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@memorygate #IWDLON2013
Harnessing Inbound
Marketing
Michael Shilling | Memory Gate
@memorygate #IWDLON2013
What is Inbound Marketing?
@memorygate #IWDLON2013
@memorygate #IWDLON2013
It's about creating and sharing content
with the world
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It's about making the world a better place
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It's about attracting qualified customers to
our businesses
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It begins with great content
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.....and continues with conversation
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Content that caters for multiple levels of
understanding
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It's evolving and personalised
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As we get to know our clients better then our strategies change. You have to allow yourself to be flexible and sometimes patient.
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@memorygate #IWDLON2013
Important Factors
Easy IntegrationMeasurable Analytics
Proper Planning
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CreateWatchRepeat
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socialadjective1. pertaining to, devoted to, or characterized by friendly companionship or relations: a social club.2. seeking or enjoying the companionship of others; friendly; sociable; gregarious.
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Sharingand free stuff
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more at memorygate.co.uk
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Developing a Blogging Strategy
Prize Draw
Inbound Marketing Audit
1-2-1 Sessions
Developing a Social Media Strategy
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Quick TipsWhich I’m Tweeting right now
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Oliver Bonas
Appear on The Apprentice
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Seth Godin
Find and seduce the sneezers
80% of everything that is sold is brought by
women
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@memorygate #IWDLON2013
Michael Shilling
To be really popular it helps if you're awesome at what
you
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On average people check their email about as
frequently as they do Facebook
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Inbound Marketing is more than just
sending out a monthly newsletter
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Keep your best tweets to 110 - 120 characters
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@ @ @
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Ask for RTs
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Auto No No
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Clear out the dead wood
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Bigger ImagesMultiple Feeds
Mobile Consistency
Facebook's New News Feed
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The stories around you deserve to be
displayed with more than just text
Mark Zuckerberg
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What would Jesus do?
16.4m Likes
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Wednesday 3pm
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Post every 3 days
More of your fans will actually see your content
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IF YOU SELL ANY SORT OF PHYSICAL PRODUCT ONLINE
USE THIS
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Be consistent
Your Blog
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Offer Value
Your Blog
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Use loads of images
Your Blog
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500 words is a good start
Your Blog
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Flattery is fantastic
Your Blog
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Could you write 3 Mills & Boon books
this year?
SEO
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This year create 365 new ways for people
to find you
SEO
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Build a portfolio of longtail keywords
SEO
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Really get into Google+
SEO
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Google+ cost $585 million and
took 500 employees to build
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Above all else, create good, useful content The rest will follow
The One Golden Rule
Tools I UseWordPress | Joomla
HootSuiteEvernote
MailChimpStudioCloud
Awesome Memory Gate PhotosiPad | iPhoneTrain journeys
Inbound Marketing Audit reportsInbound Marketing Schedule
