J Scott Jewels Roadmap April to Nov

In any moment of decision the best thing you can do is the right thing, the next best thing the wrong thing, and

the worst thing you can do is nothing."--Theodore Roosevelt,

26th president of the U.S.

Activity Value Initiative / Owner

April 30 Due Dates

Notes

AmazonLaunch Exposure

Revenue

LB Soft Launch3 Lines

Soft Launch is April 30I50 Items from 3 Lines

Email Campaigns

ExposureRevenue

LB / Maya / Jerry

April 19th Mothers Day Blast Launches April 19 Friday

ContestDevelopment

Exposure LB KC DESIGNSstarted

Facebook Like contest underway

Develop Content

Exposure LB / Marcia April 15 Update Inventories and Content with MarciaDevelop Content for Social Media

Anchor LineI*net Products

Look For Pull Line and I*net

Items

Jerry / Maya

June 15 Look for I*net and Armadani ProductsPost Show Decisions

Armadani MeetingVegas

Talk Jerry May 30-June 3

•Pick a spot (not Dinner) where we can sit and discuss next year

EBAYRevenueExposure

Larry / Jerry / Maya

Store setupCompleteMarch 1

•Launch July 1st

•Product described, pictures Shot•Dutch Auction Sales•Unique Phone # for Ebay - LB

Beaver Skier Traffic Draw /

Community

Larry Version 2for Approval

•Beaver Skier•BeaverSkier .com

Beaver Creek Digital

Merchants

•Beaver Creek Daily•Virtual Beaver Creek•Google+ Place Offers

Short Term Action Items

Beaver Skier

Web 2.0 websites allow users to do more than just retrieve information.

Centralized Control/Mgt Technology Reuse

Allows the ability to add multiple sites leveraging previous projects and infrastructure

Spoke and Hub Control / Admin

Content ManagementOptimization

Reuse of TechnologyEconomy's of Scale

Cross PollinationSpeed to Market

Next Site

Next Site

Next Site

Activity Value Initiative / Owner

Aug 3 Due Dates

Notes

Develop Roadmap Strategy

LB Puts everyone on a map(same)

ContractCompletion

JIM / Marcus

Develop OptimisationProcedures

LB/Marcus Aug 14

Develop Content

Procedures

LB/Marcus Aug 14

Check All Websites and

Status

Develop Needs

LB/ Chris Aug 7 •Bullstickets.com has issues•Search Bug on Onlineseats

Develop 1st Outbound

CampaignEmail / Text

Kick-starts Text

Campaignand fresh

offer (TBD)

LB/ KY •Requires gathering of OLS marketing Data•Developing website and text pages module•Unique Phone # for each OLS site•Fits Marketing Campaign for q4

Ramp Up Activities

Web Puzzle and SEO activities

All Sites are connected and contribute to the visibility of J Scott JewelsSEO is Content and RelevenceOnce Success ful Google List Jscott as a Master Heading

Websites and Channels Developed

JScottJewels.com Matures April 1, 2013 Rewards US!

Once this status is indicated by Google E commerce / Visibility is Possible