James Dawson 251-648-17101466 Twin Leaf Ln. Oviedo, Fl 32765 Jamesandcheryldawson@gmail.com

Professional Profile:District Sales Manager with over twenty-five years of experience in the athletic retail industry and the proven ability to manage people, and projects while being reliable and efficient. I look forward to the opportunity to help with the advancement of your company.

Professional Experience:The Sports Authority, Inc., Englewood, COJune 2013-Present District Sales Manager (Central Florida District)

Responsibilities and Commendations: Supervised and responsible for 9 stores Produced $50+ million in annual sales Supervised the “ Market Transformation “of Orlando (2015) SA Promoter award ( Customer Service ) 2nd Ranked DM in company in KPI’s #1 Sales to budget in region and # 2 for company (2015)

The Sports Authority, Inc., Englewood, COFebruary 2011-2013District Sales Manager (North Florida District)

Responsibilities and Commendations: Supervised and responsible for 10 stores in 4 states Produced $30+ million in annual sales Best Loyalty conversion in company Payroll awards Third ranked DM in company on KPI’s

The Sports Authority, Inc., Englewood, COFebruary 2009-2011Store Manager (Orlando, Fl)

Responsibilities and Commendations: Responsible for all store operations including recruiting, hiring,

training, driving sales, loss prevention, payroll and human resources Sales Gain of 2.5 million over the 2 years Improved Shrink from 1.75% to .65% #1 in district in all company sales metrics Hired, trained and promoted 4 department managers

The Finish Line, Inc. Indianapolis, INAugust 2005-2009District Sales Manager (Central Florida District)

Responsibilities and Commendations: Supervised and responsible for 14 stores Produced $30+ million in annual sales

Recruitment, training, staffing and merchandising of one store opening Supervised the number one volume store producing a volume of $7.7

million Received District Manager Million Dollar Gain Ring

The Finish Line, Inc.March 2003-2005District Sales Manager (Gulf States)

Responsibilities and Commendations: Responsible for 18 stores covering 5 states Produced a total district volume of $23 million in annual sales Involved in entire process of opening 13 stores over a two-year period

including segmentation A sales gain of $7+ million in a comparable sales Yearly shrink of -.39% in high theft locations (received Best Shrink) Regional team of the year (top for overall sales, labor, inventory,

expense control and team contribution). Received District Million Dollar Gain Ring

The Finish Line, Inc.February 1997- March 2003General Manager/Market Leader/Market Trainer

Responsibilities and Commendations: Responsible for all store operations including recruiting, hiring,

training, driving sales, loss prevention, payroll and human resources Managed a $3+ million store in Tallahassee, Florida Manager of the Year, Sales Gain Award, Loss Prevention Award, Labor

Control Award (1999-2003) Raised highest totals for The Finish Line Youth Foundation each holiday Manager Trainer of the Year (2003) Received Nike Certification Received SKU Certification Graduated WickLander-Zulawski's School of Interrogation (loss

prevention)

Education - 1989-1990Norwalk Community College: Studies in Business Management

References Upon Request