ISSE 2012 Preshow Brochure

Experience the Biggest and Best Beauty Expo on the West Coast

Hair by 2011 NAHA Winner Kris Sorbie

2012 Pre-Show Brochureisselb_2012_preshow.indd 1 10/10/11 10:23 AM

International Salon & Spa Expo 2012Long Beach, CA - The Biggest and Best Beauty Expo on the West Coast

ISSE Long Beach The largest cash-and-carry, professional beauty event on the West Coast! Education For Everyone Choose from over 200 education classes in Hair, Nails, Skin, Massage & Wellness and Business, including a line-up of Hands-On Hair and CIDESCO USA Skin classes. The Hottest Professional Tools & Products Shop over 400 global manufacturers on the ISSE Long Beach expo floor for huge savings on the hottest professional-use tools and products. The Ultimate Beauty Experience Be inspired by creative presentations and runway events by beauty icons from across the globe on ISSE Long Beachs three stages and throughout the expo floor. Competitions Win industry prestige and add to your professional portfolio by competing in ISSE Long Beach Hair and NailPro Nail competitions. Not Just A Hair Show Experience the serenity of EstheticsAmerica & Wellness, designed specifically for skin and wellness professionals.

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Table of ContentsLong Beach, CA - The Biggest and Best Beauty Expo on the West Coast

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Schedule Stage Presentations Hands-On Hair Education Exclusive Classrooms & Certifications EstheticsAmerica and Wellness CIDESCO USA Education Massage & Wellness Education Competitions - New for 2012 Exhibitors Hotel & Travel to Long Beach Show Policy Purchase Tickets

Win a Free Ticket to ISSE Long Beach!One Facebook follower and one professional who purchased their ticket online will be chosen each week until January 24 to win a FREE 3-day show floor pass. Go to facebook.com/pbaisse and be sure to purchase your tickets online at probeauty.org/isselb

Let your hair down and spice up your ISSE Long Beach experience at the infamous ISSE Long Beach Night Out Party! This private party is an exclusive event for ISSE Long Beach attendees and exhibitors only. Join us to mingle with old friends, make a few new ones, and to dance the night away. Sunday, January 29, 2012 8:00pm til the party stops!

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Visit probeauty.org/isselb for details.

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SaturdayTime Presenter / Company

Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/isselb for education updates.

Class Title

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Exclusive Classrooms & Certifications1:00pm - 6:00pm 1:00pm - 6:00pm 1:00pm - 6:00pm 1:00pm - 6:00pm 1:00pm - 6:00pm Cadiveu GK Hair Keratin Complex Marcia Teixeira Keratin Treatment Certification SALONTECH - Kiss USA Cadiveu GKhair Oil Hair Color & Hair Taming Procedure Free Look and Learn Certification Brazilian Keratin Treatment by Marcia Teixeira SALONTECH - Kiss USA 24 24 24 24 24

*CIDESCO USA Education2:00pm - 5:00pm CIDESCO USA Facial Massage and Indirect High Frequency 26

Competitions6:00pm - 7:00pm NailPro Intro to NailPro Competitions 30

*Additional Investment Required

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SundayTime Presenter / Company


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Theater/Stage Presentations9:30am - 10:15am 9:30am - 10:15am 9:30am - 11:00am 10:30am - 11:15am 10:30am - 11:15am 11:30am - 12:15pm 11:30am - 1:00pm 11:30am - 12:15pm 1:00pm - 2:00pm 1:00pm - 1:45pm 1:30pm - 3:00pm 2:15pm - 3:00pm 3:15pm - 4:00pm 3:30pm - 5:00pm 4:15pm - 5:00pm 4:30pm - 6:00pm 5:15pm - 6:00pm National Latino Cosmetology Association P&G Salon Professional The Teals featuring Steve Elias KARG + BLACKWELL Artistic Team Rusk Creative Team Martin Parsons Damien Carney Rocco Donna *Sassoon Academy featuring Mark Hayes Tony Ricci Professional Beauty Association (PBA) Charlie Price Damien Carney Jake Thompson Nick Arrojo Sassoon Academy Js Hair Studio National Latino Cosmetology Association Wella Color Charm Born This Way KARG + BLACKWELL Artistic Team Rusk Creative Team The Magic of Martin Parsons The NAHA Entry Galactica Collection 2012 Spring / Summer Collection 2012 Pop Tour Live NAHA: Be More Recognized Fast Fashion with Charlie Price The NAHA Entry The Minds Eye Nick Arrojo Sasson Academy School Connection Mystic Fantasy Tokyo Trend 2012 14 16 16 17 15 17 15 14 17 17 18 16 14 14 15 16

*Hands On Hair Education10:00am - 1:00pm 10:00am - 1:00pm 10:00am - 1:00pm 2:00pm - 5:00pm 2:00pm - 5:00pm 2:00pm - 5:00pm 2:00pm - 5:00pm Andis John Simpson, Goldwell Product Club Donna Bella Hiroshi Beverly Hills Jo Blackwell Preston The Teals Time Is Money - Efficient Clipper Cutting The Light and Dark of Haircolor The Art of Highlighting Everything Hair Extensions Design of A Cut Fixing Unnatural Disasters Special Operations 20 21 22 20 20 21 22

Business Education - Descriptions at probeauty.org/isselb9:30am - 11:00am 9:30am - 11:00am 9:30am - 11:00am 9:30am - 11:00am 11:30am - 1:00pm 11:30am - 1:00pm 11:30am - 1:00pm 1:30pm - 3:00pm 1:30pm - 3:00pm 1:30pm - 3:00pm 1:30pm - 3:00pm 3:30pm - 5:00pm 3:30pm - 5:00pm Charles Marcus Empowering You Seminars Milady Salon Transcripts Belvedere USA *Kopsa Otte CPAs & Advisors Milano Software Charles Marcus Legally Mine Inc. Milady Paul DiGrigoli Mikal Clay Products MINDBODY, Inc. Taking Your Business to the Next Level Create Financial Freedom in your Business Mining for GOLD! 6 Essential Steps to Striking it Rich Inventory Magic Puts More Money In Your Pocket Salon & Spa Design Essentials A Financial Fly-Over Discover the Secrets of Successful Business Management How to Motivate, Lead, Retain Your Team Understanding Legal Tools Profit Perspective How to Become a Super Instructor Social Media Salon 101 Technology in Your Salon - Facebook, Mobile, Social Buying *Additional Investment Required


SundayTime Presenter / Company 9:30am - 11:00am 9:30am - 11:00am 9:30am - 11:00am 9:30am - 11:00am 9:30am - 11:00am 11:30am - 1:00pm 11:30am - 1:00pm 11:30am - 1:00pm 11:30am - 1:00pm 11:30am - 1:00pm 11:30am - 1:00pm 12:00pm - 1:30pm 1:30pm - 3:00pm 1:30pm - 3:00pm 1:30pm - 3:00pm 1:30pm - 3:00pm 1:30pm - 3:00pm 1:30pm - 3:00pm 3:30pm - 5:00pm 3:30pm - 5:00pm 3:30pm - 5:00pm 3:30pm - 5:00pm 3:30pm - 5:00pm 3:30pm - 5:00pm Bonika Shears Goldwell / Mizu New York Hot Heads Hair Extensions Oster Professional Products Toni Love Chuck Caple Seminars De Fabulous Innovations Today Major League Barbers Mikal Clay The Weave Institute Toni Love Dewey Fanone Gerards Intl. Advanced Haircutting Seminars Malibu Wellness, Inc. National Hair Center National Latino Cosmetology Association Wahl Clipper Andis Divi International Golden Supreme, Inc. Ibiza Brushes Major League Barbers Product Club


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Complimentary Hair Education - Descriptions at probeauty.org/isselbQuick Caribbean Cuts Released Hot Heads Hair Extensions Oster Clipper Demonstration The 45-Minute Hair Extension: No Braids! No Glue! What You Dont Know Can Hurt You - Haircutting Version Styling with De Fabulous and the Amazon Series Introductory to Trichology & How to Become Certified Major League Barbers Stop Hair Loss NOW! Treatment & Prevention by Mikal Clay The Perfect Closure The 45-Minute Hair Extension: No Braids! No Glue! The Square Titanium Magic Kick Up Your Color Services Introduction to Short2long Hair Extensions Aqua Hair Extensions Wahl Clipper Green with Envy HairCheck Revolutionary System for Hair Cinderella Hair Extensions Ibiza Brushes Blow Drying Techniques Major League Barbers The Art of Highlighting

Exclusive Classrooms & Certifications9:00am - 6:00pm 9:00am - 6:00pm 9:00am - 6:00pm 9:00am - 6:00pm 9:00am - 6:00pm Cadiveu GK Hair Keratin Complex Marcia Teixeira Keratin Treatment Certification SALONTECH - Kiss USA Cadiveu GKhair Oil Hair Color & Hair Taming Procedure Free Look and Learn Certification Brazilian Keratin Treatment by Marcia Teixeira SALONTECH - Kiss USA 24 24 24 24 24



SundayTime Presenter / Company 9:30am - 11:00am 9:30am - 11:00am 11:30am - 1:00pm 11:30am - 1:00pm 11:30am - 1:00pm 1:30pm - 3:00pm 1:30pm - 3:00pm 3:30pm - 5:00pm 3:30pm - 5:00pm Atwood Industries Dashing Diva Bio Sculpture KUPA Incorporated Le Chat Nails Christrio Odyssey Nail Systems Le Chat Nails Young Nails


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Complimentary Nail Education - Descriptions at probeauty.org/isselbInnermost Limits of Electric Filing Innovative Nail Services One Gel Does It All, Base-Sculpt-Strength-Top KUPA Academy 101 Perfect Match Gel Polish for Natural Nails (English) Gel Nail Application Create with the One Colored Acrylics Perfect Match Gel Polish for Natural Nails (Spanish) ManiQ Color Techniques and Tricks

Complimentary Skin Education - Descriptions at probeauty.org/isselb9:30am - 11:00am 9:30am - 11:00am 9:30am - 11:00am 11:30am - 1:00pm 11:30am - 1:00pm 1:30pm - 3:00pm 1:30pm - 3:00pm 3:30pm - 5:00pm 3:30pm - 5:00pm JB Cosmetics Satin Smooth Shobha Edge Systems Corporation Martinni Beauty National Latino Cosmetology Association SAIAN Martinni Beauty Studex, Inc. The 30 Minute Lash Extensions Full Body Waxing Techniques Sugaring & Threading - Natural Wax Alternatives Revitalizing Your Aesthetic Practice Cell Wave Micro-Current with LED Photodynamic Therapy Are You Ready for Consumers Demand for Green Cosmetics? Non-Surgical Face Lift, Neck Lift, Collagen Infusion Therapy Microdermabrasion: The Myths & Realities Studex Earpiercing in The Salon

*CIDESCO USA Education10:00am - 1:00pm 2:00pm - 5:00pm CIDESCO USA CIDESCO USA Understanding Skincare Cosmetic Formulations Influencing Visible Aging of the Skin & Professional Solutions 26 26

*Massage & Wellness Education11:30am - 1:00pm 1:30pm - 3:00pm 3:30pm - 5:00pm SpiriPhysical, Inc. Inspiration Presentations LLC SpiriPhysical, Inc. How the Right Lubricants Improve Your Body Mechanics Smoothies, Squeezies & Stress: Become More Beautiful Improve Your Quality of Life with Active Isolated Stretching 28 28 28

Competitions7:00am - 8:00am 11:00am - 5:00pm 11:00am - 5:00pm NailPro NailPro ISSE Long Beach Sunday Competition Registration NailPro Student Competitions Student Hairstyling Competition 30 30 30




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Free 3-day expo ticket for licensed professionals Show specials with participating vendors Free refreshments in the PBA Member Lounge Discounts on paid education Discounts at the PBA Bookstore


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MondayTime Presenter / Company


Class Title

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Theater/Stage Presentations9:30am - 11:00am 10:00am - 10:45am 11:00am - 11:45am 11:30am - 1:00pm 12:00pm - 12:45pm 12:30pm - 1:15pm 1:30pm - 2:15pm 1:30pm - 3:00pm 1:30pm - 2:15pm 2:30pm - 3:15pm 2:30pm - 3:15pm 3:30pm - 4:15pm 3:30pm - 5:00pm-

John Simpson, Goldwell Enzo Milano KARG + BLACKWELL Artistic Team Damien Carney *Martin Parsons Rusk Creative Team Nick Arrojo Tony Ricci P&G Salon Professional Js Hair Studio John Simpson, Goldwell Raul Martez Charlie Price

Color by Design Enzo Milano KARG + BLACKWELL Artistic Team The NAHA Entry The Magic of Long Hair Rusk Creative Team Nick Arrojo Pop Tour Live Wella Color Charm Mystic Fantasy Tokyo Trend 2012 Color by Design Advanced Color Cutting Fast Fashion with Charlie Price

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*Hands On Hair Education10:00am - 1:00pm 10:00am - 1:00pm 10:00am - 1:00pm 2:00pm - 5:00pm 2:00pm - 5:00pm 2:00pm - 5:00pm 2:00pm - 5:00pm-

Ibiza Hair Product Club Relax No More Hiroshi Beverly Hills Jo Blackwell Preston Marcel Munoz Steve Elias

Editorial Hairdressing with Giovanni The Art of Highlighting Relax No More Design of A Cut Fixing Unnatural Disasters Preparing for a Photo Shoot Blondes and Bombshells

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Business Education - Descriptions at probeauty.org/isselb10:00am - 11:30am 10:00am - 11:30am 10:00am - 11:30am 10:00am - 11:30am 12:00pm - 1:30pm 12:00pm - 1:30pm 1:30pm - 3:00pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm Belvedere USA Charles Marcus *Kopsa Otte CPAs & Advisors Milady Empowering You Seminars Mikal Clay Products Paul DiGrigoli Andis Salon Transcripts The Teals Salon Financing for Dummies How to Motivate, Lead, Retain Your Team Keep Uncle Sam Out of Your Pockets Six Steps to Six Figures Hiring and Retaining Your Rock Star Professionals Whole Salon, Whole You! How to Become a Super Instructor Play to Win, Hair Salon Best Practices Inventory Magic Puts More Money In Your Pocket 7 Steps to Outstanding Customer Service



MondayTime Presenter / Company 10:00am - 11:30am 10:00am - 11:30am 10:00am - 11:30am 10:00am - 11:30am 10:00am - 11:30am 10:00am - 11:30am 12:00pm - 1:30pm 12:00pm - 1:30pm 12:00pm - 1:30pm 12:00pm - 1:30pm 12:00pm - 1:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm Andis Chuck Caple Seminars Innovations Today PWAI, Inc. Scruples, Inc. Wahl Clipper Bonika Shears Hot Heads Hair Extensions The Teals Toni Love Zerran International Dewey Fanone Gerards Intl. Advanced Haircutting Seminars Major League Barbers On Rite Inc. Product Club The Weave Institute


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Complimentary Hair Education - Descriptions at probeauty.org/isselbGreen with Envy What You Dont Know Can Hurt You - Haircutting Version Introductory to Trichology & How to Become Certified The Rules Have Changed Introduction to the Scruples Self-Tour of Haircolour Wahl Clipper Quick Caribbean Cuts Hot Heads Hair Extensions De-Mystifying Long Hairdressing The 45-Minute Hair Extension: No Braids! No Glue! New Hair Smoothing Technology The Square Titanium Magic Major League Barbers Give Your Clients Beautiful Hair! The Art of Highlighting - Go Fresco The Perfect Closure

Exclusive Classrooms & Certifications9:00am - 5:00pm 9:00am - 5:00pm 9:00am - 5:00pm 9:00am - 5:00pm 9:00am - 5:00pm Cadiveu GK Hair Keratin Complex Marcia Teixeira Keratin Treatment Certification SALONTECH - Kiss USA Cadiveu GKhair Oil Hair Color & Hair Taming Procedure Free Look and Learn Certification Brazilian Keratin Treatment by Marcia Teixeira SALONTECH - Kiss USA 24 24 24 24 24

Complimentary Nail Education - Descriptions at probeauty.org/isselb10:00am - 11:30am 10:00am - 11:30am 12:00pm - 1:30pm 12:00pm - 1:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm Bio Sculpture Odyssey Nail Systems KUPA Incorporated Le Chat Nails Atwood Industries Odyssey Nail Systems Young Nails One Gel Does It All, Base-Sculpt-Strength-Top i-Gel: The Pure Gel Polish KUPA Academy 102 Perfect Match Gel Polish for Natural Nails (Vietnamese) Innermost Limits of Electric Filing Color Your World With The One Color Gel ManiQ Color Techniques and Tricks

Complimentary Skin Education - Descriptions at probeauty.org/isselb10:00am - 11:30am 12:00pm - 1:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm Shobha Studex, Inc. National Latino Cosmetology Association SAIAN Satin Smooth Sugaring & Threading - Natural Wax Alternatives Studex Earpiercing: Safe, Easy and Profitable Grow Your Esthetics Business Into a Wellness Business Non-Surgical Face Lift, Neck Lift, Collagen Infusion Therapy Full Body Waxing Techniques *Additional Investment Required


MondayTime Presenter / Company


Class Title

Pg

*CIDESCO USA Education10:00am - 1:00pm 2:00pm - 4:00pm CIDESCO USA CIDESCO USA Scientific Approach to Facial Analysis and Procedures Rosacea: Possible Causes & Solutions Smoothies, Squeezies & Stress: Become More Beautiful Smoothies, Squeezies + Stress: Become More Successful Why Add-On Treatments Are Win-Win 28 28 27 27

*Massage & Wellness Education10:00am - 11:30am 12:00pm - 1:30pm Inspiration Presentations LLC SpiriPhysical, Inc.

Competitions7:00am - 8:00am 8:00am - 11:00am 8:00am - 4:00pm 4:00pm - 5:00pm NailPro NailPro ISSE Long Beach NailPro Monday Competition Registration Monday NailPro Competitions Licensed Professional Hairstyling Competition Seniors Competition 30 30 30 30


Beyond Brightening

New!Repchage Introduces

BIOLIGHT

Experience the BIOLIGHT Miracle Facial with Glyco-Sea Glycolic Peel and the At-Home Care Collection for a Brighter, and More Luminous ComplexionSee the complete BIOLIGHT Collection at booth #2902

Snap Here! Scan with your QR reader to view the collection

www.repechage.com 1.800.248.SKIN

Pioneers in Seaweed-based Skincare. Since 1980. Made in USA.isselb_2012_preshow.indd 12 10/10/11 10:24 AM

Stage PresentationsComplimentary With Expo Ticket Purchase Unless Otherwise Noted

ISSE Long Beach brings you the hottest runway and artistic presentations by the industrys top stylists and educators on its three stages. Center Stage Be inspired by the extraordinary artistic talent of todays leading stylists. Located in the Grand Ballroom. Stage Right Learn the latest techniques in cutting, color application and more. Located in Room 104AB. NAHA Theater Join NAHA winners and finalists to learn how to transform your ideas into a winning portfolio. Located in Room 204.


Stage PresentationsComplimentary With Expo Ticket Purchase Unless Otherwise Noted

Charlie PriceFast Fashion with Charlie Price Two-time NAHA Hairstylist of the Year winner Charlie Price continues his trademark trend interpretation with Fashion Flash. Charlie stages three mini runway presentations then teaches participants how to navigate current seasonal trends through quick and salon-friendly techniques. Sunday 2:15pm - 3:00pm, Center Stage, Grand Ballroom Monday 3:30pm - 5:00pm, NAHA Theater, Room 204

Damien CarneyThe NAHA Entry Damien Carney provides insight into the process of submitting your best NAHA entry. Navigating from start to finish, attendees will get detailed information on how to plan, budget and execute the finished photographic work. Also learn how to network and get noticed. Sunday 11:30am - 1:00pm, NAHA Theater, Room 204 Sunday 3:15pm - 4:00pm, Center Stage, Grand Ballroom Monday 11:30am -1:00pm, NAHA Theater, Room 204

Enzo MilanoInternationally Renowned Curling Irons Bring Celebrity Hair Styles To You! Our product line delivers in creating the finest hair styles for anyone. Please join us to learn the latest styling techniques and catch a glimpse of our newest additions. Monday 10:00am - 10:45am, Center Stage, Grand Ballroom

Js Hair Studio featuring Lisa Yamasaki & Team Japan Mystic Fantasy Tokyo Trend 2012 Stimulate your imagination with Lisa Yamasaki as she demonstrates how to create art with real hair. Also,Tokyo Trend 2012 will teach you the latest trend cuts and styles from Tokyo, Japan. Master Sytlist Rene Antonio and Makeup Artist Roshar will also be joining Js team. Sunday 5:15pm - 6:00pm, Center Stage, Grand Ballroom Monday 2:30pm - 3:15pm, Center Stage, Grand Ballroom



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Stage PresentationsComplimentary With Expo Ticket Purchase Unless Otherwise Noted Jake Thompson The Minds Eye How do creative geniuses access their ideas? Jake Thompson reveals the best times to gather ideas, how to open your mind to access them, what to start thinking about to begin the process and creating a workflow for your photo sessions. Sunday 3:30pm - 5:00pm, NAHA Theater, Room 204 John Simpson, Goldwell Color by Design Make your canvas as unique as the person wearing it! Look at inspired design elements and learn how to customize them into artful applications you can use every day. See it, Think it, Create it! Monday 9:30am - 11:00am, NAHA Theater, Room 204 Monday 2:30pm - 3:15pm, Stage Right, Room 104AB KARG + BLACKWELL Artistic Team Mike KARG and Jo BLACKWELL, the fresh dynamic independent duo, will showcase the latest in dry hair cutting, razor cutting, creative color placements, balayage and hairstyling. Jay, Jerome, and Shinia round off this dynamic team. Sunday 10:30am - 11:15am, Stage Right, Room 104AB Monday 11:00am - 11:45am, Stage Right, Room 104AB Martin Parsons The Magic of Martin Parsons Martin Parsons, educational, fast paced and entertaining, he is known for creating some of the most beautiful updos in the industry and matching them with incredibly colourful and sophisticated evening wear! Sunday 11:30am - 12:15pm, Center Stage, Grand Ballroom The Magic of Long Hair Simple, fast and sophisticated, this class will inspire, motivate and boost your confidence in long-hair up-dos and help you draw new clients to your salon for years to come. Monday 12:00pm - 12:45pm, Stage Right, Room 104AB PBA Members $20, Non Members $30 (Ed. Code 201)



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Stage PresentationsComplimentary With Expo Ticket Purchase Unless Otherwise Noted National Latino Cosmetology Association The introduction of one of the most revolutionary haircutting techniques in the hair industry in the last 40 years, by using THE COMB as one of the most precise tool for haircutting . The best educators in the world have expressed this techniques will take the hair industry to a new level in education. Monday 9:30am - 10:15am, Stage Right, Room 104AB Nick Arrojo This trailblazing, inspirational runway ready show features asymmetry, disconnection, undercutting, aggressive, spiral-shaped layering, and short to long cutting, and presents the inside track on the ARROJO approach to modern and creative, trend-conscious hairstyling. Sunday 4:15pm - 5:00pm, Center Stage, Grand Ballroom Monday 1:30pm - 2:15pm, Stage Right, Room 104AB P&G Salon Professional Wella Color Charm See whats new from Wella Color Charm and Artistic Director Paul Vega. Experience exciting new salon-friendly color and cutting techniques for maximum impact to grow your business. Learn about Color Charms new formula, featuring Liquifuse Technology for long-lasting vibrant color. Sunday 9:30am - 10:15am, Center Stage, Grand Ballroom Monday 1:45pm - 2:30pm, Center Stage, Grand Ballroom Professional Beauty Association (PBA) NAHA: Be More Recognized Interested in entering NAHA? Let the experts help you create your best entry. During this 90-minute program, former NAHA winners and finalists will answer your questions about the entry process from beginning to end. You will learn what NAHA is, what each category is and what NAHA can do for your career. Bring your photos and let us help you be more recognized. Sunday 1:30pm - 3:00pm, NAHA Theater, Room 204



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Stage PresentationsComplimentary With Expo Ticket Purchase Unless Otherwise Noted Rusk Creative Team Rusk continues to expand its resources and grow throughout the world through education. You are invited to join the RUSK TEAM as they unveil the 2012 Rusk Global Inspiration Collection. Sunday 10:30am - 11:15am, Center Stage, Grand Ballroom Monday 12:15pm - 1:00pm, Center Stage, Grand Ballroom

Sassoon Academy featuring Mark Hayes Spring/Summer Collection 2012 Enjoy an exclusive insight into the inspirations and techniques behind the new Spring/Summer 2012 collection Tribe III, presented on stage by International Creative Director Mark Hayes and the Sassoon Academy Creative Team. PBA Members $45, Non Members $55 Sunday 1:00pm - 2:00pm, Center Stage, Grand Ballroom (Ed. Code 100) Raul Martez Advanced Color Cutting Learn how to work smarter, not harder when it comes to color and cutting in the salon. Monday 3:30pm - 4:15pm, Stage Right, Room 104AB Rocco Donna Galactica Collection 2012 Join the Rocco Donna artistic team as they present the new collection Galactica Collection 2012. Learn color, cutting and volumizing techniques, demonstrated with energy and passion. Refresh your inspiration and techniques with this fabulous experience. Sunday 11:30am - 12:15pm, Stage Right, Room 104AB The Teals featuring Steve Elias Born This Way Steve Elias and The Teals present their collections. Watch the cuts, color and dressing live. Sunday 9:30am - 11:00am, NAHA Theater, Room 204Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/isselb for education updates.


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Stage PresentationsComplimentary With Expo Ticket Purchase Unless Otherwise Noted Tony Ricci Pop Tour Live Reminisce over the 50s and the beginning of POP. This show will feature hair styles from the pop era reinvented with the volume of today. Plus, experience a special finale presentation of Tonys Wives of the Superheroes. Sunday 1:00pm - 1:45pm, Stage Right, Room 104AB Monday 1:30pm - 3:00pm, NAHA Theater, Room 204



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Hands On Hair EducationExpo Ticket and Additional Investment Required

Learn from doing with the innovators and educators driving the latest looks and techniques in hair.


Hands On Hair EducationExpo Ticket and Additional Investment Required Andis featuring Ivan Zoot Time Is Money - Efficient Clipper Cutting Join this hands-on clipper-cutting experience that explores the system developed to break three Guinness World Haircutting records. Learn a system that will make you money while maintaining technical quality and customer service. PBA Members $129, Non-Members $149 Sunday 10:00am - 1:00pm, Room 201A (Ed. Code 400) Donna Bella & Krista Woolley Everything Hair Extensions This hands-on training will teach how almost every client is a candidate for hair extensions. Whether its a full head or just a few highlights, make clients happier and put more money in your pocket. Learn everything you need to know about the latest hair extension methods. PBA Members $349, Non-Members $379 Sunday 2:00pm - 5:00pm, Room 101A (Ed. Code 401) Hiroshi Beverly Hills Design of A Cut This course will help you transform haircutting as you know it into a design. Anyone can be taught to cut, but its the details and artistry that make it your style. Join a new age of hairstyling and breathe life into you style! PBA Members $129, Non-Members $149 Sunday 2:00pm - 5:00pm, Room 201A (Ed. Code 402) Monday 2:00pm - 5:00pm, Room 201A (Ed. Code 403) Ibiza Hair featuring Giovanni Giuliano Editorial Hairdressing with Giovanni Learn editorial techniques by master hairstylist Giovanni Giuliano. Represented by the Celestine Agency in Santa Monica, Giovanni is a favorite with fashion and celebrity photographers. PBA Members $129, Non-Members $149 Monday 10:00am - 1:00pm, Room 101A (Ed. Code 404)



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Hands On Hair EducationExpo Ticket and Additional Investment Required John Simpson, Goldwell The Light and Dark of Haircolor Dont think formulation first! Take a look into the light and dark of hair color. Learn how to create the most radiant reds, deep brunettes and clean blondes. Dont smother your work showcase it! PBA Members $129, Non-Members $149 Sunday 10:00am - 1:00pm, Room 101A (Ed. Code 405) Jo Blackwell-Preston Fixing Unnatural Disasters Follow along with Jo as she takes you on a journey through color correction. This hands-on class will teach you to maneuver your way through the toughest cases that sit in your chair. Fixing Unnatural Disasters will leave you feeling confident with the tools to take on your next corrective color client. PBA Members $129, Non-Members $149 Sunday 2:00pm - 5:00pm, Room 101B (Ed. Code 406) Monday 2:00pm - 5:00pm, Room 101B (Ed. Code 407) Marcel Muoz Preparing for a Photo Shoot Learn and plan your own photo shoot! Learn how to get those fashionable looks out there. Discover how to inspire, be in the moment, and take your work to the next level. PBA Members $129, Non-Members $149 Monday 2:00pm - 5:00pm, Room 101A (Ed. Code 408)



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Hands On Hair EducationExpo Ticket and Additional Investment Required Product Club featuring Adrienne Rogers The Art of Highlighting Celebrate haircolor as an art form: This class will show you how. Art is the use of skill and imagination to create and thats what you do every day. Class includes techniques from Art of Highlighting. PBA Members $129, Non-Members $149 Sunday 10:00am - 1:00pm, Room 101B (Ed. Code 409) Monday 10:00am - 1:00pm, Room 101B (Ed. Code 410) Relax No More featuring Charla Saloane Relax No More Gain knowledge about relaxed to natural transitions and learn proper product layering to create healthier natural hair. Learn styling options for wavy- to kinky-curl patterned hair without the use of a relaxer. Embark upon limitless natural hair styling options. PBA Members $129, Non-Members $149 Monday 10:00am - 1:00pm, Room 201A (Ed. Code 411) Steve Elias Blondes and Bombshells Prepare to choke on your own eleganza! Steve Elias demonstrates five iconic hairstyles from fashion and film, and updates them for today. From Hollywood bombshells to Hitchcock blondes, learn the fundamentals of editorial hairstyling and how to give your clients a runway-ready or evening look. PBA Members $129, Non-Members $149 Monday 2:00pm - 5:00pm, Room 201B (Ed. Code 412) The Teals featuring DeAnnalyn Teal Special Operations Learn how to create wigs and hairpieces for avant garde and editorial photo work. Every student leaves with up to two hand-made pieces. Be inspired to shoot your work and create masterful works of art in a photograph. PBA Members $129, Non-Members $149 Sunday 2:00pm - 5:00pm, Room 201B (Ed. Code 413)



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Exclusive Classrooms & CertificationsVisit the Company on the Expo Floor for Specific Class Times

Get certified in todays leading beauty products and solutions.


Exclusive Classrooms & CertificationsVisit the Company on the Expo Floor for Specific Class Times Cadiveu Covers smoother, faster, safer, hair smoothing systems, Brazil cacau application safety, studies behind the hair smooth category 3-zone ventilation system, featuring Areovex Systems Acai Therapy: New botanical-based smoothing alternative. Spanish speaking educators are available in all classes. GK Hair Oil Hair Color & Hair Taming Procedure See the latest revolutionary Oil Hair Color from GKhair. Get an insight of the color line and learn how to create semi-permanent and permanent hair color with one color line. Become certified on the Hair Taming Procedure by attending our classes. Keratin Complex Free Look and Learn Certification Join the Keratin Complex team to get certified on our Natural Keratin Smoothing Treatment and Express Blow Out service. Learn how to change your clients lives while building revenue for your salon. See the latest and greatest from Keratin Complex, including our new Style Therapy collection. Marcia Teixeira Keratin Treatment Certification Learn procedures and techniques needed to perform this innovative smoothing and de-frizzing treatment in your salon. The BKT can be used safely on any type of hair.

SALONTECH - Kiss USA Say good-bye to heavy fumes, teary eyes and stuffy air and hello to stronger, softer and shinier hair. This 3-part system is going to revolutionize straightening in your salon and change the way your clients view keratin straightening systems.



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EstheticsAmerica & WellnessPrincipal Sponsor

Experience the serenity of an area dedicated completely to the art of skin, spa, and massage and wellness. Learn the latest techniques from todays leading professionals, including a full line up of CIDESCO USA education.


CIDESCO USA EducationCIDESCO is an international beauty therapy association representing the highest standards of esthetics in more than 33 countries. Section USA strives to introduce you to the quality and prestige of a CIDESCO diploma, so that you may consider obtaining one at a certified school in the USA or abroad.Lydia Sarfati Facial Massage and Indirect High Frequency, including Viennese Massage CIDESCOs timeless approach to facial massage techniques and theory includes a review of histology and anatomy of the head muscles and facial bones, followed by a detailed presentation of the five classical movements of massage including, Effleurage, Rotations, Pettrisage, Tapotements and Vibrations; and, a demonstration of Viennese massage for skin rejuvenation. Learn how to choose the best method based on the clients needs and skin type. PBA Members $95, Non-Members $125 Saturday 2:00pm - 5:00pm (Ed. Code 600) Rebecca James Gadberry Understanding Skincare Cosmetic Formulations Understanding skin care ingredients and how products are formulated is a vital subject for all practicing estheticians. In this information-packed course, Ms. Gadberry explains how skincare products are made with information on performance ingredients such as peptides, alpha hydroxy acids, sunscreens, stimulants and antioxidants, as well as functional ingredients such as emulsifiers, preservatives, humectants, and emollients. PBA Members $95, Non-Members $125 Sunday 10:00am - 1:00pm (Ed. Code 601)



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CIDESCO USA EducationLydia Sarfati Aging: Influencing Visible Aging of the Skin and Professional Solutions Learn how environmental exposure, genetics, ethnicity, hormonal, nutritional and chronological factors influence aging of the skin, resulting in hyperpigmentation and wrinkles. Learn professional and scientific solutions to provide the best results for your clients. Course will also cover healthy aging via better nutrition, the 10 best ingredients to delay aging and solutions for dark spots and loss of collagen. PBA Members $95, Non-Members $125 Sunday 2:00pm - 5:00pm (Ed. Code 602) Lydia Sarfati CIDESCO Scientific Approach to Facial Analysis and Procedures, including Demystifying Electrical Skincare Equipment This program provides an in depth understanding of how to properly analyze a clients skin - including the use of the CIDESCO Facial Sheet and Treatment Plan- to allow for proper skin diagnosis and client evaluation. Areas of focus include demonstrations of advanced deep cleansing techniques, brush cleansing, exfoliation, disincrustation, steam and extraction, use of enzymes, chemical peels and proper mask application, Classic Facial is the foundation of esthetics. PBA Members $95, Non-Members $125 Monday 10:00am - 1:00pm (Ed. Code 603) Rebecca James Gadberry Rosacea: Possible Causes & Solutions Rosacea is a frequently diagnosed condition that may need both medical and esthetic care. Learn about Rosacea and its medical treatments, as well as the causes of sensitivity and reactivity. Learn what you can do to help your client calm the skin, reduce redness, and prevent reactivity. In this class we will show actual case studies, and explain time-tested, step-by step practical approaches to helping clients have calmer, more beautiful skin. PBA Members $75, Non-Members $95 Monday 2:00pm - 4:00pm (Ed. Code 604)



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Massage & Wellness EducationExpo Ticket and Additional Investment Required Inspiration Presentations LLC Smoothies, Squeezies & Stress: Become More Beautiful From the Inside Out Registered Dietitian, Jill Fleming is passionate about sharing the simple lifestyle choices that will help you and your clients become even more beautiful. You will discover how to add natural shine to your hair, a healthy glow to your skin, feel more vibrant and easily lose excess body fat. PBA Members $25, Non-Members $30 Sunday 1:30pm - 3:00pm, Arena 3 (Ed. Code 700) Monday 10:00am - 11:30am, Arena 3 (Ed. Code 701) SpiriPhysical, Inc. How the Right Lubricants Improve Your Body Mechanics Review basic product ingredients, viscosity, glide and SpiriPhysicals take on Body Mechanics, which will better serve you and your clients. Improve your over-all approach with a refreshed ergonomic awareness; by using proper lubricant for the optimal situation. PBA Members $25, Non-Members $30 Sunday 11:30am - 1:00pm, Arena 3 (Ed. Code 702) Improve Your Quality of Life with Active Isolated Stretching Take a look at work-habit postures and how it relates to shoulder and neck discomfort. Learn the principles of AIS and the importance it has in everyday life. Self-care is more essential than ever and its our own responsibility. PBA Members $25, Non-Members $30 Sunday 3:30pm - 5:00pm, Arena 3 (Ed. Code 703) Why Add-On Treatments Are Win-Win See how Bon Vital is setting new standards with its products and well thought out education. Bruce Baltz will introduce you to the importance of add-on treatments and how retail opportunities can increase your profitability. PBA Members $25, Non-Members $30 Monday 12:00pm - 1:30pm, Arena 3 (Ed. Code 704)



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CompetitionsExpo Ticket is Included with Competition Registration

Make the most of your event experience and add prestige to your portfolio by competing in hair and nail competitions at ISSE Long Beach.


CompetitionsExpo Ticket is Included with Competition Registration Student (Juniors) Hairstyling Competition Sunday Must be a currently enrolled student and not hold a cosmetology license. Competition Categories (performed on mannequins): Womens Trend Cut, Color & Style Long Hair Bridal Fantasy-Inspired by Nature Licensed Professionals (Seniors) Hairstyling Competition Monday Must be a licensed professional not currently enrolled in cosmetology school. Senior competitions count as official tryouts for the 2012 OMC Hairworld Competitions in Milan, Italy. See rules for details. Competition Categories (performed on mannequins): Technical: Creative Technical: Hair by Night Fashion on Long Hair: Day Style Fashion on Long Hair: Evening Style For times, rules and to register, visit probeauty.org/isselb. NailPro Nail Competition Class and Competitions Nailpro Competition Class Saturday 6:00pm - 7:00pm Sunday Competition Registration, Sunday 7:00am Competition, Sunday 9:00am - 5:00pm Monday Competition Registration, Monday 7:00am Competition, Monday 8:00am - 9:45am NailPro Awards Ceremony Monday 3:30pm - 5:00pm For NailPro competition rules and to register, visit nailpro.com.


All competitions count towards the Nailpro Cup 2012. Space is limited.10/10/11 10:24 AM

Join the Ranks of the Industrys Most Talented Artists

Hair by 2011 NAHA Winner Giovanna Simington

ENTRIES DUE FEBRUARY 9, 2012 PROBEAUTY.ORG/NAHA

Enter NAHA 2012


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We are yourVISIT BSG IN THE PROMENADE HALL!

Business Support GroupBy offering the biggest brands in the industry along with a wide range of education and professional services, we keep you connected to the latest trends and technology.

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Customer Service: 1-800-544-9227 | www.cosmoprofbeauty.com

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ISSE Long Beach 2012 ExhibitorsVisit probeauty.org/isselb for an updated list of 2012 exhibitors.

All exhibitors at ISSE Long Beach are members of PBA, the largest association in the nation representing the beauty industry. By supporting ISSE Long Beach exhibitors, you are supporting the growth and prosperity of the entire industry and its professionals.


ISSE Long Beach Exhibitor List44/20 Aderans Hair Good Advanced Skin and Hair Agadir International AKZENTZ Zenke Products Alex Cosmetic Herbal A-Peel Alfaparf Milano Alite Nail Systems Inc. Amika Andis Company Appearus Products Corp. Appointment Book Company Ardell ARROJO Athena Cosmetics / Revitalash Atlas Wholesale Audrey Morris Cosmetics & Skincare Auraline Beauty Private Label Cosmetics AVAS Cosmetics Avlon B&S Beauty Supply B.W. Boyd Shears BaByLiss Backscratchers Salon Systems, Inc. Banzai Beauty Bass Brushes Beaming White - Teeth Whitening Beauty Sales Beauty Systems Group / BSG / Cosmoprof Beauty Systems BSG Value Center Bella Forma Bella Spa/Salon Distributor Bellissima International Inc. Belson Products Belvedere USA Corporation Betty Oh! Bio Jouvance Inc. Bio Sculpture Gel USA Bioken / Super Million Bleach Bright, LLC Blinc International, Inc. Bling Strands LLC Body Toolz Inc. Brazilian Blowout Bric McMann Bronner Brothers BS Korea Co., Ltd. Cacee Inc./Cali Chem Inc. Cadiveu USA Cala Products California Stylist CCI Beauty Charlene Products, Inc. Christian Cosmetics / Bransus Cosmetics China Glaze Christrio Cinderella Hair Clairol Professional Clean & Easy Clever Girl Innovations, LLC CMS of Holland CND Columbia Cosmetics Mfg., Inc. Colure Hair Care LLC Colure True Color Care Conair: Rusk, Inc./Conair/Satin Smooth/ BaByLiss/Forfex Condition Culture Consonance Companies, Inc Cortex International Creative Age Publications Cricket Crisace Hair Extensions CROC / Turbo Ion, Inc. Crown Industries, Inc. Da Vinci Haircare Products, Inc. Dara, Inc. Dashing Diva Denman, Inc.

List updated 10/06/11, visit probeauty.org/isselb for an updated list.

Dennis Bernard Inc. Dermaesthetics Beverly Hills Formula USA, Inc. Diamond Towel & Supply Co. Divi International Co. Donna Bella Hair Extensions Dr. Jeff Skin Care / Beauty Attica, Inc. Dream Hachi Shears DreamCatchers International E.L.I. Trading - Micabella Earthly Body Products Edge Systems Corporation Elegante Beauty Enzo Milano Ergo Research Inc essie Estetica llc Export Magazine Eye Kandy Cosmetics Fake Bake Tanning Products Falcon International Group, Inc. Famous Names LLC Fan Out Co. Ltd. Farouk Systems Inc. Fasham Beauty Center Featherlocks Fi Hair Gear Forfex Framar International (Foil It) Frida Nails G.M. & Associates Galaxy Enterprises, Inc. Garrett Markenson Reverie Gavson Salon Classics Gelish by Nail Harmony Genie Beauty Products Gigi GK Hair / Global Keratin Glamour Beauty Center GM & Associates GMJ USA Inc.


ISSE Long Beach Exhibitor ListGolden Duck Company, Inc./Da Vinci Haircare Products Golden Rainbow Publishing Golden Supreme Goldwell USA Grafton Cosmetics Grande Hair and Lash MD HAI Elite /Hair Art & Information/A Division of Angles Beautycare Group Inc Hair Addictionz Hair Art, Intl Inc Hair Flairs LLC Hair for Hair, Inc. Hair Tech International HairArt Products Haircheck & Depileve HairDiamond Hairs How Hansderma, Inc Happy Feet Harms Software, Inc. Hattori Hanzo Shears Hi Chic Hair Extensions Hikari Products, Inc. Hi-Tech Beauty Supplies HM Intl Cosmetics Inc / Christian Cosmetics / G.B.M. International Hairworld International Hollywood Beauty Supply Hollywood Face Towels and Wraps Hollywood Nail Supply Hot Tools / KB Beauty HotHeads Hair Extensions I. N. M. / International Nail Manufacturers IBS Beauty, Inc Iden International, Inc Infinix Shears ISO Beauty Inc. J & N Enterprises J&D Beauty Products Jatai International JB Cosmetics JMT Group Joewell Johnny B Hair Care JRL USA (De Fabulous) Just Been Funked Justin Blair & Company Karg Inc. New York Kasho - Universal Group KB Beauty Kenra Keratin Complex Smoothing Therapy Kimmar Furniture Salon Equipment Mfg King Eagle (Canada) Co. Kiss Products Inc. KP Beauty Products KP Permanent Make-up/ KP Beauty Products Krest Combs Kupa Incorporated KY Beauty La Academia Ladybird Line, Inc. LashFood Le Chat/Dare to Wear Light Elegance LogoTech Inc. Loma M&M International Macadamia Natural Oil Magazine Service Outlet Making Faces USA, Inc. Malibu Silk Inc Marcia Teixeira Keratin Treatment Martin Parson - Intermar Productions Martinni Beauty McConnell Labs / Light Elegance Nail Products MicaBeauty and CPL


Michael ORourke Hair Milady Milani Hair Milano Software Millenium by Harms Software Mimic Color MINDBODY, Inc Minx Nails Modern Basic Distributor Modern Salon Media Moroccanoil Morphe Make-up Brush Moujan MTE Edizioni/Export Magazine Nail Harmony Nails Magazine Nancys Beauty Warehouse National Hair Center Natural Hair New Beginnings Cosmetics Nexagen Corp Nigels Beauty Emporium / Monda Studios NIOXIN NSI NUBAR Cosmetic Products Odyssey Nail Systems Olivia Garden OPI Products, Inc. Orly International, Inc. Oster Professional Products / Arius Eickert Co. P&G Salon Professional, North America Passion Beauty, Inc. Pattys International Books Professional Beauty Asso. (PBA) Pibbs Industries, Turbo Power, Parlux Pink Corset Princess Nails International, Inc. ProFashion


ISSE Long Beach Exhibitor ListProfessional Salon Services Pure Illumination / BlingStrands Repechage Revitalash Revivogen / Advanced Skin & Hair Rozge Rusk, Inc. RVJ International LLC/Happy Feet VEGAS Saian Natural Clinical Skincare Sally Beauty Supply Salon Design Center Salon Transcripts Salon/Spaware Software SalonBooker by Gramercy One Saloncore - Foil Dispenses SalonTech AST Systems Salonware Software Salonwear Satin Smooth Scruples, Inc. SEBASTIAN Sensei Shear Sytems Shark Fin Shears Company She by So Cap USA Shear World International Shearman Co Shelby Professional Short2Long Shortcuts Software Simplicity Hair Extensions by Tressallure Smockers Snappies Sorme SP Human Hair Company Spa Manufacture Direct Sparkleyez SpiriPhysical, Inc. / Wellness Education SSR Corp Starlight Nail Supplies, Inc. Studex Ear Piercing Products Stylist Newspapers (California Stylist) Stylist Wear Super Million Hair / Bioken T.R. International Taiwan International Takara Belmont USA The Tonytail Company, Inc. / Mia Hair Accessories The Unique TIGI Tony Odisho Extensions Top Secret Haircessory, Inc. Touchsuite POS Try Now Inc Turbo Ion, Inc. Turbo Power UBC Universal Group / Universal Razor Industries/Kasho Via San Francisco/ Sensei Shear Systems Vidal Sassoon VietSalon Magazine W.R. Rayson Co., Inc. Wahl Clipper Corp. Wella Welljoy International Corp White Sands Woodys Worcester Reading Company Wunderbar Yasaka - King Eagle Young Nails, Inc. Yuko Zerran International Corporation Zotos International


Did You Know...?PBA | NCA members receive special show discounts on select products and tools from participating exhibitors. Visit probeauty.org/isselb to see whos offering the best deals!


Hotels & Travel to Long Beachprobeauty.org/isselb - 800.826.8798 (310.590.4719) Hotel Accommodations ISSE Long Beach negotiates special discounted room rates at premier hotels in Long Beach - all just steps from the Long Beach Convention Center.

4 Easy Ways to Book Your Hotel with ISSE Long Beach 1. Book Online at probeauty.org/isselb 2. Call 800.826.8798 (310.590.4719) 3. Download a housing form at probeauty.org/isselb and fax to 310.649.3554 4. Mail a completed housing form to: Par Avion Meetings and Conventions 6033 W. Century Blvd., Suite 780 Los Angeles, California 90045 Participating Hotels: Hyatt Regency Long Beach 200 S. Pine Avenue Single: $198 - Double: $223 - Triple: $248 - Quad: $273 Renaissance Long Beach 111 E. Ocean Blvd. Single/Double: $193 Westin Long Beach 333 E. Ocean Blvd. King Bed: $190 | Double: $210 Getting to Long Beach & Around Town For assistance making airline reservations, call 800.826.8798 (310.590.4719). Get up to a 5% discount on your car rental through Avis. Call Avis directly at 800.331.1600 and use authorization # D087590. Parking at the Convention Center The Long Beach Convention Center has three parking garages: The Terrace Theater Parking Garage, the Arena Parking Garage and the Promenade Parking Garage. There are also two parking lots: the main parking lot and the Elephant Lot are located off of Shoreline


Drive.

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Show Policyprobeauty.org/isselb ISSE Long Beach is open to licensed salon/spa professionals, cosmetology students and instructors only. Unlicensed beauty manufacturer, reps and distributors not exhibiting at ISSE Long Beach 2012 will not be permitted on the show floor. All attendees will be required to show proof of license and photo identification before entering the show floor. No children under the age of 16, including infants, will be permitted on the show floor or in the eduction classrooms. No strollers, rolling carts or bags with wheels of any kind will be permitted on the show floor. A bag check will be available. Accepted Professional Credentials Salon/Spa business license denoting salon/spa ownership Cosmetology, Nail Technician, Esthetician, Massage Therapist license Make-Up Artist Union Card, Temptu Pro Artist Card, MAC Pro Card or Smashbox Pro Card PBA Member Card or other beauty association card (CCA, ISPA, etc.) Sallys Professional Card (red) CosmoProf Proclub Card Malys/Salon Centric Card Cosmetology School Business or State License Cosmetology School Student ID card or letter from certified instructor on school letterhead verifying current enrollment Business card from a legitimate salon with name imprinted on it Letter from salon/spa owner on certified letterhead, including owners business card, verifying employment Paycheck stub or W-2 form with your name and salon name imprinted on it Other appropriate license denoting you as a member of the professional beauty industry All credentials must be accompanied by a photo ID. No Exceptions. For questions on credentials, please contact Ms. Chris Kline at [email protected].


Purchase TicketsVisit probeauty.org/isselb or call 866.229.2386 (301.694.5243) ISSE Long Beach 2012 Dates and Times Saturday: 1:00pm - 6:00pm Sunday: 9:00am - 6:00pm Monday: 9:00am - 5:00pm ISSE Long Beach 2012 Expo Ticket Prices Saturday Only: $30, $40 at the door One-Day (Sunday OR Monday): $50, $60 at the door Two-Day (Saturday and Sunday OR Sunday and Monday): $70, $80 at the door Three Days: $90, $100 at the door Win a Free Ticket to ISSE Long Beach ! One Facebook follower and one professional who purchased their ticket online will be chosen each week until January 24 to win a FREE 3-day show floor pass. Go to facebook.com/pbaisse and be sure to purchase your tickets online at probeauty.org/isselb. 5 Easy Ways to Purchase Tickets 1. Online at www.probeauty.org/isselb 2. Phone 866.229.2386 (301.694.5243) 3. Download a Purchase Form at probeauty.org/isselb/tickets and fax completed form to 301.694.5124 4. Mail Purchase Form to: (download the form at probeauty.org/ISSElb/tickets) ISSE Long Beach c/o PBA 15825 N. 71st Street Scottsdale, AZ 85254 5. Visit our authorized Ticket Sellers Cosmoprof/Beauty Systems Group West/Artistic 800.544.9227 cosmoprofbeauty.com Armstrong McCall Professional Beauty Supply 866.460.2626 For questions about purchasing expo and paid education tickets, call 866.229.2386 (301.694.5243).ATTENTION! There will be a $5 processing fee when ordering tickets by phone, fax or mail. Purchase your ISSE Long Beach 2012 expo and paid education tickets online at probeuty.org/isselb to save on processing fees. Tickets purchased using the Purchase Form must include full payment and be received before January 20, 2012. Forms received after January 20 will not be processed. You will have to purchase tickets once you arrive at the Convention Center. Please use a separate form for each person. Attention Schools & Instructors: Cosmetology schools are eligible to receive up to five complimentary expo tickets for instructors to attend to ISSE Long Beach. Visit probeauty.org/isselb for details.


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Documents

ISSE 2012 Preshow Brochure