theIT support, website, and marketing news from EZSolution / MARCH 2015

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From small businesses to Fortune 500 companies, every company wants to be able to generate leads online. However, many companies don’t do it well, missing opportunities that could have converted to sales. Here are a few ways to e� ectively generate leads from your site.

1. Hire a professional web developer. If you cut corners here it could hurt your website in the long run, so be sure to � nd and hire the best web developer and designer you can � nd within your budget. You don’t want to have to play catch-up again in a year or two and have to do another site redesign, so do it right the � rst time.

2. Go responsive. This is not a trend. Mobile devices aren’t going anywhere and  mobile has taken over desktop use. Your site needs to be optimized for mobile devices or you could potentially lose out on business.

3. Look at your analytics. Whether you’re using  Google analytics or another platform, track your analytics. Look through your Users Flow under Audience to see where users are dropping o� and � x those pages. Always be split-testing di� erent landing pages until you’ve found ones that have the highest conversion rate.

4. Include your contact information. It’s no longer just a phone number and address – you also want to include your social information. Make sure your social sharing icons and “follow” buttons are easy to � nd on the page. Ideally, they should be above the fold on your homepage and on the sidebars of blog posts.

5. Use a contact form on every applicable page. You will get better conversions with the lead form showing up  above the fold. Have convincing (but not too “salesy”) calls to action. Not only can you then reach out to quali� ed leads, but you’re also building your email marketing list.

6. Show off your partnerships, awards, or any other badges. Develop a  sense of trust by showing users that  they can relate a well-known  brand partnering with or showcasing  your business. If you’re in association with industry-standard companies, let people know! If you’ve won an award, show it o� !

7. Use case studies and testimonials. People who come to your website want to see that others from outside your business are giving you props for your work. This imparts a lot of authority to your brand and shows that you can help others with their business, and  that your customers are happy with your products or services.

8. Get more visual with videos. Videos are becoming more popular in business as a way to address customers and clients in a personal way. Send them out through your email marketing platform, and submit them to YouTube, Facebook, and other social channels to drive tra� c and engagement.

If you’re interested in learning how to generate more leads and sales with your site, give Chris DeMeo a ring 717.291.4689!

The stone piers in the Susque-hanna, visible when traveling between York and Lancaster, are all that’s left of which bridge?

A. The Wright’s Ferry Bridge.

B. The Veterans Memorial Bridge.

C. The Norman Wood Bridge.

D. The Pennsylvania Railroad Bridge.

Winner of February’s Quiz:This Month’s Quiz:

Email your entry to Stacey Snovel (stacey@ezsolution.com). She will put all of the correct answers in a hat and draw the winner on March 15. The winner will receive a $25 gift card to Isaac’s or Amazon.

Stephanie Weaver of Saturday’s Market won a $25 gift card.

Last Month’s Question:February 16th is Presidents’ Day! Which bizarre Presidential fact below is not true?

The Correct Answer Was: D. Taft wore dresses until he

was 10.

FREE Month of Hosting or a $25 Amazon Gift Card

Plus the Chance to Win an iPad!

For every review you � ll out, you will be entered into a drawing for a free iPad on April 15. That gives you six chances to win in addition to your free month of hosting or gift card (limit one per customer)! It’s our way of saying thanks for doing business with us.

For every review you � ll out, you will be entered into . That gives you six

chances to win in addition to your free month of hosting or gift card (limit one per customer)! It’s our way of saying

If you’ve worked with EZSolution for any of your website, marketing, or tech needs, you’re entitled to one free month of hosting or a $25 Amazon gift card—and the opportunity to win an iPad! Here’s what to do:

By Mike Juba, Content Marketing Strategist

Our March Special Deal is Madness!

• Visit www.ezsolution.com/review

• Click on one of the sites listed

• Leave us a review and a description of why you love partnering with EZSolution

• Email us and let us know if you’d prefer a month of hosting or a gift card!

How to Generate Leads with Your Website

We often hear from small business owners with one to � ve computers that they’d love a backup solution—but many of the products out there simply cost too much for them. A method of backing up data is critical for a business of any size, but we understand that more robust, costly options aren’t right for every business.

That’s why we’re pleased to o� er great products through our partnership with Carbonite! The EZSolution Backup Shop at www.ezsolutionit.com/carbonite is a just-right � t for businesses with only a few computers. Pricing starts at just $59.99 a year for individual computers. Pro Plans o� er continuous cloud backup, on-the-go apps, � le security encryption, and more.

80% of businesses never recover after a data disaster. Now you can protect your data 24/7, without having to pay an arm and a leg. It’s the type of peace of mind a business owner like you deserves.

To discuss which Carbonite plan is the best � t for your business, call Tim Crouser at 717.291.4689!

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This is not a trend. Mobile devices aren’t going anywhere This is not a trend. Mobile devices aren’t going anywhere This is not a trend. Mobile devices aren’t going anywhere This is not a trend. Mobile devices aren’t going anywhere

could hurt your website in the long run, so be sure to � nd and hire the best web could hurt your website in the long run, so be sure to � nd and hire the best web could hurt your website in the long run, so be sure to � nd and hire the best web could hurt your website in the long run, so be sure to � nd and hire the best web developer and designer you can � nd within your budget. You don’t want to have developer and designer you can � nd within your budget. You don’t want to have developer and designer you can � nd within your budget. You don’t want to have developer and designer you can � nd within your budget. You don’t want to have developer and designer you can � nd within your budget. You don’t want to have developer and designer you can � nd within your budget. You don’t want to have developer and designer you can � nd within your budget. You don’t want to have to play catch-up again in a year or two and have to do another site redesign, so to play catch-up again in a year or two and have to do another site redesign, so to play catch-up again in a year or two and have to do another site redesign, so to play catch-up again in a year or two and have to do another site redesign, so

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4. Include your contact information.4. Include your contact information.4. Include your contact information.4. Include your contact information.number and address – you also want to include your social information. Make number and address – you also want to include your social information. Make number and address – you also want to include your social information. Make number and address – you also want to include your social information. Make number and address – you also want to include your social information. Make number and address – you also want to include your social information. Make number and address – you also want to include your social information. Make sure your social sharing icons and “follow” buttons are easy to � nd on the page. sure your social sharing icons and “follow” buttons are easy to � nd on the page. sure your social sharing icons and “follow” buttons are easy to � nd on the page. sure your social sharing icons and “follow” buttons are easy to � nd on the page. sure your social sharing icons and “follow” buttons are easy to � nd on the page. sure your social sharing icons and “follow” buttons are easy to � nd on the page. sure your social sharing icons and “follow” buttons are easy to � nd on the page. Ideally, they should be above the fold on your homepage and on the sidebars Ideally, they should be above the fold on your homepage and on the sidebars

split-testing di� erent landing pages until you’ve found ones that have the split-testing di� erent landing pages until you’ve found ones that have the split-testing di� erent landing pages until you’ve found ones that have the split-testing di� erent landing pages until you’ve found ones that have the split-testing di� erent landing pages until you’ve found ones that have the highest conversion rate.highest conversion rate.highest conversion rate.highest conversion rate.highest conversion rate.highest conversion rate.highest conversion rate.highest conversion rate.highest conversion rate.highest conversion rate.highest conversion rate.highest conversion rate.highest conversion rate.highest conversion rate.highest conversion rate.highest conversion rate.

4. Include your contact information.4. Include your contact information.4. Include your contact information.4. Include your contact information.4. Include your contact information.4. Include your contact information.4. Include your contact information.4. Include your contact information.4. Include your contact information.4. Include your contact information.4. Include your contact information.4. Include your contact information.4. Include your contact information.number and address – you also want to include your social information. Make number and address – you also want to include your social information. Make number and address – you also want to include your social information. Make number and address – you also want to include your social information. Make number and address – you also want to include your social information. Make number and address – you also want to include your social information. Make number and address – you also want to include your social information. Make number and address – you also want to include your social information. Make number and address – you also want to include your social information. Make number and address – you also want to include your social information. Make number and address – you also want to include your social information. Make number and address – you also want to include your social information. Make number and address – you also want to include your social information. Make number and address – you also want to include your social information. Make sure your social sharing icons and “follow” buttons are easy to � nd on the page. sure your social sharing icons and “follow” buttons are easy to � nd on the page. sure your social sharing icons and “follow” buttons are easy to � nd on the page. sure your social sharing icons and “follow” buttons are easy to � nd on the page. sure your social sharing icons and “follow” buttons are easy to � nd on the page. sure your social sharing icons and “follow” buttons are easy to � nd on the page.

highest conversion rate.highest conversion rate.highest conversion rate.highest conversion rate.highest conversion rate.

4. Include your contact information.4. Include your contact information.4. Include your contact information.4. Include your contact information.4. Include your contact information.4. Include your contact information.4. Include your contact information.4. Include your contact information.4. Include your contact information.4. Include your contact information.4. Include your contact information.4. Include your contact information.number and address – you also want to include your social information. Make number and address – you also want to include your social information. Make number and address – you also want to include your social information. Make number and address – you also want to include your social information. Make number and address – you also want to include your social information. Make number and address – you also want to include your social information. Make

in business as a way to address customers and clients in a personal way. Send in business as a way to address customers and clients in a personal way. Send in business as a way to address customers and clients in a personal way. Send them out through your email marketing platform, and submit them to YouTube, them out through your email marketing platform, and submit them to YouTube, them out through your email marketing platform, and submit them to YouTube, them out through your email marketing platform, and submit them to YouTube, them out through your email marketing platform, and submit them to YouTube, Facebook, and other social channels to drive tra� c and engagement.Facebook, and other social channels to drive tra� c and engagement.

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in business as a way to address customers and clients in a personal way. Send in business as a way to address customers and clients in a personal way. Send in business as a way to address customers and clients in a personal way. Send them out through your email marketing platform, and submit them to YouTube, them out through your email marketing platform, and submit them to YouTube, them out through your email marketing platform, and submit them to YouTube, them out through your email marketing platform, and submit them to YouTube, them out through your email marketing platform, and submit them to YouTube, them out through your email marketing platform, and submit them to YouTube, them out through your email marketing platform, and submit them to YouTube, Facebook, and other social channels to drive tra� c and engagement.Facebook, and other social channels to drive tra� c and engagement.Facebook, and other social channels to drive tra� c and engagement.Facebook, and other social channels to drive tra� c and engagement.Facebook, and other social channels to drive tra� c and engagement.Facebook, and other social channels to drive tra� c and engagement.Facebook, and other social channels to drive tra� c and engagement.

If you’re interested in learning how to generate more leads and sales with If you’re interested in learning how to generate more leads and sales with If you’re interested in learning how to generate more leads and sales with If you’re interested in learning how to generate more leads and sales with If you’re interested in learning how to generate more leads and sales with If you’re interested in learning how to generate more leads and sales with If you’re interested in learning how to generate more leads and sales with If you’re interested in learning how to generate more leads and sales with

them out through your email marketing platform, and submit them to YouTube, them out through your email marketing platform, and submit them to YouTube, Facebook, and other social channels to drive tra� c and engagement.

If you’re interested in learning how to generate more leads and sales with If you’re interested in learning how to generate more leads and sales with If you’re interested in learning how to generate more leads and sales with

Peace of Mind Doesn’t Need to Cost You aFortune

IN THIS ISSUE:MARCH 2015

the

Take the March Quiz and Win a $25 Gift Card

How to Generate Leads with Your Website

Stolen Data: Planning for After the Disaster

Presort First ClassU.S. Postage

PAIDLancaster, PAPermit #23

111 Centerville Rd.Lancaster, PA 17603

Wellspring Gift is a family-owned, Lancaster-based business that specializes in unique gifts and stationery (wellspringgift.com). The company was founded in 1980 by Joanne Van Roden, who initially sold her book Best Seafood Recipes all along the East Coast. The business has since grown considerably, and along with that growth came the need for technical support. We were able to

catch up with COO Bret Van Roden, Joanne’s grandson, to discuss how our partnership has bene� ted his business.

“Before EZSolution, we shu� ed through a couple IT � rms,” said Van Roden. “We struggled to � nd a provider who could recommend technology � tted for our unique business needs, and dive right away into the implementation phase.

“We kind of had a ‘there’s a � re, put it out’ mentality. Our server used to go down about once every 2 weeks. Server downtime prohibited work� ow. Employees didn’t trust the network. It was always an issue.”

Van Roden turned to EZSolution to help manage his network, and found a rewarding partnership. “It was generally accepted our server would crash occasionally, but this should not have been acceptable,” he said. “Since working with EZSolution we’ve experienced much less downtime.”

Van Roden said he appreciates the open communication between Wellspring and EZSolution. “I like having a voice to talk to for both network and IT infrastructure support,” he said. “It’s nice having a quali� ed ‘go-to’ team who isn’t going to charge you an arm and a leg for advice. It’s similar to having an in-house expert. EZSolution

does a good job of digging to the root of a problem quickly, which is helpful, and they can usually resolve minor issues while you’re on the phone with them.

“They also remind us of vulnerabilities and preventative maintenance we should be proactive about,” said Van Roden. “We always get consistent, subtle reminders—for instance, which systems are out of date and no longer supported, and the latest backup solutions available on the market. We may not pull the trigger on all of the items, but it’s nice to be aware. EZSolution has a realistic perspective on how the IT side of the business should be run for a small company.”

Working with EZSolution has meant that Van Roden no longer needs to wonder where his IT budget is going.

“The number one reason I like EZSolution as an IT solutions provider is they take the time to listen to what our needs are. I use to receive random bills for projects that weren’t properly explained or value-added for our company—EZSolution is very transparent with billing expectations.”

Thanks, Bret, for taking the time to talk with us!

If you think your business has far too much downtime, call Tim Crouser at 717.291.4689.

“Your website may be the � rst impression a prospect has about your business. What type of impression does it make?”

Tom Malesic President

“It’s nice having a qualified ‘go-to’ team who isn’t going to charge you an arm and a leg”

Although many business owners respond appropriately to protect their company’s sensitive data, most don’t consider what to do in the worst-case scenario that their data is stolen.

You may have taken precautions to protect yourself and your business—but what do you do if you fall victim? You have to move on, get back on your feet, and work your way through this unfortunate circumstance.

Once your data is stolen, it’s gone. Credit cards can be canceled, but other information, such as your name, address, social security number, and more can be more di� cult to control.

In 2014, social media accounts such as Twitter became more valuable to hackers than credit cards. These types of accounts are hot commodities on black markets.

If you fall victim to a data breach, you can still protect yourself. Here’s how:

Contact your credit card companies. Let them know you suspect you credit card info has been compromised. They will work with you to ensure you don’t face losses.

Keep a close eye on all your accounts. Watch for suspicious activity, and report it if you see it.

Change your passwords. This is particu-larly critical if you’ve been using a single password for multiple services.

Use a credit-monitoring service. They aren’t designed to prevent data from being stolen, but in the event of a breach, you’ll be noti� ed immediately so you can take action.

Taking these practical step can keep an unfor-tunate situation from becoming worse!

Give Brad a call at 717.291.0370 to put together a plan to keep your company’s data secure!

Stolen Data: Planning for After the Disaster 001 000 100

Register NOW for the next EZAcademy SessionEZAcademy Session

Reputation ManagementApril 13, 2015 at 9:00 am

How do you manage all those reviews on sites like Trip Advisor, Yelp!,

Google, and more? We’ll take a look at handling third-party reviews.

EZSolution is proud to partner with Discover Lancaster to o� er a series of FREE Educational seminars. All

sessions held at the Visitors Bureau on Green� eld Road in Lancaster, PA

SM

www.ezsolution.com/ezacademy