www.nwbg.eu Connect on

NorthWestBusiness

HRSummit7Mastering

th

What Can You Expect ?

Two full days of engaging sessions, carefully tailored to provide the audience with; Handson the latest trends, the most comprehensivebest practices so you can apply your learningright away!

The agenda has been well researched & designed to delivera balanced approach of keynotes presentation and Case Studieson; Talent Management, Employee Engagement, Recruitment,Managing Change & Organization Effectiveness.

Istanbul - Turkey27 & 28 May 2014Bogazici University

12. Credit Hours towards:

PHR, SPHR, GPHR

Workshop & Case Studies

Early Bird & Group

Discount available

HR Best Practices Networking, Inspiration & Education

II May 27-28, 2014 | 7th Mastering HR | #MHR_Event | NorthWest

Across thousands of HR departments around the world change is happening. Strategies are being strengthened. Objectives are being �ne-tuned. Campaigns are being integrated. And your live experiences are getting re�ned and reinvented.

Driven by increasing recognition of the importance of human capital in today’s competitive market, the Organization’s expectation of HR is continuously getting higher. The role of HR is evolving from an operational department to a strategic one. HR professionals need to advance their skills and equip the team with new and ever-changing ideas.

Stay ahead of the curve, learn the newest trends and get a live download of the latest best practices from great speakers leading top organizations in their industries.

The 7th Mastering HR Summit has been speci�cally designed to address the particular challenges current andfuture leaders face. This highly interactive 2 day course will be a gathering for HR executives from companies across the industries to exchange ideas, develop new partner-ships and discuss the latest tools, technologies and strate-gies being employed in the profession to enhance depart-mental e�ciencies and drive corporate growth.

It’s Time to Reinvent HR

Event Objectives

“Be inspired by the experience of others; not just the speakers but your fellow attendees.”

“MHR 2014 is all about learning. We do intensive research in order to deliver the content that makes di�erence”

Education

Inspiration

“Exchang ideas with senior Human Resources professionals from cross industry ”Networking

This conference program is designed to provide you with an outstanding educational experience and opportunities that will enable you to move your career forward and help you achieve, and maintain, success in Human Resources various topics.

This year’s conference is packed with di�erent session formats, an extended list of invited speakers, presentations on timely topics, and a host of networking events. The Mastering HR Summit sets a platform for HR practitioners to discuss and share strategies for their future success.

Cert

i�ca

tion

& C

redi

ts

IIIMay 27-28, 2014 | 7th Mastering HR | #MHR_Event | NorthWest

Participants completing the event two days are eligible for 12 credit hours toward PHR, SPHR & GPHR Certi�cates.

PHR, SPHR & GPHR certi�cates are provided by The HR Certi�cation Institute (HRCI). The HR Certi�cation Instituteestablished in 1976, is an internationally recognized certifying organization for the human resource profession. Today, more than 120,000 HR professionals worldwide proudly maintain the HR Certi�cation Institute’s creden-tials as a mark of high professional distinction.

The HR Certi�cation Institute is a global leader in develop-ing rigorous exams to demonstrate mastery and real-world application of forward-thinking HR practices, policies and principles.

"The use of this seal is not an endorsement by the HR Certi�cation Institute of the quality of the program. It means that this program has met the HR Certi�cation Institute's criteria to be pre-approved for recerti�cation credit."

Approved for 12 General Credit Hours PHR, SPHR & GPHR recerti�cation

A certi�cate of attendance will be provided to all registered delegates two weeks after the event. The certi�-cates includes the program code for the 12 Hours Credit of the HRCI. Certi�cates will be sent out to participants electronically on the e-mail provided up on registration.

In order to receive a hard copy of the certi�cate; partici-pants are requested to send an email to certi�cation@nwbg.eu stating the title of the event and the postal/mailing address.

Boğaziçi University Lifelong Learning Center

Human Resources Management Program

The 7th Mastering HR Summit 2014 is organized in collaboration with Boğaziçi University Lifelong Learning Center and aligned with the university Human Resources Management Program.

The program is scheduled between the 11th of March and the 19th of June 2014, three days a week (Tuesday, Wednesday & Thursday from 18:30 - 21:30) 114 hours in total.

The aim of this certi�ed program is to train participants who are interested in career enhancing skills in Human Resources. The program content includings the following topics:

• HR Management and Change.• Strategic HR Planning.• Recruitment Processes and Selection.• Legal Issues of HR.• HR Training and Development.• Performance Management.• Corporate Career Management.• Motivation.• Compensation and Reward Systems.• Personnel Relations of HR.

7th Mastering HR Summit participants are entitled to 10% Discount when registering to the HR Management Program.

IV May 27-28, 2014 | 7th Mastering HR | #MHR_Event | NorthWest

Event VenuePartnersWe would like to thank the following partners for their support

Over the past few years the Mastering HR Summit has been honored to partner with many European HR Associations and International leading HR media

partners and service providers.

Human Capital Solutions

Event Organizers

Association Partners

Media Partners

BÜMED Bogazici University

The venue is located in a magni�cent place in Istanbul facing the Bosporus, in a privileged environment allowing the guests to enjoy a professional up to technology meeting rooms and a splendid view.

Bogazici University Alumni Association South Campus Rumeli Hisarı Mh., 34470 Istanbul Tel: +90 212 359 7421

Accommodation

There is a wide range of hotel accommodation near the event venue early booking is recommended. Delegates may arrange their own accommodation using our accom-modation partner www.yeego.com. Use the code: NWBG for getting a discount on the room rate.

Our team will be happy to assist you in �nding the hotel accommodation most suited to your needs. The best hotel structures and close to the Conference venue. send your request to masteringhr@nwbg.eu

Spea

kers

Fac

ulty

VMay 27-28, 2014 | 7th Mastering HR | #MHR_Event | NorthWest

Plenary Speakers - Tuesday 27 May 2014

Pieter Haen, PresidentWorld Federation of People ManagementPieter is the President of the World Federation of People Management Associations (WFPMA). He studied labor law and international law at Tilburg University in the Netherlands.

Steven Gross, VP Human Resources RAMUnileverSteven is Vice President Human Resources Russia, Africa & Middle East at Unilever in Turkey. Steven holds Bachelor of Business, Human Resources Development from the University of South Australia.

Rob Veersma , Director Training & DevelopmentGazprom InternationalRob is Director Training & Development at Gazprom International in Amsterdam, He applies organizational e�ectiveness experiences to enable business performance improvement.

Idil Turkmanoglu, Vice PresidentBoyner Holding Idil is HR & Communication director. She holds a bachelor’s degree on Management from Bogazici, and masters on Applied Psychology from Istanbul Commerce University.

Robert Gocke, Head of the Leadership PlatformBMW AGRobert is Management Development and Training, BMW Group, Project Lead international Leadership Platform. He studied Business Economics and Macroeconomics and joined BMW in 1990.

Fariha Salahuddin, VP Human Resources MEAGlaxoSmithKlineFariha is currently working at GlaxoSmithKline, as VP HR for Middle East and Africa based in Istanbul. She holds a Msc. Degree in HR Development from Pittsburg State University.

Seden Kundakçıoğlu Demirbaş, HR DirectorKPMGSeden is Human Resources Director of KPMG in Turkey. She worked in di�erent international companies before joining KPMG (Coca-Cola, J&J, BAT). She holds a Degree in Sociology from Koç Üniversitesi.

Utku Ilik, Human Resources DirectorEczacıbaşı HoldingUtku is the Human Resources Director of the Eczacıbası Group. he completed his MBA degree in Bosphorus University in 1996. He’s an active member of “TheConference Board HR Executives Council” since 2008.

Sevda Çimagil, Head of Deniz Academy  DenizBank  Sevda is the Head of Deniz Academy in DenizBank. She She started at DenizBank in 1998 and worked in various positions. Sevda holds a degree in Public Administration from Gazi Üniversitesi

Sena Erten, Human Resources DirectorMondelēz InternationalExperienced HR professional with background includes regional experience in both emerging markets and Europe. She holds a Msc. in Guidance & Psychological Counseling from Bogazici University.

Plenary Speakers - Wednesday 28 May 2014

Bilgehan Ergenekon Bilen, HR DirectorProcter & GambleBilgehan is the Head of Human Resources, Turkey & Caucasian Republics at P&G. She is Certi�ed Executive Coach by LHH. She studied International Relations & Political Science at Bogazici University.

Rengin Onay, Chief People O�cerCoca-Cola İçecekRengin is the Chief People O�cer of Coca-Cola İçecek. She worked in various seniro HR positions in Coca-Cola, Vodafone and Shell. She holds a degree in Personal Management from Kingston Business School.

Georg Schlotter, HR Manager OperationsBP Europe & AfricaGeorg is currently the HR Operations & Transformation Manager for BP Lubricants in Europe & Africa. George holds a Masters in Business Administration from the University of Vienna.

Yaprak Sapanli Gorur , Head of HR CEE3MYaprak is the Head of Human Resources for Central & East Europe at 3M based in Turkey. She started with 3M in 1999 as HR Coordinator. Yaprak studied Guidance &Psychological Counseling at Bogazici University.

Bahar Ozen Sansal, HR DirectorP�zerBahar is HR Director of P�zer Turkey. She joined P�zer in 2000; within these 12 years she worked in di�erent positions from business to enabling, from strategic to operational.

Pinar Kalay, Human Resources DirectorVodafonePinar is the HR Director of Vodafone Turkey. Skilled in delivering HR solutions to an organization experienc-ing signi�cant change. Pinar holds a degree in Economics from the University of California, Irvine.

Özlen Çili, HR Manager RetailShell & Turcas Petrol A.Ş.HR Manager for Retail business including company operations with background of regional roles. Holds a MSc in Industrial & Organisational Psychology from Middle East Technical University.

Mia Vanstraelen, HR Director BenaluxIBM Benalux

Mia holds responsibility for Human resources in IBM Service Delivery Organization , Europe, Middle East & Africa, an operating team of 30.000 employees.

Ridvan Yirmibesoglu, EVP Corporate HROrhan HoldingRidvan is the Executive Vice President Corporate Development&HR Automotive Group and besides, HR Director of Orhan Holding. Ridvan holds a Msc. Degree in International Management , Organisation & Strategy

Nathalie Abdalian, Regional HR DirectorRegus MEA Nathalie is HR professional with experience in both senior corporate and consulting roles. She holds a Masters degree in International Business law from the Université Panthéon Sorbonne (Paris I).

VI May 27-28, 2014 | 7th Mastering HR | #MHR_Event | NorthWest

Spea

kers

Fac

ulty

Pres

enta

tion

Three pillars of Talent Management…Practicing these key activities in Corporate HR Division at Eczacibasi Group headquarters means;

Pres

enta

tion

Day

One

7May 27-28, 2014 | 7th Mastering HR | #MHR_Event | NorthWest

Plenary Sessions - Tuesday 27 May 2014

Morning Registration08:30

Opening Remarks by Chairman09:00

09:15 Strategic Human Resources planning

• Global trends and developments.• Differences for recruitment between developed and rapidly growing economies.• Talent management, both in global companies and in Small and Medium Sized / Family Owned businesses.• Strategic workforce planning.• Deep dives into all these themes and best practices.

Pieter Haen, President, WFPMA

Wor

ksho

p

10:15 Leading Sustainability in Workplace

• Talent Practices.• ‘Green’ Offices. • Employee Engagement linked to sustainability.• Health and Vitality. • Agile & Flexible Working.• Diversity.

Steven Gross, Vice President Human Resources RAM, Unilever

11:15 Earning Through Learning

• What about ROI of Training.• Evaluation Realities or Myths.• Four benefit cornerstones of learning.• How to create sustainable impact.

Rob Veersma , Director Training & Development , Gazprom Int.

Networking Coffee Break10:50

Cas

e St

udy

Pres

enta

tion

11:50 "HR Management and Change"We Told You to Change, So Why Haven't You?

The way you communicate is just as important as what you're communicating. And what is understood and perceived from what you've communicated is also just as crucial as what you've communicated. Mergers, acquisitions, rightsizings etc frequently occur. New visions and goals are constantly set and people are expected to adapt to new systems.

While company management and especially HR departments are busy and absorbed in change projects, could they be neglecting internal communi-cations? Can a "company announcement sent to All Users" or a "vision conference" really be sufficient?

İdil Türkmenoğlu, Vice President HR, Boyner Group

Pres

enta

tion

13:25 The Leadership Platform – Management training by re�ection and dialogue

Robert Gocke Head of the Leadership Platform, BMW AG

Lunch Break12:25

Cas

e St

udy

14:00 Developing talents in Middle East Africa

Fariha Salahuddin, VP Human Resources MEA , GlaxoSmithKline

14:35 “Attract”, “Develop” and “Retain”

Utku Ilik , Human Resources Director , Eczacıbaşı Holding

The strategic challenges of the BMW Group set new demands on leadership skills and behavior of their managers. For reaching a sustainable effect on managers´conduct, an innovative and engaging training concept had to be developed: The Leader-ship Platform. A dialogue platform for leadership circles within the BMW Group addressing relevant topics of effective leadership.

Learning Objectives:

An implementation of a new guiding principle of leadership requires more than just usual communica-tion activities: An involving and engaging training concept has an effecitve impact on the behaviour of the managers.

Networking Coffee Break15:10

• Building and communicating a “sustainable corporate talent management approach” with all its terminology, methodology and procedures while urging the need to make “persons” feel “individually treated, trusted thus valued” .

• Experiencing it “live” in a conglomerate, holding 41 companies operating in a wide range of sectors ranging from health, building materials and consumer goods to information technologies, finance, welding and mining.

8 May 27-28, 2014 | 7th Mastering HR | #MHR_Event | NorthWest

Day

One

Plenary Sessions - Tuesday 27 May 2014

Pres

enta

tion

15:35

Seden Kundakçıoğlu, Human Resources Director, KPMG

To Be AnnouncedPr

esen

tatio

n

16:10

Sevda Çimagil, Head of Deniz Academy, DenizBank

To Be Announced

Pres

enta

tion

16:45

Sena Erten, Human Resources Director, Mondelēz International

Driving Organization E�ectiveness & Employee Engagement

End of Day One17:20

After sessions co�ee & drinks17:30

Day One Tips

The �rst day of the event will have 10 sessions including 1 workshop for 60 minutes by the President of the World Federation of People Management Association; The focus of the session is HR Strategic Planning. The session is designed for senior HR professional since it will discuss HR strategy.

The �rst day will also include 2 case studies the �rst will be presented by the VP Human Resources Russia, Africa & Middle East of Unilever. The case study will illustrate how unilever achieve employee engagement linked to sustainability .

The second case study on the �rst day will be on a new leadership program that is already imple-mented in BMW AG in Germany. The Head of the Leadership Platform in BMW AG in-charge of the project will share insights on the implemen-tation of the project.

• Never ending story: Driving Organizational E�ectiveness.• Quest for Happy Employees: Good luck with that!• Happy Employees or Productive Employees.• Why we need engaged employees.• HR’s Role in Driving Employee Engagement.• HR Reconnect – Mondelēz Turkey Case.

Cas

e St

udy

Day

Tw

o

9May 27-28, 2014 | 7th Mastering HR | #MHR_Event | NorthWest

Plenary Sessions - Wednesday 28 May 2014

Morning Registration08:30

09:00 “Performance Management starts with hiring the Top Talent”

Bilgehan Ergenekon Bilen, HR Director, Procter & Gamble

Pres

enta

tion

09:35

Rengin Onay, Chief People O�cer, Coca-Cola İçecek

HR Management and Change

10:10

Georg Schlotter , HR Manager Operations, BP Europe & Africa

“HR Small Country Operating Model”

Networking Co�ee Break10:45

Cas

e St

udy

• Implementation of shared services in Europe to ensure that we get rid of key man depen-dencies in small countries and o�er harmo-nized processes, templates, etc. to our managers.

HR Operations between compliance, e�ciency and customer satisfaction.

Pres

enta

tion

11:05 Retention & Engagement of Talent in Difficult times.

Yaprak Sapanli Gorur, Head of HR CEE, 3M

Pres

enta

tion

Lunch Break12:50

14:00 Creating a Superior Customer and Employee Experience

Özlen Çili, Human Resources Manager , Shell & Turcas Petrol A.Ş.

11:40 Recruıtment Processes And Selectıon

Bahar Ozen Sansal, Human Resources Director, P�zer

Pres

enta

tion

Pres

enta

tion

14:35 HR Management & Change Management

Mia Vanstraelen, Human Resources Director Benelux , IBM

In recent years, change management is evolving to a professional discipline just as project management has done in 10 - 15 years ago, and o�cial certi�ca-tion got organized like PMI.

Learning Objectives:

• A deep insights in the professional levels of change management, and how the discipline from basic change management already guaranty a signi�cant increase in the desired results. From basic change management to professional change mgt, involve-ment of leaders and role models is always a CSF.

• Demonstrating how companies can link business and HR practices resulting in ful�lling the business targets and success.• Improving employee engagement by showing the link between business and HR practices to employ ees.• Leveraging involvement of leaders to maintain and increase employee satisfaction.

• Recruitment starts with a solid vision and strategy behind: - Our vision is “Being Employer of Choice” - We call this talent cycle with a brand name “Yetenext” • For recruitment we target top 1% and try reach them with innovative tools.• We aim to recruit for Pfizer, not for the position. That’s why we try to assess competencies, but more importantly our focus is on potential .• Some other tools I would like to talk about will be around selection and assessment tools, welcome/onboarding and exit.

• Why change, what is it?• What are the key roles during change• Role of Human Resources in times of change

• Whose responsibility is it?• How to gain Support & Creating a business case for Senior Management• Retention Measurement Techniques. • How to understand talent needs.• Engagement & Retention tactics.

Pinar Kalay, Human Resources Director, Vodafone

12:15 Employee Happiness, Impacts & Drivers

Pres

enta

tion

• Financial & commercial impacts of employee engagement.• How to understand & drive engagement. • Vodafone way of ensruing engagement & commit ment.

• Why does “Performance Management” start with “Recruitment” in P&G?• P&G Talent Supply strategy.• What is HR department’s unique contribution to Talent Supply? • Who should own the Talent Supply Strategy: HR or Business Leaders?

10 May 27-28, 2014 | 7th Mastering HR | #MHR_Event | NorthWest

Day

Tw

o Plenary Sessions - Wednesday 28 May 2014

Pres

enta

tion

15:35

Ridvan Yirmibesoglu, EVP Human Resources , Orhan Holding

Using Organizational Climate Analysis as a Driver of Organizational E�ectiveness.

Pres

enta

tion

16:10

Nathalie Abdalian, HR Director MEA, Regus

Winning the Talent Retention War

Closing by Chairman16:40

End of Day Two16:45

The second day of the event will also include 10 di�erent sessions focusing on HR Management and Change Management. In today’s dynamic business world, any change not managed correctly can strain HR’s ability to help the business create and maintain competitive advantage.

The presentations and case studies on day two will provide insights from 8 di�erent industries including, Oil & Gas, Telecommunication, Pharmaceutical, IT, Automotive, Facility Managements and FMCG industry.

Participants are recommended to prepare a list of questions prior to the event. This will allow the organizers to share the questions with speakers in a timely manner. This will give the presenters an idea on what aspects to focus on. The end result will be optimizing the session and maximizing the learning for the audience and speakers.

Networking Co�ee Break15:10

• Organizational Climate as a new measure of business results.• How to link Leadership competencies to organizational climate.• Orhan Holding case.

Talent retention is one of the most critical issues HR leaders currently face. Organisations of all sizes are �nding they must adapt to meet the requirements of the modern agile workforce. Today’s employees demand an improved work life balance, attractive workspaces, �rst rate technology and the possibility to collaborate further with international colleagues and customers.

This presentation will use information produced by the Regus Research Unit to analyse how leading organisations are meeting these demands without increasing investment in infrastructure, technology and travel. The session will use international case studies to outline how this new paradigm in talent retention can be used to keep top talent happier for longer.

Day Two Tips