Relevant developments and important facts:

- Expo 2015 Milano – 500.000 trees will be planted

- Ikea starts pilot project Greenhouse Torino

- Start promotionorganisation Promogiardinaggio

Relevant developments and important facts:

- Garden Centers starting to collaborate:

Viridea/Garden Team/Giardinia

Looking for direct-supply for example Groendirect and

Sales-support

- Ipermarkets and DIY more in flowers and plants

Items Colour Your Life Italy:

* Expo 2015 themes are plants and energy/water/air /climate

* Welness/health/Spa

* Savety/playgrounds for kids

Promogiardinaggio focus on:

-Local Gardening Km0 project

-- Children festa dei nonni/junior gardner