IVORY & HPA Presentation by Jay Parsons, Emma Bathe-Taylor, Corrie Brady, Joe Brown, Myles Blackwell, and Alice White

AN INTRODUCTION…

“Data Safe, Life Safe”Regardless of the size of your company, data security is vital.‘Nearly half the businesses in the UK have fallen victim to cyberattacks or security breaches in the last year, costing them each thousands of pounds’- The Independent (April 2018)

ADVERT #1 – CONCEPT, PT. 1• The message delivered through our advert both raises awareness of

the real threat which cyber security can pose and helps the viewer identify a correlation between secure printers and a safe and successful business. Business

• As Ivory specializes in enhancing realities, we decided to link in a feature of augmented reality to our advert.

• Augmented reality in relation to HP printers could also benefit on a multimedia scale.

Scene clearly shows user

selecting a low security Printer.

User seems in a rush,

panicked. Anxious music

playing.

Screen glitches suddenly as user clicks 'PRINT' this

resembles hacking.

Glitching continues and transitions into

user collecting printed documents Animated

Overlays of stock crashes indicating the

bad printer causes loss.

Print out emphasises the fact that the user has been hacked.

More upbeat music comes in as goggles

are removed- to show positivity. User then reveals they were in some sort of virtual reality by removing

their goggles.

User then returns to situation in real life, this time with a HP

printer.

.

Clip transitions to user walking to printer.

Stocks rising overlay after using HP printer

to show the profit benefits of its security.

Correct document printed whilst

exemplifying more success.

Document is revealed in

meeting, (Happy mood) HP's

security resulted in

better events.

ADVERT #1 – CONCEPT, PT. 2• The advert appeals to B2B, as it shows a correlation to profit.

Advert Expansion?Through Ivory's tools a full Augmented Reality simulation could be created, showing the inside of a computer system being hacked.

This experience could be fully immersive and shown at gaming conventions etc. Also this could be 'Powered' by HP to advertise the company more.

ADVERT #2…

Inspirations - Advert #2

Initially when it came to coming up with a concept we wanted to strive for something people would be familiar with, hence why we used 'The wolf' campaign in conjunction with the old 'Piracy it's a crime' ad and also how many like minded people view hacking/the process of hacking, we want to target those who possibly are not that well versed in tech within the business world.Utilize the fear/scare tactic for the wolf campaign but make it light hearted and less serious to possibly open up to smaller companies.

Research - Advert #2Recently last year in December last year there was a hack that affected roughly 50,000 printers. Now this was not a malicious hack but just to bolster the following of the said hackers favorite YouTube personality.-Source BBC NewsSuch a small thing can have a big impact though, at least 32% of worldwide companies said they experienced cybercrime in 2016, now that figure has risen to 49% in 2018-Source PwC globalAt least 70% of companies believer there employees are the biggest risk when it comes to cyber security, and no wonder as from a survey taken form 50 companies, around 45% of employees admitted to knowingly circumventing the companies security protocol.-Source eSecurityPlannet

Campaign BenefitsCyber crime is on the rise and awareness is not.

People are not as well versed in tech.

People are not aware of the consequences.

People still do not really know that printers are a vulnerable to cyber attacks.

Knowing this, we feel its that the key goal is to raise awareness, similar to 'The Wolf' campaign but not as serious because yes even though we are targeting business to business it still wouldn’t hurt to have a small focus on employees and educating them to the dangers of cyber attacks.

Our Campaign & Tone

Moving Forward… Pt. 1

If we had more time for this IP week we would of looked into possibly using a more buisnesslike locations for shooting, something we feel that would help the push of buisness to buisness marketing.

Secondly we would of possibly been able to look into the gamification side of our concept with a few stills/layout of the game made up so you could get a understading of the aim.

Moving Forward… Pt. 2Promotion• Business Convention/Event/Expo Stalls

- Target potential customers/companies with this add using fear mongering like in 'The wolf' ad

- Themed stall relating to the product capabilitiesGamification• Hacking simulator to demonstrate HP

printers security- Us vs them, Hp printers going up against

general run of the mill office printers- Peripherals for this said hacking game

can be done in house at ivory

IN CONCLUSION…