Jalandhar Outlook

8/2/2019 Jalandhar Outlook

1/23


2/23

Confidentiality Agreement

The undersigned reader acknowledges that the information provided in this business plan is confidential; therefore, readeragrees not to disclose it without the express written permission of _______________.

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature,other than information which is in the public domain through other means and that any disclosure or use of same by reader,may cause serious harm or damage to _______________.

Upon request, this document is to be immediately returned to _______________.

___________________

Signature

___________________Name (typed or printed)

___________________Date

This is a business plan. It does not imply an offering of securities.


3/23

1.0 Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11.1 Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11.2 Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11.3 Keys to Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

2.0 Company Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22.1 Company Ownership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22.2 Start-up Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

3.0 Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

4.0 Market Analysis Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44.1 Market Segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44.2 Target Market Segment Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

6.0 Strategy and Implementation Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46.1 SWOT Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

6.1.1 Strengths . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46.1.2 Weaknesses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

6.1.3 Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56.1.4 Threats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

6.2 Competitive Edge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56.3 Marketing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66.4 Sales Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

6.4.1 Sales Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

7.0 Management Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77.1 Personnel Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Table of Contents


4/23

1.0 Executive Summary

Business Name: Jalandhar Outlook

Business Location: Jalandhar, Punjab, India

Service: Online Advertisement & consultancy Service

Purpose of Plan: To inform every prospective customer about the mission of the company

Jalandhar Outlook


5/23

1.3 Keys to Success

Secure and Fast Server access allows users to easily navigate through the website Attractive and Simple Graphic User Interface Timely response for problems facing by the customer

Advertising:

Promotion through social networkin websites like Facebook ,Orkut etc will be used, there will be noadvertisement elsewhere.

2.0 Company Summary

We are online advertising company providing services to all SMEs in Jalandhar like Restaurants, MultiBranded Electronic Shops, Sweet Shops, Beverage Shops, Automobiles, Property Dealers, DrivingSchools, Gift Shops, Jewellery Shops, Garment Shops etc.

2.1 Company Ownership

Jalandhar Outlook


6/23

Table: Start-up

Start-up

Requirements

Start-up Expenses

Internet Rs. 750Transportation Rs. 4,500

Electricity Rs. 1,000

Stationary Rs. 300

Domain Name Rs. 800Total Start-up Expenses Rs. 7,350

Start-up Assets

Cash Required Rs. 11,000

Other Current Assets Rs. 0Long-term Assets Rs. 6,300

Total Assets Rs. 17,300

Total Requirements Rs. 24,650

Jalandhar Outlook


7/23

4.0 Market Analysis Summary

We are targeting the small retail shops like jewelry shops, electronic shops, dyers and dry cleaners,sweet shops, gift shops, furniture shops, photo studio, boutique, garment shops, property advisors,mobile shops, marriage palace etc. so that they can increase their sales with the help of internet power.We will give the advertisement of these small retailers on the website and give them some consultationrelated to the market sales or market strategy. We are selecting this target because the large sizebusinesses are affecting the business of the small scale retailers. This web site will help them to maketheir strong position in the market and can compete with the large scale businesses.

4.1 Market Segmentation

We are targeting the small scale retailers whose businesses are affected by the large scale retailers.With the help of this website they can give the advertisement of their shops along with their ownphotographs. We are targeting the different segment of the market. We will show the shopkeepersdetail with the specified segment name given as the title. When the customers will click on the specifiedsegment name they will get all the shopkeepers' detail present in the Jalandhar. The various segment

that we are covering are: -Electronic shops: - this segment is about the electronic instruments in the market like alarm system,consumer electronics, digital cameras, microphone, music, ovens, printers etc.Furniture segment: - this includes range of chairs from premier chairs, baby chairs, chair shells, diningtables, center tables, stools, racks, trolleys, school benches to planters, available in variety of colorsand designs. This division has become most versatile with a turnover of Rs.500 Crore.

4.2 Target Market Segment Strategy

Jalandhar Outlook


8/23

6.1.2 Weaknesses

1. We are having limited expansion .Presently in Jalandhar only.

2. Members of the team are freshers.

3. Difficult to convince uneducated SME entrepreneurs.

6.1.3 Opportunities

1. To capture SMEs in various cities of Punjab like Ludhiana,Amritsar, Patiala etc.

2. To provide service to various exclusive showroom in variousMalls.

Jalandhar Outlook


9/23

6.3 Marketing Strategy

Positioning Strategy:

Our service if for the SME's in jalandhar as we will fulfill the nedd ofSMEs by providing them the platform of internet to expand theirbusiness and attract new customers and also providing themconsultancy

Marketing Strategy:

As our strategy will help in making better image and creating moreawareness. It will be done through social networking like Facebook,Orkut, Print Media like pamphlets, posters and to increase traffic in ourwebsite we will provide ample of information like Railway and BusTimings, location of government offices and other help line numbers

6.4 Sales Strategy

Jalandhar Outlook


10/23

Jalandhar Outlook


11/23

Recruitment and Replacement Policy:

Recruitment of extra personnel might be needed in the future due toextra workload or departure of existing personnel,So for recruitingthese personnels following will be the Job Requirement

For Website Handling and Updating: Any Graduate with certificationin C# / PHP/ Other Internet Technologies

For Promotion & Data Collection: Persons with good communicationand selling skills will be hired

For Financing: A Graduate with complete knowledge of book ofAccounts

7.1 Personnel Plan

From all the Profit Earned 20% will be deposited in Company's

t d t f th ill b di id d ll b t 5

Jalandhar Outlook


12/23

Fundings:

From all the earnings, 20% will be deposited in company's accountand this money will be used to cover any additional cost raised infuture.

8.1 Start-up Funding

Each of the five partners of Jalandhar Outlook will invest Rs 5000/- toraise the required start up fund

Table: Start-up Funding

Start-up FundingStart-up Expenses to Fund Rs. 7,350Start-up Assets to Fund Rs. 17,300Total Funding Required Rs. 24,650

AssetsNon-cash Assets from Start-up Rs. 6,300Cash Requirements from Start-up Rs. 11,000Additional Cash Raised Rs. 350Cash Balance on Starting Date Rs. 11,350Total Assets Rs. 17,650

Jalandhar Outlook


13/23

8.3 Break-even Analysis

Break Even point will be acheived in the month of December(5 months)

Table: Break-even Analysis

Break-even Analysis

Monthly Revenue Break-even Rs. 17,518

Assumptions:Average Percent Variable Cost 16%Estimated Monthly Fixed Cost Rs. 14,696

Jalandhar Outlook


14/23

Table: Profit and Loss

Pro Forma Profit and LossFY 2013 FY 2014 FY 2015

Sales Rs. 293,331 Rs. 337,331 Rs. 404,797Direct Cost of Sales Rs. 47,250 Rs. 47,250 Rs. 47,250Other Costs of Sales Rs. 9,000 Rs. 12,000 Rs. 12,000

------------ ------------ ------------Total Cost of Sales Rs. 56,250 Rs. 59,250 Rs. 59,250

Gross Margin Rs. 237,081 Rs. 278,081 Rs. 345,547Gross Margin % 80.82% 82.44% 85.36%

ExpensesPayroll Rs. 173,355 Rs. 199,360 Rs. 239,235Marketing/Promotion Rs. 3,000 Rs. 0 Rs. 0Depreciation Rs. 0 Rs. 0 Rs. 0Rent Rs. 0 Rs. 0 Rs. 0Other Rs. 0 Rs. 0 Rs. 0

------------ ------------ ------------Total Operating Expenses Rs. 176,355 Rs. 199,360 Rs. 239,235

Profit Before Interest and Taxes Rs. 60,726 Rs. 78,721 Rs. 106,312

EBITDA Rs. 60,726 Rs. 78,721 Rs. 106,312Interest Expense Rs. 0 Rs. 0 Rs. 0Taxes Incurred Rs. 18,218 Rs. 23,616 Rs. 31,894

Net Profit Rs. 42,508 Rs. 55,105 Rs. 74,418Net Profit/Sales 14.49% 16.34% 18.38%

Jalandhar Outlook


15/23

Jalandhar Outlook


16/23

8.5 Projected Cash Flow

Jalandhar Outlook


17/23

Net Cash Flow Rs. 42,508 Rs. 55,105 Rs. 74,418Cash Balance Rs. 53,858 Rs. 108,963 Rs. 183,381

8.6 Projected Balance Sheet

Jalandhar Outlook


18/23

8.7 Business Ratios

Table: Ratios

Ratio AnalysisFY 2013 FY 2014 FY 2015 Industry Profile

Sales Growth 0.00% 15.00% 20.00% 15.97%

Percent of Total AssetsOther Current Assets 0.00% 0.00% 0.00% 59.29%

Total Current Assets 89.53% 94.53% 96.68% 84.01%Long-term Assets 10.47% 5.47% 3.32% 15.99%Total Assets 100.00% 100.00% 100.00% 100.00%

Current Liabilities 0.00% 0.00% 0.00% 33.19%Long-term Liabilities 0.00% 0.00% 0.00% 20.65%Total Liabilities 0.00% 0.00% 0.00% 53.84%Net Worth 100.00% 100.00% 100.00% 46.16%

Percent of SalesSales 100.00% 100.00% 100.00% 100.00%

Gross Margin 80.82% 82.44% 85.36% 100.00%Selling, General & AdministrativeExpenses

66.33% 66.10% 66.98% 74.76%

Advertising Expenses 1.02% 0.00% 0.00% 1.13%Profit Before Interest and Taxes 20.70% 23.34% 26.26% 2.01%

Main RatiosCurrent 0.00 0.00 0.00 1.85Quick 0.00 0.00 0.00 1.47Total Debt to Total Assets 0.00% 0.00% 0.00% 59.90%Pre-tax Return on Net Worth 100.94% 68.30% 56.05% 4.20%

P t R t A t 100 94% 68 30% 56 05% 10 48%

Jalandhar Outlook


19/23

Academic Version

Table: Sales Forecast

Sales ForecastAug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13

SalesAdvertisement 0% Rs. 4,000 Rs. 5,000 Rs. 6,250 Rs. 7,813 Rs. 9,766 Rs. 12,207 Rs. 15,259 Rs. 19,073 Rs. 23,842 Rs. 29,802 Rs. 37,253 Rs. 46,566Others(Premium Advertisement) 0% Rs. 0 Rs. 0 Rs. 1,000 Rs. 1,500 Rs. 2,000 Rs. 3,000 Rs. 4,000 Rs. 5,000 Rs. 6,500 Rs. 8,000 Rs. 9,000 Rs. 10,500

Consultancy Services 0% Rs. 0 Rs. 0 Rs. 0 Rs. 500 Rs. 1,000 Rs. 1,000 Rs. 1,500 Rs. 2,000 Rs. 3,000 Rs. 4,500 Rs. 5,500 Rs. 7,000Total Sales Rs. 4,000 Rs. 5,000 Rs. 7,250 Rs. 9,813 Rs. 12,766 Rs. 16,207 Rs. 20,759 Rs. 26,073 Rs. 33,342 Rs. 42,302 Rs. 51,753 Rs. 64,066

Direct Cost of Sales Rs. 41,136-12 Rs. 41,166-12 Rs. 41,197-12 Rs. 41,227-12 Rs. 41,258-12 Rs. 41,288-13 Rs. 41,318-13 Rs. 41,349-13 Rs. 41,379-13 Rs. 41,410-13 Rs. 41,440-13 Rs. 41,470-13Transportation Rs. 4,500 Rs. 4,500 Rs. 4,500 Rs. 4,500 Rs. 4,500 Rs. 4,500 Rs. 4,500 Rs. 4,500 Rs. 4,500Internet Rs. 750 Rs. 750 Rs. 750 Rs. 750 Rs. 750 Rs. 750 Rs. 750 Rs. 750 Rs. 750Subtotal Direct Cost of Sales Rs. 0 Rs. 0 Rs. 0 Rs. 5,250 Rs. 5,250 Rs. 5,250 Rs. 5,250 Rs. 5,250 Rs. 5,250 Rs. 5,250 Rs. 5,250 Rs. 5,250

Appendix

Page 16


20/23

Academic Version

Table: Personnel

Personnel PlanAug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13

Rishab Mehta(Website Handling) 0% Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 950 Rs. 1,593 Rs. 2,321 Rs. 3,171 Rs. 4,335 Rs. 5,769 Rs. 7,281 Rs. 9,251Sumit Dhiman(Website Handling) 0% Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 950 Rs. 1,593 Rs. 2,321 Rs. 3,171 Rs. 4,335 Rs. 5,769 Rs. 7,281 Rs. 9,251Rohan Biala(Promotion & Data Collection) 0% Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 950 Rs. 1,593 Rs. 2,321 Rs. 3,171 Rs. 4,335 Rs. 5,769 Rs. 7,281 Rs. 9,251Shagun Khajuria(Promotion & Data

Collection)

0% Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 950 Rs. 1,593 Rs. 2,321 Rs. 3,171 Rs. 4,335 Rs. 5,769 Rs. 7,281 Rs. 9,251

Archana Kakkar( Financial Head) 0% Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 950 Rs. 1,593 Rs. 2,321 Rs. 3,171 Rs. 4,335 Rs. 5,769 Rs. 7,281 Rs. 9,251Total People Rs. 5 Rs. 5 Rs. 5 Rs. 5 Rs. 5 Rs. 5 Rs. 5 Rs. 5 Rs. 5 Rs. 5 Rs. 5 Rs. 5

Total Payroll Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 4,750 Rs. 7,965 Rs. 11,605 Rs. 15,855 Rs. 21,675 Rs. 28,845 Rs. 36,405 Rs. 46,255

Appendix

Page 17


21/23

Academic Version

Table: Profit and Loss

Pro Forma Profit and LossAug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13

Sales Rs. 4,000 Rs. 5,000 Rs. 7,250 Rs. 9,813 Rs. 12,766 Rs. 16,207 Rs. 20,759 Rs. 26,073 Rs. 33,342 Rs. 42,302 Rs. 51,753 Rs. 64,066Direct Cost of Sales Rs. 0 Rs. 0 Rs. 0 Rs. 5,250 Rs. 5,250 Rs. 5,250 Rs. 5,250 Rs. 5,250 Rs. 5,250 Rs. 5,250 Rs. 5,250 Rs. 5,250Other Costs of Sales Rs. 0 Rs. 0 Rs. 0 Rs. 1,000 Rs. 1,000 Rs. 1,000 Rs. 1,000 Rs. 1,000 Rs. 1,000 Rs. 1,000 Rs. 1,000 Rs. 1,000

------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------

Total Cost of Sales Rs. 0 Rs. 0 Rs. 0 Rs. 6,250 Rs. 6,250 Rs. 6,250 Rs. 6,250 Rs. 6,250 Rs. 6,250 Rs. 6,250 Rs. 6,250 Rs. 6,250

Gross Margin Rs. 4,000 Rs. 5,000 Rs. 7,250 Rs. 3,563 Rs. 6,516 Rs. 9,957 Rs. 14,509 Rs. 19,823 Rs. 27,092 Rs. 36,052 Rs. 45,503 Rs. 57,816Gross Margin % 100.00% 100.00% 100.00% 36.31% 51.04% 61.44% 69.89% 76.03% 81.25% 85.23% 87.92% 90.24%

ExpensesPayroll Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 4,750 Rs. 7,965 Rs. 11,605 Rs. 15,855 Rs. 21,675 Rs. 28,845 Rs. 36,405 Rs. 46,255Marketing/Promotion Rs. 1,000 Rs. 1,000 Rs. 1,000 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0Depreciation Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0Rent Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0Other Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0

------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------Total Operating Expenses Rs. 1,000 Rs. 1,000 Rs. 1,000 Rs. 0 Rs. 4,750 Rs. 7,965 Rs. 11,605 Rs. 15,855 Rs. 21,675 Rs. 28,845 Rs. 36,405 Rs. 46,255

Profit Before Interest and Taxes Rs. 3,000 Rs. 4,000 Rs. 6,250 Rs. 3,563 Rs. 1,766 Rs. 1,992 Rs. 2,904 Rs. 3,968 Rs. 5,417 Rs. 7,207 Rs. 9,098 Rs. 11,561EBITDA Rs. 3,000 Rs. 4,000 Rs. 6,250 Rs. 3,563 Rs. 1,766 Rs. 1,992 Rs. 2,904 Rs. 3,968 Rs. 5,417 Rs. 7,207 Rs. 9,098 Rs. 11,561

Interest Expense Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0Taxes Incurred Rs. 900 Rs. 1,200 Rs. 1,875 Rs. 1,069 Rs. 530 Rs. 598 Rs. 871 Rs. 1,191 Rs. 1,625 Rs. 2,162 Rs. 2,729 Rs. 3,468

Net Profit Rs. 2,100 Rs. 2,800 Rs. 4,375 Rs. 2,494 Rs. 1,236 Rs. 1,394 Rs. 2,033 Rs. 2,778 Rs. 3,792 Rs. 5,045 Rs. 6,369 Rs. 8,093Net Profit/Sales 52.50% 56.00% 60.34% 25.41% 9.68% 8.60% 9.79% 10.65% 11.37% 11.93% 12.31% 12.63%

Appendix

Page 18


22/23

Academic Version

Table: Cash Flow

Pro Forma Cash FlowAug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13

Cash Received

Cash from OperationsCash Sales Rs. 4,000 Rs. 5,000 Rs. 7,250 Rs. 9,813 Rs. 12,766 Rs. 16,207 Rs. 20,759 Rs. 26,073 Rs. 33,342 Rs. 42,302 Rs. 51,753 Rs. 64,066Subtotal Cash from Operations Rs. 4,000 Rs. 5,000 Rs. 7,250 Rs. 9,813 Rs. 12,766 Rs. 16,207 Rs. 20,759 Rs. 26,073 Rs. 33,342 Rs. 42,302 Rs. 51,753 Rs. 64,066

Additional Cash ReceivedSales Tax, VAT, HST/GST Received 0.00% Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0New Current Borrowing Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0New Other Liabilities (interest-free) Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0New Long-term Liabilities Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0Sales of Other Current Assets Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0Sales of Long-term Assets Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0New Investment Received Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0Subtotal Cash Received Rs. 4,000 Rs. 5,000 Rs. 7,250 Rs. 9,813 Rs. 12,766 Rs. 16,207 Rs. 20,759 Rs. 26,073 Rs. 33,342 Rs. 42,302 Rs. 51,753 Rs. 64,066

Expenditures Rs. 41,136-12 Rs. 41,166-12 Rs. 41,197-12 Rs. 41,227-12 Rs. 41,258-12 Rs. 41,288-13 Rs. 41,318-13 Rs. 41,349-13 Rs. 41,379-13 Rs. 41,410-13 Rs. 41,440-13 Rs. 41,470-13

Expenditures from OperationsCash Spending Rs. 1,900 Rs. 2,200 Rs. 2,875 Rs. 7,319 Rs. 11,530 Rs. 14,813 Rs. 18,726 Rs. 23,296 Rs. 29,550 Rs. 37,257 Rs. 45,384 Rs. 55,973Bill Payments Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0Subtotal Spent on Operations Rs. 1,900 Rs. 2,200 Rs. 2,875 Rs. 7,319 Rs. 11,530 Rs. 14,813 Rs. 18,726 Rs. 23,296 Rs. 29,550 Rs. 37,257 Rs. 45,384 Rs. 55,973

Additional Cash SpentSales Tax, VAT, HST/GST Paid Out Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0Principal Repayment of Current Borrowing Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0Other Liabilities Principal Repayment Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0Long-term Liabilities Principal Repayment Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0Purchase Other Current Assets Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0Purchase Long-term Assets Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0Dividends Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0Subtotal Cash Spent Rs. 1,900 Rs. 2,200 Rs. 2,875 Rs. 7,319 Rs. 11,530 Rs. 14,813 Rs. 18,726 Rs. 23,296 Rs. 29,550 Rs. 37,257 Rs. 45,384 Rs. 55,973

Net Cash Flow Rs. 2,100 Rs. 2,800 Rs. 4,375 Rs. 2,494 Rs. 1,236 Rs. 1,394 Rs. 2,033 Rs. 2,778 Rs. 3,792 Rs. 5,045 Rs. 6,369 Rs. 8,093Cash Balance Rs. 13,450 Rs. 16,250 Rs. 20,625 Rs. 23,119 Rs. 24,355 Rs. 25,749 Rs. 27,782 Rs. 30,560 Rs. 34,352 Rs. 39,397 Rs. 45,765 Rs. 53,858

Appendix

Page 19


23/23

Academic Version

Table: Balance Sheet

Pro Forma Balance SheetAug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13

Assets Starting Balances

Current AssetsCash Rs. 11,350 Rs. 13,450 Rs. 16,250 Rs. 20,625 Rs. 23,119 Rs. 24,355 Rs. 25,749 Rs. 27,782 Rs. 30,560 Rs. 34,352 Rs. 39,397 Rs. 45,765 Rs. 53,858Other Current Assets Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0Total Current Assets Rs. 11,350 Rs. 13,450 Rs. 16,250 Rs. 20,625 Rs. 23,119 Rs. 24,355 Rs. 25,749 Rs. 27,782 Rs. 30,560 Rs. 34,352 Rs. 39,397 Rs. 45,765 Rs. 53,858

Long-term AssetsLong-term Assets Rs. 6,300 Rs. 6,300 Rs. 6,300 Rs. 6,300 Rs. 6,300 Rs. 6,300 Rs. 6,300 Rs. 6,300 Rs. 6,300 Rs. 6,300 Rs. 6,300 Rs. 6,300 Rs. 6,300Accumulated Depreciation Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0Total Long-term Assets Rs. 6,300 Rs. 6,300 Rs. 6,300 Rs. 6,300 Rs. 6,300 Rs. 6,300 Rs. 6,300 Rs. 6,300 Rs. 6,300 Rs. 6,300 Rs. 6,300 Rs. 6,300 Rs. 6,300Total Assets Rs. 17,650 Rs. 19,750 Rs. 22,550 Rs. 26,925 Rs. 29,419 Rs. 30,655 Rs. 32,049 Rs. 34,082 Rs. 36,860 Rs. 40,652 Rs. 45,697 Rs. 52,065 Rs. 60,158

Liabilities and Capital Rs. 41,136-12 Rs. 41,166-12 Rs. 41,197-12 Rs. 41,227-12 Rs. 41,258-12 Rs. 41,288-13 Rs. 41,318-13 Rs. 41,349-13 Rs. 41,379-13 Rs. 41,410-13 Rs. 41,440-13 Rs. 41,470-13

Current LiabilitiesAccounts Payable Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0Current Borrowing Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0Other Current Liabilities Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0Subtotal Current Liabilities Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0

Long-term Liabilities Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0Total Liabilities Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0

Paid-in Capital Rs. 25,000 Rs. 25,000 Rs. 25,000 Rs. 25,000 Rs. 25,000 Rs. 25,000 Rs. 25,000 Rs. 25,000 Rs. 25,000 Rs. 25,000 Rs. 25,000 Rs. 25,000 Rs. 25,000Retained Earnings Rs. -7,350 Rs. -7,350 Rs. -7,350 Rs. -7,350 Rs. -7,350 Rs. -7,350 Rs. -7,350 Rs. -7,350 Rs. -7,350 Rs. -7,350 Rs. -7,350 Rs. -7,350 Rs. -7,350Earnings Rs. 0 Rs. 2,100 Rs. 4,900 Rs. 9,275 Rs. 11,769 Rs. 13,005 Rs. 14,399 Rs. 16,432 Rs. 19,210 Rs. 23,002 Rs. 28,047 Rs. 34,415 Rs. 42,508Total Capital Rs. 17,650 Rs. 19,750 Rs. 22,550 Rs. 26,925 Rs. 29,419 Rs. 30,655 Rs. 32,049 Rs. 34,082 Rs. 36,860 Rs. 40,652 Rs. 45,697 Rs. 52,065 Rs. 60,158Total Liabilities and Capital Rs. 17,650 Rs. 19,750 Rs. 22,550 Rs. 26,925 Rs. 29,419 Rs. 30,655 Rs. 32,049 Rs. 34,082 Rs. 36,860 Rs. 40,652 Rs. 45,697 Rs. 52,065 Rs. 60,158

Net Worth Rs. 17,650 Rs. 19,750 Rs. 22,550 Rs. 26,925 Rs. 29,419 Rs. 30,655 Rs. 32,049 Rs. 34,082 Rs. 36,860 Rs. 40,652 Rs. 45,697 Rs. 52,065 Rs. 60,158

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