It’s Time to Fund Your Cause!

Rick Reese YTB Director719-217-4825

Table of ContentsTable of Contents• Internet Fundraising

o Shop & Book Travel Online

• SMS Text Mobile Marketingo Mobile Philanthropy

EnvironmentalEducational

Social

Religious

Medical

Internet Internet FundraisingFundraising

YTB Travel & E-commerce Business Website

Clothes & Shoes Groceries Holiday Shopping Eating Out Entertainment Children Toys & Gifts Hobbies & Passions House Supplies Cell Phones Car, Motorcycle Parts

Supplies

Home Projects Music/Media Downloads Pharmacy Satellite TV Personal Care Pets Supplies School Books &

Supplies Vacation & Travel Movie & Event Tickets Specialty Stores

Shop, Save, Share, & Earn!

Getting Paid to Do What We Already Do

Organization’s Travel Site

Your Name Here

Provides access to the travel

industry

Your Organization

earns 60% of the commission for travel booked on your site.

ZamZuu

Go

Shopping!

Welcome to The Future of Online Distribution of Goods & Services

Shop Over 800 Stores Online!

A “One Stop Shop” On The Internet

Click to go Back

Book Travel!

YTB Travel & E-commerce YTB Travel & E-commerce

ProgramProgram• Purchase Personalized Travel & E-commerce Website

• $200 to join, $50 a month (Hosting Fee beginning in your 2nd month)

• Access to billions of dollars worth of inventoryoThe same hotels oThe same planesoThe same cruise linesoThe same stores (over 800 retailers)

• All available 24 hours a day, 365 days a year

• Receive 60% of the commission paid to YTB

Turn Fun into Fortune!

Supporters visit organization’s Travel & Retail site to make

online purchases

Organization’s booking engine provides competitive

online rates

Organization receives funds paid by third party

vendors

Develop Marketing Campaign

Internet Fundraising E-Commerce Model

Your organization earns commissions when members and supporters shop or book travel online

• 50 Shoppers generate $10 commission a monthRaise $500 per month

• 100 Shoppers generate $10 commission a month• Raise $1,000 per month

• 1000 Shoppers generate $10 commission a month Raise $10,000 per month

Passive Internet Fundraiser

Travel Commission Examples Travel Commission Examples (D49)(D49)

www.ytbtravel.com/scorpionshop

Shopping Commission Examples Shopping Commission Examples (D49)(D49)

www.ytbtravel.com/scorpionshop

Note: Commissions are paid on 25thof each month after the product has been purchased

Website Website ActivationActivation

Key Milestones

1.Site Activation Meeting - Typically check box for “Travel” Program Only (includes shopping)- Use Organization’s FEIN-Organization’s Name: PRIMARY/SECONDARY - Point of Contact

2.Webmaster Meeting to Add “LINKS” to Org’s Website

3.Website Walkthru for Key People - Person who does buying, track funds, campaign manager, PTA, etc.

4. Marketing Meeting to Brainstorm, “How to Get the Word Out”

Marketing CampaignMarketing Campaign

•Emails •Flyers•Text •Facebook•Twitter•Magnets•Internet Banner on website•Bulletin Announcements•Banners on School Buses

YTB Program BenefitsYTB Program Benefits

• Generate funds from existing network of members & supporters.

• Get paid for performance and productivity…no glass ceiling on

earnings.

• Low participation rate still produces significant revenue.

• Trackable commissions for online shopping and travel bookings.

• Online purchases and changes are handled directly with the

vendors.

• Non-contractual. No Long-term Commitment.

Next Step – Get Started Today

• Step 1: Set Up Organizationo Purchase Travel & E-commerce Program

• Step 2: Marketing & Campaign Awarnesso Get the Word Out to Members & Supporters

It is time to fund your VISION!

Mobile Mobile Marketing Marketing

FundraisingFundraising

What does MOBILE What does MOBILE Marketing do?Marketing do?

What we do is simple! We help businesses take their message to the most effective modern day marketing vehicle - the mobile phone. And, we use these mobile technologies to drive customer response rates between 17-30%.

Traditional Traditional Marketing Has Its Marketing Has Its

Challenges…Challenges…• Email: Facing both spam issues and

consumer annoyance• Direct Mail: Expensive, limited response

rate, and does not capture database for future marketing

• TV: Expensive “shot gun” approach that is showing continual declining response rate numbers

• Newspaper/Magazines: Down double digits

Why MobileWhy Mobile• 98% Reach Rate

• Response Rates: Average 17-30% when done properly

• Consumer Demand for mobile solutions is dictating the need for fast, to-the-point communications

• Frequency: low cost of mobile will enable nonprofits to promote both lower dollar and higher dollar donations more frequently

• Cost: unit cost to reach between .05-.08

• Longevity of accurate information: Cell phone numbers rarely change

• Social Media: Z Mobile text messages can be posted to Facebook and/or Twitter accounts quickly and easily

Mobile MarketingMobile Marketing

• SMS text messaging can be a valuable fundraising tool • Growing number of people using their cellphones• 98% of all texts are read within 4 minutes• Ability to respond to donors instantly with your message• Build opt-in lists and database – without manual effort• Send text blasts and build mobile campaigns “on the fly”

YTB’s Z Mobile Business Solution represents a tremendous Fundraising Opportunity for Nonprofit Organizations

Micro PhilanthropyMicro Philanthropy

Donors text inWelcome to “We Help”

Click to Donate $5

Text immediately sent to Donor’s

Cell

TEXT

Give

to

58203

Advertising / Sign Example

• Summed up as "Getting SmalI in A Big Way." • Smaller, more direct interaction between "helpers" and

"doers."

• Organization Funding Requests• Internet (“Donate” Buttons, etc) 64%• E-mails

62%• Social Media (FB, Twitter, etc) 42%• Mobile Marketing (SMS Texting, etc) 6%

Mobile Fundraising Mobile Fundraising Benefits Benefits

• Reduce advertising costs and increase gifting revenue

• Drive attendance/participation• Design mobile gifting strategies• Develop participation strategies• Create value and reasons to participate in mobile

• Build “Opt-In” database

Campaign Success Campaign Success FactorsFactors

Internet Fundraising & Mobile PhilanthropyInternet Fundraising & Mobile Philanthropy

• Buy in from the top

• Staff awareness & training• Media integration – add to existing

media investments and vehicles

• Marketing campaign

• Call to Action

• Proper incentive

• Proper TimingIt’s Time To Go Mobile With Z!

Steps To ImplementSteps To Implement

How to Use Mobile To Raise Money:

1. Establish Merchants Account 2. Goto: www.gobuck.com get an account…speak to a Buck Rep2. Design your campaign and donation levels (ie, $5, $10, Other…)3. Post “gobuck” billing url into text blast/text response message4. Donors give with a “single click” donate button5. That’s it! Collect your funds!

The WrapThe Wrap

It’s Time To Fund Your Vision!

• Internet Fundraising• Mobile Philanthropy

o Contact Information:Rick Reese, YTB Director719-217-4825rickandbrendareese@gmail.com