marketing support manager for Truth Hardware• Alan Levin, owner, Northeast Building Products• Phil Lewin, vice president of marketing, Vinyl Window Designs• Robert Pecorella, president and owner, Northern Building Products• Mark Toth, Eastern U.S. sales manager, H.B. Fuller• Dominic Truniger, president and general manager, Hurd Windows and Doors

Member,

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Be Proactive, Not PassiveB Y M I C H A E L C O L L I N S

With the New Year opening,it’s a great time to looktoward new strategies

and new innovations and bereminded of some key principles.

Evaluating PotentialAcquisitions

One area where we see compa-nies exhibit too passive an attitudetoward innovation is in their evalu-ation of acquisition targets. Formost companies, the rule of thumbin analyzing a company they maywish to acquire is “play it safe.” Thatis a sensible strategy in many facetsof running a business. The kind ofplaying it safe that we’re seeing,though, stems from a set of beliefsthat can hinder progress. When weare presenting a company for sale,potential buyers often turn downthe opportunity because the targetcompany’s products “wouldn’t be afit with our dealer network.” Inpressing them to see if there is anyway to overcome that challenge, weare often left with the impressionthat the company hasn’t actuallyspoken to anyone in its dealer net-work about the products and is say-ing no “just to be safe.”

It is a big mistake to handle anacquisition inquiry in this way. Theobvious reason why is that perhapsthey are wrong and the dealerswould like to have access to theproduct. There are other benefitsof involving your customers in anacquisition inquiry (without, ofcourse, revealing the name of thetarget company). First, it lets yourcustomers know that you are keep-ing abreast of opportunities in themarketplace. It also conveys animpression of financial strength,

since your company is consideringan acquisition. Finally, the result ofthe inquiry may be that, indeed,the product is not a fit for them. Itis easy to picture, however, thatconversation ending with a com-ment from the customer along thelines of “What I really need is …”By involving customers in theanalysis of an acquisition target,we are given the opportunity tohave a higher-level, strategic con-versation with our customers. Thatcan only lead to the creation ofnew business opportunities and abetter working relationship.

Meeting Customers’ NeedsOn the topic of interactions with

customers, we continue to recom-mend a basic blocking and tacklingapproach in this market. The com-panies that are succeeding rightnow are not selling products thatare radically different from othersor bringing them to market in somecreative new way. They have simplydone a better job of determiningtheir customers’ needs and findingways to meet them. Most impor-tantly, they’ve determined whichneeds command their customers’greatest willingness to pay forgoods. Recent examples wouldinclude companies that have devel-oped blast-resistant products forspecial applications.

There are some fundamental

mistakes companies make that fallunder the category of the basics.We were surprised recently to hearof a company that failed to assignspecial sales coverage to a numberof key customers when their long-time contact at the companydeparted. Several of these cus-tomers left in the ensuing monthsbecause they weren’t made to feelthey were very important. Theytook several million dollars peryear in sales with them, leavingthe company in the unenviableposition of having to replace thatrevenue in a tough market.

We would repeat a challengemade in past articles—that everymanufacturer needs to engage withtheir customers on a deeper, moremeaningful level starting right now.Whether it is involving them in theanalysis of an acquisition or justtalking about ways to win more oftheir business, everyone shouldmake a commitment today to taketheir relationships and conversa-tions with customers to the nextlevel in the year ahead. ❙

Michael Collins is vice president of thebuilding products group at Jordan,Knauff & Company, an investmentbanking firm that specializes in the doorand window industry. He may bereached at [email protected] opinions are solely his own and notnecessarily those of this magazine.

By involving customers in the analysis of an acquisitiontarget, we are given the opportunity to have a higher level,strategic conversation with our customers. That can onlylead to the creation of new business opportunities and a

better working relationship.


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ENERGY STAR® Top Tier Sidesteps Windows

B Y K E N B R E N D E N

The ENERGY STAR program fordoors, windows and skylightsis in the midst of a compre-

hensive and aggressive revamp,based on a September 30, 2009,Memorandum of Understanding(MOU) on Improving the EnergyEfficiency of Products and Buildingsbetween the U.S. EnvironmentalProtection Agency (EPA) and theU.S. Department of Energy (DOE).At that time, EPA became the leadagency on the ENERGY STAR programwhile DOE offers technical supportand administers the NationalBuilding Rating program.

Following up on the MOU,DOE/EPA issued the EnhancedProgram Plan for ENERGY STAR

Products on December 2, 2009.Under the plan, ENERGY STAR becomesa two-tiered program, encompassingthe existing scope of ENERGY STAR

aimed at a 25 percent or less marketshare, and a top-tier—tentativelyknown as “ENERGY SuperStar”—thatcovers approximately five percent ofthe top-performing products in agiven category. Decisions about theexact make-up of the top-tier pro-gram were scheduled to be made inDecember, in preparation for aJanuary 2011 introduction.

In partial reaction to accusationsof fraudulent labeling, DOE/EPAhas decreed that all ENERGY STAR

products will be required to be test-ed in an EPA/DOE accredited labo-ratory before the product can bequalified as ENERGY STAR—as manyfenestration products already arerequired to submit NFRC ratings.

Initially, the top-tier programwill include the six following prod-uct categories: clothes washers,dishwashers, refrigerators, TVs, air

conditioning units and heatingequipment. Products whose per-formance can be affected by cli-mate or installation, including win-dows, will not be offered with thisinitial product group.

What? No Windows?Of some surprise to our industry, a

top-tier program for fenestrationproducts is not currently in theworks, although it may be consid-ered in the future. “EPA’s focus now ison the next specification revision forwindows, doors and skylights,” EPArepresentative Doug Anderson toldDWM magazine in October (seerelated story in November-DecemberDWM, page 18). “[In the meantime],manufacturers who wish to partici-pate in a high-performance windowprogram … should consider DOE’sR-5 Volume Windows Program.”

So, for the time being, “Phase Two”for fenestration products will consistof further tightening of fenestrationcriteria. This will be accomplished bythe usual focus on lower U-factors inmost or all climate zones and byadjusting SHGC in some climatezones, as well as by expanding edu-cation on shading and orientation.

Minimum air leakage requirementsand mandating some form of struc-tural testing may be added as well.

The process of developing thenew criteria is now underway withinitial analysis and research. Thishas included consumer research tobetter understand the market forenergy-efficient products. Theresearch has reflected that the tar-get consumer represents a smallsubset of the U.S. population andalready has an awareness of envi-ronmental problems. This targetconsumer is most likely in therange of 35-64 years in age, andmost of these are homeowners.

Consumer research also revealedthat the web is an extremely impor-tant tool in researching large pur-chases, and, because of this, it isvital to have information onlinethat is both in-depth as well asupdated frequently.

DOE TimelineFollowing the research and

analysis stage, the criteria upgradeproject includes the following mile-stone dates: • July 2011 – Preliminary criteria

published;• August 2011 – April 2012: Rounds

of comment periods and finalcriteria development;

• May 2012 – Publish new programrequirements; and

• March 2013 – Criteria takes effect. ❙

Ken Brenden serves as technical servicesmanager for the American ArchitecturalManufacturers Association inSchaumburg, Ill. He may be reached [email protected]. His opinionsare solely his own and do not necessarilyreflect those of this magazine.

For the time being, PhaseTwo for fenestration

products will consist offurther tightening of

fenestration criteria, whichwill be accomplished by the

usual focus on lower U-factors in most or all climatezones and adjusting SHGC in

some climate zones.


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©2010 AGC Flat Glass North America, Inc. All rights reserved.

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Life After the Tax CreditEffective Marketing Strategies Take Precedence

B Y R I C J A C K S O N

The American Recovery andReinvestment Act (ARRA) taxcredit has expired.* Now what?

Absent the $1,500 ARRA tax cred-it that helped drive energy-efficientwindow sales the past two years,window producers and retailersneed to refresh their marketingstrategies to promote the benefits ofhigh-performance windows effec-tively to homeowners.

Next, companies need totake a holistic approach tomarketing those energy-efficient windows withouta tax credit incentive. Toassist in these efforts, LawrenceBerkeley National Laboratory(LBNL) offers several best practicesin its new “Driving Demand forHome Energy Improvements”report, including the following:

Sell what homeowners want.Common selling points for high-per-formance windows include energysavings and lower utility bills. Theywon’t be the primary drivers for everyhomeowner, however, especiallyones that already have low energybills. These parties may respond bet-ter to programs that combine ener-gy-saving messages with targetedmessages focusing on concerns theyactually have. For example, home-owners may be more concernedabout increasing comfort, reducingcondensation or improving indoorair quality. They also may respond toinformation about neighbors makinghome energy improvements, as pres-sure to keep up with social normsmay inspire action.

Know your audience. When tai-loring marketing programs to con-sumers, think about whom you aretrying to reach and what strategies

will engage that audience. Considertargeting smaller populations, asblanket marketing campaigns canbe ineffective at influencing partiesto take action. Reaching targetgroups enables you to adapt mes-sages to their needs and motiva-tions. For example, early adoptersare often a good initial target forprograms linked to energy efficien-

cy. These parties like to be amongthe first to try new products andprograms, and they have the powerto influence others.

Communicate effectively. Wordsmatter. Choosing the right languagefor marketing materials can go along way in influencing your audi-ence’s perceptions and choices. Forexample, the LBNL report suggeststhat marketers avoid the word“retrofit,” as it may not inspire ormotivate homeowners. Instead, thereport says terms like “energyupgrade” and “home energyimprovement” are more descriptiveand potentially more appealing.

Partner with contractors. Forremodeling and replacement proj-ects, a contractors often is thehomeowner’s primary point of con-tact. Contractors have influenceover consumers’ buying decisions,which makes them an ideal partnerfor window marketers. Whendesigning contractor programs,strive for simplicity, consistency andstreamlined involvement. Createsimple messaging that helps con-tractors educate homeowners about

the benefits of energy efficiency.Offer training on how to communi-cate with customers and convertleads into sales. Take advantage ofsupplier programs that offer varioustools for easy incorporation intoyour marketing programs.

Reach consumers multipletimes. As a general rule of thumb,consumers need to see product

messages at least threetimes to take notice andbe moved to make a pur-chase. Frequency counts,as does diversity. A lay-ered marketing strategy

combining traditional and non-tra-ditional tactics will ensure youraudience receives messages a num-ber of times. Tactics may includeprint, TV and radio advertising, e-mail marketing, direct mail, web-sites, blogs and social media plat-forms. Other potential tacticsinclude holding breakfast meetings,lectures and community roundta-bles. In addition, make it easy forsatisfied customers to spread theword by providing them with cardsor literature they can share withfriends. No matter what marketingchannels you utilize, maintain con-sistent messaging throughout tobuild program awareness.

* At press time, Congress voted toextend the tax credit into 2011, but for$200 for windows and $500 for exteri-or doors. Visit www.dwmmag.com forthe most up-to-date information. ❙❙

Ric Jackson is the director of marketingfor Quanex Building Products EngineeredProducts Group. He can be reached [email protected]. His opinionsare solely his own and do not necessarilyreflect those of this magazine.

A recent LBNL report suggests thatmarketers avoid the word ‘retrofit,’ as it may

not inspire or motivate homeowners.


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Reining in government spend-ing was a prominent themeof last fall’s campaigns, but

newly seated members of Congressquickly will realize the challenges ofworking with the federal budget. In2010, Congress failed to even pass abudget resolution, due to internalstrife among House Democrats.While the Republicans now controlthe House, where tax and spendinglegislation originates, they must stillwork with a Democrat-led Senateand Democratic president if theyhope to pass significant reforms.

At the end of the year, attentionturned from tax cuts to broaderquestions of how best to address thefederal deficit. In November, the co-chairs of the National Commissionon Fiscal Responsibility and Reform,former Clinton White House Chief ofStaff Erskine Bowles and former Sen.Alan Simpson (R-Wyo.) released adraft of their proposal for deficitreduction. The draft would drastical-ly reduce some tax rates, simplify thetax code and broaden the tax base toslash $3.9 trillion from the deficitover the next decade. Unfortunatelyit proposes doing so by doing awaywith a number of enormously popu-lar tax breaks, including the mort-gage interest deduction.

The National Association ofHomebuilders (NAHB) was quick tocome out against such a move, evenlaunching a Facebook campaigncalled “Save My MID.” (Check it outat www.facebook.com/savemymid.)While the Commission could haveforced a Congressional vote on itsproposal with the support of 14 of its18 members, in the absence of thatplurality it is not a legislative vehicleon its own, but more likely to be the

starting point from which negotia-tions will begin.

The new Congress brings newleadership to a number of commit-tees with jurisdiction over keyissues for the door, window andskylight industry. While Committeerosters won’t be set officially untilafter the 112th Congress convenesin January, House Republicans arealready preparing to expand theiroversight of federal agencies. TheHouse Energy and CommerceCommittee, in particular, has theEnvironmental Protection Agency(EPA) and its efforts to regulategreenhouse gas emissions firmly inits crosshairs. As overregulation bythe EPA and other agencies threat-ens the competitiveness of ourdomestic manufacturing base,WDMA looks forward to workingwith Congress to make sure mem-bers are aware of the effects of pro-posed regulations on the industry.

With Republican control in theHouse, the Waxman-Markey cap-and-trade approach to energy policyadvanced in 2009 is now a non-starter. WDMA will continue to workwith allies on both sides of the aisle toensure that energy efficiency is a corecomponent of any new energy policythat is proposed. We will continue toeducate members about the powerof incentives for door, window andskylight replacement to reduce ener-gy consumption and preserve jobsfor American manufacturers and oursupply chain. We will also continue

to support ENERGY STAR® and toensure that product specificationsin retrofitting programs or creditsare based on sound science, reflect-ing manufacturing capability andconsumer affordability.

As the economy and the housingmarket in particular struggle to getback on track, providing certainty tobusiness owners is imperative. AsCongress tinkers with tax codechanges, considers energy policyand attempts to rein in overregula-tion, it will be incumbent upon man-ufacturers to weigh in with their leg-islators about how their actions willimpact the industry. In a dividedCongress, compromise will be need-ed if we are to achieve business-friendly victories in the next twoyears. Please visit www.wdma.comand our Legislative Action Center toweigh in on these issues as they comeup for debate. Take a few moments tofamiliarize yourself with your electedofficials, and consider sending a wel-come letter to any new legislators indistricts where you have facilities.Also, please mark your calendars tojoin WDMA in Washington, D.C., forour spring Legislative Conference,March 14-16. There are more than100 new members of Congress whoneed to hear from you. ❙

Michael O’Brien serves as president ofthe Window and Door ManufacturersAssociation. His opinions are solely hisown and do not necessarily reflect thoseof this magazine.

112th Congress Convenes with Dollar Signs in Mind

B Y M I C H A E L O ’ B R I E N

The House Energy and Commerce Committee, in particular,has the Environmental Protection Agency (EPA) and its effortsto regulate greenhouse gas emissions firmly in its crosshairs.


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ENGINEERING THE FUTURE OF INSULATING GLASSA CARDINAL GLASS INDUSTRIES COMPANY

IG

XLEdge®>Loå3-366®>Loå-i81TM>Neat®>Preserve®

What will our next innovation be? A more energy-efficient glass? Right now you can take center-of-glass

U-factors to a low 0.20. Simply couple our Loå-i81™ glass with Loå2® or Loå3® and argon fill in a double-pane

unit. What about an IG unit that lasts longer? Cardinal IG units already have the industry’s lowest failure

rate over 20 years. But we’re not standing still, we’re working on our next innovation. Rest assured, the

future of glass is in good hands. Visit cardinalcorp.com for the latest.

Engineering thefuture of glass.Continuing ourtradition ofinnovation.

1977. Triple-pane IG introduced

1978. Dual-seal silicone IG introduced

1983. Loå coated glass introduced

1987. Argon fill option added

1991. Loå2 introduced

1993. XL Edge® introduced

1993. 20-year warranty introduced

2002. Easier-to-clean Loå2 Plus introduced

2002. Preserve® introduced

2004. Neat® naturally clean glass introduced

2006. Loå3-366® introduced

2010. Loå-i81™ introduced

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Want an Alternative to Trade Shows?Try Some PIE (Productivity Information Exchange)

B Y K E L L I E A . S C H R O E D E R , C M P , C A E

The Moulding and MillworkProducers Association (MMPA)will stage its Second

Productivity Information Exchange(PIE) March 24 at the Wild DunesResort located on the Isle of Palmsoff the coast of Charleston, S.C. Whatis PIE and why should a mouldingand millwork manufacturer attend?PIE is an event that expands themanufacturer’s opportunity todirectly connect with suppliers in ameaningful segmented learningenvironment. Attendees sign up fora series of one-on-one 45-minuteprivate appointments with suppliersin a “sales free” atmosphere. A man-ufacturing attendee will meet withtop representatives from suppliers oftheir choosing on a wide range oftopics such as: optimization; rip-ping; dry kilns; moulders; coatings;insurance services; and inventory,sales, accounting and productioncontrol system software, just toname a few.

Attending PIE to obtain product-and service-specific information isan efficient use of a manufacturer’stime. At a trade show, a manufactur-er will gather general informationfrom suppliers regarding their prod-ucts and services as he stands with acrowd of other people in a noisyexhibition hall. The PIE experienceplaces the manufacturer in a suppli-er’s suite, one-on-one with a repre-sentative who has familiarized him-self with the manufacturer’s needsand is ready to address those issues.

The key component to the PIEevent is the attendee informs thesupplier(s) in advance the topic(s)he would like to learn about. Forexample, if a manufacturer is con-sidering adding a scanner to his

operation and would like to knowhow a scanner might impact hisoperations, he could sign up for anappointment with the appropriatesupplier detailing his scanner query.The supplier would contact themanufacturer to gather details onhis current operations, and thenassemble a personalized presenta-tion on the estimated outcomes if ascanner was installed in the manu-facturer’s facility. When the attendeeshows up at PIE, his/her personal-ized day of education has been con-structed to his/her requirementsfrom the various companies withwhom they selected to meet.

Manufacturers will be asked toregister for the PIE event and send ina wish list of questions and/or topicson which they are seeking detailedinformation. Those questions, topicsor specific issues then will be turnedover to the relevant suppliers so theymay design educational programsfor the attendees as noted in thescanner example above. If anattendee does not have a distincttopic he would like to have covered,he may opt to have the supplierspeak on new products and services.

I would like to reiterate thatthese sessions will not be salespitches to purchase the speaker’sproduct or service. The PIE sessionswill focus on educating, illuminat-ing and problem-solving for the

manufacturers on distinct issuesbrought to the attention of the sup-pliers. The sessions also will look tofuture products and services thatshould be considered in the manu-facturing process.

The registration fee to attend PIEis $100, and early-bird registrationends February 1. PIE attendees alsowill have the opportunity to play inthe MMPA’s Golf Scramble beingheld the day before PIE on theaward-winning Links Course.

PIE appointments are on a first-come, first-served basis and, oncethe appointment slots are filled, nomore registrations will be accepted.Manufacturing attendees may regis-ter for the PIE event as a stand-aloneprogram or take the opportunity toregister for the combined PIE and theMMPA’s Winter Business Meeting.Both programs will take place at WildDunes Resort. You do not have to bea member to be invited to registerand attend these events if you are amanufacturer of moulding or mill-work. Watch for further informationon the MMPA’s event calendar atwww.wmmpa.com. ❙

Kellie Schroeder, CMP, CAE, is executivevice president of the Moulding andMillwork Producers Association. She maybe reached at [email protected]. Heropinions are solely her own and do notnecessarily reflect those of this magazine.

The PIE experience places themanufacturer in a supplier’s suite, one-on-one with a representative who has familiarized himself with

the manufacturer’s needs and is ready to address those issues.


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MARKET NEWS

Study Predicts U.S. Door and WindowDemand to Exceed $31 Billion in 2014

Demand for doors and win-dows in the United States isforecast to rise 6.6 percent

per year to $31.2 billion in 2014,according to Windows & Doors, anew study released by TheFreedonia Group Inc., a Cleveland-based industry market researchfirm. This increase is a rebound fromthe 2004-2009 period, when demandfell 4.3 percent annually, reflectingthe collapse of the housing marketbetween 2007 and 2009. Althoughhousing completions will remainbelow the level reached at their cycli-cal peak in 2006, the recovery in newhome construction will fuel above-average gains in the residential mar-ket for doors and windows through2014, the study says.

Among material types, plasticdoors and windows will see themost rapid growth through 2014,advancing over ten percent peryear to $7.4 billion. Gains will be

spurred by rising demand for fiber-glass entry doors, which will takemarket share from wood and steelentry doors. Freedonia attributesthe increase in fiberglass popularityto the material’s low cost, aestheticsand energy efficiency. While tradi-tionally wood doors were seen asmore attractive than those madefrom fiberglass, improvements inprocessing techniques haveenabled manufacturers to makefiberglass that more closely resem-bles wood. Further gains for plasticdoors and windows will be sup-ported by continuing demand for

vinyl windows because of their lowcost, durability, minimal mainte-nance requirements and energyefficiency, according to the study.

Metal doors and windowsaccounted for the largest share ofdoor and window demand in 2009,overtaking wood products, whichsaw their share of the marketdecline due to the steep drop inspending on residential buildingconstruction, where wood doorsand windows are most commonlyused. Metal doors and windows areexpected to continue to lead themarket in 2014. Demand will alsobe supported by the nonresidentialmarket, where metal products aresometimes chosen because of theirlow cost and durability.

Demand for wood doors andwindows is forecast to rise 7.2 per-cent per year to $10.9 billion in2014. The rebound in residentialbuilding construction activity willdrive gains, especially in the high-end housing market. Wood doorsand windows are seen as aestheti-cally pleasing products that addvalue to a home. However, strongplastic door and window demand,which is taking share from wood,will prevent wood products fromsupplanting metal products as themarket leader, the study reports.

What’sNews

Door and Window Projected DemandDemand (in millions of dollars) % Annual Growth % Annual Growth

Item 2004 2009 2014 2004-2009 2009-2014Total 28230 22700 31200 -4.3 6.6Metal 10990 10470 12950 -1.0 4.3Wood 11610 7700 10900 -7.9 7.2Plastic 5630 4530 7350 -4.3 10.2Source: Freedonia Group

continued on page 16

ACCIDENT REPORTJeld-Wen of Canada Ltd. Fined $50,000for Incident That Injured Worker at Plant

Jeld-Wen of Canada Ltd. recently was fined $50,000 for a June 2008 incidentin which an employee was injured at its manufacturing plant in Vaughan, Ontario.The Ontario Ministry of Labor (OML) brought the fine against the company for theincident, which it said violated the Occupational Health and Safety Act.

According to reports from the OML, the worker was using a table saw to cuta piece of wood at the plant on June 3, 2008, when the incident occurred. Asreported, the saw blade had a guard on it, but the saw would not make therequired cut if the guard was left in place; as a result, a supervisor advised aworker to remove the guard to make the cut, according to the OML, and theworker’s hand made contact with the unguarded blade while making the cut,and the worker lost part of two of his fingers.

Jeld-Wen of Canada Ltd. pleaded guilty to failing to ensure that the tablesaw was equipped with a guard or other device to prevent access to its blade,according to the announcement.

In addition to the fine, the court imposed a 25-percent victim fine sur-charge, which will be credited to a special provincial government fund to assistvictims of crime.


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Other multi-point lock systems provide

increased security, but at a price: homeowners are forced to use

the hardware that comes with the lock. Tru-LockTM is compatible with

any brand of off-the-shelf trim hardware, meaning Tru-LockTM blends

into the home perfectly. With Tru-LockTM you provide an easy-to-

install and intuitive-use multi-point lock capable of Grade 40* per

ASTM F476 security. We’re outthinking the competition. So what

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COMPANY NEWSSimonton Part of Fortune’sHome and Security Spin-Off

Simonton Windows® is part of the new Home andSecurity business that will be spun off by FortuneBrands Inc. in 2011. Plans were announced onDecember 8, 2010, for the Home and Security businessunit to be spun off as an independent, publicly tradedcompany to current Fortune Brands shareholders.

“We’re excited that Simonton Windows is posi-tioned for continued growth as a market leader in thenew Home and Security business that’s being devel-oped,” says Mark Savan, president of SimontonWindows. “The new structure will provide us withexcellent opportunities for our brand to be a key par-ticipant in a stand-alone publicly traded companypurely focused on the home products market.

“While details are still being finalized, we anticipatethis exciting development will take place within thenext six to nine months. During and after the transi-tion we expect no changes in our operations,” he adds.

As part of its announcement, representatives ofFortune Brands communicated that its Board ofDirectors unanimously approved, in principle, a sep-aration of the company’s three strong consumerbusinesses–distilled spirits, home and security andgolf products.

Edgetech I.G. Seals Deal to BringGas-Fill Technology to America

Edgetech I.G. recently announced that it will part-ner with United Kingdom-based Inagas, a providerof gas-fill machinery. Under the agreement,Edgetech will be the exclusive distributor of Inagasproducts in North America and Central America,and also will distribute the products in Germany,France, Switzerland and Austria.

“Inagas’ technologies are worlds ahead of thecompetition in terms of accuracy, reliability and easeof use,” says Mike Burk, manager, workplace learn-ing and performance, Edgetech I.G. “With Inagasgas-fill equipment, productivity and quality are dra-matically improved over the analog filling optionscurrently available in the Americas.”

Edgetech will offer the full range of Inagas prod-ucts, including gas fillers and test equipment.

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What’sNewsCONTINUED

877.987.8522 • [email protected]

www.omniglass.com

Our Customers

make ssomeof tthe ffinest

windows and doors

in ttheWorld

Contact us to see how superior

fiberglass components can

improve the quality, value and

energy efficiency of your

windows and doors.

Visit us at the International Builders’Show in Orlando, Florida, January12-15, 2011 Booth W1492

b r i e f l y …

Gorell Windows and Doors in Indiana, Pa., announcedrecently that its sales of doors and windows over the pasttwo months was 12.5 percent higher than the same eight-week period in 2009. ❙


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Ones to Watch

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APPOINTMENTSFFI Adds Roberts as BusinessDevelopment Director

Functional Fenestration Inc.(FFI) has hired Jim Roberts as

director of businessdevelopment. Robertspreviously served aspresident of WinkhausNorth America

In addition, Robertsalso is a past divisionsales manager for

Weiser Lock/Kwikset (Black andDecker Hardware Group).

In his new role, Roberts isresponsible for the developmentof the FFI’s sales team and strate-gic planning. He also serves on thecompany’s product developmentteam.

FFI also recently hired AlisonElder as controller. Elder recentlycompleted the contracts for theaddition of a second 22,000-square-foot facility in Hawthorne,Calif., which doubles the compa-ny’s shipping capacity, according toa statement from FFI.

VEKA MakesOrganizational Changes

VEKA North America recentlyappointed Alan Funovits to theposition of vice president of sales.He will retain his current respon-sibilities, but now also will overseethe company’s customer service

and innovations teams.Kevin Seiling has been named

vice president of engineering andnew business development. Hepreviously served as director orengineering for the company.

Windsor Windows and DoorsNames New President, COO

Windsor Windowsand Doors has pro-moted Mark Rieser topresident, andRichard Stephens tothe newly createdposition of chief oper-ating officer (COO).

John Smit, Windsor’s presidentfor the past 21 years, will officiallyretire at the end of the year, but willremain a member of the board ofdirectors of Windsor’s parent com-pany, Woodgrain Millwork Inc., inFruitland, Idaho.

Rieser has served as vice presi-dent of sales and marketing atWindsor since 2002. In conjunc-tion with being named president,he also will assume Smit’s parallelpost as window division vice pres-ident for Woodgrain Millwork.Rieser has worked nearly 20 yearsin the industry.

Stephens currently serves as vicepresident of manufacturing. AsCOO, he will be in charge ofWindsor’s plants in West DesMoines, Iowa, and Monroe, N.C.,

plus Woodgrain’s Atrium Patio DoorCompany in Greenville, Texas, andMonarch Window and Door Co. inAnniston, Ala. Stephens has been inthe industry for nearly 30 years; hecame to Windsor in 1993.

Former Weiser ExecBill Kushlick Joins DuscoBill Kushlick, a former GE,

Stanley and Weiser executive, hasjoined forces with Dusco DoorsLtd. as president/business devel-opment, for its new Stanley Doorsinitiative. Kushlick, most recentlythe president and chief operatingofficer of Taiga Building Products,will be responsible for new busi-ness development and a drive toincrease brand awareness of thenew line of Stanley Doors productsthroughout North America.

Stanley recently granted DuscoDoors Ltd. of Montreal the exclu-sive license to manufacture andmarket Stanley Doors in NorthAmerica.

The new product line will be soldas Stanley Doors and will includeinsulating entry door systems infiberglass and steel, patio doors,decorative glass and associatedcomponents.

ProBuild NamesBill Myrick CEO

ProBuild Holdings Inc. hasnamed Bill Myrick as its new chiefexecutive officer. He succeedsPaul Hylbert, who is steppingaside from day-to-day responsi-bilities after having beenProBuild’s CEO since January of2007. Hylbert will continue toserve as a senior advisor anddirector of ProBuild’s board.

ProBuild’s chief operating officerfor the past two years, Myrick hasnearly 30 years experience in thehome building industry. He joinedProBuild in 2007 as senior vicepresident of strategic initiatives. ❙

ASSOCIATION NEWSAAMA Hires Southeast Region Codes Consultant

The American Architectural Manufacturers Association (AAMA) has hiredDwight Wilkes as the association’s consultant regarding codes issues in theSoutheast Region of the United States. As a part of this consultant role, Wilkeswill utilize his existing relationships with key staff and officials in the FloridaBuilding Commission, and Southeast Region state and local building and ener-gy code organizations to help keep AAMA’s members informed about codechanges affecting the Southeast states. He also will analyze the effects of pro-posed state code changes in order to determine the impact on the industry,specifically on the business and products of AAMA member companies.

Wilkes is a former building official in St. John’s County, Fla., and comes tothis consulting role with extensive experience as a plans examiner as well.

Jim Roberts

Mark Rieser


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It’s not a novel concept: givecustomers what they want andthe products that best meet theneeds of their market. But

DWM spoke to a sampling of hard-ware suppliers to find out exactlywhat their customers are askingfor—and what they are delivering.

Multi-Point HardwareWhen DWM magazine highlight-

ed its top ten innovations of the lastdecade, multi-point locks were highon that list (see November-December2010 DWM, page 20.) Suppliers saythis is a market that has seen a greatdeal of growth in the past few years.For some suppliers and manufac-turers, it has served as a growth tool.

“People were so busy severalyears ago that they didn’t want toadd new hardware to their lines,”says Sparky Godiksen, nationalsales manager for W and FManufacturing. But he says in 2008and 2009 the company added a sig-nificant amount of new customers.

“In 2010 we added 40-50 newcustomers,” he says. “The new cus-tomers have more than made upfor the loss … Revenue has been upand the multi-point lock has beenour winning product.”

Tim Eggebraaten, sales director,Amesbury’s door hardware division,agrees with this assessment as well.

“When business was busy, thefocus for manufacturers was ongetting product out the door. Theywanted to look at solutions youhad—they did not have time tolook for something new. That haschanged,” he says. “But with cus-tomers downsizing they haveplaced more of the burden back to

Amesbury. Thankfully our compa-ny invested in innovation andadded people during the downturnand we came out with a lot of newproducts, which attributed to oursuccess during the downturn.”

Tim O’Dell, Ashland Hardware’sproduct manager for doors,explains why multi-point productsare so popular with manufacturersand the end consumer.

“As the demand for higher struc-tural and energy performancegrows as manufacturers try toachieve new R-ratings, U-valuesand DP ratings, multi-point lockscontinue to play a more critical rolein meeting and exceeding thesedemands for doors and windows.In addition, with more lockingpoints comes the added homesecurity benefits for the consumer.”

Eggebraaten agrees that security isa primary concern for homeownersand that this accounts for the grow-ing interest in multi-point locks.

“Customers are trying to differ-entiate their products and findcost-effective solutions that workbetter from a product standpoint,”he says. “With hinged doors we’vefound that consumers are lookingfor added security in hinged doors.Security has become a huge issue.”

O’Dell adds that consumersalso are looking for smooth oper-ating hardware to engage thosemulti-points.

Jason Annes, Ashland’s productmanager for casement windows,points out that multi-point locksare important for casement win-dows as well.

“As for easier operation for larg-er casement windows, the need for

a progressive lock-up mechanismis essential to gradually zipper thewindow closed across the lockpoints, and it provides a smoothand consistent lock force regardlessof the window size,” he says.

This market hasn’t stopped grow-ing; instead, suppliers will continueto develop products that meet thegrowing needs of customers.

“In the next few years we’ll con-tinue to meet higher structural tar-gets more efficiently with lessmaterial, easier fabrication, andfaster installation methods,” addsO’Dell. “In turn, there will beenhancements centered on ease ofuse, intuitive functionality, andconcealed hardware working in the‘background’ to deliver a premiumdoor edge appearance.”

AccommodatingLarger Sash Sizes

Another growth area for win-dows includes constant balancesystems that can accommodateheavier sashes, according to DavidKline, sales director, Amesbury’swindow hardware division.

“From a market standpoint thereseems to be a push toward constantbalance systems and heavierweight bearing capacity as sashesare getting so much heavier [asmany manufacturers move towardtriple-glazed units],” he says. “Thebalance systems need to focus onthose larger-sized units.”

He adds that this doesn’t justapply to hung windows but slidingwindows as well; however, Klinesays the former has served as agrowth area for the company.

“Some of the peripheral hard-

Hardware Suppliers Give Customers What they Wantby Tara Taffera


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ware has changed,” he says.“People are looking for flushmounts, window locks, tilt latchesand window opening limitingdevices, to name a few.”

Finding Your Nichein a New Economy

When it comes to trends, eachsupplier’s niche market varies.Kathleen Howlett, marketing andcommunications manager forFunctional Fenestration, based inHawthorne, Calif., says the companyhas found a niche in sliding doors forinterior and exterior applications.

“Our specialty is high-qualityproducts so we serve more nichemarkets,” says Howlett. “The inter-est in high-end options is surpris-ingly strong, including stainlesssteel hardware.”

She also has noticed a psycho-logical shift on the part of theconsumer.

“Customers are now lookingmore long-term—10-20 years fortheir products to last,” saysHowlett. “Our products aredesigned to last that long, so peopleare more willing to invest in a prod-uct that will last more years, have alonger warranty, and be more sus-tainable than other products.”

Howlett points out that home-owners are staying in their homeslonger than before so they are will-ing to pay for upgrades that willlast. Eggebraaten echoes that senti-ment, saying that “retrofit-typeproducts are what’s mostly selling.”

“Vinyl retrofits are selling at highlevel,” he adds. “That was driven bythe tax credits. A lot of customers arefocusing their attention there—we’restill seeing strong sales. Novemberwas way above plan, but we worrythat the first quarter will take a dip[when the $1,500 credit expires].”

Indeed, O’Dell admits that theindustry is in a new economy.

“The bottom line is it’s all aboutoffering more value at a reasonableprice to door manufacturers in ournew economy,” he says. ❙

Suppliers say use of multi-point door locks, such asthis one from AshlandHardware, continues toincrease.

january-february

2011

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While the fall is a timewhen individuals offertheir predictions for

who’s going to win the World Seriesor looking ahead to what teams areon track for the Super Bowl, hous-ing experts are busy preparing theirown forecasts. The nation’s expertsrolled out their forecasts for 2011 inlate-October—and an industry

feeling the tough times of the lastfew years was eagerly awaiting thenews. DWM gathered all the reportsand the results are featured on thefollowing pages. While housing def-initely won’t be headed for a homerun, perhaps it will be at least head-ed to first base as it continues toround the bases on its road torecovery.

Housing StartsRobert Murray, vice president of

economic affairs for McGraw-HillConstruction, said housing starts willincrease 24 percent in 2011. That opti-mistic message was music to the earsof many attendees at his company’sConstruction Outlook Conference.

Murray attributed that optimisticprediction to several trends includingdemographic demand for single-fam-ily housing that“is significantly higherthan what we’re actually seeing.” Hepointed to the number of individualspoised to become first-time home-buyers as a result of temptingly lowinterest rates. “Certainly the potentialis there to head upward,” he said.

Housing ForecastersPlace Their Bets

by Megan Headley, Ellen Rogers and Tara Taffera

Construction Starts (in millions of square feet)2009 2010 2011 % ChangeActual Preliminary Forecast 2010 to 2011

Single-Family Housing 950 988 1,230 +24

Multi-Family Housing 157 162 200 +23

Total Residential 1,107 1,150 1,430 +24Source: McGraw-Hill Construction

1995-20032009201020112012

331,000112,000125,000149,000210,000

12%19%41%

750

600

450

300

1504th Q 09 = 76,000

3rd Q 10 = 152,000100%

0

Thou

sand

s

80 85 90 95 00 05 10Source: NAHB

Multi-Family Housing Starts Have Seen Bottom


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23

“There’s still a lot of uncertaintyin the market,” he said, pointing todifficulties in getting funds forhomebuyers and developers alike.Murray also expects the overallnumber of foreclosures this year totop last year’s amount.

David Crowe, chief economist forthe National Association of HomeBuilders (NAHB), offered his fore-cast in October, and he attributesthe “foreclosure issue” as a factor tothe slow recovery.

“The excess of foreclosed homesare holding down houses pricesand absorbing costs that would goto new construction,” he said. But,he pointed out, “it’s mostly concen-trated in a few places.”

The difficulty residential buildershave had in getting loans approvedis only one of the reasons buildershave been careful about adding anyadditional inventory. The otherremains reduced sales. NAHBrecently surveyed its memberbuilders as to why they find poten-tial buyers aren’t buying. “The lead-ing reason consistently over thiscycle has been they cannot selltheir home,” Crowe said. “The sec-ond leading reason, of course … isthe employment situation. Peopleworry about their jobs, even if theyhave one.” He added, “We’re actual-ly seeing that as a strengtheningcause of reluctance.”

Still, Crowe pointed to someencouragement that “we’re seeingthe lull of mid-year end and somemodest recovery occurring … We’vegot a lot of people right on the edge,

Remodeling Market PredictionsKermit Baker, AIA chief economist, reported that after growing in the first quar-

ter, planned improvement spending has eased with some exceptions.“Recent buyers of distressed properties are spending more on remodeling,” he

said. He added that renovations of distressed properties and energy retrofits willpace the turnaround.

“The leading indicator or remodeling activity has been bumping along near thebottom with some growth expected at the end of this year and continuing intonext year,” he said.

Total Decline in Remodeling Spending Likelyto Be in 15% to 20% Range for This Cycle

Billions of Dollars

Sources: Harvard University Joint Center for Housing Studies (JCHS) tabulations of the 1995-2009 American Housing Survey (AHS); the U.S. Department of Commerce Survey of Expendituresfor Residential Improvement and Repairs (C-50); and Estimating National Levels of HomeImprovement and Repair Spending by Rental Property Owners.

Owner-Occupied Rental Units

$149 $161$180

$210$229

$280

$326

$289

1995

350

300

250

200

150

100

50

01997 1999 2001 2003 2005 2007 2009 (p)

4144

48 57

49

52

53

40

108 121 136 162 172231

274236

Remodeling Usually Has About 40% of ResidentialMarket, But Share Has Grown with Downturn

Owner’s Equity in Real Estate (Trillions)1001

801

601

401

201

011999 2003 2005 2007 2009(p) 2001

Sources: JCHS tabulations of the 1999-2009 AHS; U.S. Census Bureau


Homeowner Improvement Spending SplitBetween Discretionary and ReplacementsSpending by Homeowners for Improvements, 2009

5.7% 11.7% 8.7%

15.4% 10.5% 13.4%

19.4%

15.3%

Property Improvement

DisasterRepairs Kitchen

Projects

Bath Projects

Other Additions/Alterations

InteriorReplacements

Systems Upgrades

Exterior Replacements

Sources: JCHS tabulations of the 1999-2009 AHS

LeadingExpertsWeigh in withPredictions


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they didn’t move out of their par-ents’ homes, they’ve got roommatesituations … [these are] reasonsthey’re not a household now, butreasons they’re soon to be one.”

Home prices will not increaseuntil perhaps the fourth quarter2011, Murray predicted.

“The low rate and low houseprices that we have experiencedand continue to experience doesmean affordability is very high,”Crowe said.

As an interesting side note, Crowesaid that house sizes have declinedsignificantly. “In most recessionsthat’s not unusual … because whenthe first-time homebuyer becomes ashare of the market … they buy moremodest homes,” he said. This reces-sion may have compounded thistrend as even repeat buyers are buy-ing smaller homes due to having lessequity from their current homes,having less confidence in futurehouse prices and tending to takeenergy costs into account as theyconsider heating or cooling a largehome.

Housing Market IndicatorsKermit Baker, chief economist

for the American Institute ofArchitects, also spoke during theMcGraw-Hill Conference and said anumber of things have to happenbefore the market turns around.Among them: market recovery willbegin at the lower end of the pricespectrum—the industry will notlikely reach long-term productiontrend until 2013 or 2014.

A key indicator in a housingrecovery is for sale vacant homesand Baker says “these are modestlyimproving.” He added that this hasbeen offset by vacant rentals andthat there are still “at least a millionrental units to work off.”

Other challenges, said Baker, arelow household growth and home

Housing ForecastersPlace Their BetsContinued from page 23

Energy Market is the Place to Be,According to Green Outlook 2011

Various forecasts have not always been encouraging in months past, but thiswasn’t the case recently when Harvey Bernstein, vice president, Global ThoughtLeadership and Business Development, delivered his Green Outlook for 2011 duringMcGraw Hill’s Construction Outlook Conference. Bernstein said dramatic growth inthe green market started in 2005 and will continue through 2015.

“If you’re not building green you better start because it’s becoming part of the mar-ket,” he said. Additionally, there are some specific markets enjoying significant growth,including the healthcare market, which Bernstein said is the strongest in this category.

Green is not just a buzzword, he added. More importantly, he said, “Green isbeing interpreted as synonymous with quality.”

It’s not more expensive than traditional building either. “Data shows that youcan build green for the same cost or even less than traditional buildings,” he added.

While most talk about the energy benefits of building green, Bernstein says thatoverlooked benefits of building green include human elements such as improvedproductivity. Additionally, he said green product labels, such as GreenSeal,GreenGuard, FSC and others, are on the rise.

Bernstein ended his presentation by encouraging companies to get involved inthis market if they are not already.

“If you’re not engaged in green products or green construction you will be leftbehind,” he said.

Source: Green Market Size:McGraw-Hill Construction,2010; base value ofconstruction market fromMcGraw-Hill ConstructionMarket Forecasting Service,as of September 2010

Growth in Green Jobs: Boost for U.S. Economy

Source: Booz Allen Hamilton, U.S. Green Building Council Green Jobs Study, November 11, 2009

From 2009–2013, green buildingis expected to:• Support 7.9 million U.S. jobs

(3x more than created from2000–2008)

• Generate an additional $554billion in GDP

• Provide $396 billion in laborearnings

Breakdown of New Green Jobs

Residential: 6%(400,000 jobs)

Nonresidential: 94%(7.5 million jobs)


In 5 Years, New Green Building Market Has Grown Six-Fold


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ownership rates.“Home ownership is a much bigger

risk than we thought,” he said. “Somehouseholds may look to rent andbecause of that we won’t see a lot ofmovement in home ownership rates.”

He also noted that a surprisingthing is happening in the industryin regards to home sales (or lackof them).

“You have house prices that arevery affordable and mortgage ratesthat are at their lowest we will proba-bly see [in our lifetime] but yet peoplestill aren’t buying. I think a lot of folksare ready to buy but are waiting to seeif they will go lower. In that respect Ithink the Fed may be doing a disserv-ice. Once people know we have hitbottom they will start buying.”

Multi-FamilyMulti-family housing was one of

the pleasant surprises of 2010, fore-casters say. “Multi-family has madea surprisingly decent rebound mid-year, compensating for the single-family lull,” Crowe said. He acknowl-edged that the rebound had come asa surprise, as earlier in 2010 year he’dpredicted that multi-family con-struction starts in 2010 wouldn’t sur-pass those seen in 2009.

Crowe noted that another con-tributing factor is, not surprisingly,an increasing number of renterswho have had their credit destroyedas homeowners.

According to Crowe, this area isamong those leading in recovery.“Its only retardant is the same as insingle-family [construction], andthat’s that builders are having trou-ble getting credit.”

Among the hot spots Murray seesfor this segment, based on con-struction starts in 2010, are NewYork, followed by Washington, D.C.,Boston, Houston and Chicago. ❙

Tara Taffera is the editor of DWM andEllen Rogers and Megan Headley arecontributing editors.

Bottom 20% <53%20% - 40% 54%-62%40% - 60% 64%-71%60% - 80% 73%-79%Top 20% >80%

Source: NAHB

This map shows how the states rank in the return to more normal levels of housingproduction. By the end of 2011, the top 20% will be above 80% of normalproduction. The bottom 20% will still be below 54% of normal production.

Long Road Back to Normal

Major U.S. Construction Sectors (Starts)Single-Family Housing Up, Then Down

Source: McGraw-Hill Construction

U.S. Single-Family HousingConstruction Was Heading Up, Currently Stalled

Source: McGraw-Hill Construction

Housing ForecastersPlace Their BetsContinued from page 24


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“People ask us, ‘What is yourstandard size?’ We can doanything. The word ‘no’ is

non-existent here. I don’t want to saywe can give you the moon but wealmost can,” says Avi Shoshan, pres-ident of Panda Windows and Doors,based in Las Vegas.

Panda’s expansive door and win-dow products include lift-and-slidedoors that can be made as high as20-feet tall. They are on display inhigh-profile luxury projects such asthe City Center in Las Vegas. Theproducts, suitable for both residen-tial and commercial applications,help account for the 300 percentyearly sales growth for the company

since 2004. Today, the company pro-duces approximately 3,000 customunits per year and is focused prima-rily on the luxury market.

Slow then SteadyBut the impressive growth didn’t

start right away—and it didn’t startin Las Vegas—or even in the UnitedStates. Shoshan founded the com-pany in his native Israel in 1990,then moved it to the United Statesapproximately ten years later.

“I got a call from a friend [in theUnited States] who told me that noone there was doing what we weredoing in Israel,” says Shoshan.

His conversations with archi-

tects confirmed that his friend wascorrect. So in July 2002 PandaWindows and Doors opened withShoshan and his friend as partners.

“After leaving Israel, everythingwas new here,” says Shoshan, whomoved here with his wife and twochildren eight years ago. His wife isinvolved in the business as well andhandles the accounting.

After two years Shoshan says herealized he and his partner couldn’twork together so Shoshan boughthim out.

“I had a lot of ambition and a lot ofenergy,” he says. “We realized howour differences in our drive andcommitment to success was not effi-

Making a GrandLas Vegas Plant Makes Openings a Priorityby Tara Taffera

Making a GrandLas Vegas Plant Makes Openings a Priorityby Tara Taffera

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cient and did not allow for growth.”Since Shoshan took over sole

leadership in 2003, the company hasgrown 300 percent from 2003-2007;today, it has 35 employees that han-dle day to day operations. But thatnumber can grow to 300-plus forparticular large-scale projects.

For the first year much of thecompany’s business was in theVegas market but in 2005 the com-pany went nationwide and that’swhen Shoshan says, “everythingbecame very big.”

The West still accounts forPanda’s largest market in statesincluding California, Nevada, Utahand Colorado. However, the com-

pany has made a great investmentin recent years expanding into theEast Coast, and developing prod-ucts specific to that market.

“We have about 200 dealers andwe are putting a lot of effort intobuilding our dealer base,” he says.

Serving Multiple MarketsWhen the company first started

in the United States, its businesswas 100-percent focused on theresidential market.

“We slowly started moving intothe commercial market as I realizedthat you can use our products inboth settings,” says Shoshan.

Today, 65 percent of Panda’s

business is in the residential mar-ket and 35 percent in commercial.

The company primarily focuseson North America but it hasn’t for-gotten about the city where it got itsstart.

“We get a lot of local business,”says Shoshan. “There is a marketfor our large-opening productshere [in Vegas].”

Cooper Buranen, director of mar-keting, says that this is the case inspite of the fact that many projectshere are on hold due to funding.

“We [Vegas market] have felt thedownturn of the economy, nodoubt. However, Las Vegas contin-ues to be a good local market for usas even when things are bad here,


EntranceEntrance

(Above) Panda purchased its 50,000-square-foot manufacturing plant in2007 to create its array of customaluminum window options. (Left) TheResort at Pelican Hill, Newport Coast,Calif., utilizes Panda’s aluminum/wood-clad lift-and-slide sliding door system.

“I like to have control[over processes]. It cuts

the time, cuts theexpenses and controls

the quality.”—Avi Shoshan, president


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it’s still a growing city,” he says.“There are projects that losefinancing and go under, but thereare still many projects underwaythat have secure financing andrequire nothing but the best prod-ucts to please the guests of our city.As with the housing industry here,we have done many residentialprojects because, for people want-ing an investment property or thatfind a deal on a great luxury home,they then have money to improvethe property with a custom door totheir infinity pool or patio.”

A European InfluencePanda’s products are based on

European designs, as that is part ofShoshan’s background. The compa-ny’s signature lift-and-slide prod-ucts include wood, thermally bro-ken, as well as automated optionsand radius units.

Shoshan speaks a great dealregarding Panda’s differences fromother manufacturers.

“Our core is aluminum,” he says.“We can do larger sizes and withmore stability. We offer the largestlift-and-slide, the biggest sizes and amulti-point locking system standardin all our sliders, which is unique.”

The company’s products aremade of reinforced profiles so itcan produce large panel sizes and

hold thicker glazing.“We can accommodate any type

of glazing so we can design prod-ucts for impact applications,” saysShoshan.

In fact, it has many systems thatwere tested and certified to meetMiami-Dade County standards.

“That will help us sell in hurri-cane-prone regions,” says Shoshan.“We are working to educate archi-tects and builders regarding whatthe difference is between their ownproducts and the competition.”

He attributes one difference to athicker extrusion.

The efforts seem to be workingas Shoshan says Panda hasreceived more inquiries this yearthan in the past. Panda also listensto its customers.

“We look at what the market hasand we try to come up with a bettersolution,” says Shoshan. “We cur-rently are developing a lift-and-slide product with a two-inchstile—most are four inches. Thatcame from input from an architect.”

Panda also manufactures Frenchand pivot doors, the latter for whichPanda offers a unique option.

“With pivot doors you can putthe hinge wherever you want,”says Shoshan. “One of our cus-tomers said he had searched andcouldn’t find a company that

made aluminum pivot doors.”The company also introduced an

aluminum-wood window.“We’re starting to sell more win-

dows,” says Shoshan. “These can beused for commercial and residen-tial applications.”

Whether it’s for its door or win-dow products, a huge focus atPanda is on new product develop-ment. And, while the companyoffers products for impact regionsit offers products that can helpachieve energy goals as well.Shoshan reports that Panda sup-plied some systems for the LasVegas City Center, the largestLEED-certified project in the world.

For its thermal breaks, Pandauses polymide, while most compa-nies use gel. “This allows for a bet-ter U-factor,” he says, and adds thatthere is great interest in its thermal-break systems and this is an areawhere the company will introducemore products in the future.

Shoshan explains that the mate-rial plays a crucial role in the prod-uct but also very important is theway Panda produces its thermalbreaks.

“As we all know aluminum is athermally conductive material butwhen split with a less conductivematerial this greatly improves thethermal values by decreasing ther-mal conductivity,” explains

Panda’s plant utilizes some machines made custom for Panda and the company hasmodified some equipment to make it work best for them.

Marcos Ocampo prepares window unitsfor crating.

“We save a lot of energy by nothaving to use regular light. I was determined

to have skylights. We have 300-plusdays of sunshine to utilize.”

—Avi Shoshan, president


continued from page 29



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Buranen. “Most companies use alow-cost option to do this byremoving strips of the extrusionand filling those areas with a resinthat provides very little strength.This means that they must keepthe aluminum every few feet tokeep the extrusion from fallingapart, this is called ‘Fill and De-Bridge.’ We actually use two sepa-rate extrusions and then crimpthem together using thepolyamide iso-bar as the joiningmaterial. This material providesstrength so that we can use twoextrusions thus allowing for noaluminum connection while pro-viding the structural strength tosupport the large panels.”

When it comes to energy effi-ciency, again it comes down todeveloping a custom system thatmeets the needs of the customer.

Shoshan says he works with avariety of glass manufacturers.

“The customer may say I want xglass,” he says. “I may work withfive to six different suppliers.”

A Custom Plant CreatingCustom Products

Shoshan purchased Panda’s50,000-square-foot manufacturingplant in 2007. When you walk inyou notice a lot of light—from bothnature and the energy-efficientlighting system installed recently.The company took advantage of aninnovative system from NevadaPower to light the plant moreefficiently.

“We pay much less than we usedto for our electricity,” says Shoshan.“We also offer a lot of natural light-ing through installation of skylightsthroughout the plant. We save a lotof energy by not having to use regu-lar light. I was determined to haveskylights. We have 300-plus days ofsunshine to utilize.”

And it’s hard to not notice thepride Shoshan takes in his manu-facturing facility.

“Everyone knows I’m crazy about

cleaning,” he says. “You can almosteat off the floor at the end of the day.”

But even more pride is given tothe way Panda’s systems are manu-factured; Shoshan points out thatthis isn’t your typical manufactur-ing plant.

“We do very customized workhere,” he says. “We produce about200-300 systems a month. We arecraftsmen.”

The company strives to controlas much of the process as possible,which is why it also does powder-coating in-house.

“I like to have control,” saysShoshan. ”It cuts the time, cuts theexpenses and controls the quality.”

Once the extrusion leaves thespray booth it moves to the oven,which Shoshan describes as “one ofthe biggest.”

After powder-coating, the prod-uct moves back to the table forhardware which is supplied by aselect number of companies,including G-U Hardware. Thecompany also offers multi-pointlocks standard on its products,which is another offering thatShoshan says sets his companyapart from others.

While Panda has been part ofsome high-profile projects,Shoshan describes the company as“a mom-and-pop shop.”

Even the machines used are cus-tom-made and most are imported.The CNC machine was built cus-tom to Shoshan’s request by aGerman company, while thepunching system was made inIsrael.

Another machine was suppliedby Italy’s Famatec and it can pickup glass and travel anywhere in theplant.

“The system was made to be sta-tionary, but we modified it to be

able to move it around the facility. Itcan lift 600 pounds of glass with norisk to anyone,” says Shoshan.“These are the simple things we dothat show we think out of the box.”

The bending machine in theplant was built by Shoshan himself,who has a lot of background in thisarea. The machine, used forpanoramic sliders and other prod-ucts, was made in Israel thenbrought to the United States.

“I have a lot of sentiment for themachine I built. We’re not using itanymore but it is still here,” he says.

Once the products are manufac-tured every system is checked byquality control. “We test all the slid-ers before they leave,” says Shoshan.

When it is time for shipping,Panda doesn’t go with the cheapestmethod.

“We use crates—it costs morethe way we ship but zero comeback. In the last three years, noth-ing has come back damaged,” hesays.

Once the systems arrive on thejob site they are installed byinstallers who have been trainedand then certified by Panda. Thecompany offers training in-houseor at the company site.

Unlimited PossibilitiesAlthough the company has expe-

rienced significant growth it’s notimmune to challenges facing thosein the entire construction industry.“We have a letter of intent for ahuge project in California,” saysShoshan. “But Lehman Brotherswas the investor so now the projectis on hold.”

But that’s not stopping the com-pany from continuing to produceadditional innovative products.After all, the word no is non-exis-tent at Panda. ❙

“We use crates—it costs more the way we shipbut zero come back. In the last three years,

nothing has come back damaged.”—Avi Shoshan, president




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Is the economy picking up? Aremanufacturers looking to pur-chase new components toincorporate into their manu-

facturing processes? Well, at leastfor software, the answer seems tobe yes. Emmanuel Perdikis, vicepresident of marketing for 360Innovations, confirmed that soft-ware products are in demand dur-ing the recent Win-door NorthAmerica show held November 16-18 in Toronto.

“The show has been great,” saidPerdikis. “We’ve been really busyand we’re getting a lot of interest inour software.”

Win-door traditionally featuresexhibitors and attendees from boththe United States and Canada butone exhibitor said customersappreciated the opportunity toattend a show where productsmade in Canada are prevalentacross the trade show floor.

“People are excited to see our

Canadian-made products,” saidRichard Moldovan of Vi-Lux.

The company featured its PVCcellular door frame and Moldovanreported that “people are excitedabout the quality of the product.”

Yolanda Sanguilano of Ameri-Can Machinery also said that inter-est from the Canadian market defi-nitely is getting stronger.

More than 135 companies fromCanada and North America exhibit-ed at Win-door and attendance was2,850, “up 10 percent from the previ-ous year, showing continuingstrength in the Canadian market-place,” said Canadian Window andDoor Manufacturers Associationpresident Kevin Pelley. There wasplenty to draw attendees, with lotsof exciting new product develop-ments in eye-catching display in themore than 135 booths. During theshow, the James Parker Best BoothAward was presented to EdgetechIG. Runners-up were Trimlite andApricot Coating Systems.

Components,Coatings and More

The message CaldwellManufacturing gave Win-doorattendees was that larger glasssizes can still be accommodatedeven as manufacturers movetoward triple-glazed units.

“We’re showcasing different bal-ances that can balance a sash up to72 pounds—with no modificationto the extrusion,” said Caldwell’sJohn Kessler.

North AmericanShowcase

by Tara Taffera

Edgetech technical services rep David Hill demonstrates the company's products toa Win-door attendee. Inset: Edgetech was the winner of the James Parker Best BoothAward. From left to right: Edgetech’s Erin Johnson, CWDMA president Kevin Pelley,James Parker and Edgetech’s Larry Johnson.

Attendees Check out the LatestIntroductions at Win-door North America


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He added that some sashes caneven accommodate up to 100pounds, perfect for light-commer-cial applications.

“This can be achieved withoutmajor investment,” he said.

Ultrafab introduced its newEnviro-Pile weatherseal, which thecompany says can help manufac-turers achieve a green option in pileweatherseals. The product featuresraw material selections that allowfor recycled content and reuse of allscrap related to product manufac-turing. It is made using new manu-facturing practices that reducescrap during the entire process andnew packaging options are usedthat eliminate cardboard andreduce labor. Lastly, the productfeatures new insertion technologyfor extruders that results in moreprecise utilization/yield and lessscrap at the point of fabrication.

Amesbury showcased its TruLock,which converts any door with amulti-point lock (see November-December 2010 DWM, page 39).

A company representativereported that “almost everyonemaking doors who stopped by hasshown interest.”

Glasslam’s focus of late, as dis-played in its booth, has been oncontinuous improvement.

“We are always trying to dothings better than the year before,”said Glasslam’s Matt Hale. “We arefocusing on our Airtight S siliconespacer that has more desiccantthan competing products.

“We’re trying to live up to our rep-utation as innovators and addresscustomer demands,” he said. “Weexpect a good year next year.”

Allmetal also displayed a spacerproduct. The company says itsSWISSPACER offers homeownerslower heating costs as it excels whenit comes to heat transfer resistance.The SWISSPACER V spacer barreportedly enables heating costs tobe reduced up to 5 percent.

ITW featured its new foamseal E-Z fill plus window foam, which thecompany reported increases theenergy efficiency of vinyl windows.The foam offers a 3 to 8 percentimprovement in U-value andimproves condensation resistance,according to the company.

Aquasurtech introduced itsAquaUltra Stain System, an ultra-low-VOC stain system specifically

formulated for fiberglass and com-posite products. Company repre-sentatives shared that the quick dry-ing time allows both sides of a fiber-glass door to be stained in one day.

Wood and Related ProductsG-M Wood Products featured a

variety of its products for doorsincluding DuraPlast frames, whichthe company describes as an alter-native to traditional door jambs. Thepoly-fiber door-frame system com-bines the strength of wood withenhanced properties that the com-pany says makes it moisture-, rot-and insect-resistant. The frames canbe machined the same way as tradi-tional wood jambs, according to thecompany. G-M also showcased theProEco product it describes as a cer-tified renewable substrate, double-primed with a premium low VOClatex acrylic exterior primer, that isfinger-jointed with a durable D4classified glue and end sealed with apolymer latex acrylic sealer that pre-vents water absorption.

Franklin Adhesives andPolymers, a division of Franklin


Erdman introduced a new machine at the show, partnering with Edgetech. For video of the new machine go towww.dwmmag.com/studio and watch the November 2010 newscast.


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International, featured AdvantageTrio, a line of three adhesives devel-oped specifically for manufactur-ing wood doors and windows.

Advantage 415 is a highly water-resistant, two-part crosslinkingpolyvinyl acetate emulsion adhe-sive that can be used for fingerjointing, edge gluing, hot pressingand radio frequency gluing. Whenmixed with aluminum chloride, theproduct surpasses both ASTM D5572 wet-use finger joint and ASTMD 5751 wet-use edge glue standard.In addition, it features a low mini-mum use temperature, accordingto the company.

Advantage 425 is a two-partcrosslinking PVA emulsion adhe-sive for high performing finger jointproducts available as measured byASTM and Hallmark standards,according to the company. Whenmixed with aluminum chloride, theproduct also surpasses the ASTMD-5572 wet-use finger-joint stan-dard for flexures and tension.

All About the Glass (in Doors)Many companies offered a vari-

ety of new glass options for entrydoors. Novatech featured four newdesigns of its Thermacrystal doorglass. The company also featurednew silkscreen designs to fit alltastes, as well as three new stainedglass options. The company’s SoniaBrossard said the company willlaunch mini-blinds between theglass in some of its doors in March2011 as there is a lot of demand forthis type of product.

Trimlite also introduced new doorlites and a variety of those newoptions were showcased in its booth.“Generally we’ve found that everyoneis concerned about privacy levels[they don’t want clear glass] so that’sthe angle we took for next year,” saida company representative.

Machinery and SoftwareJRC Machinery is distributing a

new machine for its supplier,EuGénie Technologies Inc., whichfeatured a new 3-axis verticalmachine designed for the doorpre-hanging industry. The verticaldoor input system allows for easyhandling and also reduces thespace needed on the plant floor asit only occupies 60 square feet ofplant space. The machine, Sandy,allows the machining of the entire

door (front and sides) in one shortand efficient step, according tothe company. Capable of machin-ing grooves needed for multi-points and standard lock systemsas well as hinge holes, themachine comes pre-loaded withup to 200 different cuttingdesigns. An added bonus, thecompany says, is the fact that themachine is flexible enough that itcan cut up to 200-250 doors perday as well as cutting customdesigned doors.

Colleen McKeegan of McKeeganEquipment also reported gettinggood contacts at the show. DWMtalked to McKeegan about the vari-ety of equipment the companyoffers such as gas filling equip-ment, and she reported that somemanufacturers say they are getting“100-percent fill rates.”

Several software supplierswere in attendance, includingWindowmaker, and DianeHuybers reported that the compa-ny has new options available forcustomers. The company addedthat its software features the com-plete solution from specification tosales to scheduling and productionsolutions.

Win-door North America 2011will be held November 15-17 inToronto. ❙

For more product news fromWin-door go to www.dwmmag.comand click on the studio to watchthe November DWM newscast. Thefollowing companies are featured:Royal, PH Tech, WTS Paradigm,Truth Hardware and ErdmanAutomation/Edgetech IG.

PH Tech was one of several companies who introduced new window options at the show. To see the video of its new product,visit www.dwmmag.com/studio and watch the November newscast.

North AmericanShowcase



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The demand for energy-efficient windows isn’t going away. And if you aren’t offering the most efficient windows possible, people will give their money to someone who does. So upgrade to Envirosealed Windows™ with Duralite® and start selling

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NowSHOWing calendar of events

February 20-23, 2011AAMA Annual ConferenceSponsored by The American ArchitecturalManfacturers Association (AAMA).Loews Coronado Bay Hotel.Coronado (San Diego), Calif.Contact: AAMA at 847/303-5664or visit www.aamanet.org.

February 24-26, 2011Fensterbau/Frontale IndiaSponsored by Nürnberg Messe.Pragati Maidan Exhibition Centre.New Delhi, India.Contact: NürnbergMesse at+ 49 (0) 9 11 86 06-86 or visitwww.frontale-india.com.

March 14-16, 2011WDMA 2011 Spring Meetingand Legislative ConferenceSponsored by the Window and DoorManufacturers Association (WDMA).Marriott Washington.Washington, D.C.Contact: WDMA at 312/321-6802or visit www.2011legcon.org.

March 17-18, 2011Glass Expo Northeast™Co-sponsored by DWM magazine andthe Long Island Glass Association.Hyatt Regency Long Island atWind Watch Hotel and Golf Club.Long Island (Hauppauge), N.Y.Contact: DWM magazineat 540/720-5584 or visitwww.usglassmag.com/gene.

March 23-26, 2011MMPA Winter Business MeetingSponsored by the Moulding andMillwork Producers Association (MMPA).Wild Dunes Resort.Isle of Palms, S.C.Contact: MMPA at 530/661-9591or visit www.wmmpa.com.

March 24, 2011MMPA Productivity Information ExchangeSponsored by the Moulding andMillwork Producers Association (MMPA).Wild Dunes Resort.Isle of Palms, S.C.Contact: MMPA at 530/661-9591or visit www.wmmpa.com.

April 7, 2011Fenestration Day 2011™Sponsored by DWM magazine.Indianapolis Marriott East.Indianapolis, Ind.Contact: DWM magazineat 540/720-5584or visit www.dwmmag.com/feneday.

April 7-8, 2011Glass Expo Midwest™Sponsored by DWM magazine.Indianapolis Marriott East.Indianapolis, Ind.Contact: DWM magazineat 540/720-5584or visit www.usglassmag.com/gems.

April 11-13, 2012Glass TEXpo™ ’12Co-sponsored by DWM magazineand the Texas Glass Association.El Tropicano Holiday Inn Riverwalk.San Antonio, Texas.Contact: DWM magazineat 540/720-5584. ❙

SMITH MILLWORK, INC.

Moulding a Better Americawith Quality and Service

• Custom and Stock Millwork

Call Smith Millwork for your custom-designed moulding needs. We offer a

wide variety of wood species such as Poplar, Red & White Oak, Ash, Maple,

Cherry, Mahogany, Cypress and many more. Choose from our own profile

catalog, or we can match your sample with our in house tooling capabilities.

Smith Millwork also offers a wide range of stock millwork items in FJ,

Primed, Clear, Red Oak, MDF and PVC; doors and door components. Put your

trust in Smith Millwork, we get the job done!

rvice

• Delivered To Your DoorP.O. Drawer T

920 Robbins St.Lexington, NC 27293phone: 336.249.8171

fax: 336.243.2688WATS: 800.222.8498www.smithmillwork.com

• Doors and Door Components

• Exterior PVC moulding and boards

To submit events for the calendare-mail [email protected]


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DIRECTORY OFSSUUPPPPLLIIEERRSS


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DWMArchitectural Glass

Bent/CurvedPrecision Glass Bending Corp.P.O. Box 1970,3811 Hwy. 10 WestGreenwood, AR 72936800/543-8796; fax: 479/[email protected]

Insulating GlassVitro America, LLC965 Ridge Lake Blvd.,Suite 300Memphis, TN 38120800/[email protected]

Laminated GlassVitro America, LLC965 Ridge Lake Blvd.,Suite 300Memphis, TN 38120800/[email protected]

Door & WindowMachinery/Equipment

GlasWeld Systems29578 Empire Blvd.Bend, OR 97701541/388-1156; fax: 541/388-1157www.glasweld.com

Stürtz Machinery, Inc.1910 Summit Commerce ParkTwinsburg, OH 44087330/405-0444; fax: 330/[email protected]

MultiprocessingStürtz Machinery, Inc.1910 Summit Commerce ParkTwinsburg, OH 44087330/405-0444; fax: 330/[email protected]

SawsStürtz Machinery, Inc.1910 Summit Commerce ParkTwinsburg, OH 44087330/405-0444; fax: 330/[email protected]

Saws, Cut-OffStürtz Machinery, Inc.1910 Summit Commerce ParkTwinsburg, OH 44087330/405-0444; fax: 330/[email protected]

Saws, Double-MiterStürtz Machinery, Inc.1910 Summit Commerce ParkTwinsburg, OH 44087330/405-0444; fax: 330/[email protected]

Vinyl FabricationEquipmentGED Integrated Solutions9280 Dutton DriveTwinsburg, OH 44087330/963-5401Fax: 330/963-0584www.gedusa.com

Vinyl WeldersStürtz Machinery, Inc.1910 Summit Commerce ParkTwinsburg, OH 44087330/405-0444; fax: 330/[email protected]

Door ComponentsSill PansJamsill, Inc.PO Box 485Talent, OR 97540800/526-7455fax: 541/[email protected]

Door Hardware &Related Products

Strybuc Industries2006 Elmwood Ave.Sharon Hills, PA 19078800/352-0800fax: 610/534-3202www.strybuc.com

Truth Hardware700 West Bridge St.Owatonna, MN 55060800/866-7884fax: 507/[email protected]

Setting BlocksFrank Lowe Rubber & Gasket10 Dubon Ct., Suite 1Farmingdale, NY 11735800/777-0202;fax: 631/[email protected]

Doors, ExteriorVinyl Clad, ExteriorYoung Mfg. Co., Inc.PO Box 167Beaver Dam, KY 42320270/274-3306fax: 270/[email protected]

Doors, Fire-Rated DoorsSAFTI FIRST Fire Rated Glazing Solutions325 Newhall StreetSan Francisco, CA 94124888/653-3333Fax: 888/[email protected]

Doors, InteriorFolding, InteriorWoodfold Mfg. Inc.Box 346Forest Grove, OR 97116503/357-7181fax: 503/357-7185www.woodfold.com

Doors, Patio DoorsPanda Windows & Doors, LLC3415 Bellington Rd.N. Las Vegas, NV 89030702/643-5700Fax: 702/[email protected]

Insulating Glass &Related Products

AirspacersAlumet Mfg., Inc. 3803 136th St. NEMarysville, WA 98271360/653-6666; fax: 360/653-9884www.alumet.com

SpacersEdgetech IG Inc.800 Cochran Ave.Cambridge, OH 43725740/439-2338;fax: 740/439-0121www.edgetechig.com

Truseal Technologies6680 Parkland Blvd.Solon, OH 44139216/910-5100;fax: 216/910-1505www.truseal.com

Insulating GlassMachinery & EquipmentBystronic Glass Inc.13250 E. Smith RoadSuite HAurora, CO 80011720/858-7700fax: 720/[email protected]

GED Integrated Solutions9280 Dutton DriveTwinsburg, OH 44087330/963-5401; fax: 330/963-0584www.gedusa.com

SpacersEdgetech IG Inc.800 Cochran Ave.Cambridge, OH 43725740/439-2338; fax: 740/439-0121www.edgetechig.com.

McKeegan Equip. & Supply8411 Ronda DriveCanton, MI 48187734/459-5870; fax: 734/459-9837www.mckeeganequip.com


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MouldingsPVC ProfilesCreative Extrusion &Technologies230 Elliot St.Brockton, MA 02302508/587-2290fax: 508/[email protected]

SoftwarePMC Software Inc.BartlesCornerBusinessPark8 Bartles Corner Rd., Ste. 11Flemington, NJ 08822908/806-7824;fax: 908/806-3951www.pmcsoftware.com

ERP Software

Albat + Wirsam10510 NE Northup WaySuite 100Kirkland, WA 98033800/[email protected]

Jobber/DistributionDMSi Software17002 Marcy StreetSuite 200Omaha, NE 68118402/330-6620 Ext. 142fax: 402/[email protected]

Ponderosa Software36 Thurber Blvd.Smithfield, RI 02917800/422-4782fax: 401/232-7778www.caisoft.com/[email protected]

WoodWare Systems8304 Macon Terrace RoadCordova, TN 38018901/763-3999fax: 901/763-4064www.woodwaresystems.com

Optimization ProgramsOptima North America Inc.3875 Blvd. St.-Jean BaptisteMontreal, QC H1B 5V4Canada514/645-8998;fax: 514/[email protected]

Stairs And Stair PartsStairs, Treads & RisersYoung Mfg. Co., Inc.PO Box 167Beaver Dam, KY 42320270/274-3306fax: 270/[email protected]

WindowsVinyl WindowsVEKA Inc.100 VEKA DriveFombell, PA 16123800/654-5589;Fax: 724/452-1007www.vekainc.com

Window AndDoor Machinery

Global Sales Group, L.L.C.PO Box 1835Chico, CA 95927877/474-5521fax: 530/893-2244www.globalsalesgroupllc.com

Machines, Pre-Hung DoorBuilders AutomationMachinery Co.12775 Starkey Rd.,PO Box 10068Largo, FL 33773-0068727/538-2180fax: 727/536-2624www.buildersautomation.com

Machines, Stair StringerRouterBuilders AutomationMachinery Co.12775 Starkey Rd.,PO Box 10068Largo, FL 33773-0068727/538-2180fax: 727/536-2624www.buildersautomation.com

Window ComponentsTruth Hardware700 West Bridge St.Owatonna, MN 55060800/866-7884fax: 507/[email protected]

Extrusions, VinylCreative Extrusion &Technologies230 Elliot St.Brockton, MA 02302508/587-2290fax: 508/[email protected]

Window Hardware &Related Products

Window HardwareTruth Hardware Corp.700 West Bridge St.Owatonna, MN 55060800/866-7884;fax: 507/[email protected]

Strybuc Industries2006 Elmwood Ave.Sharon Hills, PA 19078800/352-0800;fax: 610/534-3202www.strybuc.com

Winkhaus, represented byFunctional Fenestration Inc.12612 Crenshaw Blvd.Hawthorne, CA 90250800-677-0228fax: 323-242-3824www.fenestration.net

ConnectorsEduard Kronenberg GmbHDingshauser Str. 6-10Solingen, Germany 42655+49 (0)212/222 88-0fax: +49 (0)212/222 [email protected]

StiffenersAlumet Mfg., Inc.3803 136th St. NEMarysville, WA 98271360/653-6666;fax: 360/653-9884www.alumet.com

WeatherstrippingUltraFab Inc.1050 Hook Rd.Farmington, NY 14424800/535-1050;fax: 585/[email protected] ❙

Visit

• News items that areupdated severaltimes per week

• New featured content• Surveys• Forum• RSS feed• Timely coverage of

industry events

Join the thousandswho are logging on toDoor and WindowManufacturer’s (DWM)website each day forthe latest newsand industry-relatedcontent.

Bookmark it now!

™

To place your listing, pleasecontact Janeen Mulligan at540/720-5584, ext. 112, ore-mail [email protected].


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CCLLAASSSSIIFFIIEEDDSSDOOR & WINDOW MANUFACTURER MAGAZINE

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DWMIndustry Services

CUSTOM PROFILE EXTRUSIONS

You’re probably paying too much ifyou’re buying some place else!

Call us and start saving money!Free tooling for large volumes.

508/587-2290 [email protected] Industry Standard Since 1950

Employment/Help Wanted

Your Resource for“Classified” Information

For more information on how to advertise,

please contact JaneenMulligan at 540/720-5584

ext. 112; e-mail: [email protected]

or fax 540/720-5687 for a price quote.

Don’t miss this opportunityto get your company

noticed!

Rates for Column Inch ads:(A column inch is equal

to 30 words)

Per Column Inch: . . . . . . . .$119

Per Bold Line: . . . . . . . . . . . . .$25

Per Screen/Reverse: . . . . . . . .$25

Border Around Ad: . . . . . . . .$50

Per Photo/Artwork: . . . . . . .$55

Per Blind Box: . . . . . . . . . . . . .$60

April 7, 2011Indianapolis Marriott EastIndianapolis, Indiana

Door and Window

Manufacturer (DWM)Magazine will once again

host Fenestration Day, its

complete line-up of

fenestration seminars, on

Thursday, April 7.

Industry Events

For more information about Fenestration Day™call 540/720-5584 or visit www.dwmmag.com/feneday

Plant Manager Very successful custom vinyl windowmanufacturer, located near WashingtonDC, is seeking a qualified PlantManager. The ideal candidate willpossess a minimum of 3 – 5 yearsexperience as a Plant Manager. Thecandidate must be detail oriented,have excellent communication skillsand be self motivated. Please submita resume with salary requirementsto: DWM™, PO Box 569, Garrison-ville, VA 22463, Fax 540/720-5687, oremail: [email protected]

Sponsored by:


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A D V E R T I S I N G I N D E X • J A N . - F E B . 2 011Page Company Phone Fax Web Address

I want to start/continue my FREE SUBSCRIPTION to DWM: � YES � NOName: ____________________________________ Signature: _________________________ Date: _______________Company: _______________________________________ Title: ___________________________________________Address: _______________________________________City: ___________________ State: ________ Zip: _________Phone: _________________________ Fax: _____________________ E-mail: _________________________________

1. Please check the OONNEE category that BBEESSTT describes the business activity of your company:11000000 � Manufacturer of windows11110000 � Manufacturer of windows and/or doors and/or skylights22000000 � Manufacturer of doors33000000 � Manufacturer of skylights or other fenestration products44000000 � Suppliers of fenestration components or equipment (including glass)55000000 � Dealer/Distributor66550000 � Building Contractors77000000 � Manufacturer of mouldings/millwork99000000 � Others allied to the field, please specify:_______________________

2. Please check ALL the products or materials your company manufactures:

AA � Wood BB � Aluminum CC �GlassDD � Vinyl EE � Other Metals

4. Classification by title (choose the best):AA � Owner/president EE � Marketing managerBB � General or senior manager FF � Purchasing managerCC � Plant manager or engineer GG � Energy expert or consultantDD � Designer HH � Other

PPLLEEAASSEE CCOOMMPPLLEETTEE TTHHIISS EENNTTIIRREE FFOORRMM AANNDD FFAAXX IITT TTOO 663300//448822--33005511OORR SSUUBBSSCCRRIIBBEE OONNLLIINNEE AATT WWWWWW..GGLLAASSSS..CCOOMM//SSUUBBCCEENNTTEERR..PPHHPP

Subscribe to DWM Magazine for FREE

Subscriptions are free to all qualified recipients. Addresses outside the U.S. please add $45 per year for postage fees. Digital edition is free world wide. By subscribing and signing this form, I also agree to allow publisher to contact me via fax, e-mail and/or telephone in the future.

MMY BBUUSSINESS IS ENGGAGED IIN THE MAANUFACCTUURRINGG,, FFABBRRIICATINGOR DISTRIBUTIION OFF DOORS AND WWINDDOW PPRROODUCTS.

� YYEESS � NNOO

3. Please check ALL the types of work your companyperforms:

CC � Commercial RR � ResidentialBB � Both OO � Other

I WOULD LIKE TO RECEIVEMY SUBSCRIPTION IN THE

FORM OF:� PRINT � DIGITAL

� Check here to also sub-scribe to the free twice weekly

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5. Number of employees at this location:AA � 1-4 BB � 5-9 CC � 10-19 DD � 20-49EE � 50-99 FF � 100+

6. What other publications do you receive?

22 � Fenestration 11 � Window and Door

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43

7 AGC Flat Glass North America 888/234-8380 423/229-7110 www.U4glass.com

15 Amesbury Door Hardware 800/325-3359 612/605-1941 www.amesbury.com

5 Amesbury Group 585/627-5915 585/621-5979 www.amesbury.com

25 Amesbury Window Hardware 877/712-2257 704/755-0193 www.amesbury.com

11 Cardinal Industries 952/935-1722 952/935-5538 www.cardinalcorp.com

13 Edgetech I.G. 800/233-4383 740/439-0221 www.edgetech360.com

27 Electronic Design to Market Inc. 419/861-1030 419/861-1031 www.edtm.com

45 Emes Marketing 905/886-1066 905/886-1266 www.emidisplays.com

19 Franklin Adhesives 800/877-4583 614/445-1366 www.franklinadhesivesandpolymers.com

31 Generation 4 Sales 866/436-3687 866/443-6444 www.generation4sales.com

46 G-M Wood Products 800/530-9211 231/652-3166 www.gmcompanies.com

39 Jason Hardware 86-754-85163256 86-754-85162821 www.jasonhardware.com

16 Omniglass Inc. 877/987-8522 416/699-2073 www.omniglass.com

9 Panda Windows and Doors 702/643-5700 702/643-5715 www.panda-windows.com

3 SAFTI FIRST Fire Rated Glazing Solutions™ 888/653-3333 415/822-5222 www.safti.com

38 Smith Millwork Inc. 800/222-8498 336/243-2688 www.smithmillwork.com

1 TRU TECH Door Systems 888/760-0099 877-760-9811 www.trutech.ca

37 Truseal Technologies 216/910-1500 216/910-1506 www.envirosealedwindows.com

C2 Truth Hardware 800/866-7884 507/451-5655 www.truth.com

33 Vi-LUX 866/281-6743 613/354-6589 www.vi-lux.com

17 WTS Paradigm 800/387-2951 608/664-9295 www.wtsparadigm.com


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MACHINERYErdman Automation OffersNew Automated HorizontalSuper Spacer® Line

Erdman Automation Corp. hasdeveloped a new Super Spacer®

line that can be easily assimilatedinto existing lines. The system isavailable in manual, semi-auto-mated and fully automated ver-sions, and can be sold modularlyor as a full production line.

“There was an unmet need inthe North American IG manufac-turing market for cost-effective,automated equipment that could

be easily integrated into existinghorizontal production lines,” saysMichael Schmidt, IG sales special-ist for Erdman Automation.“Erdman’s new line does all ofthese things, plus offers the addi-tional benefits of Edgetech’s SuperSpacer technology, includingproduction efficiencies, thermalperformance and long-termdurability.”

Company officials say manufac-turers can achieve a 25-secondcycle time per unit with no increasein personnel utilizing the new line.❙❙➤ www.erdmanautomation.com

TOOLSEDTM Displays WindowEnergy Profiler and More

EDTM Inc. offers a full line ofinstruments and sales kits and willdemonstrate its products through-out the show. Among these are thecompany’s window energy profilersales kit (#SK1740), which tests win-dows in-frame. The instrument willsimultaneously show the estimatedSHGC value of a window, along withthe UV, visible light and near infraredtransmission values, according tothe company. The SK1740 kit alsoincludes a heat lamp and surfacetemperature guns to offer a sensoryside to the presentation.❙❙➤ www.edtm.com

SOFTWAREPonderosa SoftwareIntroduces ContactManagement Tool

Ponderosa Building MaterialsSoftware has announced the avail-ability of a suite of new ContactManagement tools. The ContactManagement software provideson-demand access to customerinformation, including detailed,real-time views of each cus-tomer’s purchasing patterns sosuppliers can take proactive stepsto increase profitability. An inte-grated daily sales call, prospect listand other tools allows users tomonitor business contacts, quotesand other sales activity from a cen-tralized location.❙❙➤ www.caisoft.com ❙

Introducing...

GREEN PRODUCTSFrameGuard® Mold-Resistant WoodAvailable from Arch Wood Protection

FrameGuard® mold-resistant wood, a material coated with a treatment thatprovides effective resistance to mold and other pests, is now available fromArch Wood Protection. The FrameGuard chemical, formulated for application onwood products to be installed in interior locations, protects against mold, ter-mites, and fungal decay, according to the company. The coating is applied byspray or dip at a wood treating plant, OEM plant, lumber mill, distribution yard,or other facility where the quality of coverage can be more precisely controlledthan at a jobsite.

The coating can be used on lumber, plywood, oriented strand board, parallelstrand lumber, laminated veneer lumber, wood I-joists and structural insulatedpanels. It is a water-based solution and utilizes a proprietary combination ofEPA-registered components.❙❙➤ www.frameguardwood.com


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• Displays 8 full-sizedwindows in just over4 feet

• Holds aluminum,vinyl, and woodwindows

• Windows easily rollin and out of a self-contained metal unit

• Now available for 3 1/4” thick and4 9/16” thick windows

ARIEL DOOR DISPLAY

• Displays 12 door slabs in just under 3 1/2 feet wide

• Holds entry doors, interior doors,and storm doors

• Doors easily roll in and out of aself-contained metal unit

• Costs less than other displays that only hold 3 or 4 doors

Tel. 905-886-1066 • Fax 905-886-1266 • www.emidisplays.com

KIARA WINDOW DISPLAY

TRIANGULAR DISPLAYS

• Custom-made to fit window and door sizes of your choice• Aesthetically engineered in a modern design to accent the

windows’ and doors’ architectural features• Perfect for showrooms, mall shows, and home and trade shows

www.emidisplays.com


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Worry-Free Composite Frames

www.gmcompanies.com

Everything you need, just

when you need it.

CollectionTimbers


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